Small-Scale Sports Event Marketing Using New Marketing Concepts and Communication Tools

2020 ◽  
pp. 174-191
Author(s):  
Park Beede
Keyword(s):  
Social Role ◽  
Local Economy ◽  
Small Scale ◽  
Marketing Plan ◽  
Sporting Events ◽  
Event Marketing ◽  
Sports Events ◽  
Key Stakeholders ◽  
Marketing Activities ◽  
Sports Organization

Small-scale sporting events are often characterized as local activities limited in size, support, and resources. However, they fulfill an integral social role in the vibrant lives of local communities. Sports events also attract visitors as participants and spectators, benefitting the local economy and supporting tourism activities. To deliver successful events, coordinated marketing activities should be developed in a cohesive marketing plan. Every sports organization can implement effective marketing tools to increase the visibility of their event and enhance satisfaction among a variety of key stakeholders. This chapter outlines a manageable plan of marketing activities that will improve the odds of a successful event.

Basic Marketing Strategies and Marketing Mix in Small-Scale Sports Events

2020 ◽  
pp. 147-173
Author(s):  
Pinar Yuruk-Kayapinar
Keyword(s):  
Literature Review ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Small Scale ◽  
Marketing Plan ◽  
Event Marketing ◽  
Sports Events

The main purpose of this chapter is to explore how small-scale sports events are marketed and what issues are important when marketing them. For this purpose, literature review was made by considering the issues related to event marketing. The success of events depends largely on their marketing. Especially considering the important effects of these events on the location, it is important that the marketing plan process of small-scale sports events, who the event consumers are, why they want to participate in the event, and how they follow the process participate in the event. In addition, it is an important issue why the 5W's of marketing are important for small-scale sports events. The marketing mix of small-scale sports events, which is created to address these questions, and IMC, which is developed specifically for events, are two of the most important tools in event marketing.

Sports event portfolios: an innovative tool and a new management paradigm

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jesyca Salgado-Barandela ◽  
Angel Barajas ◽  
Patricio Sanchez-Fernandez
Keyword(s):  
Portfolio Management ◽  
Scientific Development ◽  
Small Scale ◽  
Sporting Events ◽  
Content Type ◽  
Innovative Strategy ◽  
Innovative Strategies ◽  
Sports Events ◽  
Innovative Tool ◽  
Two Phases

PurposeThe organization of several small-scale events throughout the year is called event portfolio and may contribute to the development of the city strategy in the touristic, social and economic fields. The organization of a set of sporting events represents an important innovation in the development of city marketing. This paper analyzing the scarce literature on event portfolio provides the main elements to benefit from this innovative strategy to achieve sustainable sports tourism for host cities. Among the innovative strategies, the inclusion of leverage and cross-leverage approaches in the management of event portfolios is studied in depth.Design/methodology/approachThe study is divided into two phases. First, the Web of Science (WOS) and SCOPUS databases are searched using keywords. Once the selection of scientific studies that analyze the phenomenon of event portfolios has been obtained, an exhaustive review is carried out, allowing us to obtain novel findings on the field of study.FindingsThe work provides a classification of the portfolios of sports events analyzed in science considering the configuration (formal vs informal) and whether there is an integrated strategy. Second, the delimitation of the deficiencies and the most important aspects to be developed in sports-events portfolio management.Originality/valueThis study contributes with a summary of the main elements to consider when managing sports events portfolios. Moreover, the importance of integrated strategies is underlined, as well as the relevance of leveraging the strategies. The contributions are of interest in being a novel field with room for scientific development and with an eminently practical nature.

scholarly journals An Investigation of the Socio-Economic Benefits of Small-Scale Gold Mining in Malawi

Mining ◽  
2021 ◽  
Vol 1 (1) ◽  
pp. 19-34
Author(s):  
Tiyamike Haundi ◽  
Gift Tsokonombwe ◽  
Steven Ghambi ◽  
Theresa Mkandawire ◽  
Ansley Kasambara
Keyword(s):  
Gold Mining ◽  
Indigenous Communities ◽  
Economic Benefits ◽  
Gold Rush ◽  
Basic Knowledge ◽  
Small Scale ◽  
Low Literacy ◽  
Policy Makers ◽  
Key Stakeholders ◽  
The Government

