Sports event portfolios: an innovative tool and a new management paradigm

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jesyca Salgado-Barandela ◽  
Angel Barajas ◽  
Patricio Sanchez-Fernandez
Keyword(s):  
Portfolio Management ◽  
Scientific Development ◽  
Small Scale ◽  
Sporting Events ◽  
Content Type ◽  
Innovative Strategy ◽  
Innovative Strategies ◽  
Sports Events ◽  
Innovative Tool ◽  
Two Phases

PurposeThe organization of several small-scale events throughout the year is called event portfolio and may contribute to the development of the city strategy in the touristic, social and economic fields. The organization of a set of sporting events represents an important innovation in the development of city marketing. This paper analyzing the scarce literature on event portfolio provides the main elements to benefit from this innovative strategy to achieve sustainable sports tourism for host cities. Among the innovative strategies, the inclusion of leverage and cross-leverage approaches in the management of event portfolios is studied in depth.Design/methodology/approachThe study is divided into two phases. First, the Web of Science (WOS) and SCOPUS databases are searched using keywords. Once the selection of scientific studies that analyze the phenomenon of event portfolios has been obtained, an exhaustive review is carried out, allowing us to obtain novel findings on the field of study.FindingsThe work provides a classification of the portfolios of sports events analyzed in science considering the configuration (formal vs informal) and whether there is an integrated strategy. Second, the delimitation of the deficiencies and the most important aspects to be developed in sports-events portfolio management.Originality/valueThis study contributes with a summary of the main elements to consider when managing sports events portfolios. Moreover, the importance of integrated strategies is underlined, as well as the relevance of leveraging the strategies. The contributions are of interest in being a novel field with room for scientific development and with an eminently practical nature.

Social impact of a participative small-scale sporting event

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
David Parra-Camacho ◽  
Rómulo Jacobo González-García ◽  
Manuel Alonso-Dos-Santos
Keyword(s):  
Sense Of Belonging ◽  
Social Impact ◽  
Small Scale ◽  
Sporting Events ◽  
City Image ◽  
Content Type ◽  
Social Collaboration ◽  
Sporting Event ◽  
The Social ◽  
The City

PurposeTo examine the social impact of a small-scale sporting event and its influence on the willingness to support future events.Design/methodology/approachA self-supplied questionnaire was used with 248 residents-sportspeople that participated in the Valencia Triathlon. Descriptive analysis, exploratory and confirmatory factorials were done through SPSS, FACTOR and EQS.FindingsThree dimensions of positive impacts were identified; sporting participation and city image, social development and human capital and economic development. The impacts in sporting participation and in the improvement to the image of the city contribute to positively explaining the willingness to support the holding of sporting events. Local sportspeople highlight their participative component and the projection of the city image as key factors to endorse holding future sporting events as a strategy for tourism.Research limitations/implicationsThe convenience sampling limits the extrapolation of the results.Practical implicationsMaking the most of the intangible aspects is recommended due to the great potential these events have to generate social capital and increase the networks of social collaboration. Give a more active role to volunteers and local organizers in an organization. Transmit the pride of the community and the sense of belonging to this community to the media and advertising communication.Social implicationsSmall scale sporting events can contribute to improving the quality of life, increasing pride, the sense of belonging of the residents, opportunities for entertainment and encouraging local participation.Originality/valueA contribution to the empirical analysis of the social impact of small-scale sporting events from the perspective of local participants.

