Fashion self-congruity: scale development and validation

2018 ◽  
Vol 22 (2) ◽  
pp. 158-175 ◽  
Author(s):  
Sahiba Anand ◽  
Harsandaldeep Kaur
Keyword(s):  
Scale Validation ◽  
Reliability And Validity ◽  
Three Dimensions ◽  
Self Concept ◽  
Measurement Properties ◽  
Content Type ◽  
Validity Tests ◽  
Development And Validation ◽  
First Time ◽  
Practical Implications

Purpose The purpose of this paper is to develop and validate measurement properties of a scale measuring fashion self-congruity (FSC). Design/methodology/approach Based on the existing literature of self-congruity, and four studies carried out as a part of this research, the FSC scale has been validated in a step-by-step process following the scale validation methodology suggested by Churchill (1979). Findings The final version of the scale incorporates nine items classified into three dimensions: actual fashion self-congruity, ideal fashion self-congruity, and ideal social fashion self-congruity. The scale reveals strong psychometric properties based on findings of different reliability and validity tests. Practical implications A valid and reliable FSC scale provides a foundation to broaden quantitative inquiry into the types of FSC that consumers seek under different situations. Knowledge of the dominant self-concept driving the consumption of fashion in various situations will enable marketers to position their brands along the desired dimension of FSC. Originality/value The value of this research paper lies in validating a scale to measure FSC for the first time in the self-concept/congruity literature.

Stadium atmosphere: scale development and validation in Indian context

2015 ◽  
Vol 7 (1) ◽  
pp. 45-66 ◽  
Author(s):  
M.S. Balaji ◽  
Rajdeep Chakraborti
Keyword(s):  
Reliability And Validity ◽  
Measurement Scale ◽  
Limited Attention ◽  
Content Type ◽  
Quantitative Studies ◽  
Indian Context ◽  
Management Area ◽  
Validity Tests ◽  
Spectator Attendance ◽  
Development And Validation

Purpose – This paper aims to develop a scale for stadium atmosphere in the Indian context. This is considered as a key area for sports managers, as stadium attendance contributes toward the teams revenues. Moreover, while the importance of environment is well-established in the marketing literature, stadium atmosphere has received limited attention. Design/methodology/approach – Through qualitative and quantitative studies in five different phases, a 14-item four-dimension stadium atmosphere scale was developed that included physical layout, facility aesthetics, entertainment experience and social interaction. Findings – The stadium atmosphere scale developed in this study demonstrates sound psychometric properties based on various reliability and validity tests as well as scale replications using different samples. Practical implications – The stadium atmosphere scale developed will be of particular use for sports marketers and management. It could be inferred that the stadium managers could expect high spectator attendance and satisfaction by focusing on stadium atmosphere factors such as the accessibility of seats and allocation of seat spaces, stadium architecture, the game characteristics and the attitudes and behaviors of stadium employees during live games. Originality/value – The present study addresses a key gap identified in the sports marketing and management area. The study adds to the conceptual understanding of the stadium atmosphere construct and empirically demonstrates the measurement scale for the construct.

scholarly journals Conceptualising online fashion brand recognition: scale development and validation

2020 ◽  
Vol 24 (1) ◽  
pp. 73-96
Author(s):  
Muhammad Sabbir Rahman ◽  
Md Afnan Hossain ◽  
Md Rifayat Islam Rushan ◽  
Mohammad Tayeenul Hoque ◽  
Hasliza Hassan
Keyword(s):  
Scale Development ◽  
Scale Validation ◽  
Content Type ◽  
Brand Familiarity ◽  
Fashion Products ◽  
Fashion Brand ◽  
Brand Recognition ◽  
Social Reputation ◽  
Development And Validation ◽  
First Time

Purpose This study aims to develop and validate a scale for measuring online fashion brand recognition (OFBR). Design/methodology/approach Given the existing literature on brand, multiple stages of studies were conducted as a part of the scale development process. The OFBR scale was validated by a step-by-step process following the scale validation methodology suggested in the specialised literature. Findings The results demonstrate the 25 items of five unique factors that form the OFBR construct and confirm the strong validity of the construct. This finding suggests that the five-dimensional approach (online brand familiarity, online visual simplicity, online aesthetic attraction, online brand emotion and online social reputation) plays important role to form OFBR. Practical implications A valid and reliable OFBR scale provides a foundation for broadening the understanding on the important constructs that form OFBR, which is essential for online fashion retailing. Knowledge of the crucial antecedents that influence consumers towards online fashion products can enhance marketers’ capability to position their brands towards their target markets. Originality/value The relevance of this study lies in validating the scale for measuring OFBR for the first time in the literature on online fashion brand.

