Dissociative fashion practices and identity conflicts: local resistance as a response to clothing acculturation in the context of rural–urban migration

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Magnum Man Lok Lam ◽  
Eric Ping Hung Li ◽  
Wing-Sun Liu
Keyword(s):  
Social Relationships ◽  
Market Segmentation ◽  
Consumption Patterns ◽  
Urban Migration ◽  
Population Mobility ◽  
Subjective Experiences ◽  
Content Type ◽  
Consumption Practices ◽  
Identity Conflicts ◽  
Consumer Acculturation

PurposeThe purpose of the present study is to examine how local consumers disassociate themselves from migrants' acculturative practices and negotiate their identity through the symbolic consumption of fashion.Design/methodology/approachData for this interpretive study were obtained via phenomenological interviews with locally-born Chinese youth in Guangzhou, China, to examine their acculturative consumption practices as well as their subjective experiences of perceived threats to their lifestyle imposed by the influx of outsiders. Snowballing and purposive sampling methods were adopted in recruiting the research participants.FindingsData analyses revealed that local consumers adopt three dissociative strategies (stigmatization, avoidance and self-assertion) in order to ascribe meanings to their fashion consumption practices as a means of resolving identity conflicts and differentiate themselves from the migrant consumers.Research limitations/implicationsThis research offers a single perspective (i.e. that of local-born young consumers residing in Guangzhou) on the locals' attitudes aimed at distinguishing and negotiating their identities in an intercultural setting via specific fashion-clothing choices. This research has theoretical implications for the consumer acculturation theory and identity negotiation.Practical implicationsFindings yielded by the present study have important implications for commercial companies focusing on fashion consumption, in particular for marketing practices aimed at rural-urban identification and youth market segmentation.Social implicationsThis study contributes to the existing discussion on consumer acculturation by offering an intracultural perspective to the understanding of local consumers' responses to migrants' acculturation. It also provides managerial insights for fashion retailers, prompting them to rethink their market segmentation strategies to address population mobility in the marketplace and better understand how it alters the in-between social relationships that result in different consumption patterns and practices.Originality/valueThis study contributes to the existing discussion on youth consumer acculturation theories by offering an intercultural perspective to the understanding of local consumers' responses to migrants' acculturation attempts. It also offers managerial insights for fashion retailers, prompting them to rethink their market segmentation strategies to address population mobility and better understand how it alters the social relationships that result in different consumption patterns and practices.

Tata Wiron: branding galvanized wires

2015 ◽  
Vol 5 (7) ◽  
pp. 1-8
Author(s):  
Vijay Pundalik Bhangale ◽  
Maithili Prashant Dhuri
Keyword(s):  
Learning Outcomes ◽  
Market Segmentation ◽  
Value Chain ◽  
Far East ◽  
Commodity Market ◽  
Content Type ◽  
Steel Wires ◽  
Wide Range ◽  
Major Player ◽  
Depth Analysis

Subject area Marketing. Study level/applicability MBA Marketing Class. Case overview The case describes the transition of a “Galvanized Wires Business of Tata Steel” into a unique identity, the'Tata Wiron' brand. It focuses on key stages in this journey, including “Understanding the Customers in Galvanized Wires Business”, “Value Chain”, “Challenges Faced”, “Need for Branding”, “Market Segmentation”, “Competition”, “Process of Branding”, “Differentiation”, “Distribution & Sales” and “Promotion”. Tata Steel Wires Business is a major player in the steel wire industry, servicing the discerning needs of its customers across global markets and the leading producer of steel wires in India. A wealth of experience and expertise in the wire industry coupled with latest technology incorporations has enabled Tata Steel Wires Division to constantly meet the most exacting specifications and requirements of its customers. It manufactures a wide range of wires catering to the needs of various industry segments, such as automobile, infrastructure, power and general engineering. The products are well established across the markets of Europe, the USA, Middle East Asia, Australasia, South Asia and Asia and the Far East. Expected learning outcomes The expected learning outcomes are as follows: understanding how in-depth analysis of the competition and value chain establishes the need for branding in a commodity market; understanding how consumer insights help in market segmentation and targeting; and building a brand in commodity market. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes.

