Taboos, morality and marketing: towards a conceptual model and illustration

2019 ◽  
Vol 36 (3) ◽  
pp. 393-400 ◽  
Author(s):  
Grant Michelson ◽  
Rohan Miller
Keyword(s):  
Conceptual Model ◽  
Design Methodology ◽  
Large Scale ◽  
Consumer Behaviour ◽  
Concentration Camp ◽  
Dark Tourism ◽  
Content Type ◽  
Anthropological Literature

Purpose Drawing on the anthropological literature, this paper aims to develop a model of taboos (morality) that applies to the marketing, consumer behaviour and consumption contexts. Design/methodology/approach The paper is mainly conceptual but illustrates the general premises of the model with a case study of “dark” tourism and the contemporary marketing of the Auschwitz concentration camp. Findings The paper shows that even extreme taboos can be commodified and traded-off, and that not even the horrific deaths and large-scale suffering that occurred at Auschwitz are “sacred”. This can occur through reframing and seeing the same taboo through different national lens. Research limitations/implications Questions pertaining to consumer morality are relative rather than universalistic, and even the most extreme cases of taboo can still be successfully marketed. Originality/value The paper is among the first to attempt to conceptually design a model and then explain the taboo process as it applies to a marketing and consumption context.

How “The Three Rules” guide strategy and investment decisions at Deloitte Consulting LLP

2015 ◽  
Vol 43 (3) ◽  
pp. 7-14 ◽  
Author(s):  
Jim Moffatt
Keyword(s):  
Design Methodology ◽  
Large Scale ◽  
Investment Decisions ◽  
Decision Makers ◽  
Research Project ◽  
Content Type ◽  
First Case ◽  
Practical Implications ◽  
Thought Leadership

Purpose – This case example looks at how Deloitte Consulting applies the Three Rules synthesized by Michael Raynor and Mumtaz Ahmed based on their large-scale research project that identified patterns in the way exceptional companies think. Design/methodology/approach – The Three Rules concept is a key piece of Deloitte Consulting’s thought leadership program. So how are the three rules helping the organization perform? Now that research has shown how exceptional companies think, CEO Jim Moffatt could address the question, “Does Deloitte think like an exceptional company?” Findings – Deloitte has had success with an approach that promotes a bias towards non-price value over price and revenue over costs. Practical implications – It’s critical that all decision makers in an organization understand how decisions that are consistent with the three rules have contributed to past success as well as how they can apply the rules to difficult challenges they face today. Originality/value – This is the first case study written from a CEO’s perspective that looks at how the Three Rules approach of Michael Raynor and Mumtaz Ahmed can foster a firm’s growth and exceptional performance.

Understanding verified users' posting behavior from the perspective of human dynamics: a case study of Sina micro-blog

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ming Yi ◽  
Yingying Lu ◽  
Weihua Deng ◽  
Lu Kun ◽  
Zhanhao Zhang
Keyword(s):  
Social Media ◽  
Research Method ◽  
Design Methodology ◽  
Large Scale ◽  
Quantitative Model ◽  
Complex Phenomenon ◽  
Dynamics Model ◽  
Human Dynamics ◽  
Content Type

PurposeThe purpose of this paper is to present a new human dynamics model to explain the process of verified users' (VUs) posting on Sina micro-blog.Design/methodology/approachA common human dynamics research method with three steps is applied. Firstly, a large-scale behavioral dataset is collected involving 495 VUs and five topics on Sina micro-blog. Second, five important indicators that reveal the characteristics of posting behavior are analyzed. Then, a quantitative model is constructed to describe the process of posting behavior, and its validity is verified by simulations.FindingsThree important characteristics of VUs' micro-blog posting behavior are observed: fat-tailed distribution, fluctuation and periodicity. These characteristics do not fit the assumption of interest-driven models proposed by previous literature. An optimized task-driven model is introduced to describe this complex phenomenon mathematically. The model is verified on empirical data, confirming that task-driven models can be optimized to explore information behavior on social media.Originality/valueBeing different from previous studies that mainly describe common users' posting behavior on social media by applying interest-driven models, this paper customizes an optimized task-driven model for VUs, who mainly treat social media as a platform for work and play a crucial role in information creation on social media.