Retail brand experience: scale development and validation

2016 ◽  
Vol 25 (5) ◽  
pp. 435-451 ◽  
Author(s):  
Imran Khan ◽  
Zillur Rahman
Keyword(s):  
Factor Analysis ◽  
Structural Equation ◽  
Reliability And Validity ◽  
Equation Modeling ◽  
Brand Experience ◽  
Content Type ◽  
Confirmatory Factor ◽  
Consumer Intentions ◽  
Validity Tests ◽  
Development And Validation

Purpose The purpose of this paper is to develop and validate a multi-dimensional scale to measure retail brand experience. Design/methodology/approach Literature review and open-ended survey have been carried out to generate an initial pool of items. Item reduction has been done using exploratory factor analysis and validation of measures performed through confirmatory factor analysis and structural equation modeling. A total of six separate studies have been conducted to develop and validate the retail brand experience scale. Findings A 22-item seven-dimensional retail brand experience scale is developed. The proposed scale has exhibited sound psychometric properties based on the findings from different reliability and validity tests, as well as from robust scale replications across several different samples. Findings support that retail brand experience has a significant impact on consumer intentions (word-of-mouth and pay more). Practical implications This research develops a set of retail brand experience measures that can provide retailers a way to examine the experiences evoked through retail brand-related stimuli. Originality/value This study is the first of its kind of its kind that develops and validates the measures of the retail brand experience.

Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement

2017 ◽  
Vol 34 (4) ◽  
pp. 338-348 ◽  
Author(s):  
Mayank Jyotsna Soni
Keyword(s):  
Design Methodology ◽  
Initial Point ◽  
Reliability And Validity ◽  
Television Program ◽  
High Involvement ◽  
Content Type ◽  
Validity Tests ◽  
Program Involvement ◽  
Practical Implications ◽  
Different Levels

Purpose This study aims to explore how different involvement levels within a single television program influence recall of cognitive vs affective advertisements aired during that television program. Design/methodology/approach Two studies of 2 (program involvement: high vs low) × 2 (advertisement involvement: cognitive vs affective) between subject design were conducted; one study was for cognitive program and other study was for affective program. Existing scales were used after conducting reliability and validity tests. Findings The influence of different levels of involvement with a television program on recall of cognitive and affective advertisements was found. Specifically, recall of cognitive advertisement was found to be higher when involvement with television program is low than when involvement with program is high. Recall of affective advertisement was found to be lower when involvement with program is low than when involvement with program is high. Practical implications Results indicate that cognitive advertisements are recalled more at point of low involvement with program, whereas affective advertisements are recalled at point of high involvement with program. The implications are in the field of understanding and making advertisement airing decisions. Originality/value When the television program progresses, the story tends to build, and hence, the involvement increases. Therefore, involvement level with the program at initial point and later point can vary. This study identified the possibility of cognitive advertisement being recalled more at initial point of a television program, i.e. at low involvement, and affective advertisement being recalled more at the later point of the same television program, i.e. at high involvement.

Development of a scale to measure hotel brand experiences

2017 ◽  
Vol 29 (1) ◽  
pp. 268-287 ◽  
Author(s):  
Imran Khan ◽  
Zillur Rahman
Keyword(s):  
Design Methodology ◽  
Word Of Mouth ◽  
Hotel Industry ◽  
Reliability And Validity ◽  
Brand Experience ◽  
Content Type ◽  
Revisit Intention ◽  
Validity Tests ◽  
Nomological Validity ◽  
Practical Implications

Purpose This study aims to develop and validate a scale for measuring hotel brand experience. Design/methodology/approach Based on existing hotel and brand experience literature, and seven distinct studies carried out as part of this research, a 17-item five-dimensional hotel brand experience scale was developed. Findings The scale revealed sound psychometric properties based on the findings from different reliability and validity tests, as well as from successful scale replications across several different samples. The study found a significant influence of hotel brand experience on revisit intention and word-of-mouth, which confirms nomological validity of the scale. Practical implications The developed hotel brand experience scale can provide hoteliers a way to examine the experiences evoked through hotel brand-related stimuli. Originality/value This study is the first to develop and validate measures of brand experience in context of hotel industry.