In the recent years, there has been a surge in artisanal and small-scale gold mining (ASGM) in various districts of Malawi. Reports of a gold rush have emerged in various districts, including Mangochi, Lilongwe, Balaka, and lately in Kasungu. There has been persistence by many indigenous communities participating in ASGM activities, yet little is being done by the government to formalize and support the sub-sector. The purpose of this study was to investigate the benefits of artisanal small-scale gold mining in Malawi and expose the shortfalls so that key stakeholders and policy makers are well informed. A quantitative approach which used semi-structured questionnaires was used and the data was analyzed using Microsoft excel and Statistical Packages for the Social Sciences (SPSS). The study shows that ASGM is characterized by people with low literacy levels, who use traditional tools (low-tech) and use methods fueled by lack of capital, and deficiency of basic knowledge of mining and geology. The study found that the government could achieve substantial socio-economic development from the sector by: (1) revising the current artisanal and small-scale mining (ASM) legislation so that it embraces the customary practices whilst safeguarding the environment and improving the tax collection base; (2) providing support in form of mining related training and education to these communities; (3) leading in transfer of modern technologies for improved extraction; (4) supporting ASM cooperatives in securing credit facilities from financial institutions; and (5) closing the existing knowledge gap for ASM related issues through introduction of mining desk officers in district councils.

Hosting annual international sporting events and tourism: Formula 1, golf or tennis?

2021 ◽  
pp. 135481662110290
Author(s):  
Bala Ramasamy ◽  
Howei Wu ◽  
Matthew Yeung
Keyword(s):  
United Kingdom ◽  
Economic Impact ◽  
Sporting Events ◽  
Policy Makers ◽  
Monthly Data ◽  
Mega Events ◽  
Sports Events ◽  
The United Kingdom ◽  
Mega Sports Events

Hosting sports events to attract international tourists is a common policy practised by many host governments. Hosting mega-sports events like the Olympics is said to leave a legacy that could impact the attractiveness of a country/city in the long term. However, the opportunity to host these mega-events is limited and expensive. This study considers the economic impact of hosting annual international sporting events, specifically the extent to which Formula 1, ATP Tennis and PGA Golf can attract international tourists. Using monthly data from 1998 to 2018, we show that the effect differs from one sport to another within a country and the same sport across countries. Hosting the Formula 1 is most effective for Canada but has no significant impact in Australia and the United Kingdom. ATP Tennis and PGA Golf have a significant impact on at least two countries. Policy-makers must consider carefully the sport that gives the best bang-for-the-buck.

Criminal Liability of Athletes for Damage Caused as a Result of Violation of the Rules of Sports Events

2020 ◽  
Vol 12 ◽  
pp. 100-105
Author(s):  
D. A. Bezborodov ◽  
◽  
R. M. Kravchenko ◽  
Keyword(s):  
Law Enforcement ◽  
Sports Injuries ◽  
Criminal Liability ◽  
Sporting Events ◽  
Sports Training ◽  
Training Process ◽  
Sports Organizations ◽  
Sports Events ◽  
Special Rules ◽  
The Relationship

The article deals with issues related to the characteristics of the qualification of causing injury or death to an athlete during sports events. The article analyzes the possibility of applying the provisions of certain circumstances that exclude the criminality of the act. Take into account that the relationship between the participants of sports competitions and sports training, while relationships at the same time are not regulated by the law and sports regulations sports, and the internal rules of sports organizations, defining the organization of the training process. Therefore, the issues related to the influence of special rules regulating the procedure for conducting sports competitions and other sporting events on the features of criminal liability (in particular, guilt), both athletes and other persons who ensure the conduct of sports events, are studied specifically. It is taken into account that modern legislation and law enforcement often ignores this requirement, which, in particular, is expressed in the failure to include the facts of sports injuries in the list of crimes in the field of sports. First of all, the article analyzes the issues of criminal-legal assessment of an athlete's act in the event of injury to health or death to another athlete, given that in sports, harm is usually caused unintentionally, by negligence. Therefore, the work analyzes the risks, harm to health, as well as measures that should have been taken by the organizers of the competition to avoid causing harm, taking into account that all these issues are evaluative. The characteristic of harming an athlete while observing the rules of events by his opponent is given. The question of how the rules relating to a particular sport can exempt a person from liability for causing harm is being investigated.

