scholarly journals Memorable experience, tourist-destination identification and destination love

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Majid Mohammad Shafiee ◽  
Pantea Foroudi ◽  
Reihaneh Alsadat Tabaeeian
Keyword(s):  
Structural Equation ◽  
Cluster Sampling ◽  
Tourist Destination ◽  
Content Type ◽  
Destination Attractiveness ◽  
The Impact ◽  
The Relationship ◽  
Intention To Revisit ◽  
Positive Effect

Purpose This paper aims to investigate the impact of memorable destination experience and destination attractiveness on tourist-destination identification and destination love. It also investigates the moderating role of gender. Design/methodology/approach Using the cluster sampling method, the study selected cities of a developing country with the most popular destinations. A questionnaire survey was used to collect data from a sample of foreign and domestic tourists. To test the research model, a covariance-based structural equation modelling approach was adopted. Findings According to the results, destination attractiveness and memorable experience had a positive effect on tourist-destination identification. Similarly, tourist-destination identification positively influenced destination love. In addition, destination love impacts the intention to revisit and word-of-mouth. Finally, the results indicate that gender moderates some of these relationships. Originality/value Understanding what items can create strong bonds between destination and tourist is of great importance. By providing a validated conceptual model that traces the relationship between memorable experience, destination attractiveness and tourist-destination identification through cognitive, affective and evaluative dimensions, this study attempts to answer prior calls for examination from the viewpoint of tourism scholars.

The role of organizational justice in the customer orientation–performance relationship

2020 ◽  
Vol 33 (2) ◽  
pp. 277-297
Author(s):  
Francisco Trincado-Munoz ◽  
Leslier Valenzuela-Fernández ◽  
Melany Hebles
Keyword(s):  
Organizational Justice ◽  
Work Engagement ◽  
Structural Equation ◽  
Customer Orientation ◽  
Perceived Fairness ◽  
Content Type ◽  
And Performance ◽  
The Impact ◽  
The Relationship

PurposeWhile companies have increasingly encouraged employees to adopt a customer orientation, less attention has been given to the impact that customer orientation has on employees' job outcomes and performance. Previous research has used job demands-resource theory (JD-R) and proposed several mechanisms through which customer orientation influences performance, yet the intervening variables in the process have shown inconsistent results. The purpose of this paper is to investigate the contextual role of organizational justice on the relationship between customer orientation and performance through work engagement. In this way, offering more understanding of the contingent effects that intervene in the customer orientation–performance relationship.Design/methodology/approachUsing a structural equation model (SEM) in a sample of 249 marketing, sales and management managers in Chilean companies, this paper tested different hypotheses concerning the role of work engagement, organizational justice and customer orientation in relation to perceived performance.FindingsThis study informs that organizational justice (procedural and distributive justice) moderates the relationship between customer orientation and performance through work engagement. Precisely, the findings reveal that at lower values of organizational justice, changes in customer orientation negatively influence work engagement and in turn performance.Originality/valueThe results contribute to strengthening customer orientation theory by integrating a contextual variable often omitted: organizational justice. By exploring the moderation effect of organizational justice on customer orientation, this paper reveals contingent effects of employees' perceived fairness on the organization in the relationship between customer orientation and performance through work engagement. The findings encourage managers to look after employees' perceived organizational justice when they implement customer-oriented approaches, in particular, of those employees who work in the frontline sales and service positions.