Expressing herself through brands: the Arab woman’s perspective

2015 ◽  
Vol 17 (1) ◽  
pp. 36-53 ◽  
Author(s):  
Baker Ahmad Alserhan ◽  
Daphne Halkias ◽  
Aisha Wood Boulanouar ◽  
Mumin Dayan ◽  
Omar Ahmad Alserhan
Keyword(s):  
Consumer Preferences ◽  
Arab Women ◽  
Global Marketplace ◽  
Content Type ◽  
Perceived Quality Of Care ◽  
Consumption Practices ◽  
Cultural Body ◽  
Word Of Mouth Communication ◽  
Beauty Care

Purpose – This paper aims to extend Wallström et al.’s (2010) six-nation study on brand use and notions of self-expression to Arab women in the UAE. Additionally, it extends the scope of investigation to include an extensive qualitative data corpus to inform and explain the consumption practices of this large, very wealthy and under-researched sector of the global marketplace. Design/methodology/approach – The paper uses mixed methodology emphasizing qualitative research as a means of building on the results of Wallström et al.’s (2010) quantitative study. Findings – Results reveal that Arab women are less committed to the idea that beauty care products are a locus of self-expression, and their purchase choices are based on perceived quality of care products, scene of use and their lack of value in the culture as vehicles of conspicuous consumption cues. Originality/value – The paper offers valuable insights to researchers and practitioners into the use of beauty care products as a means of self-expression, and emphasizes the value of word-of-mouth communication in enhancing reach in this category. The authors recommend the investigation of relationships between expressing self through brands and variables revealed in this study such as respondents’ relationships to religiosity and health concerns. An extension of this research is also recommended to produce a cross-cultural body of literature on women’s self-expression through brands and how the variable of self-expression can be an important driver of consumer preferences and choices in this population.

Marketing and Gaelic football

2016 ◽  
Vol 32 (8) ◽  
pp. 15-17
Keyword(s):  
Market Segmentation ◽  
Design Methodology ◽  
Business Success ◽  
Market Segments ◽  
Content Type ◽  
Sports Organizations ◽  
Competitive Edge ◽  
Marketing Activities ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Market segmentation has long been acknowledged as a key component in business success. An ability to recognize and exploit disparities between different consumer segments can prove a rich source of opportunity for firms. Those able to successfully match their offerings with the requirements of specific market segments often secure and sustain a competitive edge. Segmentation strategies are critical to sports organizations as well as to more conventional industries. Sports consumers come in all shapes and sizes and no one-cap-fits-all where marketing activities are concerned. Different sports attract different consumer types. The secret is to identify the unique characteristics of each sub-group and target them accordingly. Practical implications The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

scholarly journals Effect of facilities management components on the quality of life of Chinese elderly in care and attention homes

Facilities ◽  
2017 ◽  
Vol 35 (5/6) ◽  
pp. 270-285 ◽  
Author(s):  
Mei-yung Leung ◽  
Ibukun Oluwadara Famakin ◽  
Paul Olomolaiye
Keyword(s):  
Quality Of Life ◽  
Water Supply ◽  
Physical Health ◽  
Social Relationships ◽  
Psychological Health ◽  
Living Environment ◽  
Facilities Management ◽  
Chinese Elderly ◽  
Content Type

Purpose Quality of life (QoL) for elderly residents of care and attention (C&A) homes has become an important consideration, given the increasingly aging population. Due to the number of hours such residents spend indoors, the quality of the facilities can contribute to their day-to-day QoL. This study aims to investigate the effect of facilities management (FM) on the QoL of Chinese elderly people living in C&A homes. Design/methodology/approach A survey of perceived satisfaction with the components of FM and QoL was carried out with a sample of residents. A total of 18 FM components and five QoL domains, including physical health, independence, psychological health, social relationships and living environment, as well as overall QoL, were identified. Findings The findings show that physical health is influenced by accessibility, doors and windows and signage; independence can be improved by enhancing accessibility, water supply, lighting and ventilation; accessibility, water supply, distance and doors and windows all predict psychological health; social relationships are improved by lighting and ventilation; distance impacts positively on the living environment; and overall QoL is predicted by lighting, ventilation, accessibility, doors and windows, handrails, recreation and signage. Originality/value The study recommends that designers and facilities managers review the micro-climate settings to harness available natural lighting and ventilation, introduce bimetallic strips to the heating systems to maintain a suitable water temperature and install large, easy-to-understand and graphic signage for straightforward wayfinding in C&A homes.

