scholarly journals Decoding social media speak: developing a speech act theory research agenda

2016 ◽  
Vol 33 (2) ◽  
pp. 124-134 ◽  
Author(s):  
Stephan Ludwig ◽  
Ko de Ruyter
Keyword(s):  
Social Media ◽  
Research Agenda ◽  
Conceptual Development ◽  
Speech Act ◽  
Rapid Development ◽  
Speech Act Theory ◽  
Function Word ◽  
Text Analytics ◽  
Content Type ◽  
Word Use

Purpose – Drawing on the theoretical domain of speech act theory (SAT) and a discussion of its suitability for setting the agenda for social media research, this study aims to explore a range of research directions that are both relevant and conceptually robust, to stimulate the advancement of knowledge and understanding of online verbatim data. Design/methodology/approach – Examining previously published cross-disciplinary research, the study identifies how recent conceptual and empirical advances in SAT may further guide the development of text analytics in a social media context. Findings – Decoding content and function word use in customers’ social media communication can enhance the efficiency of determining potential impacts of customer reviews, sentiment strength, the quality of contributions in social media, customers’ socialization perceptions in online communities and deceptive messages. Originality/value – Considering the variety of managerial demand, increasing and diverging social media formats, expanding archives, rapid development of software tools and fast-paced market changes, this study provides an urgently needed, theory-driven, coherent research agenda to guide the conceptual development of text analytics in a social media context.

scholarly journals Communicative Efficiency, Uniform Information Density, and the Rational Speech Act theory

2018 ◽  
Author(s):  
Roger Philip Levy
Keyword(s):  
Computer Simulation ◽  
Iterative Process ◽  
Speech Act ◽  
Speech Act Theory ◽  
Function Word ◽  
Word Use ◽  
Information Density ◽  
Major Class ◽  
Communicative Efficiency ◽  
Optional Function

One major class of approaches to explaining the distribution of linguistic forms is rooted in communicative efficiency. For theories in which the communicative efficiency of an utterance is itself dependent on the distribution of linguistic forms in the language, however, it is less clear how to make distributional predictions that escape circularity. We propose an approach to making distributional predictions for these cases by iterating between speaker and listener in the Rational Speech Act theory. Characteristics of the fixed points of this iterative process constitute the distributional predictions of the theory. Through computer simulation we apply this approach to the well-studied case of predictability-sensitive optional function word omission for the theory of Uniform Information Density, and show that the approach strongly predicts the negative correlation between phrase onset probability and rate of function word use that has previously been argued for and that has been empirically observed in previous studies.

What makes the difference? Employee social media brand engagement

2019 ◽  
Vol 34 (7) ◽  
pp. 1459-1467 ◽  
Author(s):  
Sherese Y. Duncan ◽  
Raeesah Chohan ◽  
João José Ferreira
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Positive Emotions ◽  
Content Type ◽  
Word Use ◽  
Brand Engagement ◽  
Analytical Thinking ◽  
Industry Competition ◽  
The Difference ◽  
Business To Business

Purpose This paper aims to explore, using the employee lens of business-to-business firms, word use through brand engagement and social media interaction to understand the difference between employees who rate their employer brands highly on social media and those who don't. Design/methodology/approach We conducted a textual content analysis of posts published on the social media job evaluation site glassdoor.com. LIWC software package was used to analyze 30 of the top 200 business-to-business brands listed on Brandwatch using four variables, namely, analytical thinking, clout, authenticity and emotional tone. Findings The results show that employees who rate their employer’s brand low use significantly more words, are significantly less analytic and write with significantly more clout because they focus more on others than themselves. Employees who rate their employer’s brand highly, write with significantly more authenticity, exhibit a significantly higher tone and display far more positive emotions in their reviews. Practical implications Brand managers should treat social media data disseminated by individual stakeholders, like the variables used in this study (tone, word count, frequency), as a valuable tool for brand insight on their industry, competition and their own brand equity, now and especially over time. Originality/value This study provides acknowledgement that social media is a significant source of marketing intelligence that may improve brand equity by better understanding and managing brand engagement.