Who are the farm shop buyers? A case study in Naumburg, Germany

2018 ◽  
Vol 120 (2) ◽  
pp. 255-268
Author(s):  
Miroslava Bavorova ◽  
Diana Traikova ◽  
Juliane Doms
Keyword(s):  
Structural Equation ◽  
Design Methodology ◽  
Theory Of Planned Behaviour ◽  
Consumer Behaviour ◽  
Structural Equation Models ◽  
Content Type ◽  
Shopping Behaviour ◽  
Observed Behaviour ◽  
Structured Questionnaire

Purpose The purpose of this paper is to examine the factors that influence consumers’ shopping behaviour from farm shops. Design/methodology/approach The study is based on the theory of planned behaviour (TPB). Data were gathered in 2015 and 2016 via a quantitative written survey of 135 pedestrians in a structured questionnaire in Naumburg, East Germany. The authors use the variance-based, partial least squares subfamily of structural equation models for the analysis, allowing the authors to investigate the causes of the formation of attitudes, social norms and perceived behavioural control (PBC) related to buying from farm shops. Findings Seen through the TPB prism, the most powerful explanatory construct in the model is PBC. This is followed by favourable attitudes towards buying at the farm gate. Interestingly, the injunctive norms construct is not significant, while the descriptive norms construct is. This means that the observed behaviour of relevant peers is more strongly linked to buying at the farm gate than what significant others want respondents to do. Originality/value Farm shops are one of the innovative distribution channels used by farmers to sell regional products directly to consumers. Studies that analyse the factors that have an effect on consumer behaviour when buying food from farm shops are very scarce. This paper fills this gap and the findings have implications for communications to consumers and labelling.

Sport event hosting capacity as event legacy: Canada and the hosting of FIFA events

2019 ◽  
Vol 9 (1) ◽  
pp. 45-62 ◽  
Author(s):  
Becca Leopkey ◽  
Dana Ellis
Keyword(s):  
Design Methodology ◽  
Large Scale ◽  
Local Community ◽  
Sporting Events ◽  
World Cup ◽  
Sport Event ◽  
Content Type ◽  
Future Events ◽  
Leadership Experience

Purpose The purpose of this paper is to explore how a legacy of event hosting competencies from one event can contribute to advancing the overall hosting capacity of a nation for future events. More specifically, the project focuses on determining the event hosting capacity legacies from the Men’s Under-20 2007 Fédération Internationale de Football Association (FIFA) event in Canada and how they contributed toward winning the rights for the Women’s FIFA World Cup 2015 event. Design/methodology/approach A qualitative case study design focusing on FIFA events held in Canada in 2007 and 2015 was used. Findings Four broad event hosting capacity legacies from the U-20 2007 event that potentially impacted Canada’s ability to secure the WWC 2015 were identified. These legacies included: exemplifying success, advancement of hosting concepts, staff and leadership experience and development and enhancement of sporting infrastructure. Research limitations/implications The findings formed the basis of a discussion on the increasing formalization of event organizing committees, the need to consider collective (i.e. multiple events) legacies in the development of hosting strategies as well as the importance of developing the trust of the local community to support future sport event bids and hosting. Originality/value The originality and value of this research paper lies in its use of empirical case study findings to illustrate the potential for hosting capacity legacies of sporting events as well as the level and type of event under investigation (i.e. large-scale, football/soccer).

scholarly journals Dark tourism consumption in Mexico City: a new perspective of the thanatological experience

2019 ◽  
Vol 26 (2) ◽  
pp. 152-168
Author(s):  
Mark Speakman
Keyword(s):  
Mexico City ◽  
Design Methodology ◽  
Contemporary Theory ◽  
Dark Tourism ◽  
Content Type ◽  
Mexican Society ◽  
The Common ◽  
New Perspective ◽  
Geographical Locations

