Retail strategies for rosé wines in Italy: a hedonic price analysis

2019 ◽  
Vol 31 (3) ◽  
pp. 282-302 ◽  
Author(s):  
Luca Rossetto ◽  
Luigi Galletto
Keyword(s):  
Model Performance ◽  
Hedonic Model ◽  
Hedonic Price ◽  
Hedonic Analysis ◽  
Grape Variety ◽  
Content Type ◽  
Hedonic Price Analysis ◽  
The Usa ◽  
Data Survey ◽  
Rosé Wine

Purpose The purpose of this paper is to analyze the market of rosé wines in Italy, to outline retail strategies and to investigate to what extent the price is affected by branding these wines. Design/methodology/approach A survey has been carried out on retailers by collecting data about wines as intrinsic attributes (grape variety, blending, origin, alcohol content, etc.) and extrinsic attributes (brand, price, packaging, etc.) and about outlet and retail environment. The hedonic analysis required a rearrangement of data survey, while a Box-Cox transformation allowed to control the strong heteroskedasticity detected of the data. Findings Results provide strategies for still, semi-sparkling and sparkling rosé market segments. Still rosé wines are strongly differentiated, while the price is affected by the appellation, grape variety, blending, brand and outlet features. Two main strategies are suggested: the first focuses on appellations endorsing consumer’s brand loyalty; the second is driven by retailers while involving weaker brands. Different pictures emerged for semi-sparkling and sparkling wines, as producers and retailers tend to follow consumer’s preferences for fresh and easy drinking wines as well as to extend the product assortment. Research limitations/implications Results for sparkling rosé wines cannot be generalized. The high fragmentation hinders the hedonic model performance in capturing the price effects of brands, appellations, grape variety and wine blend. Practical implications The hedonic analysis provides suggestions for rosé wine producers that should reinforce their brand through associations among intrinsic attributes, such as appellation, and extrinsic ones, such as price, while satisfying retailer requirements. Originality/value The paper contributes to the knowledge base about the Italian rosé wine market, which is mostly export-oriented. Model results help to understand why the domestic consumption is stagnant with respect to other countries such as France or the USA.

Income capitalisation method and hedonic model: an integrated approach

2019 ◽  
Vol 37 (3) ◽  
pp. 289-300
Author(s):  
Gaetano Lisi
Keyword(s):  
Real Estate ◽  
Discount Rate ◽  
House Price ◽  
Integrated Approach ◽  
Hedonic Model ◽  
Alternative Methods ◽  
Hedonic Price ◽  
Hedonic Prices ◽  
Content Type ◽  
Pull Out

Purpose The purpose of this paper is to provide an integrated approach that combines the two methods usually used in the real estate appraisals, namely, the income capitalisation method and the hedonic model. Design/methodology/approach In order to pull out the link between the income capitalisation approach and the hedonic model, the standard hedonic price function is introduced into the basic model of income capitalisation instead of the house market value. It follows that, from the partial derivative, a direct relation between hedonic prices and discount rate can be obtained. Finally, by using the close relationship between income capitalisation and direct capitalisation, a mathematical relation between hedonic prices and capitalisation rate is also obtained. Findings The developed method allows to estimate the capitalisation rate using only hedonic prices. Indeed, selling and hedonic prices incorporate all of the information required to correctly estimate the capitalisation rate. Furthermore, given the close relation among going-in and going-out capitalisation rates and discount rate, the proposed method could also be useful for determining both the going-out capitalisation rate and the discount rate. Practical implications Obviously, it is always preferable to estimate the capitalisation rate by just using comparable transactional data. Nevertheless, the method developed in this paper is especially useful when: the rental income data are missing and/or not entirely reliable; the data on rental income and house price are related to different homes; the capitalisation rate, in fact, should compare the rent and value of identical homes. In these cases, therefore, the method can be a valuable alternative to direct estimation. Originality/value The large and important literature on real estate economics and real estate appraisal neglects the relationship between hedonic prices and capitalisation rate, thus considering the hedonic model and the income capitalisation approach as two separate and alternative methods. This paper, instead, shows that integration is possible and relatively simple.

scholarly journals The country of origin effect: a hedonic price analysis of the Chinese wine market

