scholarly journals Exploring the role of anticipated emotions in product adoption and usage

2018 ◽  
Vol 35 (3) ◽  
pp. 300-316 ◽  
Author(s):  
Debora Bettiga ◽  
Lucio Lamberti
Keyword(s):  
Decision Making ◽  
Conceptual Model ◽  
Structural Equation ◽  
Consumer Products ◽  
Product Adoption ◽  
Radical Product ◽  
Content Type ◽  
Product Decision ◽  
Anticipated Emotions

Purpose This study aims to explore the role of positive and negative anticipated emotions on adoption and continued usage of consumer products. The components of value eliciting anticipated emotions are investigated as well. Design/methodology/approach The conceptual model proposed is tested in two empirical studies, one focussing on functional and hedonic products and one on incremental and radical product innovations. Data are collected through online surveys on consumers and are analysed using structural equation modelling. Findings Results confirm the ability of anticipated emotions to influence product decision-making process. Moreover, anticipated emotions mediate the influence of value perceptions on product attitude. Findings show that these relationships vary greatly between initial adoption and further usage of the product. Practical implications Findings from this study may help marketers in the development of the right brand strategies and communication campaigns, aimed at building emotional connections with the consumer which prompt product adoption and usage. Originality/value Anticipated emotions, the predictions about the emotional consequences of a behaviour, have been acknowledged as strong drivers of consumer choices. Despite that, the role of anticipated emotions in product decision-making has not been explored yet. The present research, by means of a novel conceptual model, uncovers the role of anticipated emotions in both product adoption and continued usage decisions and depicts the components of value arousing such anticipated emotions.

A comparison of statistical and decision-making techniques in marketing mix evaluation

2019 ◽  
Vol 38 (10) ◽  
pp. 847-863
Author(s):  
Mahsa Shokrani ◽  
Mohammad Haghighi ◽  
Morteza Paricheh ◽  
Mina Shokrani
Keyword(s):  
Decision Making ◽  
Structural Equation ◽  
Service Marketing ◽  
Marketing Mix ◽  
Equation Model ◽  
Content Type ◽  
Expert Choice ◽  
To Come ◽  
Hierarchy Process

Purpose Although customer satisfaction (CS) has been evaluated through using statistical and decision-making techniques so far, no research, to the best of the authors’ knowledge, has been conducted for implementing both groups simultaneously and clarifying the different or similar aspects of the results given by these techniques. The purpose of this paper is to compare the techniques and clarify these unknown aspects. Design/methodology/approach First, the effect of the elements related to service marketing mix on CS was examined by using structural equation model (SEM). Then, the statistical methods such as Friedman test (FT) and SEM, and decision-making technique such as Analytical Hierarchy Process (AHP) were systematically compared for prioritizing the elements of service marketing mix. The sample included 159 special customers of an anonymous bank in Bojnurd, Iran. The reliability of the questionnaire was confirmed by using Cronbach’s α (r=0.934). In addition, SPSS, Expert Choice and Smart PLS software were used. Findings Based on the results, FT and AHP method had exactly the same ranking for the elements of the marketing mix, as well as almost identical relative weights. The ranking included people, process, product, physical evidence, place, price and promotion, respectively, while the SEM technique had very different outcomes. Finally, none of the methods could assure the marketer to come to a reliable decision separately. Originality/value In this study, the authors’ contribution is the understanding of the role of an effective marketing mix evaluation technique selection on marketing strategy. Different techniques had different and in some cases even contradicting outcomes.

Influence of generational status on immigrants’ entrepreneurial intentions to start new ventures: a framework based on structural equation modeling and multicriteria decision-making

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Khai Wah Khaw ◽  
Ramayah Thurasamy ◽  
Hadi Al-Abrrow ◽  
Alhamzah Alnoor ◽  
Victor Tiberius ◽  
...  
Keyword(s):  
Decision Making ◽  
Structural Equation Modeling ◽  
Personality Traits ◽  
Self Efficacy ◽  
Structural Equation ◽  
New Ventures ◽  
Entrepreneurial Intentions ◽  
Equation Modeling ◽  
Content Type

