Felt discrimination increases offensiveness of stereotyped out-group depictions

2015 ◽  
Vol 32 (1) ◽  
pp. 26-33
Author(s):  
Roland L Leak ◽  
Omar P Woodham ◽  
George W Stone
Keyword(s):  
Factor Analysis ◽  
Design Methodology ◽  
Experimental Approach ◽  
Minority Groups ◽  
Content Type ◽  
Dependent Variables ◽  
Group Members ◽  
Independent Variable ◽  
Past Experiences ◽  
Issue Relevance

Purpose – This paper aims to investigate the effects of minorities’ who experienced discrimination on perceptions of offensiveness tied to brand imagery that stereotypically depicts other minorities classified as out-group members. Design/methodology/approach – Study 1 utilizes factor analysis to develop dependent variables, and a path analysis to model relationships between the focal independent variable (IV) and dependent variable (DVs). Study 2 uses an experimental approach analyzing data with ANOVA and bootstrapping methodologies. Findings – Minorities who report experiencing more discrimination perceive more offensiveness tied to branding containing overt stereotypical depictions of out-groups. This effect is mediated through a perceived sympathy for the out-group. However, while some minorities perceive these branded logos as relatively more offensive, minorities, as a group, do not perceive these stereotyped logos as overly offensive. Research limitations/implications – Minorities not depicted in or alluded to in stereotypical imagery associated with a brand may be a valuable consumptive bloc that can be recruited to oppose such uses of stereotypes. This research highlights that any sympathy that these minorities report holding for depicted minority groups may be important to future targeted communications. Brand managers may need to aggressively defend the brand against negative attributions derived from non-depicted minorities’ felt sympathy. Depicted minorities fighting to remove stereotypical imagery in brands may be able to leverage non-depicted minorities’ expressed sympathy to form coalitions. Depicted minorities’ communications, however, may need to increase issue relevance to non-depicted minorities. Originality/value – This research explores how non-affected groups perceive stereotypes infused in branding. It demonstrates that, depending on past experiences, these individuals may defend against a perceived social threat targeted at a societal out-group.

The effect of construal level on time perceptions, confidence in judgements and future preferences

2015 ◽  
Vol 49 (5/6) ◽  
pp. 782-805 ◽  
Author(s):  
Sonia Noemi Vilches-Montero ◽  
Mark T. Spence
Keyword(s):  
Design Methodology ◽  
Current Knowledge ◽  
Construal Level ◽  
Content Type ◽  
Retrieval Cues ◽  
Dependent Variables ◽  
Memory Decay ◽  
Hedonic Experience ◽  
Time Perceptions ◽  
Past Experiences

Purpose – This paper aims to examine how activating an abstract versus concrete construal as a retrieval cue – prior to providing estimates but after exposure to the stimulus – affects retrospective duration estimates of a hedonic experience, the kind of experience one might wish to repeat. Recent research has examined the effect of construal mindsets on prospective time perceptions (Hans and Trope, 2013) as well as the prediction of future durations (Kanten, 2011; Siddiqui et al., 2014). Design/methodology/approach – Two experiments are presented to test four hypotheses. The effect of construal level on time perceptions, confidence in duration judgments and future preferences using two different construal level manipulation techniques and a range of measures for the dependent variables is demonstrated. Findings – This research found that compared to a neutral experience, time perceptions of an enjoyable event are not explained by differences in the level of attention paid to the stimuli; that duration estimates elicited under abstract construals are shorter than those produced by concrete construals; and regardless of construal mindset, memory decay due to time delay appears to be at work. Hence duration estimates shorten. Moreover, abstract construals decrease confidence in duration judgments, but positively affect future preferences compared to a concrete mindset. Originality/value – This paper expands current knowledge by showing that construal mindsets can be used as retrieval cues to affect evaluations of past experiences and consumers’ experience-based future preferences.

Analysis of lockstitch seam strength and its efficiency

2016 ◽  
Vol 28 (4) ◽  
pp. 480-491 ◽  
Author(s):  
Iwona Frydrych ◽  
Agnieszka Greszta
Keyword(s):  
Design Methodology ◽  
Structural Parameters ◽  
Variance Analysis ◽  
Individual Factors ◽  
Research Papers ◽  
Content Type ◽  
Stitch Density ◽  
Dependent Variables ◽  
Independent Variable ◽  
Sewing Threads