2018 ◽  
Vol 120 (6) ◽  
pp. 1264-1279 ◽  
Author(s):  
Lala Hu ◽  
Andrea Baldin
Keyword(s):  
Country Of Origin ◽  
Hedonic Pricing ◽  
Policy Implications ◽  
Reduced Form ◽  
Future Research ◽  
Primary Role ◽  
Hedonic Price ◽  
Content Type ◽  
Hedonic Price Analysis ◽  
Price Analysis

PurposeThe purpose of this paper is to analyse the country of origin (COO) effect on wine purchase in China by considering a sample from an e-commerce website. The paper contribute to the literature on hedonic pricing by applying this model to the Chinese market and including COO as product attribute.Design/methodology/approachA hedonic price model is adopted to measure the effect of search attributes on wine sales in China. A reduced form of the classical hedonic analysis is used as in Nerlove (1995), given the assumption that prices and attributes are taken as exogenous to consumers.FindingsResults show that the COO represents the attribute that most influences wine sales in China. Protected indicators of origin, which denote wine with recognised certificates, are also significant, reinforcing the importance of the production area. Vintage attribute does not impact sales, suggesting a low level of consumer experience with wine.Research limitations/implicationsThe study suffers from the limitations of results’ generalisability, given the size and characteristics of the sample. In the future research, the model should be tested on a larger sample. Moreover, it can be applied on other products, in which COO represents an information and quality cue.Practical implicationsFirms operating in sectors where COO implies specific characteristics of quality should enhance this attribute in their marketing strategies to increase their competitive advantage. Also policy implications with respect to the governmental actions to support wine producers are discussed.Originality/valueHedonic price analysis represents a well-established model; however, to the best of the authors’ knowledge it has never been used in China before. This study also highlights the primary role of COO as search attribute in wine purchase.

scholarly journals Effect of Ranchland Attributes on Recreational Hunting in Florida: A Hedonic Price Analysis

2004 ◽  
Vol 36 (3) ◽  
pp. 763-772 ◽  
Author(s):  
Ram K. Shrestha ◽  
Janaki R.R. Alavalapati
Keyword(s):  
Vegetation Cover ◽  
Positive Impact ◽  
Hedonic Model ◽  
Tree Cover ◽  
Hedonic Price ◽  
Urban Centers ◽  
Hedonic Price Analysis ◽  
Recreational Hunting ◽  
Price Analysis ◽  
Hunting Leases

Recreational hunting has been an attractive enterprise for some ranchers who are interested in supplementing their income from cattle. Ranchland attributes—such as parcel size, tree cover, and proximity to urban centers—are expected to influence hunters' preferences and, thus, hunting lease payments. We estimated the effects of these attributes on hunting revenues using a hedonic model. The results reveal that trees and vegetation cover on ranchlands have a positive impact on hunting revenues, indicating opportunities for silvopasture practices. Those ranchers in Florida who maintain about 22% trees and other vegetation cover receive $16.15 per acre per year from hunting leases, but doubling the cover would generate only an additional $3.20 per acre per year.

The structure of automotive nostalgia: a hedonic price analysis of classic car model value formation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
George Baltas ◽  
Christina Giakoumaki
Keyword(s):  
Empirical Studies ◽  
Critical Role ◽  
Research Literature ◽  
Hedonic Price ◽  
Public Attention ◽  
Content Type ◽  
Market Values ◽  
Hedonic Price Analysis ◽  
Car Model ◽  
And Performance

PurposeFor several years, the classic car market has been attracting considerable media and public attention, but the research literature is virtually nonexistent. The purpose of this paper is to address the factors that determine the values of classic car models and explain the remarkable price differences among them.Design/methodology/approachThe paper develops and tests a set of research hypotheses about the effects of model characteristics on market values in the context of a generalized hedonic price model that also accounts for heterogeneity among classic car brands.FindingsIt is demonstrated that classic car model values reside at several levels and are determined by observable characteristics pertaining to aesthetics, rarity, engineering and performance. In addition, we show that classic car marques play a critical role in the determination of model values and account for considerable variation in values, even after controlling for observable model attributesOriginality/valueThis is one of the first empirical studies to address classic car model value formation. The findings reveal how measurable, observable factors determine classic car model values and augment our understanding of a very interesting but understudied market.