Strategic leveraging: evidences of small-scale sport events

2019 ◽  
Vol 11 (1) ◽  
pp. 69-88 ◽  
Author(s):  
Elsa Pereira ◽  
Margarida Mascarenhas ◽  
Adão Flores ◽  
Laurence Chalip ◽  
Gustavo Pires
Keyword(s):  
Data Collection ◽  
Sport Participation ◽  
Implementation Process ◽  
Theoretical Implication ◽  
Small Scale ◽  
Sporting Events ◽  
Content Type ◽  
Strategic Objective ◽  
External Actors ◽  
Practical Implications

Purpose The purpose of this paper is to identify the strategic leveraging goals associated with a portfolio of small-scale events and to analyze their implementation process (actors/tactics: who did what?) in order to propose new leverage typologies through new empirical research evidence. Design/methodology/approach Three techniques of data collection conducted the fieldwork: qualitative interviewing, direct observation and documental research. Based on the principles of grounded theory and using qualitative data analysis software (Nvivo) data were inductively analyzed. Findings Results showed the coexistence of a plurality of strategic leveraging goals, namely: “strengthen political advantage”; “integrate and retain partners/sponsors”; and “develop sports dynamics”. There was a set of tactics and actions identified and successfully implemented due to the coordination of the network of organizations part of the events, which included local and external actors. Research limitations/implications Researchers realized that it was impossible to take a neutral research stand. In fact, in qualitative research, the investigator is the first instrument of data collection. In this sense, it was important for researchers to constantly reflect on their role, as Pelias (2011) says “reflexive writing strategies include indicating how the researcher emerged as a contaminant, how the researcher´s insider status was revelatory or blinding, and how the researcher is implicated in the problem being addressed” (p. 662). It is also considered that, when organizing events, the network of interactions is extremely complex, making it difficult to capture all the actors’ perspectives. Practical implications In relation to the practical implications, it is important that sports event managers have in-depth knowledge and skills on event leveraging; it is also important that managers understand the sports culture in order to recognize the multidimensionality of strategic leveraging in sporting events. The strategic dynamic should be developed and coevolved with community/local and external actors. The coordination between the actors is a key point to achieve successful leveraging. Social implications A theoretical implication related to the event leverage is the creation of a new strategic objective – “developing the sport dynamics”. The sport participation tactic among other tactics were found, namely “enhancing of the sports shows” and “tuning of skills in sports management”. Originality/value The dynamics and plurality of strategic goals associated with the leverage of an event portfolio, namely the actions that were developed and also the actors’ interaction in small-scale events. Another factor is the identification of the prominent role of the external event organization committee in the dynamics of event leveraging, as well as the deep analysis of the leveraging process supported by the observation of all the events.

A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sport tourists

2019 ◽  
Vol 32 (4) ◽  
pp. 940-960
Author(s):  
Yunduk Jeong ◽  
Sukkyu Kim
Keyword(s):  
Perceived Value ◽  
Mediating Effect ◽  
Destination Image ◽  
Measurement Scale ◽  
Small Scale ◽  
Sporting Events ◽  
Content Type ◽  
Destination Loyalty ◽  
Tourist Satisfaction ◽  
Structural Relationships

Purpose The purpose of this paper is to explore structural relationships between quality, destination image, perceived value, tourist satisfaction and destination loyalty with emphasis on the mediating effect of tourist satisfaction on relations between destination image and destination loyalty, and between perceived value and destination loyalty in the context of small-scale sporting events. Design/methodology/approach Construct validity of the measurement scale was verified by confirmatory factor analysis, factor loadings, average variance extracted, construct reliability and correlation analysis. Reliability of the measurement scale was verified by Cronbach’s α analysis. A structural equation modeling test with maximum likelihood estimation was used to test structural relationships between variables in the proposed model using the responses of 311 participants. Findings Results showed significant and powerful impacts of: event quality, destination image and perceived value on tourist satisfaction; destination image, perceived value, and tourist satisfaction on destination loyalty and demonstrated; and tourist satisfaction fully mediates relationships between destination image and destination loyalty, and between perceived value and destination loyalty. Originality/value The study shows: it is meaningful to include quality and value in tourism destination image-satisfaction-loyalty models; provides empirical evidence that tourist satisfaction fully mediates the relation between perceived value and destination loyalty; and confirms small-scale as well as large-scale sporting events should be viewed as important aspects of marketing strategies aimed at improving quality, image, value, satisfaction and loyalty.

