Can risk communication in mass media improve compliance behavior in the COVID-19 pandemic? Evidence from Vietnam

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pham Tien Thanh ◽  
Le Thanh Tung
Keyword(s):  
Risk Perception ◽  
Mass Media ◽  
Risk Communication ◽  
Preventive Measures ◽  
Public Understanding ◽  
Online Media ◽  
Analysis Model ◽  
Traditional Media ◽  
Content Type ◽  
Public Risk

PurposeDuring the COVID-19 pandemic, mass media play a vital role in containing the outbreak of the virus by quickly and effectively delivering risk communication messages to the public. This research examines the effects of risk communication exposure on public understanding and risk perception of COVID-19 and public compliance with health preventive measures.Design/methodology/approachData from Vietnam during COVID-19 social distancing and path analysis model are used for empirical analysis.FindingsThis analysis finds that exposure to risk communication in mass media encourages public compliance directly and indirectly through the mediating roles of public understanding and risk perception. Further investigations also find that exposure to risk communication in both online media and traditional media facilitates public compliance. In addition, exposure to risk communication in online media only raises public risk perception, whereas exposure to risk communication in traditional media only raises public understanding.Research limitations/implicationsThis research implies that traditional and online media should be combined to increase the efficiency and effectiveness of government risk communication work.Originality/valueThis research is among the first attempts that examine the role of mass media (both traditional and online) in enhancing public compliance with preventive measures directly and indirectly through the mediating roles of public risk perception and understanding.

scholarly journals Features of modern Internet Media as a substantive component of training

2019 ◽  
pp. 10-13
Author(s):  
Tamara Valentinovna Alekseeva
Keyword(s):  
Mass Media ◽  
Online Media ◽  
Media Industry ◽  
Traditional Media ◽  
Content Creation ◽  
Internet Media ◽  
Training Content ◽  
The Media ◽  
Modern Mass ◽  
Rapid Transformation

The article is devoted to the selection and updating of the training content of future media industry specialists. Since the rapid transformation of traditional media dictates the need to clarify and modernize the concepts of the media industry, updating of the substantive component of training is a priority for educational activities. Analyzing the processes of mass media development, the author considers a number of specific features underlying the principles of online media functioning; explores the concept of interaction between online media and the modern consumer; structural and technological transformations affecting the principles of content creation and associated with monetization. The questions discussed in the article will allow participants in the learning process to understand the multidimensionality of the modern mass media and to set guidelines for further research.

Segmentation of Chinese parents based on food risk perception dimensions for risk communication in rural area of Sichuan province

2016 ◽  
Vol 118 (10) ◽  
pp. 2444-2461 ◽  
Author(s):  
Jiajie Li ◽  
Nan Li ◽  
Lang Luo ◽  
Yanan Ren
Keyword(s):  
Risk Perception ◽  
Risk Communication ◽  
Rural Area ◽  
Risk Perceptions ◽  
Communication Strategies ◽  
Sichuan Province ◽  
Demographic Characteristics ◽  
Target Audience ◽  
Content Type ◽  
Risk Dimensions

Purpose The purpose of this paper is to investigate risk dimensions affecting food risk perceptions and to develop effective risk communication strategies based on their risk perceptions dimensions. The reason for writing this paper is that applying single risk communication strategy for public often fails because food risks are systemic risks and public perceptions toward them consist of multiple dimensions. Launching an effective risk communication need to investigate the perception dimensions of the target audience. Design/methodology/approach A total of 2,673 parents of 3-14-year-old children from the rural area of Sichuan province in China were chosen as target audience. Based on the survey conducted about parents’ food risk perceptions, this study used factor-cluster analysis method to segment parents to sub-clusters with significantly different risk perception dimensions. Parents’ representative demographic characteristics within each cluster were further identified through cross-tabs analysis with χ2 tests. Findings All the parents could be segmented into four sub-clusters, namely, sensitive parents, dependent parents, familiarity-oriented parents and institutional distrust parents, according to their risk perception difference on five dimensions. A series of risk communication strategies were specifically designed for each cluster based on their risk perception features as well as demographic characteristics. Originality/value The insight derived from this study described a deeper image of public risk perceptions and provided suggestions for risk communication launchers to pinpoint the risk perception as well as perception dimensions of the target audience and accordingly develop effective risk communication strategies.