House prices and superstition among ethnic Chinese and non-Chinese homebuyers in Auckland, New Zealand

2018 ◽  
Vol 11 (1) ◽  
pp. 34-44 ◽  
Author(s):  
Michael Rehm ◽  
Shuzhen Chen ◽  
Olga Filippova
Keyword(s):  
New Zealand ◽  
House Prices ◽  
House Price ◽  
Hedonic Price ◽  
Content Type ◽  
Financial Investment ◽  
Ethnic Chinese ◽  
Hedonic Price Analysis ◽  
Price Effects ◽  
Over Time

Purpose Numerical superstition is well-known in Asian countries and can influence decision-making in many markets, from financial investment to purchasing a house. This study aims to determine the house price effects of superstition and understand if these have changed over time. Design/methodology/approach Using sales transactions of freestanding houses in Auckland, New Zealand, the authors use hedonic price analysis to investigate whether superstitious beliefs associated with lucky and unlucky house numbers affect property values. Findings The analysis reveals ethnic Chinese buyers in Auckland displayed superstitious home buying behaviour in the period 2003-2006 by attributing value to homes with street addresses starting or ending with the lucky number eight. However, this willing to pay higher prices for lucky numbers was not reflected in the analysis of 2011-2015 sales transactions. The disappearance of superstition price effects may indicate that ethnic Chinese in the Auckland housing market have, over time, assimilated New Zealand’s Western culture and have become less superstitious. Originality/value Unlike previous studies, the authors parse buyers into two populations of homebuyers, ethnic Chinese and non-Chinese purchasers, and model the two groups’ housing transactions independently to more accurately establish if numerical superstition influences house prices.

scholarly journals US banks’ international balance sheet linkages: a data survey

2016 ◽  
Vol 8 (4) ◽  
pp. 514-531
Author(s):  
Carmela D’Avino
Keyword(s):  
Balance Sheet ◽  
Banking System ◽  
Data Availability ◽  
Policy Recommendations ◽  
Content Type ◽  
Data Limitations ◽  
Global Banking ◽  
The Usa ◽  
Data Survey ◽  
Existing Data

Purpose The purpose of this paper is to shed further light on international financial linkages created by banks. Typically, the larger the balance sheet exposure a bank has to a counterparty country, the more will be both its risk exposure and sensibility to shocks to this latter. The latest crisis has revealed the importance of filling the existing data gaps which hinder a full understanding of the geographical composition of banks’ balance sheet on a global basis. Design/methodology/approach This paper, by focusing on US banks, reviews existing data on bilateral foreign positions on both a consolidated and an unconsolidated basis. Findings The investigation stresses the extent to which new data enhancements are going to enable to a better understanding of the global banking system and discusses other data limitations and gaps which should be addressed. In particular, policy recommendations point to the need to collect more detailed foreign offices-related statistics. Originality/value This is the first attempt in the literature to discuss data availability, limitations and policy suggestions regarding international bilateral banking statistics in the USA.

Consumer valuation of Airbnb listings: a hedonic pricing approach

2017 ◽  
Vol 29 (9) ◽  
pp. 2405-2424 ◽  
Author(s):  
Yong Chen ◽  
Karen Xie
Keyword(s):  
Design Methodology ◽  
Market Competition ◽  
Primary Source ◽  
Hedonic Pricing ◽  
Hedonic Price ◽  
Content Type ◽  
Consumer Valuation ◽  
The Usa ◽  
Behavioral Attributes ◽  
Shed Light

Purpose This paper aims to identify a wide array of utility-based attributes of Airbnb listings and measures the effects of these attributes on consumers’ valuation of Airbnb listings. Design/methodology/approach A hedonic price model was developed to test the effects of a group of utility-based attributes on the price of Airbnb listings, including the characteristics of Airbnb listings, attributes of hosts, reputation of listings and market competition. The authors examined attributes as they relate to the price of Airbnb listings and, therefore, estimated consumers’ willingness to pay for the specific attributes. The model was tested by using a dataset of 5,779 Airbnb listings managed by 4,602 hosts in 41 census tracts of Austin, Texas in the USA over a period from Airbnb’s launch in Texas up until November 2015. Findings The authors found that the functional characteristics of Airbnb listings were significantly associated to the price of the listings, and that three of five behavioral attributes of hosts were statistically significant. However, the effect of reputation of listings on the price of Airbnb listings was weak. Originality/value This study inspires what they call a factor-endowment valuation of Airbnb listings. It shows that the intrinsic attributes that an Airbnb listing endows are the primary source of consumer utilities, and thus consumer valuation of the listing is grounded on its functionality as an accommodation. This conclusion can shed light on the examination of competition between Airbnb and hotel accommodations that are built on the same or similar intrinsic attributes.