Job embeddedness as a modulation

2016 ◽  
Vol 29 (4) ◽  
pp. 484-507 ◽  
Author(s):  
Chia-Yi Cheng ◽  
Jung-Nung Chang
Keyword(s):  
Goal Orientation ◽  
Job Stress ◽  
Structural Equation ◽  
Job Embeddedness ◽  
Major Life ◽  
Content Type ◽  
The Impact ◽  
The Relationship ◽  
Reducing Stress

Purpose – Based on job embeddedness (JE) theory, the purpose of this paper is to explore the impact of goal orientation (GO) and JE on job stress for financial service salespersons in the indeterminate situation. Design/methodology/approach – Participants were 298 insurance salespersons employed at two major life insurance institutions in Taiwan: Nan Shan and Fubon – which were formerly the subsidiaries of two international financial groups, American International Group and International Netherland Group, respectively. The models were tested using the two-step structural equation procedure. Findings – Findings indicated that, compared with salespersons in the newly merged Fubon, those in Nan Shan, which was undergoing mergers and acquisitions, were found to be subject to higher job stress with lower JE. In the process of reducing stress, JE is an important mechanism. However, the modulating influence of embeddedness is dependent on salespersons’ GO. In situations of higher stress, learning-oriented salespersons (in Nan Shan) were unable to significantly reduce job stress until JE was introduced as a full mediator. However, in a lower stress context, performance-oriented salespersons (in Fubon) fully applied JE in order to relieve job stress. Research limitations/implications – Managers endeavor to help salespersons effectively improve stability and reduce job stress by exploiting salespersons’ dispositions. Originality/value – The contribution of this study includes identifying the role of JE on the relationship between GO and job stress for the contingency of an indeterminate state.

Impact of Bloggers' Privacy Exposure on Blog Trust

2021 ◽  
Vol 17 (3) ◽  
pp. 54-68
Author(s):  
Kaouther Jridi ◽  
Amel Chaabouni ◽  
Fatma Bakini ◽  
Mabehej Chater
Keyword(s):  
Structural Equation ◽  
Communication Strategies ◽  
Moderating Effect ◽  
Private Life ◽  
Equation Method ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect ◽  
Moderating Role

This research aims to put into perspective the impact of exposing a blogger's private life over confidence which concerns the blog and the moderating role of the implication towards the category of the product. The collection of data is conducted among 320 members of the blog "streetstyletunisia," a fashion and beauty blog. The structural equation method based on the AMOS approach has been used to analyze the data. The results show the positive effect of honesty, a dimension of exposing a blogger's privacy over confidence concerning the blog, but disproving the impact of the blogger's intentionality over trust. This research confirms the moderating effect of involvement with the category of fashion and beauty product on the relationship between the perceived exposure of the blogger's private life and trust in the blog. This research can be interesting to marketers, as they need to partner with honest bloggers who reveal their privacy in order to influence amateurs and inspire trust in them and therefore embrace new communication strategies.

The impact of Islamic beliefs on consumers’ attitudes and purchase intentions of life insurance

2015 ◽  
Vol 33 (4) ◽  
pp. 423-441 ◽  
Author(s):  
Nizar Souiden ◽  
Yosr Jabeur
Keyword(s):  
Life Insurance ◽  
Structural Equation ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Muslim Country ◽  
Content Type ◽  
Muslim Countries ◽  
The Impact ◽  
The Relationship