Risk perceptions, on-farm handling, and food safety practices among egg producing farmers in Thailand

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kwanhatai Thongpalad ◽  
Sushil Koirala ◽  
Anil Kumar Anal
Keyword(s):  
Food Safety ◽  
Risk Perception ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Preventive Measures ◽  
Smallholder Farmers ◽  
Safety Practices ◽  
Content Type ◽  
On Farm ◽  
The Impact

PurposeSafe food from animal origins rely on preventive measures adopted at the farm level. However, farmers' awareness on the food safety risk is limited, affecting their on-farm activities. Thus, this study was conducted to assess and compare the farmers' perceptions on food safety issues and risks caused by the management and practices at layer farms.Design/methodology/approachFarmers from 143 farms certified by National Good Agricultural Practices (GAP) standard and 59 non-GAP farms were interviewed using a structured questionnaire for risk perception evaluation. Their level of perceived risk was compared using a scoring system.FindingsThe food safety hazards in eggs seem to be fairly recognized by both groups of farmers. GAP farmers demonstrated a higher risk of food safety incidences caused by inappropriate management and practices in farms than non-GAP farmers (p < 0.001). Although the results did not confirm the strong connection between risk perception and risk reduction behavior, these findings are beneficial to the food safety policy implementers to evaluate the critical issues for risk communication and for knowledge dissemination activities. The influence of other internal and external factors on farmers' food safety-related behavior should be further investigated.Research limitations/implicationsThe impact limitation was identified due to the restriction of scope on a specific population and region. The target respondents did not cover all scales, especially the backyard and smallholder farmers nor other rearing systems, such as free-range productions.Originality/valueThe knowledge regarding the food safety practices by egg producing farmers in Thailand is limited. Notably, this study contributes to the literature in elucidating the preventive behavior of food handlers and all stakeholders in the Thai food supply chain. The implementations of food safety preventive measures by two groups of farmers, GAP-certified and non-GAP-certified farmers, will guide policymakers to intervene more successfully regarding the appropriate changes needed.

Risky Jews

2021 ◽  
pp. 155-171
Author(s):  
Roy Schwartzman
Keyword(s):  
Risk Perception ◽  
Mass Media ◽  
Risk Communication ◽  
Psychological Factors ◽  
Theoretical Framework ◽  
Media Discourse ◽  
The Core ◽  
Nazi Era ◽  
Interpretive Frames

Focusing on many previously untranslated articles in popular national magazines and newspapers, as well as works by prominent racial theorists, this chapter traces how outrage was systematically fomented against Jews in Nazi-era Germany, creating perceived imperatives for drastic discriminatory measures. Rather than locate the core of Nazi antisemitism in historical or psychological factors, this study approaches antisemitism using the theoretical framework of risk communication. The heuristics of risk perception reveal an array of rhetorical tactics that fomented visceral aversion impervious to logical refutation. Portraying Jews as embodying maximal and uncontrollable risk, political, academic, and mass media discourse converged on the theme of Jews as posing unacceptable dangers that required progressively more drastic measures to control. The principles of risk communication, especially the means of inflaming outrage, could furnish useful interpretive frames for analyzing current antisemitism and other types of repressive discourse.

scholarly journals Risk Perceptions during COVID-19 Pandemic: Applying Knowledge on Public Compliance to Protective Measures during SARS to Understand Risk Communication

2020 ◽  
Vol 3 (1) ◽  
pp. p1
Author(s):  
Xingrui Chen
Keyword(s):  
Risk Perception ◽  
Risk Communication ◽  
Risk Perceptions ◽  
Cognitive Biases ◽  
Economic Loss ◽  
Pharmaceutical Treatment ◽  
Protective Measures ◽  
Confidence Levels ◽  
Global Pandemic ◽  
Public Risk

The outbreak of COVID-19 in 2020 has caused significant environmental and economic loss across the globe. The government’s promotion of non-pharmaceutical treatment such as social distancing, hand washing, and mask-wearing can be equally important in disease control compared to the conventional use of pharmaceutical treatment. Risk perception is often used as an important mechanism to understand an individual's compliance with these protective measures. The present article examines the application of previous knowledge about public risk perception, decision making, and behavioral change to the current global pandemic and evaluates the most effective way of governmental messaging. The article analyzes empirical research conducted during COVID-19 across the globe where risk perception is found to be a strong determinant of people’s adoption of public health behavior. Demographic factors can significantly alter people’s understanding of risk due to the variation of individualistic view and prosociality of each nation. Cognitive biases can also affect people’s efficacy beliefs and confidence levels in government which can shape their risk perception to a great extent as well. Combining studies on both SARS and COVID-19, we are able to employ past knowledge to draw conclusions on risk communication and governmental promotion of protective measures during the current global pandemic.

scholarly journals Public Relations dalam Membina Hubungan dengan Media

InterKomunika ◽  
2018 ◽  
Vol 3 (1) ◽  
pp. 45
Author(s):  
Diajeng Herika ◽  
Poppy Ruliana
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Online Media ◽  
Media Relations ◽  
Traditional Media ◽  
Printed Media ◽  
The People ◽  
The Media ◽  
The Mass Media

The main purpose of this paper is to know and examine the importance of the role of public relations in developing media relations, both traditional media and social media used to build the image or reputation of the company. Media relations involves collaborating with the media in the form of printed media, electronic media and online media to inform the mission, policies and practices of the organization in a positive, consistent and reliable way. Typically, this means coordinating directly with the people responsible for producing news and features in the mass media. 'The purpose of media relations is to maximize positive coverage in the mass media

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