The symbiotic existence of interorganizational and interpersonal ties in supply chain collaboration
Purpose Social network perspective to interorganizational relations focuses on the effect of organizations’ external relationships in collaboration as opposed to their internal resources and capabilities. It presumes that effectively managing such relationships is vital to gaining collaborative synergies. The purpose of this paper is to contribute to the growing interest in the social network perspective to explain supply chain collaboration. Design/methodology/approach Literature from the network field is discussed in the context of interorganizational collaboration. A logistics service provider’s network is explored in depth leading to the inductive construction of a multi-level model of social network collaboration. Findings The conceptual model provides a useful lens to evaluate supply chain collaboration. The symbiotic relationship between interorganizational and interpersonal networks is highlighted as vital for effective collaboration. Research limitations/implications The conceptual model has only been developed from a single network. Wider application is required to ensure generalizability. The critical role of the personal networks of boundary spanning actors at different levels wants further investigation. Practical implications Partners’ intra-organizational structures and personal ties of boundary spanners, both at the senior and operational level, have a profound effect on supply chain operations. Originality/value Personal networks interact with organizational networks and complement each other in yielding interfirm collaborative synergies.