Purpose – The purpose of this paper is to investigate the role of Islamic beliefs in moderating consumers’ attitudes and purchase intentions of conventional and Islamic life insurance. Second, it investigates the role of Islamic beliefs in moderating the relationship between the attitude toward conventional/Islamic life insurance and purchase intentions of these types of services. Design/methodology/approach – A questionnaire was administered online in a Muslim liberal country where both types of insurance are offered. Based on a total sample of 207 responses, ANOVA tests and a structural Equation Modeling were used to test the research hypotheses. Findings – Results show that: the higher (lower) the Islamic beliefs of individuals, the less (more) favorable their attitude will be toward conventional life insurance and the more (less) favorable their attitude will be toward Islamic life insurance; the higher (lower) the Islamic beliefs of individuals, the weaker (stronger) their purchase intentions for conventional life insurance will be and the stronger (weaker) their purchase intentions for Islamic life insurance will be; and Islamic beliefs moderate the relationships between attitudes and purchase intentions of life insurance. Practical implications – Because they play a significant role in moderating consumers’ attitudes and purchase intentions of conventional and Islamic life insurance, Islamic beliefs can be used as a meaningful criterion to segment the life insurance markets in (less conservative) Muslim countries. This would help insurance companies to better target their services. In a case where two segments coexist (i.e. individuals scoring low on Islamic beliefs vs individuals scoring high on Islamic beliefs), insurers should weigh different strategic options by targeting one of the two segments or both of them. Perhaps the main issue occurs when an insurer attempts to target both segments. In this case, managers should be aware of the confusion that they might create in the mind of their clients (or potential clients). Concurrently offering two types of life insurance (conventional and Islamic) may put the insurers’ credibility at stake. Originality/value – Earlier studies report that in Muslim countries, the demand for life insurance is weak or negatively correlated with religion. The majority of these studies consider religion as a macro indicator (i.e. at the country level) when explaining the demand for such services. The present study further clarifies the nature of the relationship between religion and the demand for life insurance by: examining the role of Islamic beliefs (as one of the main dimensions of Muslims’ religiosity) at the micro level (i.e. at the consumer level); and investigating the moderating role of Islamic beliefs in explaining attitudes and purchase intentions of conventional and Islamic life insurance in a less conservative Muslim country.

Mediating role of place identity in the relationship between place quality and user satisfaction in waterfronts: a case study of Penang, Malaysia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mohd Ismail Isa ◽  
Massoomeh Hedayati Marzbali ◽  
Siti Nursyahira Saad
Keyword(s):  
User Satisfaction ◽  
Structural Equation ◽  
Outdoor Recreation ◽  
Place Identity ◽  
Urban Life ◽  
Content Type ◽  
Mediating Role ◽  
The Impact ◽  
The Relationship

Purpose One major challenge for urban planners and policymakers is how to strengthen and establish connections between humans and the environment. Evidence suggests that the physical characteristics of the environment enhance both place identity and user satisfaction. This study aims to investigate the mediating role of place identity in the relationship between place quality and user satisfaction in two waterfronts in Penang, Malaysia. However, only few studies have examined the impact of place quality on user satisfaction in waterfronts as natural outdoor recreation spaces. Design/methodology/approach A sample of 300 users was analysed via structural equation modelling, and results show that place quality is a second-order construct with three main dimensions. Findings These results support the theoretical findings in the literature that associate high place quality and place identity with user satisfaction. These results also support the mediating role of place identity in the relationship between place quality and satisfaction and can help policymakers create inclusive and attractive waterfronts that catalyse place identity and user satisfaction. Originality/value Place quality is an essential need for urban life with significant and extensive effects on the lives of residents nowadays. Organising physical activities can help attract more users to waterfronts and consequently increase their level of satisfaction. Local authorities, non-governmental organisations and local communities should also help in monitoring and maintaining the waterfronts.

The effect of packaging and brand on children’s and parents’ purchasing decisions and the moderating role of pester power