An examination of determinants of trade show exhibitors’ behavioral intention

2016 ◽  
Vol 28 (12) ◽  
pp. 2630-2653 ◽  
Author(s):  
Yeqiang Lin
Keyword(s):  
Behavioral Intention ◽  
Three Dimensions ◽  
Measurement Scale ◽  
Content Type ◽  
Trade Show ◽  
Key Stakeholders ◽  
Performance Satisfaction ◽  
First Time ◽  
Trade Shows ◽  
Practical Implications

Purpose Applying stakeholder theory in the trade show industry, this paper aims to examine the effects of the key stakeholders’ perceptions on trade show exhibitors’ positive behavioral intention. Design/methodology/approach This study used a 46-item measurement scale on exhibitors’ satisfaction to predict positive behavioral intention. Three dimensions were proposed to account for three key stakeholders in the trade show industry: satisfaction with self-performance, satisfaction with organizers and satisfaction with visitors. Data were collected from 594 exhibitors at three trade shows. Findings This study found that satisfaction with self-performance, satisfaction with organizers and satisfaction with visitors are significantly and positively related to exhibitors’ positive behavioral intention. All three dimensions in combination explained approximately two-thirds of the variance in exhibitors’ positive behavioral intention. Research limitations/implications This study introduced a new way of predicting exhibitor’s positive behavioral intention. Satisfaction with organizers was found to be the dominant predictor of exhibitors’ positive behavioral intention, which challenges the notion that exhibitors attend trade shows only for sales activities. Practical implications Trade show organizers and exhibitors could use the three determinants as a diagnostic tool for future improvement and benchmark their performances across different time periods and/or against their competitors. Originality/value Although the three key stakeholder types have been studied previously, the factors that theoretically lead to exhibitors’ positive behavioral intention have not been simultaneously addressed. For the first time, the model proposed in this study showcased the importance of considering all three key stakeholders when studying exhibitors’ positive behavioral intention.

Affective and cognitive dimensions in cultural identity: scale development and validation

2019 ◽  
Vol 32 (6) ◽  
pp. 1362-1375
Author(s):  
Xiaoyi Pan ◽  
Andy Hao ◽  
Cuiling Guan ◽  
Tsun-Jui Hsieh
Keyword(s):  
Factor Analysis ◽  
Cultural Identity ◽  
Reliability And Validity ◽  
Internal Consistency Reliability ◽  
Three Dimensions ◽  
Measurement Scale ◽  
Content Type ◽  
Emotional Dimension ◽  
Confirmatory Factor ◽  
Development And Validation

Purpose The purpose of this paper is to provide a conceptualization of the construct of cultural identity (CI) and develop and validate a measurement scale for the construct. This study examines experience-related cognitions and the positive and negative emotional dimensions in cultural identity. Design/methodology/approach The paper describes the process of the development of the instrument, the sample, as well as the validation of the instrument. This study performs both exploratory factor analysis and confirmatory factor analysis to examine the reliability and validity of the scale developed. Findings The final CI scale has three dimensions: six items for the cognitive dimension, five items for the emotional dimension and seven items for the behavioral dimension. The scale shows internal consistency, reliability, construct validity and nomological validity. Originality/value This is the first CI scale to be developed for the measurement of CI of traditional Chinese medicine.