Purpose The Euro-centric nature of dark tourism research is limiting the perspective and restricting the scope of contemporary theory. Hence, this paper aims to explore how dark tourism consumption differs in a society apart from the Anglo/Eurosphere. This is done by testing Stone and Sharpley’s (2008) thanatological framework in Mexico, a country whose residents are renown for having a unique perspective on death, to assess whether Mexican dark tourism consumers undergo a similar, or different, thanatological experience to that proposed in the framework. Design/methodology/approach The study adopts a qualitative approach in the form of a case study. The opinions of Mexican dark tourism consumers were gained by using the technique of semi-structured interviewing in four separate dark tourism sites within Mexico City, with coding serving as the form of analysis. Findings The findings show that due to the non-existence of an absent/present death paradox in Mexican society, the research participants experienced a thanatological process that contrasts with those from Western societies, which indicates that the thanatological framework is unsuitable in the context of Mexican dark tourism. At the same time, the study contests the common perception that Mexicans have a jovial familiarity with death, and demonstrates that in this case the thanatological process confirmed an acceptance of death, rather than any kind of intimacy. Originality/value The research is valuable in that it is a response to recent calls for research in geographical locations not previously considered in a dark tourism/thanatology context.

Be there or be square

2011 ◽  
Vol 27 (10) ◽  
pp. 9-11 ◽  
Keyword(s):  
Design Methodology ◽  
Large Scale ◽  
Demographic Characteristics ◽  
Social Implications ◽  
Content Type ◽  
Cultural Event ◽  
Special Events ◽  
The Right ◽  
Practical Implications

PurposeThis paper aims to consider the factors contributing to the successful marketing of one‐off special events.Design/methodology/approachUses a case study of Festival Melbourne 2006, a multi‐site, multi‐activity sporting and cultural event, to investigate ways of increasing participation through effective marketing communications.FindingsHave you ever been invited to something only to discover that it has already happened? That you have missed your chance to take part in something special? That is the marketing challenge facing the organizers and promoters of special events – large‐scale, never‐to‐be‐repeated happenings taking place in several venues: how do you attract prospective participants and get the right sort of information to them at the right time?Practical implicationsOffers guidance on what does and does not work in the marketing of special events and the level of information needed to deliver a memorable experience.Social implicationsHighlights the importance of tailoring marketing materials for local events to the socioeconomic and demographic characteristics of the community audience.Originality/valueDraws attention to the distinctive challenges of marketing special events.

scholarly journals Creating sustainable cities through knowledge exchange

2016 ◽  
Vol 17 (6) ◽  
pp. 796-811 ◽  
Author(s):  
Alex Hope
Keyword(s):  
Design Methodology ◽  
Large Scale ◽  
Knowledge Exchange ◽  
Urban Housing ◽  
Sustainable Cities ◽  
Content Type ◽  
North East ◽  
The North ◽  
Use Of Knowledge

Purpose The purpose of this paper is to examine the use of knowledge transfer partnership (KTP)as a means for universities to generate and exchange knowledge to foster sustainable cities and societies. Design/methodology/approach This paper reports on a series of separate yet interrelated KTPs between a university and the local authority in the North East of England, designed to enhance the environmental, social and economic performance of a large-scale urban housing procurement project. Findings Results from the partnerships indicate that KTPs may play a crucial role in developing capacity within local authorities tasked with creating sustainable cities and societies, whilst at the same time, enhancing skills and knowledge within the communities whom they represent and their industry partners. Originality/value The paper contributes an understanding as to how universities can act as a conduit for the generation and exchange of knowledge for sustainability. It presents a case study which examines how a series of KTPs can provide a useful mechanism for enhancing environmental, social and economic sustainability.

scholarly journals Organizing for servitization: examining front- and back-end design configurations

2018 ◽  
Vol 38 (1) ◽  
pp. 249-271 ◽  
Author(s):  
Jawwad Z. Raja ◽  
Mehmet Chakkol ◽  
Mark Johnson ◽  
Ahmad Beltagui
Keyword(s):  
Design Methodology ◽  
Large Scale ◽  
Project Teams ◽  
Design Decisions ◽  
Customer Contact ◽  
Manufacturing Firm ◽  
Content Type ◽  
Integrated Project ◽  
Context Specific

