Sport event hosting capacity as event legacy: Canada and the hosting of FIFA events

2019 ◽  
Vol 9 (1) ◽  
pp. 45-62 ◽  
Author(s):  
Becca Leopkey ◽  
Dana Ellis

Purpose The purpose of this paper is to explore how a legacy of event hosting competencies from one event can contribute to advancing the overall hosting capacity of a nation for future events. More specifically, the project focuses on determining the event hosting capacity legacies from the Men’s Under-20 2007 Fédération Internationale de Football Association (FIFA) event in Canada and how they contributed toward winning the rights for the Women’s FIFA World Cup 2015 event. Design/methodology/approach A qualitative case study design focusing on FIFA events held in Canada in 2007 and 2015 was used. Findings Four broad event hosting capacity legacies from the U-20 2007 event that potentially impacted Canada’s ability to secure the WWC 2015 were identified. These legacies included: exemplifying success, advancement of hosting concepts, staff and leadership experience and development and enhancement of sporting infrastructure. Research limitations/implications The findings formed the basis of a discussion on the increasing formalization of event organizing committees, the need to consider collective (i.e. multiple events) legacies in the development of hosting strategies as well as the importance of developing the trust of the local community to support future sport event bids and hosting. Originality/value The originality and value of this research paper lies in its use of empirical case study findings to illustrate the potential for hosting capacity legacies of sporting events as well as the level and type of event under investigation (i.e. large-scale, football/soccer).

2019 ◽  
Vol 13 (1) ◽  
pp. 4-17
Author(s):  
C. Michael Hall ◽  
Alberto Amore

Purpose This study aims to focus on the development and upgrading of the Hagley Park cricket oval in Christchurch for the 2015 Cricket World Cup and how this hallmark event was used a catalyst to rebrand the city following the 2010 and 2011 earthquakes. Design/methodology/approach This paper is based on the findings from research conducted between 2012 and 2016. Data for the analysis were collected from mainstream media, sport organisations websites and government archives. In addition, a two-round series of semi-structured interviews with relevant stakeholders was undertaken in the aftermath of the Cricket World Cup. Findings In the case of Christchurch, the earthquakes and the destruction of much of the downtown provided a recovery opportunity, with the 2015 Cricket World Cup used to expedite the development of a new sporting venue in the city centre and rebrand the city to international tourists and sport enthusiasts. Research limitations/implications The Hagley Park cricket oval case study provides evidence on the rhetoric of urban competitiveness and the use of hallmark sporting events to reframe urban development in post-disaster contexts. Originality/value This research provides further evidence on the logics of disaster capitalism and how cities embark on costly redevelopment projects for sports and events whilst overlooking exacerbating vulnerabilities among the local community.


2015 ◽  
Vol 43 (3) ◽  
pp. 7-14 ◽  
Author(s):  
Jim Moffatt

Purpose – This case example looks at how Deloitte Consulting applies the Three Rules synthesized by Michael Raynor and Mumtaz Ahmed based on their large-scale research project that identified patterns in the way exceptional companies think. Design/methodology/approach – The Three Rules concept is a key piece of Deloitte Consulting’s thought leadership program. So how are the three rules helping the organization perform? Now that research has shown how exceptional companies think, CEO Jim Moffatt could address the question, “Does Deloitte think like an exceptional company?” Findings – Deloitte has had success with an approach that promotes a bias towards non-price value over price and revenue over costs. Practical implications – It’s critical that all decision makers in an organization understand how decisions that are consistent with the three rules have contributed to past success as well as how they can apply the rules to difficult challenges they face today. Originality/value – This is the first case study written from a CEO’s perspective that looks at how the Three Rules approach of Michael Raynor and Mumtaz Ahmed can foster a firm’s growth and exceptional performance.


2019 ◽  
Vol 6 (1) ◽  
pp. 24-39
Author(s):  
Daniela Chimirri

Purpose While tourism scholars have increasingly recognized the significance of collaboration as an essential element in tourism development, there is a lack of theoretical and empirical research centering on (trans)local collaboration as a central means for future tourism development in Greenland. The purpose of this paper is to analyze the conceptual and analytic potentials and challenges of collaboration in an explorative case study. Design/methodology/approach The paper applies a case study approach to scrutinize collaboration in the setting of a tourism workshop in South Greenland. This research approach is exploratory in nature and focuses on collaborative activities among participants from different research institutions and countries, from Campus Kujalleq in Qaqortoq, from small-scale enterprises and businesses, managers of destination marketing organizations and local fishermen. Findings Four “collaborative configurations” emerged during the workshop. These inspire and challenge ways of (re)conceptualizing collaborative tourism development in South Greenland and call for the reconsideration of the present approach toward tourism development for shaping new possible future(s) of tourism in the Greenlandic context. Originality/value The relevance of this paper emerges from the crucial significance that tourism actors in Greenland credit collaboration. Moreover, by approaching development issues from within and mutually developing possible practice solutions through collaboration with local tourism actors, the paper aims to give voice to the local community, which currently is lacking in the debate on tourism development in Greenland.