Towards a theory of well-being in digital sports viewing behavior

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rejikumar G ◽  
Ajay Jose ◽  
Sonia Mathew ◽  
Dony Peter Chacko ◽  
Aswathy Asokan-Ajitha
Keyword(s):  
Well Being ◽  
Small Sample ◽  
Customer Engagement ◽  
Service Research ◽  
Sporting Events ◽  
Tv Viewing ◽  
Content Type ◽  
Sports Events ◽  
Social Tv ◽  
Digital Sports

Purpose Social television (Social TV) viewing of live sports events is an emerging trend. The realm of transformative service research (TSR) envisions that every service consumption experience must lead to consumer well-being. Currently, a full appreciation of the well-being factors obtained through Social TV viewing is lacking. This study aims to gain a holistic understanding of the concept of digital sports well-being obtained through live Social TV viewing of sports events. Design/methodology/approach Focus group interviews were used to collect data from the 40 regular sports viewers, and the qualitative data obtained is analyzed thematically using NVivo 12. A post hoc verification of the identified themes is done to narrow down the most critical themes. Findings The exploration helped understand the concept of digital sports well-being (DSW) obtained through live Social TV sports spectating and identified five critical themes that constitute its formation. The themes that emerged were virtual connectedness, vividness, uncertainty reduction, online disinhibition and perceived autonomy. This study defines the concept and develops a conceptual model for DSW. Research limitations/implications This study adds to the body of knowledge in TSR, transformative sport service research, digital customer engagement, value co-creation in digital platforms, self-determination theory and flow theory. The qualitative study is exploratory, with participants’ views based on a single match in one particular sport, and as such, its findings are restrained by the small sample size and the specific sport. To extend this study’s implications, empirical research involving a larger and more diversified sample involving multiple sports Social TV viewing experiences would help better understand the DSW concept. Practical implications The research provides insights to Social TV live streamers of sporting events and digital media marketers about the DSW construct and identifies the valued DSW dimensions that could provide a competitive advantage. Originality/value To the best of the authors’ knowledge, the exploration is the first attempt to describe the concept of DSW and identify associated themes.

Differentiating attitudes: team loyalty and attitude towards spectating behaviour

2014 ◽  
Vol 4 (2) ◽  
pp. 109-124 ◽  
Author(s):  
Ken Sumida ◽  
Junya Fujimoto ◽  
Masayuki Sakata
Keyword(s):  
Group Analysis ◽  
Reliability And Validity ◽  
Study Data ◽  
Sporting Events ◽  
Content Type ◽  
Sports Events ◽  
Team Loyalty ◽  
Professional Soccer ◽  
Proposed Model ◽  
Soccer Teams

Purpose – The purpose of this paper is to differentiate sport spectators’ attitudes, specifically team loyalty and attitude towards spectating behaviour by investigating the reliability and validity of the proposed model, and the influence of the attitudinal factors on intention to re-attend sporting events. Design/methodology/approach – In this quantitative study, data were longitudinally collected from five professional soccer teams of the Japanese professional soccer league official surveys of 2008. The study was analysed in two phases by first examining the reliability and validity of the measurements and then the appropriateness of the model. Finally, a multiple group analysis was conducted to examine the applicability across the aforementioned five teams. Findings – Team loyalty conceptually and empirically differed from attitudes towards spectating behaviour. The proposed model indicated how attitudes have impacts on spectators’ future attendance at professional sports events, but the model significantly changed when parameters of the model were progressively constrained, suggesting that each team's uniqueness may influence spectators’ intention to attend future games. Originality/value – Sport spectators’ attitudes play a significant role in the decision-making process of deciding to attend an event, and an understanding of how spectators’ attitudes influence their intention to re-attend events could be of value to both scholars and sports team managers. Spectators of each team have their own characteristics and although this makes it difficult to generalise the results, this study contributes to an understanding of spectators’ attitudes.