Purpose – Seam efficiency plays an important role for obtaining a desired seam quality. Therefore, this issue is often referred in research papers. The purpose of this paper is to determine the seam strength and efficiency as well as examining, if and how such factors as: a kind of fabric, kind of thread, kind of seam and the stitch density influence the transverse seam strength and the seam efficiency. Design/methodology/approach – For research four types of polyester/wool fabrics having different structural parameters and two types of polyester sewing threads were used. Three types of seam were made. The fabric samples were sewn using lockstitch with three different stitch densities. Obtained in this way seams were tested on the tensile machine. The influence of individual factors on the seam strength and its efficiency was assessed statistically using a multivariate variance analysis (ANOVA). Findings – The findings of this study revealed that the independent variable – stitch density affect significantly of the seam strength as well as its efficiency. Seam strength and seam efficiency values increase with the increase stitch density. Moreover, the variance analysis showed that a kind of fabric also is a statistically significant factor for the seam efficiency and its strength. Furthermore, in the case of seam efficiency it is also important to the stitch direction. However, the study did not show an impact of kind of thread and kind of seam on dependent variables: the seam strength and its efficiency. Research limitations/implications – Due to the fact that this paper focuses on the seams made only on wool/polyester fabrics with two the most popular weaves, involving only two sewing PES threads, the conclusions presented in this paper are valid only to this assortment and cannot be generalized. Originality/value – So far, it has not been taken research on the effect of seams with the different number of sewn layers on the seam strength and efficiency. This issue has been taken in this work.

Online viewers’ choices over advertisement number and duration

2020 ◽  
Vol 14 (2) ◽  
pp. 215-238
Author(s):  
Stephen Nettelhorst ◽  
Laura Brannon ◽  
Angela Rose ◽  
Whitney Whitaker
Keyword(s):  
Exposure Time ◽  
Design Methodology ◽  
Persuasive Messages ◽  
Content Type ◽  
Independent Variables ◽  
Research Designs ◽  
Total Exposure Time ◽  
Online Simulations ◽  
Independent Variable ◽  
Two Independent Variables

Purpose The purpose of this study is to investigate online viewers’ preferences concerning the number and duration of video advertisements to watch during commercial breaks. The goal of the investigations was to assess whether online viewers preferred watching a fewer number of advertisements with longer durations or a greater number of advertisements with shorter durations. Design/methodology/approach Two studies used experimental research designs to assess viewers’ preferences regarding advertisements. These designs used two independent variables and one dependent variable. The first independent variable manipulated the type of choice options given to online viewers (e.g. one 60 s or two 30 s advertisements). The second independent variable manipulated when the choice was given to online viewers (i.e. at the beginning of the viewing experience or in the middle of the experience). The dependent variable measured viewers’ choices concerning their preferred advertisement option. Findings The results across both studies found that participants made choices that minimized total advertisement exposure time when possible. When minimizing total exposure time was not possible, participants made choices that minimized the number of exposures instead. Originality/value These investigations extend the literature on advertisement choice by examining online viewers’ preferences about the format of their advertising experience rather than the content of the persuasive messages themselves. In addition, these investigations provide value by investigating viewers’ responses to stimuli within realistic online simulations rather than abstract hypotheticals.

Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xujia Wang ◽  
Billy Sung ◽  
Ian Phau
Keyword(s):  
Factor Analysis ◽  
Confirmatory Factor Analysis ◽  
Design Methodology ◽  
Marketing Strategies ◽  
Content Type ◽  
Product Categories ◽  
Theoretical Support ◽  
Confirmatory Factor ◽  
Luxury Market ◽  
Practical Implications

PurposeThe purpose of this study is to investigate how exclusivity and rarity (natural versus virtual) influence consumers' perceptions of luxury. Further, it examines whether exclusivity and rarity can function as distinct marketing strategies in today's luxury market environment.Design/methodology/approachOnline questionnaires were administered by adapting developed scales from prior research. Research stimuli were chosen from three luxury categories including bags, wine and cruise. Confirmatory factor analysis and multiple regressions were used to test the hypotheses.FindingsThe results confirmed that exclusivity, natural rarity and virtual rarity were perceived as relatively distinct constructs among our sample. Findings also highlighted that perceived natural rarity (PNR) has consistently emerged as a positive and significant contributor to consumers' perceptions of luxury across all three luxury categories. The influence of perceived exclusivity (PE) on perceptions of luxury has also shown to be significant for two product categories (luxury bag and luxury wine), whereas perceived virtual rarity (PVR) did not show any significant effects across all three categories.Practical implicationsThe results indicate that consumers perceive natural rarity, virtual rarity and exclusivity as relatively distinctive marketing strategies. This suggests that luxury businesses can adopt each strategy independently to achieve desired marketing outcomes.Originality/valueThis study offers theoretical support for the proposition that exclusivity and rarity may have different functions in luxury marketing implementations. It provides empirical evidence showing the distinctiveness of perceived exclusivity and perceived rarity, which have not be done in previous research.