scholarly journals Geographical and logistical factors of sustainable development of rural tourism in the context of regional economy

2016 ◽  
pp. 9-14
Author(s):  
I. Smyrnov
Keyword(s):  
Sustainable Development ◽  
Large Scale ◽  
Regional Economy ◽  
Local Economy ◽  
Rural Tourism ◽  
Small Scale ◽  
Resource Base ◽  
Tourist Flows ◽  
Definition Of ◽  
The Impact

Rural tourism is now seen as an important direction of development of the regional economy. From the perspective of sustainable development rural tourism affects the economic, social and environmental aspects of the regional and local economy. Rural tourism is closely linked with agrotourism, eco-tourism, natural tourism and so on. Sustainable rural tourism can be realized by applying logistic, geographic and marketing approaches as components of sustainable development strategies. Logistics approach is determined by logistic potential of resource base of rural tourism and appropriate tourist flows regulation. In this context in the article the concept of tourism capacity or capacity of the resource base of rural tourism is used. The problem of the definition of tourism pressure on the resource base of rural tourism, particularly in natural landscapes is disclosed. Unlike environmental and recrealogical sciences, which stop at the capacity definition of the resource base of tourism, tourism logistics compares this figure with the existing tourist flows and accordingly determines the safe way of tourism management to ensure its sustainable nature. It was shown that these strategies boil down to two basic types – the further development of tourism in a particular area or limit such activities to conserve the resource base of tourism. Recreational (travel) load is the indicator that reflects the impact of tourism on the resource base of tourism (especially landscape complex), expressed by the number of tourists or tourists-days per area unit or per tourist site for the certain period of time (day, month, season year). There are actual, allowable (the maximum) and destructive (dangerous) types of travel load. The latter can lead recreational area or resource base of rural tourism to destruction. Thus, depending on the intensity of tourism resource base using in rural tourism it may change – according to tourist consumption. Large number of tourists affects the entire range of recreational destinations and their individual components. The most vulnerable part of the environment in this sense is vegetation, except that significant changes may occur with soil, water bodies, air and so on. The geographic dimension of the problem of rural tourism sustainable development includes the concept of zoning, ie the division of the territory, offering to develop rural tourism in several zones with different modes of travel usage – from a total ban (in protected areas) for complete freedom with transitional stages, involving various limit degrees in the development of rural tourism. Marketing approach reflects the application of the curve R. Butler to the stages of development of rural tourism destinations with the release of such steps as: research, involvement, development, consolidation, stagnation (also called “saturation”), revival or decline. Shown the models that link the stage of resource base tourist development (under “Curve Butler”), strength of tourism consumption the magnitude of such effects (eg weak (disperse) impact in large scale, strong (concentrated) impact in large scale, strong (concentrated) impact in small scale, weak (disperse) impact in small scale), dynamics of tourism development at the territory.

scholarly journals Event Sponsorship Service Quality at PT Sinar Sosro East Java Region: A Gap Analysis

2019 ◽  
Vol 3 (2) ◽  
pp. 73
Author(s):  
Phima Ruthia Dwikesumasari ◽  
Rachmatullah Dwi Nugraha
Keyword(s):  
Sampling Method ◽  
Gap Analysis ◽  
Service Level ◽  
Marketing Communication ◽  
Experiential Marketing ◽  
Event Marketing ◽  
Customer Evaluation ◽  
Representative Office ◽  
Marketing Activities