A “Learning from Action” workshop in Japan

2019 ◽  
Vol 40 (2) ◽  
pp. 77-83
Author(s):  
Robert Douglas Hinshelwood ◽  
Luca Mingarelli ◽  
Simona Masnata
Keyword(s):  
Far East ◽  
Opportunity To Learn ◽  
Content Type ◽  
Work Activities ◽  
Defensive Role ◽  
Feedback Data ◽  
Experiential Workshop ◽  
First Time ◽  
Practical Implications

Purpose Many people in severe mentally disturbed states do not use language or other symbolic media well or coherently. Therefore, the non-verbal medium needs to be understood by workers with such people. The “Learning from Action” experiential workshop was developed in order to provide an opportunity to learn about hidden messages in the relationships and roles occurring in activities. In August 2017, a workshop was run for the first time in Japan. The purpose of this paper is to report the experience and dynamics observed by the three consultants, who are here the authors of this paper. Design/methodology/approach After the workshop all the staff and members, including interpreters, were invited to give feedback. Findings Analysis of the feedback data showed certain important dynamics, concerning especially dependence, cultural defences and the defensive role of activity in a multicultural context. Research limitations/implications This is an initial experience to be followed up by later feedback and further workshops. Practical implications Workers awareness of non-verbal communication within the roles of work activities is a training possibility. It faces various resistances including the mental health assumptions of meaninglessness of any communication outside the verbal. Originality/value This is a method of training not widely used even in European countries, and is the first in a country in the far east.

Identity, self-story and desistance from crime

2015 ◽  
Vol 17 (3) ◽  
pp. 219-230 ◽  
Author(s):  
Kevin O'Sullivan ◽  
Richard Kemp ◽  
David Bright
Keyword(s):  
Design Methodology ◽  
Self Concept ◽  
Psychological Interventions ◽  
Content Type ◽  
Qualitative And Quantitative ◽  
Narrative Study ◽  
Theoretical View ◽  
Desistance From Crime ◽  
Empirical Foundation ◽  
Practical Implications

Purpose – The purpose of this paper is to lay the groundwork for a narrative study of desistance that is both qualitative and quantitative. Design/methodology/approach – The review traces the strands of research that have made self-story an important theme in the study of desistance with particular reference to work since 2001. Findings – The importance of an agentic self-story in the process of desistance from crime came to prominence in the work of Shadd Maruna (1997, 2001). Since then authors have attempted to formulate: first, an integrated theoretical view of desistance incorporating agency; and second, a clinically useful understanding of how self-story is important. The clinical studies have almost always been qualitative, relying on extensive life history interviews which yield great richness of detail but few, if any, testable hypotheses. To date, such studies have not provided the empirical foundation on which to develop policy in correctional environments. Practical implications – If it is found that a measure of self-belief correlates with desistance from crime, it may be possible to devise psychological interventions to enhance and change self-belief. Originality/value – The paper proposes adding a quantitative approach to the measurement of self-concept in order to estimate the likelihood of desistance.

FATCA violation underlies latest US tax and securities fraud charges

2015 ◽  
Vol 16 (1) ◽  
pp. 74-76
Author(s):  
Miriam Fisher ◽  
Brian McManus
Keyword(s):  
Law Enforcement ◽  
Service Providers ◽  
Task Force ◽  
Tax Compliance ◽  
Financial Fraud ◽  
Securities Fraud ◽  
Content Type ◽  
The Impact ◽  
First Time ◽  
Practical Implications

Purpose – To explain the details and implications of a September 9, 2014 federal indictment, US v. Robert Bandfield, the first time a Foreign Account Tax Compliance Act (FATCA) violation has been charged as an “overt act” in furtherance of a tax conspiracy and securities fraud. Design/methodology/approach – Provides background, including the enactment of FATCA and the details of the indictment; describes an undercover investigation conducted by President Obama’s Financial Fraud Enforcement Task Force; and discusses the warnings this indictment sends to the global financial community. Findings – The indictment confirms the coordinated and aggressive tactics US law enforcement is now employing to investigate and prosecute offshore financial fraud. Practical implications – Banks and financial service providers need to be aware of the impact of enhanced US regulatory obligations and implement appropriate compliance measures. These institutions must also remain sensitive to risks presented by unscrupulous customers. Finally, they must be ready to manage appropriately information-gathering and investigatory inquiries originating with US authorities. Originality/value – Practical guidance from experienced tax controversy lawyers.

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