Author(s):  
Mustafa Doğan

Purpose The purpose of this paper is to examine the relationship between the ecomuseum and solidarity tourism and to measure their impact on community development. Design/methodology/approach The study presented here adopts two methods for collecting qualitative data: in-depth interviews and observations. The total number of village households was 42 and the number of households that hosted tourists in their home was 20. Due to the exploratory nature of this study, qualitative methods were employed in the form of lengthy interviews with 13 residents. Findings The findings indicate that tourism for the Bogatepe Village ecomuseum has focused on a solidarity perspective which has provided significant benefits to the community ensuring local sustainable development. The ecomuseum as a concept and a destination has helped to control tourism and strengthened the impact of solidarity tourism on the local community. Research limitations/implications The research presented here must be seen as exploratory. More generally, further research is needed to look at the possibility of developing this type of tourism in other rural areas and similar regions of Turkey (covering both small and large areas) with an important cultural heritage. Originality/value The combination of the ecomuseum and solidarity tourism can provide a sustainable solution for tourism in rural areas and provide a model in the development of tourism to other villages in Turkey. The question is whether it could also be used in larger rural areas. The study underlines that Bogatepe is certainly worthy of future study.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ming Yi ◽  
Yingying Lu ◽  
Weihua Deng ◽  
Lu Kun ◽  
Zhanhao Zhang

PurposeThe purpose of this paper is to present a new human dynamics model to explain the process of verified users' (VUs) posting on Sina micro-blog.Design/methodology/approachA common human dynamics research method with three steps is applied. Firstly, a large-scale behavioral dataset is collected involving 495 VUs and five topics on Sina micro-blog. Second, five important indicators that reveal the characteristics of posting behavior are analyzed. Then, a quantitative model is constructed to describe the process of posting behavior, and its validity is verified by simulations.FindingsThree important characteristics of VUs' micro-blog posting behavior are observed: fat-tailed distribution, fluctuation and periodicity. These characteristics do not fit the assumption of interest-driven models proposed by previous literature. An optimized task-driven model is introduced to describe this complex phenomenon mathematically. The model is verified on empirical data, confirming that task-driven models can be optimized to explore information behavior on social media.Originality/valueBeing different from previous studies that mainly describe common users' posting behavior on social media by applying interest-driven models, this paper customizes an optimized task-driven model for VUs, who mainly treat social media as a platform for work and play a crucial role in information creation on social media.


2020 ◽  
Vol 48 (3) ◽  
pp. 353-371
Author(s):  
Mandi Goodsett

Purpose The purpose of this study is to demonstrate how an academic library can use a library-led, public, positive, and broad faculty gratitude campaign to help a campus embrace a culture of open education. Design/methodology/approach Using a literature review of faculty outreach efforts in the area of open education and an examination of the psychology of persuasion, this library developed a gratitude campaign that consisted of a faculty video, letters from the provost, signed cards from students, door hangers, and the delivery of swag bags to faculty offices. Findings While it is challenging to assess how much an initiative may have changed campus culture, initial responses to the gratitude campaign have been overwhelmingly positive. In addition, it cost little or nothing to develop the campaign and materials can be reused in future events and initiatives. Practical implications Changing campus culture, maintaining momentum in a program with limited funding, and reaching reluctant faculty are all challenges for open education initiatives. Initiating a gratitude campaign can begin to address all of these by being public, positive, and inclusive. This case study describes how a campus could adopt any or all of the gratitude campaign strategies and it includes openly licensed examples, templates, and models for readers to use. Originality/value Open education and affordability efforts that use presentations, grant programs, and awards are common on academic campuses. However, when funding is tight or these efforts fail to reach new audiences, a gratitude campaign can make inroads where these traditional efforts are limited.