Homesickness: a comparative study of defense and civilian employees and individual differences

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Naval Garg ◽  
B.K. Punia ◽  
Vanshikha Kakkar ◽  
Sarika Kumari
Keyword(s):  
Factor Analysis ◽  
Individual Differences ◽  
Design Methodology ◽  
Nuclear Family ◽  
Family Type ◽  
Adjustment Problems ◽  
Content Type ◽  
Five Dimensions ◽  
Confirmatory Factor ◽  
Civilian Employees

Purpose Most of the studies in the field of homesickness are confined to students; this study aims to explore the feeling of homesickness among working professionals. Also, it tends to examine individual differences in the experience of homesickness across employees of different gender, ages, experience, family type, etc. The study also aspires to compare homesickness among military and civil employees. Design/methodology/approach The study explores five dimensions of homesickness, namely, missing family, missing friend, rumination about home, feeling lonely and adjustment problems. The collected data is subjected to reliability, validity and confirmatory factor analysis. Further, t-test and analysis of variance are used to explore homesickness differences across soldiers and corporate employees. Findings The study reveals that homesickness is significantly higher for employees in the male, unmarried, nuclear family, above the age of 45 years, and below the graduation category. Also, defense people experience more homesickness than civilian employees. Originality/value This study is one of the pioneer studies that compare homesickness among defense and civilian employees. Also, variables such as type of family, the experience of employees and marital status have hardly been explored in the literature of homesickness.

Relationship between corporate governance and audit switching: Iranian evidence

2017 ◽  
Vol 59 (5) ◽  
pp. 673-686
Author(s):  
Mahdi Salehi ◽  
Ali Asgar Alinya
Keyword(s):  
Corporate Governance ◽  
Design Methodology ◽  
Stock Exchange ◽  
Listed Companies ◽  
Panel Analysis ◽  
Cross Sectional ◽  
Content Type ◽  
Effective Factors ◽  
Dependent Variables ◽  
The Relationship

Purpose This paper aims to investigate the relationship between corporate governance and auditors switching of listed companies on the Tehran Stock Exchange. Design/methodology/approach To achieve the objectives of this study, 12 hypotheses developed which and tests the relationship between corporate governance and selecting and switching auditors in Iran during 2008-20014 by selecting 116 listed companies on the Tehran Stock Exchange. To test the hypotheses, the cross-sectional time-series nature of research variables data, panel analysis is used. Also, to investigate the relationship between independent and dependent variables in each year, the logistic regression is used. Findings The results of the study indicate that there is a weak relationship between corporate governance auditors switching. Therefore, it could be concluded that there are some other effective factors on which selecting and switching auditors in studied companies are more dependent. Originality/value The current study is almost the first study which has been conducted in Iran, so the results of the study may be beneficial to the Iranian conditions as well as other developing countries.

The changed paradigm of business progress: a moral step forward for humanity

2018 ◽  
Vol 26 (3) ◽  
pp. 181-193
Author(s):  
Joan Marques
Keyword(s):  
Design Methodology ◽  
Management Practices ◽  
Leadership Skills ◽  
First Century ◽  
Competitive Environment ◽  
Business Leadership ◽  
Content Type ◽  
The Past ◽  
Past Experiences ◽  
Practical Implications

Purpose Through an overview of the perceptional evolution of progress over the past two centuries, this paper aims to review a changed, yet constructive paradigm that has emerged in business leadership. Design/methodology/approach The paper is a general review-based deliberation presenting standards of the twentieth century, the need for a shift in paradigms and the shift as it unfolds in the twenty-first century. Findings Focusing on optimal stakeholder inclusion, yet not disregarding the concept of progress in a competitive environment, this paper presents a set of interrelated leadership skills and characteristics, including a discussion about their applicability and ways to develop them. Research limitations/implications While globally applicable, the views in this paper are primarily based on the American performance environment. Practical implications Management practices would not have evolved to today’s level if we did not have the past experiences to learn from. The deliberations and insights shared in this article should be seen as a way of evaluating the path that led us to our current, multi-tiered leadership paradigm. Social implications The model presented in this article should be seen as a useful, yet incomplete set of skills and characteristics to be considered by today’s and future leaders to ensure greater stakeholder inclusion. Originality/value Within the framework of focusing on the management horizon, this paper places the driving motives of two centuries that influenced our current society alongside each other and contemplates on the necessary shifts needed to move forward.

