Predisposition towards foreign brands and materialism: a quantitative assessment

2017 ◽  
Vol 11 (1) ◽  
pp. 41-59 ◽  
Author(s):  
Aastha Verma Vohra ◽  
Garima Gupta
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Primary Data ◽  
Extensive Literature ◽  
Content Type ◽  
Consumer Demographics ◽  
Depth Analysis ◽  
Confirmatory Factor ◽  
Indian Consumers ◽  
Foreign Brands

Purpose The purpose of this paper is to identify the dimensions of predisposition towards foreign brands (PTFB) for Indian consumers and examine their impact on materialism/materialist value (MAT). The study further conducts an in-depth analysis of these constructs for possible variations across consumer demographics. Design/methodology/approach Using a structured questionnaire, primary data were collected from 487 respondents in the city of Delhi and National Capital Region (NCR). While a modified scale was developed to operationalize PTFB, the measurement instrument for MAT was adapted on the basis of an extensive literature review. Statistical techniques such as Exploratory factor analysis, Confirmatory factor analysis, t-test, analysis of variance (ANOVA) and regression analysis were used to test various hypotheses of the study. Findings The study identified five dimensions of PTFB, namely, “Reputation”, “Preference”, “Country of Origin”, “Accessibility” and “Quality”, through confirmatory factor analysis in structural equation modelling. Except for “Preference” and “Accessibility”, all remaining dimensions were found to be exerting a significant impact on MAT. The results further indicate that consumers’ PTFB as well as their MAT differs across demographics such as age, income, gender, occupation and qualification. Practical implications The paper brings to the fore useful insights for marketers of foreign brands. The findings can be effectively used for developing a more focused marketing strategy for Indian consumers by helping in identifying demographic segments that are more responsive and susceptible to the entry of foreign brands in Indian markets. Originality/value The paper attempts to develop a more robust instrument for measurement of consumers’ PTFB and provides dimensions constituting the construct for consumers of emerging markets such as India. The current research also indicates that there exists a significant variation in PTFB and MAT for different demographic segments of consumers.

Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xujia Wang ◽  
Billy Sung ◽  
Ian Phau
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Design Methodology ◽  
Marketing Strategies ◽  
Content Type ◽  
Product Categories ◽  
Theoretical Support ◽  
Confirmatory Factor ◽  
Luxury Market ◽  
Practical Implications

PurposeThe purpose of this study is to investigate how exclusivity and rarity (natural versus virtual) influence consumers' perceptions of luxury. Further, it examines whether exclusivity and rarity can function as distinct marketing strategies in today's luxury market environment.Design/methodology/approachOnline questionnaires were administered by adapting developed scales from prior research. Research stimuli were chosen from three luxury categories including bags, wine and cruise. Confirmatory factor analysis and multiple regressions were used to test the hypotheses.FindingsThe results confirmed that exclusivity, natural rarity and virtual rarity were perceived as relatively distinct constructs among our sample. Findings also highlighted that perceived natural rarity (PNR) has consistently emerged as a positive and significant contributor to consumers' perceptions of luxury across all three luxury categories. The influence of perceived exclusivity (PE) on perceptions of luxury has also shown to be significant for two product categories (luxury bag and luxury wine), whereas perceived virtual rarity (PVR) did not show any significant effects across all three categories.Practical implicationsThe results indicate that consumers perceive natural rarity, virtual rarity and exclusivity as relatively distinctive marketing strategies. This suggests that luxury businesses can adopt each strategy independently to achieve desired marketing outcomes.Originality/valueThis study offers theoretical support for the proposition that exclusivity and rarity may have different functions in luxury marketing implementations. It provides empirical evidence showing the distinctiveness of perceived exclusivity and perceived rarity, which have not be done in previous research.

scholarly journals Examining the ParticipACTION brand using the brand equity pyramid

2018 ◽  
Vol 8 (4) ◽  
pp. 378-396 ◽  
Author(s):  
Alexander Lithopoulos ◽  
Peter A. Dacin ◽  
Tanya R. Berry ◽  
Guy Faulkner ◽  
Norm O’Reilly ◽  
...  
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Exploratory Factor Analysis ◽  
Brand Equity ◽  
Structural Equation ◽  
Structural Equation Models ◽  
Equation Modeling ◽  
Content Type ◽  
Activity Promotion ◽  
Confirmatory Factor