scholarly journals Residential Property Behavior Forecasting in the Metropolitan City of Milan: Socio-Economic Characteristics as Drivers of Residential Market Value Trends

2021 ◽  
Vol 13 (7) ◽  
pp. 3612
Author(s):  
Marzia Morena ◽  
Genny Cia ◽  
Liala Baiardi ◽  
Juan Sebastián Rodríguez Rojas
Keyword(s):  
Hedonic Model ◽  
Hedonic Price ◽  
Analysis Model ◽  
Property Market ◽  
Property Development ◽  
Price Performance ◽  
Real Estate Investments ◽  
Residential Properties ◽  
Asset Class ◽  
Residential Market

The phenomenon of urbanization of cities has been the subject of numerous studies and evaluation protocols proposing to analyze the degree of economic and social sustainability of development projects. Through careful research and synthesis of the theoretical framework regarding residential properties’ performance measurement and forecasting, this paper goes deeper into the proposition of property development as an asset class that represents the biggest share of the Italian property market and yet is avoided by the big portfolios. The analysis model was applied to the city of Milan and its Metropolitan Area. The method is based on the development of correlation indices to evaluate different behaviors, through time and a Geographic Information System (GIS) based on the Hedonic Price Method (HPM). Results from a hedonic model estimated for several recent years suggest that, depending on the particular view, the relation between the rent/price performance and the different external and intrinsic variables can represent a useful parameter for evaluating the feasibility of different real estate investments.

scholarly journals Functional Form Model Specification: An Application to Hedonic Pricing

1995 ◽  
Vol 24 (2) ◽  
pp. 166-173 ◽  
Author(s):  
Jeff E. Brown ◽  
Don E. Ethridge
Keyword(s):  
Functional Form ◽  
Hedonic Pricing ◽  
Hedonic Model ◽  
Model Specification ◽  
Estimation Accuracy ◽  
Hedonic Price ◽  
Partial Regression ◽  
Cotton Price ◽  
Residuals Analysis ◽  
Form Model

A combination of conceptual analysis and empirical analysis—partial regression and residuals analysis—was used to derive an appropriate functional form hedonic price model. These procedures are illustrated in the derivation of a functional form hedonic model for an automated, econometric daily cotton price reporting system for the Texas-Oklahoma cotton market. Following conceptualization to deduce the general shapes of relationships, the appropriate specific functional form was found by testing particular attribute transformations identified from partial regression analysis. Minimizing structural errors across attribute levels and estimation accuracy were used in determining when an appropriate functional form for both implicit and explicit prices was found.

Colchones Eldorado: dreaming of innovating

2012 ◽  
Vol 2 (8) ◽  
pp. 1-11
Author(s):  
Delio I. Castaneda ◽  
Luisa F. Manrique
Keyword(s):  
Latin American ◽  
Innovation Process ◽  
Subject Area ◽  
Organizational Dynamics ◽  
Case Discussion ◽  
Content Type ◽  
Organizational Conditions ◽  
Challenge Testing ◽  
The Usa ◽  
Creativity And Innovation

Subject area Innovation and creativity in small to medium-sized enterprises (SMEs) in Latin America. Study level/applicability The case is recommended for creativity and innovation subjects, in undergraduate and MBA levels. The case is also suggested for subjects associated with the organizational dynamics on SMEs. Case overview Colchones Eldorado is a Colombian company dedicated to the bedding industry. The company was founded in 1957 by Gumercindo Gómez Caro, a creative man who in 1959 invented a machine to make springs, which allowed the company to grow steadily for several decades. On November 18, 2004, the founder's daughter, Martha Luz Gomez, was appointed as General Manager. On April 2011 it obtained a license from Sealy, the biggest mattress making company in the USA. The license implied a challenge - testing the company's innovative capacities to adapt Sealy mattresses to satisfy consumers in the Colombian market. Expected learning outcomes Students are shown the characteristics of the creative and innovation process in a Latin American SME, and the innovation challenges which are faced. From the reading and the case discussion, the students should be able to: analyse the manifestations of the creative process in an SME; identify examples of the innovation types of an SME; and discuss the organizational conditions to answer the creativity and innovation challenges in an SME. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

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