The role of social media during the pre-purchasing stage

2016 ◽  
Vol 7 (1) ◽  
pp. 84-99 ◽  
Author(s):  
Sujin Song ◽  
Myongjee Yoo
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Survey Design ◽  
Rapid Development ◽  
Purchase Decision ◽  
Large Set ◽  
Psychological Benefits ◽  
Content Type ◽  
Price Discounts

Purpose – The purpose of this paper is to examine whether social media may impact a customer’s purchasing decision during the pre-purchase stage of service consumption. Design/methodology/approach – This study implemented a primary field survey design and developed an online self-administered questionnaire. A total of 285 usable questionnaires were collected. Factor analysis was performed to condense the large set of independent variables, and multiple regression analysis was performed to test the study hypotheses. Findings – The results indicate that the benefits of social media do have a positive relation with customers purchase decision, but not all items are crucial to a similar extent. Functional (convenience, efficiency, information, sharing experiences) and monetary (free coupons, price discounts, special deals) benefits from social media were found to have a positive impact on customers’ purchase decision (H1, H2), while socio-psychological benefits were found to have no relationship with customers’ decision (H4). Still, hedonic benefits (amusement, enjoyment, entertainment, fun) were found to have a relationship with purchase decision (H3). Originality/value – While social media received much attention in research due to its rapid development and its popularity, there are still limited studies that investigated the effect of social media during the pre-purchasing stage. Findings of this study are expected to contribute to the growing body of hospitality research on social media. Additionally, this research is expected to assist hospitality businesses to understand customers’ behavior regards to social media and develop appropriate marketing strategies.

scholarly journals STRATEGI PENERJEMAHAN KATA NON-EQUIVALENT

Metahumaniora ◽  
2020 ◽  
Vol 10 (3) ◽  
pp. 271
Author(s):  
Erlina Zulkifli Mahmud
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Speech Acts ◽  
Speech Act ◽  
Speech Act Theory ◽  
Pragmatic Approach ◽  
Expressive Speech ◽  
Directive Speech Acts ◽  
Directive Speech ◽  
Descriptive Qualitative

AbstrakArtikel ini membahas satu jenis strategi penerjemahan yang berfokus pada penerjemahan pada level kata yang bersifat non-equivalent menurut Mona Baker. Tujuan penelitian ini untuk mendeskripsikan jenis strategi penerjemahan apa saja dalam taksonomi tersebut  yang diaplikasikan pada penerjemahan kata-kata non-equivalent yang ditemukan pada novel-novel Indonesia sebagai bahasa sumber ke dalam bahasa Inggris sebagai bahasa sasaran; dan juga untuk mengidentifikasi apakah pesan yang terdapat pada kata-kata bersifat non-equivalent pada bahasa sumber tersampaikan sama pada bahasa sasaran. Metode yang digunakan untuk membahas aplikasi strategi penerjemahan ini adalah metode kualitatif-komparatif. Hasil penelitian menunjukkan bahwa kata-kata yang bersifat non-equivalent diterjemahkan dengan menggunakan 7 dari 8 strategi penerjemahan yang ada dan secara keseluruhan strategi penerjemahan untuk kata non-equivalent mampu menyampaikan pesan yang terdapat pada kata-kata non-equivalent tersebut meskipun tidak semua secara detil.Kata kunci: strategi penerjemahan, kata non-equivalent, strategi penerjemahan Mona Baker AbstractSpeech act is the activity of uttering speech with a specific purpose. Research on speech acts has been done by many researchers before, but the number is still limited that reviewed the speech acts during the Covid-19 pandemic. This study discussed the types of speech acts on Instagram social media during the Covid-19 period. This study used a pragmatic approach with Searle's speech act theory (1979). The method used is descriptive qualitative. Based on the results of data analysis, researcher found that 3 types of speech acts, namely 1) Directive speech acts with the implicature of persuading and encouraging; 2) Representative speech acts with the implicature of commanding and challenging; 3) Expressive speech acts with the implicature of encouraging.Keywords: Covid-19, Pragmatic, Speech act         

Social media for entrepreneurship: myth or reality? A structured literature review and a future research agenda

2020 ◽  
Vol 27 (1) ◽  
pp. 149-177
Author(s):  
Giustina Secundo ◽  
Pasquale Del Vecchio ◽  
Gioconda Mele
Keyword(s):  
Social Media ◽  
Literature Review ◽  
Bibliometric Analysis ◽  
Research Agenda ◽  
Research Field ◽  
Future Research ◽  
Content Type ◽  
Future Research Agenda ◽  
Structured Literature Review

PurposeThis paper provides a structured literature review (SLR) about the effects of social media technologies on entrepreneurship activities and processes, to identify relationships, connectivity and interdependencies. The paper offers an outline of the past and the present literature and frames a future research agenda.Design/methodology/approachThe structured literature review has been conducted on 159 journal papers extracted from Scopus, initially submitted to a bibliometric analysis. A final list of 69 papers published in a variety of academic journals specialized in the field of entrepreneurship, information science and business management has been analyzed through a content and bibliometric analysis.FindingsFindings show that literature is really scant, and four research streams have been identified: Social media for entrepreneurial learning and self-employment; social media as tools for entrepreneurial marketing; social media as sources of entrepreneurial opportunities and finally, social media as enablers of networking and entrepreneurial ecosystems.Research limitations/implicationsThe limitations of the study regard the need for more holistic studies, considering both the technological and the social aspects.Practical implicationsThe findings demonstrate the actuality of the research focus and the need of a deep exploration about the role of social media for the different forms of entrepreneurship process. This evidence calls for a holistic and integrated framework.Originality/valueThe originality of the paper resides in a novel SLR with reference to the recent role of social media for entrepreneurship. Despite the increasing literature, the debate in such field is still fragmented and under-researched, offering a promising research field.