2019 ◽  
Vol 25 (5) ◽  
pp. 880-899
Author(s):  
Quang Evansluong ◽  
Marcela Ramirez Pasillas ◽  
Huong Nguyen Bergström

Purpose The purpose of this paper is to conduct an inductive case study to understand how the opportunity creation process leads to integration. Design/methodology/approach It examines four cases of immigrant entrepreneurs of Cameroonian, Lebanese, Mexican and Assyrian origins who founded their businesses in Sweden. The study relies on process-oriented theory building and develops an inductive model of integration as an opportunity creation process. Findings The suggested model shows immigrants’ acculturation into the host society via three successive phases: breaking-ice, breaking-in and breaking-out. In the breaking-ice phase, immigrants trigger entrepreneurial ideas to overcome the disadvantages that they face as immigrants in the host country. In the breaking-in phase, immigrants articulate their entrepreneurial ideas by bonding with the ethnic community. In the breaking-out phase, the immigrants reorient their entrepreneurial ideas by desegregating them locally. The paper concludes by elaborating theoretical and practical implications of the research. Originality/value Immigrants act when they are socially excluded and discriminated in the labor market by developing business ideas and becoming entrepreneurs. By practicing the new language and accommodating native customers’ preferences, immigrants reorient their entrepreneurial ideas. The immigrants tailor their ideas to suit their new customers by strengthening their sense of belonging to the local community.


2019 ◽  
Vol 20 (4) ◽  
pp. 554-566 ◽  
Author(s):  
Adrian Pritchard ◽  
David Cook ◽  
Andrew Jones ◽  
Tom Bason ◽  
Paul Salisbury ◽  
...  

Purpose The addition of products to the core of matches by professional sports teams (PSTs) has received much coverage. However, there has been limited work as to how their stadiums are used to stage non-sporting events. The purpose of this paper is to investigate how clubs in the English Football League (EFL) use their venues to diversify into other markets. Design/methodology/approach Secondary sources were used to categorise the teams who played in the EFL by: average division turnover, stadium capacity and stadium age. Semi-structured interviews were held with a member of the commercial teams of 21 clubs. Findings Clubs use their stadiums to supply a range of products and working with partners is commonplace. These products are targeted at a range of stakeholders, such as supporters, the local community and regionally based organisations. In addition to their own efforts, increased geographical coverage for clubs usually develops in three ways: via internal marketing by local organisations who use the facilities, agents who market the stadium for the club and the EFL who market the league/clubs holistically. Research limitations/implications The use of a stadium allows PSTs to diversify by providing new products for new markets. In this instance it has led to the development of capabilities in areas such as conferencing, funerals and weddings. Originality/value This is one of the first papers to examine the capabilities developed by PSTs that lie outside the staging of matches.


2019 ◽  
Vol 36 (3) ◽  
pp. 393-400 ◽  
Author(s):  
Grant Michelson ◽  
Rohan Miller

Purpose Drawing on the anthropological literature, this paper aims to develop a model of taboos (morality) that applies to the marketing, consumer behaviour and consumption contexts. Design/methodology/approach The paper is mainly conceptual but illustrates the general premises of the model with a case study of “dark” tourism and the contemporary marketing of the Auschwitz concentration camp. Findings The paper shows that even extreme taboos can be commodified and traded-off, and that not even the horrific deaths and large-scale suffering that occurred at Auschwitz are “sacred”. This can occur through reframing and seeing the same taboo through different national lens. Research limitations/implications Questions pertaining to consumer morality are relative rather than universalistic, and even the most extreme cases of taboo can still be successfully marketed. Originality/value The paper is among the first to attempt to conceptually design a model and then explain the taboo process as it applies to a marketing and consumption context.


2011 ◽  
Vol 27 (10) ◽  
pp. 9-11 ◽  

PurposeThis paper aims to consider the factors contributing to the successful marketing of one‐off special events.Design/methodology/approachUses a case study of Festival Melbourne 2006, a multi‐site, multi‐activity sporting and cultural event, to investigate ways of increasing participation through effective marketing communications.FindingsHave you ever been invited to something only to discover that it has already happened? That you have missed your chance to take part in something special? That is the marketing challenge facing the organizers and promoters of special events – large‐scale, never‐to‐be‐repeated happenings taking place in several venues: how do you attract prospective participants and get the right sort of information to them at the right time?Practical implicationsOffers guidance on what does and does not work in the marketing of special events and the level of information needed to deliver a memorable experience.Social implicationsHighlights the importance of tailoring marketing materials for local events to the socioeconomic and demographic characteristics of the community audience.Originality/valueDraws attention to the distinctive challenges of marketing special events.


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