Purpose This study aims to identify the intentions of immigrant entrepreneurs to start new projects by investigating the role of influence of institutional support, social context, cultural intelligence, self-efficacy, optimizing personality traits and hierarchy legitimacy on intentions to start new ventures. In addition, the strength of the relationship for such factors and intentions to start new ventures was determined through the moderator role of easy access to venture capital. Design/methodology/approach To this end, this study complements the academic literature by integrating the structural equation modeling (SEM) and multiple-criteria decision-making (MCDM) techniques. Thus, the MCDM (i.e. analytic hierarchy process and vlsekriterijumska optimizcija i kaompromisno resenje [VIKOR]) is an effective approach to solving the problem of complexity and evaluation (i.e. multiple evaluation criteria, important criteria and data variation). Hence, to complete the strategic guideline solution, this study uses a survey for collecting data from 202 immigrants in Malaysia, Pakistan, Nigeria and Singapore. Findings The results from SEM prove several critical factors of immigrants’ entrepreneurs. These factors of immigrants’ entrepreneurs can be vital for academics and host countries. By focusing on these aspects and by developing some personality traits (such as self-efficacy and optimal personality traits), these factors can contribute a good deal to increasing the capabilities of immigrant’s entrepreneurs toward entrepreneurial intentions. In the validation, the statistical objective method indicates that the immigrants' prioritizations in all countries are supported by the systematic ranking. Thus, entrepreneurial intentions for immigrants can pursue the order proven by the VIKOR results. Research limitations/implications This study has some significant practical and theoretical implications. Practically, the study findings will enable managers to develop strategies to support immigrants for entrepreneurial intentions to start new ventures. Originality/value The novelty of the context under given circumstances of global environment adds to the originality of this study. Several previous studies have also emphasized the need for this type of study in other contexts. The findings can call managers’ attention toward a critical issue of immigrants’ entrepreneurial intentions to start new ventures.

Investigating the role of interactive social media and halal brand equity on purchase decision-making: direct and indirect effects

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Heru Yulianto ◽  
Yohanes Sutomo ◽  
Dyah Palupiningtyas ◽  
Krisnawati Setyaningrum Nugraheni
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Brand Equity ◽  
Structural Equation ◽  
Effective Rate ◽  
Equation Modeling ◽  
Purchase Decision ◽  
Content Type ◽  
Indirect Relationship

Purpose This study aims to determine the effect of halal brand awareness (HBA), halal brand image (HBI), halal brand loyalty (HBL) on halal brand equity (HBE) and purchase decision-making (PDM). This study will also discuss the mediating role of HBE and the moderating role of interactive social media (ISM). Design/methodology/approach A total of 700 questionnaires were distributed with an effective rate of 94% to customers in large supermarkets in 3 major cities in Indonesia by using convenience sampling. The hypothesis was tested using structural equation modeling processed using AMOS. The Sobel test was used to test the significance of mediating variables. Findings The results of the study reveal that there was a positive and significant influence between variables. Other results reveal that HBE acts as a partial mediator and ISM as a moderator. Originality/value This study builds a new construct, namely, ISM and is the first to build and test a comprehensive direct and indirect relationship between HBA, HBI, HBL, HBE, ISM and PDM on halal cosmetics in Indonesia.

scholarly journals The role of information alignment and entrepreneurial traits on SME internationalization

2016 ◽  
Vol 39 (2) ◽  
pp. 196-214 ◽  
Author(s):  
Thomas Peschken ◽  
Paurav Shukla ◽  
John Lennon ◽  
Shirley Rate
Keyword(s):  
Decision Making ◽  
Goal Orientation ◽  
Conceptual Model ◽  
Regulatory Focus ◽  
Information Structure ◽  
Structural Alignment ◽  
Cognitive Model ◽  
Evaluation Process ◽  
Content Type

Purpose – The paper aims to explore the internationalisation decision-making of small- and medium-sized enterprise (SME) owner/managers. Specifically, structural alignment theory (SAT) and regulatory focus theory (RFT) are utilised to examine the concept of opportunity recognition in the context of internationalisation choices. Design/methodology/approach – This paper is conceptual in nature, and an integrative cognitive model of internationalisation choice decisions is developed based on SAT and RFT, underpinned by a critical review of the international entrepreneurship (IE) literature. Findings – Scenarios are identified in which the structure of available information may affect the decision-evaluation process in terms of cognitive resource requirements. Further, the SME owner/manager’s motivational goal orientation is suggested to moderate the role of the information structure in line with IE literature. A conceptual model and propositions are presented. Research limitations/implications – The conceptual model and the propositions arising from the discussion in this paper offer new directions of research to explore SME internationalisation. Originality/value – This paper offers a cognitive perspective of SME internationalisation. This paper offers insights for policymakers, SME owner/managers, practitioners and researchers alike. For internationalisation decisions, this paper highlights the potential impact of the structure of information that is made available to SME owner/managers by industry or policy bodies; further, the moderating influence of motivational goal orientation may inform policy on how information should be presented to SME owner/managers to aid their decision-making.