Development of the “special-vocational-education-service-quality scale”

2020 ◽  
Vol 28 (2) ◽  
pp. 89-103
Author(s):  
Ioanna Georgiadou ◽  
Anastasia Vlachou ◽  
Panayiota Stavroussi
Keyword(s):  
Service Quality ◽  
Vocational Education ◽  
Students With Disabilities ◽  
Participatory Research ◽  
Social Impact ◽  
Reliability And Validity ◽  
Small Scale ◽  
Content Type ◽  
Quality Scale ◽  
Two Phases

Purpose The purpose of this paper is to describe the development of a scale for the evaluation of the perceived quality of services provided to students with disabilities by Special Vocational Education (SVE) institutions in Greece. Design/methodology/approach SVE service quality was approached on the basis of the performance-only model. The participatory research paradigm was followed, engaging students with disability and specifically with intellectual disability in several stages of the instrument development. The methodological design included two phases for the establishment and testing of the reliability and validity of the scale. Findings The findings of the study support a multifactorial construct of SVE service quality consisting of five factors: responsiveness, surroundings, personalization, training and facilities adequacy. Research limitations/implications Generalization of results should be attempted with concern. The type and severity of disability should be considered in future use of the scale. The construct of training for students with disability needs to be further investigated. Practical implications SVE-Service-Quality Scale may be used in SVE settings highlighting areas of improvement or as an instrument for the assessment of implemented interventions. Social implications Participatory research may serve as an empowerment opportunity for students with disability, whose active engagement in the research design allows for a small-scale yet valuable social impact, promoting emancipation for people with disability. Originality/value The study draws attention on the field of SVE service quality where research is scarce, introducing SVE in the discussion about educational service quality assessment.

Small-Scale Sports Event Marketing Using New Marketing Concepts and Communication Tools

2020 ◽  
pp. 174-191
Author(s):  
Park Beede
Keyword(s):  
Social Role ◽  
Local Economy ◽  
Small Scale ◽  
Marketing Plan ◽  
Sporting Events ◽  
Event Marketing ◽  
Sports Events ◽  
Key Stakeholders ◽  
Marketing Activities ◽  
Sports Organization

Small-scale sporting events are often characterized as local activities limited in size, support, and resources. However, they fulfill an integral social role in the vibrant lives of local communities. Sports events also attract visitors as participants and spectators, benefitting the local economy and supporting tourism activities. To deliver successful events, coordinated marketing activities should be developed in a cohesive marketing plan. Every sports organization can implement effective marketing tools to increase the visibility of their event and enhance satisfaction among a variety of key stakeholders. This chapter outlines a manageable plan of marketing activities that will improve the odds of a successful event.

Participant’s preferences for small-scale sporting events

2016 ◽  
Vol 11 (2) ◽  
pp. 232-247 ◽  
Author(s):  
Anestis Fotiadis ◽  
Chris Vassiliadis ◽  
Shang-Pao Yeh
Keyword(s):  
Conjoint Analysis ◽  
Mediterranean Area ◽  
Marketing Strategies ◽  
Small Scale ◽  
Sporting Events ◽  
Content Type ◽  
Pooled Data ◽  
Time Period ◽  
Alternative Scenarios ◽  
Sport Events

Purpose – The purpose of this paper is to investigate sports participants’ choice behaviour and draw useful conclusions about the ideal features of small-scale sporting events that maximize attractiveness and desirability among potential competitors to attend and compete. Design/methodology/approach – Conjoint analysis was used to determine how participants value different elements and features of two small-scale cycling events, one in Taiwan and the other in Greece. A questionnaire was developed and distributed to 195 cyclists during the event in Kaohsiung, Taiwan and to 169 competitors of a similar competition in Sfendami, Greece. It consisted of two basic parts. The first presented 19 alternative scenarios that have been associated with such sporting events while the second assessed the socio-economic and demographic characteristics of participant’s in order to provide an average profile of the participants in each location. The conjoint data collected was analysed using the SPSS “Conjoint Module” at the aggregate level (i.e. pooled data). Findings – Based on the preferences of these amateur cyclists the most important factors for Taiwanese events are “preferred season to organizing the event”, “registration cost”, and “preferred time period”, while those participating in the Greek event emphasized “registration cost” and “scenery”. Overall, the analysis highlights five differences and five similarities that exist between these two countries. Research limitations/implications – The study is small-scale and although sample sizes are sufficient to be representative of the participants in each event there are limitations in generalizing these results to larger sports meetings and other countries. Practical implications – The findings of this study provide event coordinators and sport marketers practical insights into small-scale event planning and the development of effective marketing strategies designed to appeal to a greater range of participants. Furthermore, the comparative nature of the study can facilitate a transfer of know-how which can be used for development of sport events in Mediterranean area, whose sport events’ organizers can, in the future, more effectively approach potential East Asian participants. Originality/value – This is the first study to use a combination of seven parameters in conjoint analysis to examine amateur cyclists’ preferences and is one on the few studies to examine the differences between Asian and European participants.