Traditional marketing communication media begin to be abandoned by customers; therefore, companies need to find other more effective alternatives to communicate with customers. Companies try to convince that customers not only use the the products they bought but also get unforgetable experience. Thus, companies often hold experiential marketing in the form of event as one of the alternatives. One of the efficient ways to conduct event marketing activities is by establishing an event sponsorship and building collaboration with event organizers. One of many companies which prioritizes its event sponsorship is PT Sinar Sosro East Java Region Representative Office. To be able to maintain the continuity of this program, PT Sinar Sosro East Java Region Representative Office needs to pay attention to the quality of event sponsorships services provided by company’s Marketing support Division. The purpose of this study is to analyze customer evaluation that is the event organizers, for the quality of company’s sponsorhip event services. In line with this purpose, this study used a 5-scale Likert measurement from the 5 dimension SERVQUAL measurement items with gap analysis techniques. Samples were taken using a proportional stratified random sampling method, resulted a minimum sample size of 97 respondents. Questionnaires were sent to 115 respondents but only 101 which could be analyzed further. Results showed that PT Sinar Sosro East Java Region Representative Office sponsorship event services was rated good since most of the results from gap analysis of each items of questionnaire statements showed a positive scores. Although some negative scores appeared, it did not dominate the overal result. The negative scores appeared on several items on tangibles, reliability and responsiveness dimensions. Overall positive scores were existed on assurance dimension, which consisted of the most statement items on this questionnaire, and empathy dimension. This indicated that the level of service received by customers had exceeded the service level expected by them.

Impact of 2.0 on Contemporary Marketing

2014 ◽  
pp. 367-388
Author(s):  
Dora Simões ◽  
Sandra Filipe
Keyword(s):  
Social Media ◽  
Human Resources ◽  
Relationship Management ◽  
Marketing Strategies ◽  
Customer Relationship ◽  
Marketing Plan ◽  
Crm System ◽  
Marketing Activities ◽  
Social Media Tools

Contemporary marketing recognizes the scope and complexities of marketing activities. It is a multidimensional and a dynamic concept, known as holistic marketing, that asks and allows for the support systems in order to permanently connect to the parties, to create value and long-term relationships among all. In this context, this chapter presents a wide review about conceptualization of relationship marketing and its evolution and integration within the broader concept of contemporary marketing. It highlights that the development of a program for implementing and managing a successful Customer Relationship Management (CRM) system is an essential part of a strategic contemporary marketing plan. Additionally, it is imperative to assess it to better demonstrate its success or failure. The metrics to do this are also revisited in this chapter. Still, the emerging capabilities of CRM systems using Internet technologies are putting tremendous challenges on organizations and their human resources. Reference is made to some social media tools that can be a cheap and useful support in marketing strategies.

The Role of Social Media in Event Marketing

2021 ◽  
pp. 262-281
Author(s):  
Serap Serin Karacaer
Keyword(s):  
Social Media ◽  
Large Scale ◽  
Service Marketing ◽  
Target Audience ◽  
Point Of View ◽  
Event Marketing ◽  
Effective Current ◽  
Marketing Activities ◽  
Effective Transfer

Activities, which include events that are not all intangible, include large-scale service components, and hence, their marketing includes service marketing. From this point of view, it is possible to state that it is very difficult to market activities that the participants cannot take home and consume physically. In this context, it is very important that the event marketing activities convey the feeling to the target audience that they will have fun and be entertained. Therefore, social media is one of the most important tools used in the effective transfer of the organization to the target audience within the scope of event marketing activities. As the most effective current communication and interaction tool, social media has become the most important tool for event marketers who are trying to appeal to large audiences and promote a certain destination, product, or service.

Impact of 2.0 on Contemporary Marketing

2015 ◽  
pp. 767-788
Author(s):  
Dora Simões ◽  
Sandra Filipe
Keyword(s):  
Social Media ◽  
Human Resources ◽  
Relationship Management ◽  
Marketing Strategies ◽  
Customer Relationship ◽  
Marketing Plan ◽  
Crm System ◽  
Marketing Activities ◽  
Social Media Tools

Contemporary marketing recognizes the scope and complexities of marketing activities. It is a multidimensional and a dynamic concept, known as holistic marketing, that asks and allows for the support systems in order to permanently connect to the parties, to create value and long-term relationships among all. In this context, this chapter presents a wide review about conceptualization of relationship marketing and its evolution and integration within the broader concept of contemporary marketing. It highlights that the development of a program for implementing and managing a successful Customer Relationship Management (CRM) system is an essential part of a strategic contemporary marketing plan. Additionally, it is imperative to assess it to better demonstrate its success or failure. The metrics to do this are also revisited in this chapter. Still, the emerging capabilities of CRM systems using Internet technologies are putting tremendous challenges on organizations and their human resources. Reference is made to some social media tools that can be a cheap and useful support in marketing strategies.

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