Purpose The brand equity pyramid is a theory that explains how people develop loyalty and an attachment to a brand. The purpose of this study is to test whether the predictions made by the theory hold when applied to the brand of ParticipACTION, a Canadian non-profit organization that promotes active living. A secondary objective was to test whether this theory predicted intentions to be more physically active. Design/methodology/approach A research agency conducted a cross-sectional, online brand health survey on behalf of ParticipACTION. Exploratory factor analysis and confirmatory factor analysis established the factor structure. Structural equation modeling was used to test the hypothesized model. Findings A nationally representative sample of Canadian adults (N = 1,191) completed the survey. Exploratory factor analysis and confirmatory factor analysis supported a hypothesized five-factor brand equity framework (i.e. brand identity, brand meaning, brand responses, brand resonance and intentions). A series of structural equation models also provided support for the hypothesized relationships between the variables. Practical implications Though preliminary, the results provide a guide for understanding the branding process in the activity-promotion context. The constructs identified as being influential in this process can be targeted by activity-promotion organizations to improve brand strength. A strong organizational brand could augment activity-promotion interventions. A strong brand may also help the organization better compete against other brands promoting messages that are antithetical to their own. Originality/value This is the first study to test the brand equity pyramid using an activity-promotion brand. Results demonstrate that the brand equity pyramid may be useful in this context.

Validation of a digital intelligence quotient questionnaire for employee of small and medium-sized Thai enterprises using exploratory and confirmatory factor analysis

Kybernetes ◽  
2019 ◽  
Vol 49 (5) ◽  
pp. 1465-1483
Author(s):  
Khahan Na-Nan ◽  
Theerawat Roopleam ◽  
Natthaya Wongsuwan
Keyword(s):  
Factor Analysis ◽  
Emotional Intelligence ◽  
Confirmatory Factor Analysis ◽  
Digital Literacy ◽  
Intelligence Quotient ◽  
Digital Communication ◽  
Digital Identity ◽  
Content Type ◽  
Digital Rights ◽  
Confirmatory Factor

Purpose The purpose of this paper is to develop a digital intelligence quotient (DIQ) scale questionnaire that encompasses the digital identity, digital use, digital safety, digital security, digital emotional intelligence, digital communication, digital literacy and digital rights. Design/methodology/approach DIQ research was conducted in two phases to develop an assessment scale. First, 33 questions were developed based on previous DIQ concepts and theories. These questions were then validated using exploratory factor analysis into eight dimensions as digital identity, digital use, digital safety, digital security, digital emotional intelligence, digital communication, digital literacy and digital rights. A survey was conducted comprising 409 admins and clerks in SMEs. Second, confirmatory factor analysis and convergent validity were tested along the eight digital dimensions. Findings This study extended the DIQ concept to provide theoretical contribution for DIQ with intelligence study. Eight dimensions were developed to measure DIQ, including aspects of digital identity, digital use, digital safety, digital security, digital emotional intelligence, digital communication, digital literacy and digital rights. Research limitations/implications The DIQ questionnaire was a single-source, self-assessed data collection, as the sample included only employees of SMEs in Thailand. Results showed a good fit but require further refinement and validation using a larger sample size and various supplementary sampling contexts. Practical implications The eight DIQ dimensions and questionnaire results will assist organisations and supervisors to focus on employees’ DIQ using both work and lifestyle parameters. This knowledge will help supervisors to encourage employees to increase their DIQ for more effective usage of digital literacy. Researchers and academics will be able to apply this instrument in future studies. Originality/value The DIQ questionnaire is a new instrument which comprehensively explores relevant dimensions to increase employee understanding of digital identity, digital use, digital safety, digital security, digital emotional intelligence, digital communication, digital literacy and digital rights.

scholarly journals ANALISIS KORELASI KANONIK PADA HUBUNGAN ANTARA SOFT SKILLS TERHADAP PRESTASI BELAJAR MAHASISWA

2019 ◽  
Vol 8 (4) ◽  
pp. 267
Author(s):  
NI PUTU JULIANINGSIH ◽  
EKA N KENCANA ◽  
KOMANG GDE SUKARSA
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Correlation Analysis ◽  
Canonical Correlation Analysis ◽  
Canonical Correlation ◽  
Soft Skills ◽  
Sampling Technique ◽  
Primary Data ◽  
Learning Achievement ◽  
Confirmatory Factor

The purpose of this study is to know the relationship between soft skills and learning achievement using canonical correlation analysis and to find out the dominant dimensions of soft skills and learning achievement using confirmatory factor analysis. The data used are primary data obtained by distributing questionnaires. The sampling technique used was proportional to size sampling with the number of respondents as many as 150 respondents. The results of the study with canonical correlation analysis showed that soft skills with learning achievement had a close relationship with canonical correlation values ??of 0.70397. The results of the study with confirmatory factor analysis showed that the dominant dimensions of soft skills and learning achievement were flexibility with the percentage of the variance of 69.081% and cognitive percentage of the variance of 71.706%.