2015 ◽  
Vol 117 (8) ◽  
pp. 2017-2038 ◽  
Author(s):  
Mahsa-Sadat Taghavi ◽  
Alireza Seyedsalehi
Keyword(s):  
Structural Equation ◽  
Equation Modeling ◽  
Future Research ◽  
Purchasing Decisions ◽  
Content Type ◽  
Purchasing Decision ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Purpose – The purpose of this paper is to study the impact of chocolate packaging and brand on the purchasing decisions of a number of Iranian children and their parents. The paper also aims to investigate the role of pester power as a moderating variable in the relationship between children’s purchasing decision and that of their parents. Design/methodology/approach – Data were collected using a 26-item Likert-scaled questionnaire administered in February 2013 to the parents of 600 children at two daycare centers and four elementary schools in the city of Qazvin in Iran. The returned and complete questionnaires were subjected to confirmatory factor analysis and path analysis within structural equation modeling using IBM® Amos and SPSS statistical packages. Findings – The results show that packaging and brand have a positive effect on parents. However, children were only influenced by packaging, and not brand. Further, it was found that children influenced their parents during store visits. The study also confirms the moderating role of children’s pester power in the relationship between children’s purchasing decision and that of their parents. Research limitations/implications – A limitation of the study is that the issue of the effect of packaging and brand on children was explored through the opinions of parents. Also, due to budget constraints, images of chocolate products rather than real packages were used. Future research might study the effect of other factors such as peers, socio-cultural issues, and economic status. Another possibility would be to include other variables such as mental involvement and time constraint. Practical implications – The findings of the study might be useful for all manufacturers and suppliers of goods. More specifically, managers and marketing agents in the chocolate industry are recommended to improve children’s brand awareness through advertising as a way of making them want to buy branded products. Originality/value – The most important difference between this work and previous studies is its use of children’s pester power as a moderating factor in the relationship between the purchasing decision of children and that of their parents. Another good thing about this paper is that it gives the reader an insight into the Iranian context. The results give the manufacturers a better understanding of the factors children take into account when deciding to purchase something.

The impact of technology CSFs on customer satisfaction and the role of trust

2014 ◽  
Vol 32 (5) ◽  
pp. 429-447 ◽  
Author(s):  
Muhammad Tahir Jan ◽  
Kalthom Abdullah
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Service Industry ◽  
Positive Impact ◽  
Valuable Insight ◽  
Content Type ◽  
Impact Of Technology ◽  
The Impact ◽  
The Relationship

Purpose – The purpose of this paper is to identify and test technology-related critical success factors (CSFs) and its impact on trust and customer satisfaction. Design/methodology/approach – This paper analyses the causal relationship that exists between technology CSFs and customer satisfaction. It also investigates the mediating role of trust between these two. For this purpose data were collected quantitatively from 349 employees working in different banks, through self-administered questionnaire. The data analysis was conducted using SPSS and AMOS software. Factor analysis was performed to extract and decide on the number of factors underlying the measured variables of interest. Structural equation modelling was then used to examine the variables and the fitness of proposed model. Findings – The result revealed that technology CSFs positively affect customer satisfaction. Also, trust partially mediates the relationship between technology CSFs and customer satisfaction. A significant positive impact of technology CSFs on trust, and trust on customer satisfaction have also been obtained. Practical implications – The significant influence that technology CSFs have on customer satisfaction and trust shows that technology-related CSFs are inevitable for the success of customer relationship management (CRM) in financial services industry, particularly banks. Policy makers of service industry in general and financial service industry in particular may benefit from the findings of this study. Originality/value – Despite the plethora of research on CSFs for CRM, very limited attention has been given to testing and validating the identified CSFs. Negligible research has been conducted to investigate trust as a mediating variable in the relationship between technology CSFs and customer satisfaction. This paper, therefore, offers valuable insight into technology-related CSFs and trust with their impact on customer satisfaction.

The effects of customer accountability and knowledge sharing on voluntary organizations’ (VOs) effectiveness

2017 ◽  
Vol 25 (1) ◽  
pp. 146-159 ◽  
Author(s):  
Nurul Hidayana Mohd Noor ◽  
Siti Hajar Abu Bakar Ah ◽  
Mohd Awang Idris
Keyword(s):  
Knowledge Sharing ◽  
Structural Equation ◽  
Practical Implication ◽  
Voluntary Organizations ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type ◽  
The Impact ◽  
The Relationship