Role of mobile banking servicescape on customer attitude and engagement

2017 ◽  
Vol 35 (7) ◽  
pp. 1115-1132 ◽  
Author(s):  
Debjani Sahoo ◽  
Sreejesh S. Pillai
Keyword(s):  
Conceptual Model ◽  
Structural Equation ◽  
Strong Predictor ◽  
Customer Engagement ◽  
Mobile Banking ◽  
Web Based ◽  
Content Type ◽  
Customer Attitude ◽  
Customer Attitudes

Purpose The purpose of this paper is to examine the potential influence of the mobile banking (M banking) servicescape on customer attitude and engagement. The stimulus-organism-response framework was adapted to formulate a conceptual model, in which the M banking servicescape was modelled as an antecedent (stimulus) of customer attitudes towards M banking (organism), in turn directing customer behaviour (response), namely, customer engagement. Design/methodology/approach A web-based survey of 345 M banking users was conducted to gather data. The structural equation modelling technique was employed to analyse the conceptual model and test the proposed set of hypotheses. Findings The results of data analyses showed that M banking servicescape is a strong predictor of customer attitude towards M banking, which then influences customer engagement. The findings also demonstrate that customer attitudes towards M banking mediate both the M banking servicescape and engagement. Originality/value The extension of servicescape literature from the physical to the online context of M banking provides a notable new realm in which academicians can extend the current paradigms. This study also enhances understanding of potential improvements to customer attitude towards and engagement with M banking.

Participatory workplace activities, employee-level outcomes and the mediating role of work intensification

2015 ◽  
Vol 38 (5) ◽  
pp. 540-558 ◽  
Author(s):  
Chidiebere Ndukwe Ogbonnaya ◽  
Danat Valizade
Keyword(s):  
Decision Making ◽  
Information Sharing ◽  
Structural Equation ◽  
Job Strain ◽  
Well Being ◽  
Employee Attitudes ◽  
Content Type ◽  
Mediating Role ◽  
Work Intensification

Purpose – The present study aims to explore the impacts of participative decision-making and information-sharing activities, two relevant constituents of the high performance work practices framework, on employee attitudes and well-being. Design/methodology/approach – The study was undertaken using data from the 2009 National Centre for Partnership and Performance survey on employees’ attitudes and expectations of the workplace. Structural equation modelling was used to test the direct effects of participative decision-making and information sharing on job satisfaction, organizational commitment and job strain, and simultaneously, the mediating role of work intensification in these relationships was examined. Findings – Participative decision-making activities produced overall favourable effects on employee attitudes and well-being; these effects may be explained by decreases in work intensification. The impacts of information sharing on employee attitudes and well-being were generally unfavourable and fully mediated by increases in work intensification. Originality/value – This study informs two theoretical perspectives on employee-level impacts of HPWP: the mutual gains and the critical perspectives of HPWP, and extends knowledge on the employee-level influences of participatory workplace practices during a period of severe economic recession in the Republic of Ireland.

Effects of CEO narcissism on decision-making comprehensiveness and speed

2019 ◽  
Vol 35 (1) ◽  
pp. 42-55 ◽  
Author(s):  
Zhuolin She ◽  
Quan Li ◽  
Manuel London ◽  
Baiyin Yang ◽  
Bin Yang
Keyword(s):  
Decision Making ◽  
Structural Equation ◽  
Power Distance ◽  
Strategic Decision ◽  
Equation Modeling ◽  
Content Type ◽  
Participation In Decision Making ◽  
Ceo Narcissism ◽  
Decision Speed

Purpose The purpose of this paper is to examine the relationships between CEO narcissism and strategic decision-making (SDM) processes (decision comprehensiveness and decision speed), and to explore the mediating role of top management team (TMT) members’ participation in decision making and the moderating role of TMT power distance. Design/methodology/approach Data were collected from a multisource, time-lagged survey of 103 CEOs and their corresponding TMT members in China. Structural equation modeling was used to test the hypothesized relationships. Findings The results indicated that CEO narcissism was negatively related to decision comprehensiveness and positively related to decision speed. These relationships were mediated by TMT members’ participation in decision making, especially when TMT power distance was high. Practical implications The results show the potential negative effects of CEOs’ narcissistic personality and suggest ways to attenuate it by increasing TMT participation and decreasing TMT power distance. Originality/value This study is an initial attempt to empirically examine how and under what conditions CEOs’ narcissism is a barrier to more comprehensive and more deliberate (slower) SDM.