Dilemmas and paradoxes: how managers make the toughest decisions

2018 ◽  
Vol 39 (1) ◽  
pp. 24-31 ◽  
Author(s):  
Päivi Karhu ◽  
Paavo Ritala
Keyword(s):  
Decision Making ◽  
Business Strategy ◽  
Design Methodology ◽  
Content Type ◽  
Scarce Resources ◽  
Managerial Decisions ◽  
Beverage Industry ◽  
Creative Solutions ◽  
Feasible Solutions ◽  
Past Experiences

Purpose Managerial decisions ultimately determine the success or failure of a business strategy, and difficulties often arise when managers must decide how best to allocate scarce resources between activities. Adopting a cognitive framing perspective, this study aims to explore managers’ accounts of decision-making problems and how they solve them. Design/methodology/approach Interviews with 18 managers from the Austrian beverage industry were analysed to identify the kinds of decision-making problems they encounter and to understand how they solved those problems. Findings The participating managers perceived challenging decision-making problems as either a dilemma or a paradox. Dilemmas were resolved by committing entirely to one alternative or by focussing on one alternative at a time. In the case of paradoxes, managers looked for creative solutions, blending experimentation, humour and past experiences to create outside-the-box solutions that would simultaneously engage all alternatives. Originality/value This study provides empirical evidence of how managers frame challenging problems as dilemmas or paradoxes, and what types of coping mechanisms they use to identify and execute feasible solutions. While the current literature tends to emphasize the benefits of framing problems as paradoxes, the present findings also confirm the usefulness of dilemma-based solutions. A better understanding of these processes can help managers to make more thoughtful and better decisions.

A study of consumers’ pre-purchase evaluation of apparel products in Ethiopia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Berihun Bizuneh ◽  
Shalemu Sharew Hailemariam ◽  
Selam Tsegaye
Keyword(s):  
Factor Analysis ◽  
Developing Country ◽  
Social Factors ◽  
Design Methodology ◽  
Online Survey ◽  
Educational Background ◽  
Demographic Variables ◽  
Content Type ◽  
Significant Difference ◽  
Garment Fit

PurposeThe purpose of this paper is to explore pre-purchase apparel evaluation cues and examine the effect of demographic variables empirically in the context of a developing country. The initiation for the study was driven by the absence of such prior research and supplemented by the big market opportunity for clothing products in the country under investigation.Design/methodology/approachA self-administered online survey was used for data collection. Demographic questions, 23 apparel measurement items composed of 17 product-based and 6 sustainability-based items, and an open-ended question were included in the questionnaire. Factor analysis was used for dimension reduction and one-way multivariate analysis of variance (MANOVA) for hypotheses testing.FindingsGarment fit, design features, colour, fabric type and seasonality are the five important characteristics most Ethiopian consumers consider while buying apparel products. Factor analysis resulted in five important factors used for pre-purchase apparel evaluation amongst which the design and extrinsic cue is found to be the most important. Environmental factors in the apparel industry got higher emphasis than social factors. While age and educational background made differences in apparel evaluation, gender did not show a significant difference.Originality/valueThe paper provides a founding insight in exploring apparel evaluation cues by considering product- and sustainability-based cues in a developing country context. It also examines the effect of three demographic variables which are rarely studied in such combination.

The elderly caregiver questionnaire for COVID-19 (ECQC-24)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hanif Abdul Rahman ◽  
Wegdan Bani Issa ◽  
Mohammad Rababa ◽  
Deeni Rudita Idris ◽  
Khadizah H. Abdul-Mumin ◽  
...  
Keyword(s):  
Factor Analysis ◽  
Design Methodology ◽  
Reliability And Validity ◽  
The Elderly ◽  
World Health ◽  
Psychometric Analysis ◽  
Content Type ◽  
The Us ◽  
Caregiver Questionnaire ◽  
Health Organization

Purpose The purpose of this paper is to introduce a new tool called the elderly caregiver questionnaire for COVID-19 (ECQC-24) that helps to assess caregiver attributes toward best possible care for elderly during this pandemic. Design/methodology/approach ECQC-24 was developed based on international team of experts and draw upon latest advice from reliable governing bodies such as World Health Organization and the US Centre of Disease Control. Psychometric analysis was applied to ensure the newly developed ECQC-24 is valid and reliable. Findings Cronbach’s alpha ranged from 0.72 to 0.87, and construct validity by exploratory factor analysis was acceptable. The results provide good estimates for the reliability and validity of ECQC-24. Originality/value More evidence is urgently needed to better inform clinicians, health and social policymakers and related stakeholders and organizations involved in caring for the elderly. ECQC-24, the manual to use and analyzing tools are freely available for download and use at https://sites.google.com/view/the-elderly-caregiver-covid19/home.

Sign in / Sign up

Export Citation Format

Share Document