Purpose Research suggests that to structure for servitization, organizations should separate their front- and back-end units by reference to high vs low contact activities. However, these prescriptions are overly simplistic and largely based on anecdotal evidence that fails to account for context. The purpose of this paper is to explore the design decisions taken by organizations in support of servitization. Design/methodology/approach A large-scale exploratory case study was conducted, consisting of embedded cases in three divisions of a UK-based, global manufacturing firm. Findings Each division provided different combinations of offerings (i.e. product-, use- and result-oriented). The findings suggest that front-end/back-end configurations differ according to the offering and can exist concurrently within the same organization, challenging the assumption that different configurations within an organization are not possible. The findings show that underlying contextual factors, such as the complexity and temporality of the offering, as well as the power of the customer, have implications for the structuring of servitizing organizations. Research limitations/implications This is a context-specific, qualitative case study conducted within a large original equipment manufacturer, yet the findings are analytically generalized. Originality/value In identifying the relevance of different design decisions in terms of customer contact, decoupling of activities and grouping of employees, the findings challenge the extant view that organizations simply split activities between the front- and back-end functions. The research identifies an additional design configuration – integrated project teams – involving a dominant customer dictating organizational interfaces. This research exposes the need for further investigation into how to organize for servitization in project-based contexts.

The influence of organizational culture on talent management

2016 ◽  
Vol 7 (2) ◽  
pp. 129-146 ◽  
Author(s):  
Fanxing Meng ◽  
Xiaomei Wang ◽  
Huajiao Chen ◽  
Jin Zhang ◽  
Wei Yang ◽  
...  
Keyword(s):  
Organizational Culture ◽  
Conceptual Model ◽  
Design Methodology ◽  
Talent Management ◽  
Case Study Method ◽  
Content Type ◽  
Team Efficacy ◽  
Real Estate Company ◽  
The Relationship

Purpose The purpose of this paper is to explore the influence of organizational culture (OC) on talent management (TM) by a case study of a real estate company. Design/methodology/approach The method of case study is adopted in the present study. Findings The authors present four propositions. The first is OC has an effect on TM. The second is a new conceptual model of TM. The third is a 4-P pattern to identify and develop the talent. The fourth is to adopt both the spiritual and material satisfactions that retain the talent. Research limitations/implications The primary limitation of this study is embedded in the case study method, which is not sufficient to represent the totality. The other limitation is that the issue of cohesion and team efficacy of talents is not considered. This study argues the relationship between OC and TM and expands the existing TM and OC theory. The effect of professional idealism is emphasized on in the process of TM. Talent can be retained firmly within the organization through the methods of rebuilding and strengthening OC. Originality/value A conceptual model of TM, 4-P pattern of evaluation and the operational mean to retain the talent is introduced.

Towards a taxonomy of intergenerational knowledge transfer practices

2018 ◽  
Vol 25 (2) ◽  
pp. 81-91
Author(s):  
Kerstin Kuyken ◽  
Mehran Ebrahimi ◽  
Anne-Laure Saives
Keyword(s):  
Knowledge Transfer ◽  
Comparative Study ◽  
Design Methodology ◽  
Qualitative Case Study ◽  
High Tech ◽  
Content Type ◽  
Case Study Design ◽  
Younger Workers ◽  
Intergenerational Knowledge

Purpose This paper aims to develop a better understanding of intergenerational knowledge transfer (IKT) practices by adopting a context-related and comparative perspective. Design/methodology/approach A qualitative case study design involving 83 interviews and non-participative observation in German and Quebec organizations has been chosen. Findings Two distinctive archetypes of IKT emerge from both national contexts: “we-individualizing” (Germany) and “I-connecting” (Quebec), leading to an eightfold taxonomy of IKT practices. Research limitations/implications This research is limited to young and senior workers and to high-tech sectors. Originality/value Comparative and inductive study of IKT, adaptation of IKT practices to national contexts, retaining younger workers. This inductive and comparative study allows a better adaptation of IKT practices to national contexts and therefore a better retention of younger workers.

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