scholarly journals Komentar Ujaran Kebencian pada Berita Imigran Jerman dalam Facebook

2021 ◽  
Vol 11 (1) ◽  
pp. 1-15
Author(s):  
Lessy Ginsena ◽  
Erna Triswantini
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Hate Speech ◽  
Speech Act ◽  
German Society ◽  
Speech Act Theory ◽  
Theory Analysis ◽  
German Government ◽  
Illocutionary Acts ◽  
German Immigrant

This study discusses how hate speech comments on German immigrant news in social media Facebook. The purpose of the study is to describe hate speech on German immigrant news in social media Facebook and its forms in the comments column on Facebook. The study uses descriptive qualitative research and illocutionary speech act theory analysis. The results showed that the forms of hate speech found were rassismus and fremdenfeindlichkeit, antisemitismus and antimuslimischer rassismus, sexismus, homo and transphobie, and active politick. The most common hate speech found is politic aktive, namely hatred towards the German government and activists who defend minorities. The most common illocutionary acts found were expressive illocutionary acts in the form of satire for the German government, which according to them, prioritized immigrants over German society

scholarly journals Sites of translation in digital reporting

2018 ◽  
Vol 31 (7) ◽  
pp. 2006-2030 ◽  
Author(s):  
Joanne Locke ◽  
Nick Rowbottom ◽  
Indrit Troshani
Keyword(s):  
Design Methodology ◽  
Speech Act ◽  
Accounting Standards ◽  
Speech Act Theory ◽  
Machine Language ◽  
Content Type ◽  
Interpretive Approach ◽  
Key Sites ◽  
Definition Of ◽  
A Site

PurposeThe purpose of this paper is to analyse the process by which “analogue” corporate reports produced under a “paper paradigm” are translated into a machine language as required by digital reporting. The paper uses Austin and Searle’s linguistic speech act theory to examine how digitally translating reporting information into atomised data affects the infrastructure and practice of accounting.Design/methodology/approachExtensive interview and observation evidence focussed on the IFRS Foundation’s digital reporting project is analysed. An interpretive approach is informed by the concepts of L compatibility, illocution and perlocutionary acts which are drawn from speech act theory.FindingsTwo key sites of translation are identified. The first site concerns the translation of accounting standards, principles and practices into taxonomies for digital tagging. Controversies arise over the definition of accounting concepts in a site populated by accounting and IT-orientated experts. The second site of translation is in the routine production and dissemination of digital reports which impacts the L compatibility between preparers and users.Originality/valueThe paper highlights a previously unexplored field of translation in accounting and contributes a unique perspective that demonstrates that machine translation is no longer marginalised but is the “primary” text with effects on the infrastructure and practice of accounting. It extends speech act theory by applying it to the digital domain and in the context of translation between languages.

Brand strategies in social media

2014 ◽  
Vol 32 (3) ◽  
pp. 328-344 ◽  
Author(s):  
Georgios Tsimonis ◽  
Sergios Dimitriadis
Keyword(s):  
Social Media ◽  
Customer Service ◽  
Rapid Development ◽  
Preliminary Evidence ◽  
Study Data ◽  
Point Of View ◽  
Customer Engagement ◽  
Content Type ◽  
Study Approach ◽  
Media Channels

Purpose – The purpose of this paper is to: first, examine why companies create brand pages in social media, how they use them, what policies and strategies they follow, and what outcomes do they expect; and second – from firms’ point of view – how users are benefited from such pages. Design/methodology/approach – A qualitative study approach was employed for this study. Data were collected from personal interviews with 14 marketing managers responsible for the social media activity of their company, providing preliminary evidence about the actions firms take, the motivations that led them to getting involved, and the derived outcomes. Findings – The main actions of the firm are making prize competitions, announcing new products/services, interacting with fans, providing advice and useful information, and handling customer service issues. The basic motivations are the increasing popularity of social media, competitors’ presence, headquarters’ strategy, and cost reduction pressure. Interact with customers, create/enhance relationships with customers, brand awareness, customer engagement, promote products/increase of sales, and the more targeted acquisition of new customers, were referred to as the main expected outcomes for companies. Research limitations/implications – Given the qualitative nature of the study and the emerging field of research about social media, findings should be considered as preliminary and exploratory. Interviews with companies from more sectors and also with social media users will provide a more comprehensive view of the topic. Practical implications – The paper identifies several opportunities for company managers, suggesting practices for effective social media handling. Originality/value – Considering the rapid development of social media and their penetration in business marketing actions, this paper is an exploratory step toward the ways firms utilize social media channels.