Purpose This study aims to examine how the relationship between customer accountability and voluntary organizations’ effectiveness is mediated by knowledge sharing. Design/methodology/approach Using a cross-sectional survey and a structured questionnaire, data were collected from 349 employees of Malaysian voluntary organizations (VOs). Baron and Kenny’s (1986) procedures for mediation testing were adopted for the main analysis. Findings Results of structural equation modelling indicated that knowledge sharing partially mediates the relationship between and voluntary organizations’ effectiveness. Research limitations/implications Despite the authors’ contribution on the current academia, this study only investigated 349 employees representing VOs located in a single area, which is the Klang Valley area, Malaysia. Further research could identify a larger sample that would strengthen the inferences and conclusions. Practical implications The main practical implication is that Malaysian VOs need to be aware of the impact of customer accountability upon their voluntary organizations’ effectiveness, and they need to inculcate their employees’ knowledge sharing behaviour to foster the impact of customer accountability on voluntary organizations’ effectiveness. Originality/value This paper is unique in that it is the first attempt to combine the previous direct effect relationship into a new model that shows the effect of customer accountability on voluntary organizations’ effectiveness and the role of knowledge sharing as a mediator in the context of Malaysian voluntary sector.

The mediating effect of consumer empowerment in omni-channel retailing

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Özlem Ürgüplü ◽  
Işık Özge Yumurtacı Hüseyinoğlu
Keyword(s):  
Structural Equation ◽  
Mediating Effect ◽  
Consumer Empowerment ◽  
Content Type ◽  
Mediator Role ◽  
Moderator Role ◽  
The Impact ◽  
The Relationship ◽  
Channel Service

PurposeThe purpose of this study is to explore the impact of omni-channel capability (OCC) and consumer empowerment (CE) on customer satisfaction (CS).Design/methodology/approachA paper-based questionnaire was employed to analyse the role of CE in omni-channel retailing (OCR) by using structural equation modelling. Based on the Stimuli-Organism-Response (S-O-R) framework, this research aims to explore how OCC (S) impacts CE (O) and then leads to CS (R) in consumers who had previously used both the online and physical channels of a retailer.FindingsThe findings supported the impact of OCC on CE, and in turn, the impact of CE on CS. The results reveal a partial mediation by CE in the effect of OCC on CS. Additionally, channel service transparency (CST) moderates the relationship between CE and CS.Practical implicationsThe findings reveal partial mediator role of CE and the moderator role of CST in OCR. The study draws attention to the increasing role of CE and CST in OCR. To enhance CS, retailers should focus on OCC, CE and CST.Originality/valueA new model was validated, hypothesized from S-O-R framework. This extended the knowledge on CE in OCR.

The effect of employer brand dimensions on job satisfaction: gender as a moderator

2016 ◽  
Vol 54 (4) ◽  
pp. 854-886 ◽  
Author(s):  
Karnica Tanwar ◽  
Asha Prasad
Keyword(s):  
Job Satisfaction ◽  
Literature Review ◽  
Structural Equation ◽  
Content Type ◽  
Employer Brand ◽  
Key Dimensions ◽  
The Impact ◽  
The Relationship ◽  
Moderating Role

Purpose – The purpose of this paper is to identify key dimensions of employer brand (EB) and empirically examine the impact of different dimensions of EB upon job satisfaction. A six-factor EB model has been tested for reliability and validity through confirmatory factor analysis. The study also addresses the moderating role of gender in the relationship between EB dimensions and job satisfaction. Design/methodology/approach – Structural equation modelling has been adopted to determine the contribution of EB dimensions towards job satisfaction of employees. Key dimensions of EB are identified through literature review. Item generation has been done through literature review and exploratory structured interviews with employees. Findings – The results demonstrate that EB acts as a critical predictor of job satisfaction. All the six dimensions of EB (training and development, reputation, organisation culture and ethics and corporate social responsibility, work-life balance and diversity) were found to be critical predictors of job satisfaction. Also, gender is found to have moderating effect on the relationship between EB dimensions and job satisfaction. Originality/value – This study avers that EB can prove to be an important antecedent of job satisfaction. The construct EB in this study reflects an understanding of EB from a newer lens from the perspective of existing employees of a developing country and also demonstrates the moderating role of gender.

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