Life Cycle Development of Successful Women-owned Enterprises

2020 ◽  
Vol 3 (4) ◽  
pp. 142-152
Author(s):  
Mohammad Waliul Hasanat ◽  
Kamna Anum ◽  
Ashikul Hoque ◽  
Mahmud Hamid ◽  
Sandy Francis Peris ◽  
...  
Keyword(s):  
Life Cycle ◽  
Data Collection ◽  
Research Work ◽  
Primary Data ◽  
Small Scale ◽  
Data Collection Process ◽  
Theoretical Finding ◽  
Successful Women ◽  
Two Phases ◽  
Life Cycle Development

In developing countries, the role of women in the business sector is continuously improving. As a result, female enterprises have also been encouraged in Pakistan. This study is based on life cycle development phases from which women-owned enterprises have to go through in order to become successful. As a primary data source, face-to-face interviews with owners of successful women-owned enterprises were preferred. The data collection process was divided into two phases i.e. Phase-I and Phase-II. After data collection, qualitative analysis has been performed using NVIVO. Findings provide both generic and specific factors involved in life cycle development of women-owned enterprises. This study provides a detailed view of life cycle development model followed by successful women enterprises. The outcome of this research work is a theoretical finding which can be utilized by entrepreneurs owning small scale enterprises to improve their level of performance. Findings can also be helpful for potentially talented women interested in setting up their own business.

From digital citizen to digital professional

Kybernetes ◽  
2019 ◽  
Vol 48 (7) ◽  
pp. 1463-1477
Author(s):  
Olga Marino ◽  
Jaime Andres Gutierrez ◽  
Sandra Aguirre
Keyword(s):  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Cutting Edge ◽  
Case Study Methodology ◽  
Content Type ◽  
Innovative Strategy ◽  
Global Issues ◽  
Wide Range ◽  
Information And Communication ◽  
Teaching Learning

Purpose This paper aims to propose and evaluate a pedagogically sound and innovative strategy to teach a higher education course that prepares future professionals to intelligently use information and communication technologies (ICTs) in their personal and professional lives. Design/methodology/approach The conceptual framework used for the design of the course was the socio-constructivism and activity theories. The implementation of the course was evaluated using the intrinsic case study methodology by including several instruments. Findings The pedagogical strategy proposed proved to be sound, as the evaluation showed that students were able to describe, use and propose innovative uses of a wide range of cutting-edge technologies in their both everyday lives and professional settings; they also had the skills to analyse the opportunities and challenges that these presented. Moreover, students liked this innovative way of learning and ended with a positive attitude towards ICT. Originality/value Although several courses prepare students to be digital citizens or use ICT to enhance the teaching-learning process, millennials are ill prepared to use cutting-edge technologies in an innovative, responsible and critical way in their future professions. The course that was designed is original in that it goes beyond preparing digital citizens to prepare professionals in any domain to use ICT in an informed and responsible way. Moreover, it is a documented, successful example of an undergraduate universal course in a highly important current society dimension. The authors believe that its pedagogical proposal could be transferred to courses dealing with other global issues such as the environment, economy and peace.

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