Project management resources and outcomes: a confirmatory factor analysis

2019 ◽  
Vol 13 (3) ◽  
pp. 600-615 ◽  
Author(s):  
David Perkins ◽  
Gita Mathur ◽  
Kam Jugdev
Keyword(s):  
Factor Analysis ◽  
Project Management ◽  
Confirmatory Factor Analysis ◽  
Competitive Advantage ◽  
Organizational Support ◽  
Final Model ◽  
Content Type ◽  
Survey Tool ◽  
Confirmatory Factor ◽  
Level Performance

Purpose The purpose of this paper is to draw on the resource-based view of the firm from strategic management and apply it to a study of competitive advantage in the project management context. Confirmatory factor analysis (CFA) is used to examine the factors that constitute strategic characteristics of project management resources and outcomes of the project management process. Design/methodology/approach This study gathered data from 437 North American project management professionals using an existing survey tool from prior research involving a smaller sample. Findings The final model derived from CFA demonstrated construct validity, meaning acceptable convergent and discriminant validity. It showed only minor differences from a prior exploratory factor analysis (EFA). The final model consisted of two factors representing valuable project management characteristics, one factor representing rare project management characteristics, one factor representing inimitable project management characteristics, three factors representing organizational support for project management assets, one factor representing project-level performance and one factor representing firm-level performance. Research limitations/implications Limitations of the study include self-report bias and the use of a panel for data collection. Practical implications This study draws managerial attention to project management characteristics that constitute a source of competitive advantage. Originality/value The study validates a survey tool from previous research, reflects few deviations from factor structure of the prior EFA, and sets the stage for future research to elaborate on the conceptual model. It extends understanding of the characteristics of project management assets that lead to a firm’s competitive advantage.

Sales technology usage

2018 ◽  
Vol 30 (1) ◽  
pp. 257-271 ◽  
Author(s):  
Ashwani Kumar Upadhyay ◽  
Komal Khandelwal ◽  
Tanuj Nandan ◽  
Prashant Mishra
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Social Factor ◽  
Support Service ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Content Type ◽  
Sales Professionals ◽  
Use Of Technology ◽  
Confirmatory Factor

Purpose The purpose of this paper is to model the key influencers or predictors for usage of technology by sales professionals in India. Design/methodology/approach This study examines the effect of individual, organizational and social factors on the use of technology. The method used for primary research is survey, and data have been collected from 556 sales professionals from across four industries in India. The empirical analysis consists of confirmatory factor analysis using structural equation modeling. Findings Confirmatory factor analysis has been used to validate the constructs, namely, peer usage, support service, perceived usefulness, attitude, usage and performance. Based on the results, it has been concluded that attitude and peer usage have a direct effect on the use of technology. Support service affects peer usage and perceived usefulness affects attitude. This model helps us understand the direct and indirect predictors of use of sales technology (ST), and its effect on sales performance. Research limitations/implications The limitation of this study is that data pertain to India only. Practical implications The findings of this paper will help sales managers and organizations develop strategies to increase the acceptance and use of new technologies, and also strengthen their arguments for convincing the various stakeholders about the benefits and relevance of the ST. Originality/value The paper attempts to build and validate a parsimonious model taking into account peer usage (social factor) and support service (organizational factor) in addition to perceived usefulness and attitude.

Development of the destination food image scale (DFIS) and examination of measurement invariance by gender

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hakan Görür ◽  
Cem Oktay Güzeller
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Scale Development ◽  
Construct Validity ◽  
Measurement Invariance ◽  
Content Type ◽  
Scale Adaptation ◽  
Confirmatory Factor ◽  
Food Image ◽  
Image Component

PurposeThe main purpose of this study is to create a reliable and valid scale to assess the destination food image perceived by the tourists regarding the food in Turkey within the cognitive and affective image component framework. In line with this purpose, both scale development and scale adaptation studies are conducted, and measurement invariance of the scale for gender is analyzed.Design/methodology/approachThis study uses the survey model among quantitative research methods. Scale development processes are used to assess the cognitive image; the construct validity is analyzed with exploratory factor analysis (n = 328), confirmatory factor analysis (n = 425) and convergent and discriminant validity. Scale adaptation processes are followed to assess the affective image, and construct validity is tested with confirmatory factor analysis (n = 425). The reliability of both scales is investigated with Cronbach's alpha. Cochran–Mantel–Haenszel (CMH) analysis is conducted for measurement invariance for gender.FindingsConstruct validity and reliability provided the desired values in all processes. Measurement invariance results proved that the scale does not change according to genders.Research limitations/implicationsThe data obtained in this study have geographical limitations, and the data represent tourists visiting Antalya, an important tourism destination in Turkey.Practical implicationsThe scale will provide concrete information about the destination food image and help practitioners to test the model and develop future strategies for the destination.Originality/valueThis study presents an integrated approach to understanding the destination food image and expands theoretical and empirical evidence by creating a scale that measures both cognitive and affective image component. Scale-invariant shows that there is no item bias for analyzed gender and contributes to generalizability.