scholarly journals Progress on technology use in tourism

2019 ◽  
Vol 10 (4) ◽  
pp. 651-672 ◽  
Author(s):  
Wenjie Cai ◽  
Shahper Richter ◽  
Brad McKenna
Keyword(s):  
Literature Review ◽  
Technology Acceptance ◽  
Technology Use ◽  
Research Agenda ◽  
Rapid Development ◽  
Individual Characteristics ◽  
Future Research ◽  
Content Type ◽  
Use Of Technology ◽  
Tourism And Hospitality

Purpose With the rapid development and implementation of cutting-edge information technologies in tourism and hospitality, it is necessary to update the progress of technology use in the past 18 years and set up research agenda for future research. By adopting information systems (IS) as a reference discipline, this paper aims to create a literature review of technology and tourism papers around the theme of use. Design/methodology/approach Following the systematic literature review process of Aguinis et al. (2018), 314 papers were downloaded to determine how they applied the concept of technology use. Findings Three themes about technology use emerged: types of processing, organisational use and users. Among various types of technology processing, interactive and online are largely addressed in the tourism and hospitality literature. The organisational use theme explores how the competitive and strategic use of technology provides management support for organisations. There was a large amount of research focussed on direct users, such as individual characteristics, user attitudes and user behaviour. The theories of technology acceptance model and unified theory of acceptance and use of technology have been widely applied in these studies. Originality/value This paper provides a review of key issues which has been discussed in tourism research in relation to technology use. By applying the scheme developed in the IS discipline, this study provides new insights into the development of technology in tourism. In addition, it also gives us the opportunity to suggest a research agenda by identifying research gaps and future research collaboration opportunities between these two fields.

Social media, media and urban transformation in the context of overtourism

2020 ◽  
Vol 6 (1) ◽  
pp. 233-260 ◽  
Author(s):  
Hochan Jang ◽  
Minkyung Park
Keyword(s):  
Social Media ◽  
Big Data ◽  
Data Analysis ◽  
Big Data Analysis ◽  
Urban Tourism ◽  
Urban Transformation ◽  
Text Analytics ◽  
Content Type ◽  
Residential Neighborhood

Purpose The purpose of this study is to document how a traditional residential neighborhood, Ihwa village in Seoul, South Korea, is transformed into a tourist attraction and demonstrate the complexity of the overtourism phenomenon and the multifaceted conflicts among stakeholders that emerged in the course of urban transformation. Particularly, the study explores how tourism growth, urban transformation and overtourism are intertwined with each other and how the role of social media and media contributed to tourism growth and the transformation of an urban neighborhood. Design/methodology/approach The study conducted text analytics (a big data analysis) using personal blogs and news articles. Our data for text analytics was defined to retrieve all news articles and blogs existent in the NAVER portal, the largest Korean portal and search engine, for the period between January 1, 2006, and December 31, 2018. The data was collected using a web crawling program, TEXTOM version 3.0. Findings Text analysis of blog entries and news articles suggests that each medium has its unique role and domain to play. While the news media contributed to the initial surge of interest in Ihwa village, genuine growth of tourism in Ihwa village seems to be attributed to social media. Texts that appeared in blogs strongly indicated that people used their blogs to share their trip experiences, which can be subsequently assumed that blogs had an influential role in promoting a small place like Ihwa mural village, while news articles tended to highlight negative or unusual events occurred in Ihwa village. The study also addressed the multifaceted nature of the conflicts that were inherent in the issue of urban regeneration and how those conflicts were developed and manifested in the process of touristification and overtourism in Ihwa village. As touristification can manifest in various forms in different places, the case of Ihwa village demonstrates a unique development of touristification; private tourism companies or tourism agencies did not initiate or intend to cause tourism gentrification. Rather, touristification is a byproduct of urban revitalization through public art and is a result of interplay between the local government’s interest, social media and new tourist demand. Originality/value Text analytics using big data have rarely been attempted to understand the role of social media in relation to tourism growth and touristification of an urban tourism place. This study advances the literature by applying big data analysis to user-generated content in blogs. The study also contributes to the deeper understanding of a different developmental pattern of touristification in an urban tourism place as well as the complexity of the overtourism phenomenon and the multifaceted conflicts among stakeholders.

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