Moderating role of personal values on managers’ intention to adopt Green IS

2017 ◽  
Vol 117 (3) ◽  
pp. 582-604 ◽  
Author(s):  
Mohammad Dalvi-Esfahani ◽  
T. Ramayah ◽  
Azizah Abdul Rahman
Keyword(s):  
Decision Making ◽  
Structural Equation ◽  
Personal Values ◽  
Survey Method ◽  
Green Is ◽  
Content Type ◽  
Intention To Adopt ◽  
Personal Norm ◽  
Moderating Role

Purpose The purpose of this paper is to investigate the moderating role of the personal values on the antecedents of managers’ intention to adopt Green information system (Green IS) utilising the norm activation theory and the Schwartz’s values system. Design/methodology/approach To examine the effects of the identified factors on the behavioural intention, the survey method was employed. The questionnaire was distributed targeting decision makers of companies in three industries – oil/gas/energy, transportation and manufacturing and construction. With 146 valid questionnaires in hand, the collected data were analysed using the partial least squares structural equation modelling technique. Findings The results revealed that moral obligation (personal norm) of managers influenced their intention to adopt Green IS. While the awareness of consequences and ascription of responsibility are influencing the intention, but the analyses revealed that they are mediated by the personal norm. The moderating role of personal values was further analysed and the results showed that the managers with more orientation towards self-transcendence values have higher intention to adopt Green IS. Originality/value This study serves as a call to the IS literature to incorporate values, beliefs, and norms into their model of individual-level decision making towards contemporary innovation adoption. By enriching the understanding of the influence of values and attitudinal factors on the decision-making process, the research model sheds light on how managers intend to diffuse IS initiatives in their organisations for the purpose of environmental sustainability.

Volition to transfer: mastering obstacles in training transfer

2017 ◽  
Vol 46 (4) ◽  
pp. 809-823 ◽  
Author(s):  
Christian Seiberling ◽  
Simone Kauffeld
Keyword(s):  
Structural Equation ◽  
Transfer Of Training ◽  
Structural Equation Models ◽  
Training Transfer ◽  
Bootstrap Analysis ◽  
Content Type ◽  
Confirmatory Factor ◽  
Motivation To Transfer ◽  
Practical Implications

Purpose The purpose of this paper is to seek a better understanding of the role of volition in the learning transfer system beyond the well-established concept of motivation to transfer. Design/methodology/approach Participants of a two-day leadership training were asked to complete two online questionnaires (t1 directly after training, t2 eight weeks after training). In total, 891 managers answered the first questionnaire, 465 the second. Findings Confirmatory factor analysis suggests that motivation and volition to transfer are perceived as two different constructs. Hierarchical linear regression shows that additional variance in training transfer can be explained when volition to transfer is taken into account. Structural equation models and bootstrap analysis suggest that both motivation and volition to transfer mediate effects of supervisor support and trainer performance on training transfer. Research limitations/implications The results imply that besides motivation to transfer, volition to transfer may be a relevant construct in the transfer of training. It remains to be tested how far these findings can be generalized to other training settings beside leadership trainings. Practical implications Organizations aiming at improving training transfer should focus on enhancing the participants’ motivation and volition to transfer. Both trainers and supervisors seem to promote transfer of training by influencing a trainee’s motivation to transfer and volition to transfer. Originality/value To the authors’ knowledge, this is the first study to systematically examine the role of volition in training transfer.

The Role of Healthcare Professionals in Environmental Health and Fertility Decision-Making

2017 ◽  
Vol 27 (1) ◽  
pp. 28-50 ◽  
Author(s):  
Ellen Sweeney
Keyword(s):  
Decision Making ◽  
Healthcare Professionals ◽  
Endocrine Disrupting Chemicals ◽  
Consumer Products ◽  
Professional Organizations ◽  
Toxic Substances ◽  
Industrial Chemicals ◽  
Fertility Decision ◽  
Guidelines And Recommendations

There is increasing evidence that raises specific concerns about prenatal exposures to toxic substances which makes it necessary to consider everyday exposures to industrial chemicals and toxic substances in consumer products, including endocrine disrupting chemicals. Pregnant women have measurable levels of numerous toxic substances from exposures in their everyday environments, including those which are associated with adverse developmental and reproductive health outcomes. As a result, environmental contexts have begun to influence the decisions women make related to fertility, as well as the formal guidelines and advice provided by healthcare professionals. This article provides an overview of the potential role for obstetricians and gynecologists in educating their patients about the role of toxic substances in fertility decision-making and pregnancy. It explores the emerging guidelines and recommendations from professional organizations and problematizes the limitations of these approaches.

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