The riddle of self-centered leadership in Arab organizations: a measurement scale

2019 ◽  
Vol 42 (4) ◽  
pp. 430-459
Author(s):  
Hisham Hamid Hawass
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
International Research ◽  
Design Methodology ◽  
Leadership Behaviors ◽  
The Self ◽  
Measurement Scale ◽  
Regression Analyses ◽  
Content Type ◽  
Confirmatory Factor

Purpose The purpose of this paper is to develop a scale to empirically measure the self-centered leadership SCL pattern in Arab organizations. Design/methodology/approach This paper depends on two Egyptian samples. It has conducted exploratory factor analysis, confirmatory factor analysis and multiple regression analyses to generate the proposed SCL measurement scale. Findings The analyses have revealed that the new measurement scale is valid and reliable. They have also confirmed the multidimensional structure of the self-centered leadership construct. Originality/value The Arab leadership literature is in short of scales which take into consideration the specialties of the Arab cultures. Therefore, this study fills a lacuna in international research which examines Arab leadership behaviors from a culture-bound perspective.

Quality 4.0 – a measurement model using the confirmatory factor analysis (CFA) approach

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
G.S. Sureshchandar
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Industry 4.0 ◽  
Research Work ◽  
Reliability And Validity ◽  
Measurement Model ◽  
Future Research ◽  
Content Type ◽  
Formidable Challenge ◽  
Confirmatory Factor

PurposeThe disruptions caused by new-age technologies of Industry 4.0 are posing a formidable challenge to researchers, academicians and practitioners alike. Quality 4.0 that depicts the role of the quality function in the Industry 4.0 scenario must be comprehended so that the rudiments of Quality 4.0 are understood properly, and interventions can be made to embrace the new normal. As the literature on Quality 4.0 is extremely scarce, empirical studies are mandatory to augment the process of theory building.Design/methodology/approachThe research work identifies 12 axes of the Quality 4.0 revolution based on literature review and insights from experts. Subsequently, a measurement model is formulated and an instrument to measure the level of Quality 4.0 implementation is developed. The measurement model has been checked for model fit, reliability and validity using the confirmatory factor analysis approach.FindingsThe proposed model was found to be adequate, reliable and valid and concludes that though technology plays a significant role in the development of the Quality 4.0 system, aspects of traditional quality are very much apropos to transform to the next frontier of quality.Research limitations/implicationsImplications for future research are provided which would help to further explore the nascent field of Quality 4.0.Practical implicationsThis research would help the practitioners better understand the various requirements and measure the degree of implementation of a Quality 4.0 system.Originality/valueThe present research is perhaps the first of its kind in propounding a measurement model, through empirical analysis, for the betterment of the understanding of Quality 4.0 and its associated constituents.

A confirmatory factor analysis of the challenges of effective management of construction workforce in South Africa

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lerato Millicent Aghimien ◽  
Clinton Ohis Aigbavboa ◽  
Chimey Anumba ◽  
Wellington Didibhuku Thwala
Keyword(s):  
South Africa ◽  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
High Reliability ◽  
Working Environment ◽  
Future Research ◽  
Mixed Method Research ◽  
Effective Management ◽  
Content Type ◽  
Confirmatory Factor

Purpose The South African construction industry (SACI) is a huge employer of labour as the industry depends mostly on human resources to carry out its activities. However, the industry has also been noted for its poor workforce management and lack of attention to human resource management (HRM) issues. Therefore, this study aims to assess the challenges facing the effective management of the construction workforce in South Africa with a view to improving HRM activities in the industry and improve overall service delivery through an effectively managed workforce. Design/methodology/approach A pragmatic philosophical view using a mixed-method research design was adopted. The study’s qualitative strand was achieved through a Delphi, whilst the quantitative strand was achieved through a questionnaire survey. In addition, descriptive and inferential statistics such as mean item score, Kruskal-Wallis H-test, exploratory and confirmatory factor analysis were adopted for data analysis. Findings With high reliability, construct validity and model fit indices, the study found that for effective HRM to be attained within construction organisations, careful attention must be given to issues surrounding the nature of the industry, unhealthy working environment, employee-related issues, diversity and working condition in the industry. Originality/value Whilst several studies have been conducted on HRM, there is a lack of studies on the major challenges facing effective HRM in the SACI. The findings also offer future research studies a good theoretical platform to build upon.

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