Visitation and quality of life among older adults in jail

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Stephanie Grace Prost ◽  
Meghan A. Novisky
Keyword(s):  
Quality Of Life ◽  
Older Adults ◽  
Social Relationships ◽  
Developmental Theory ◽  
Cross Sectional ◽  
Younger Adults ◽  
Content Type ◽  
Significant Difference ◽  
The Relationship

Purpose The purpose of this paper aims to examine differences in measures of and relationships between visitation and quality of life (QOL) among older and younger jailed adults. The authors also explored the contribution of visitation to QOL among adults in this setting. The authors anticipated fewer visits and lower QOL among older adults. Framed by psychosocial developmental theory, the authors also anticipated a larger effect in the relationship between visitation and QOL among older rather than younger adults and that visitation would contribute most readily to psychological QOL. Design/methodology/approach Cross-sectional data from a large US jail were used (n = 264). The authors described the sample regarding visitation and QOL measures among older (≥45) and younger adults (≤44) and examined differences in measures of and relationships between visitation and QOL using independent sample t-tests and bivariate analyses. The authors explored the contribution of visitation to psychological, social relationships, physical and environmental QOL among jailed adults using hierarchical multiple linear regression. Findings Older adults had fewer family visits and lower physical QOL than younger adults, disparities were moderate in effect (d range = 0.33–0.35). A significant difference also emerged between groups regarding the visitation and environmental QOL relationship (z = 1.66, p <0.05). Visitation contributed to variation in physical and social relationships QOL among jailed adults (Beta range = 0.19–0.24). Originality/value Limited research exists among jailed older adults and scholars have yet to examine the relationship between visitation and QOL among persons in these settings.

Co-production strategy, retail competition, and market segmentation

2019 ◽  
Vol 32 (2) ◽  
pp. 607-630 ◽  
Author(s):  
Junbin Wang ◽  
Xiaojun Fan
Keyword(s):  
Market Segmentation ◽  
New Technology ◽  
Empirical Studies ◽  
Analytical Framework ◽  
Future Research ◽  
Retail Competition ◽  
Business World ◽  
Content Type ◽  
Production Strategy ◽  
The Impact

Purpose The purpose of this paper is to examine the effect of manufacturers’ co-production strategy on market segmentation and channel performance under retail competition. Design/methodology/approach It differs from previous empirical studies by primarily focusing on the increment in consumer value accompanying co-production. The authors establish a game-theoretical model to analyze the impact of co-production on market segmentation and the profitability of channel members in a competitive retail environment. Findings The results reveal that manufacturers introducing co-production expand market coverage and benefit all channel members, when the intensity of competition is sufficiently high, especially for retailers with low-quality levels, who are out of the market without co-production. Furthermore, with the increase in customer valuation through co-production, employing a co-production strategy is always a dominant strategy for manufacturers. Research limitations/implications First, although the authors assume a monopoly manufacturer and two duopoly retailers, adding competition between manufacturers should enrich the model. Multiple products with vertical or horizontal differentiation could also be introduced into the model. Second, the authors use the multiplicative utility function to model the value co-creation effect on consumers; however, different utility functions may yield significantly different results and implications. Third, the authors model a one-shot game in a single product selling period; future studies may employ multi-period games to obtain further insight into co-production strategy. Finally, the model assumes that all consumers are homogenous in the extent of value creation and hassle cost. Future research may find it interesting to consider heterogeneity in these characteristics. Practical implications The business world today already sees the power of leadership in a supply chain to have shifted from manufacturers to retail giants such as Walmart, Home Depot and Best Buy. The findings also propose a new route to counteract the emergence and rise of dominant retailers. On the other hand, with the application of new technology in the retail industry such as 3D avatar, AR/VR, Internet of Things, consumers are more likely to participate in various forms of co-production activities, how to execute the co-production strategy has become more and more important for managers. Social implications The conclusion of this study points out the way to achieve a win–win outcome under which both channel members including manufacturer and retailers and consumers can be better off, that is, the channel can reach Pareto improvement, so the social welfare is increased accordingly. Originality/value The authors propose an analytical framework to examine the effects of co-production and competition on market segmentation and profitability, and prove that co-production is a powerful marketing tool that can attract consumers and increase profitability, which manufacturers can incorporate into their products even in a competitive environment.

scholarly journals Multilevel latent class modeling to segment the microfinance market

2019 ◽  
Vol 37 (5) ◽  
pp. 1103-1118
Author(s):  
Lucas Lopes Ferreira Souza ◽  
Francesca Bassi ◽  
Ana Augusta Ferreira de Freitas
Keyword(s):  
Market Segmentation ◽  
Financial Services ◽  
Latent Class ◽  
Latent Class Models ◽  
Microfinance Institutions ◽  
Content Type ◽  
Business Results ◽  
Latent Class Modeling ◽  
Class Models ◽  
Do So

Purpose Microfinance has become an important way to alleviate poverty. Though four decades have passed since its introduction, its impact is still not entirely clear. What makes it difficult to ascertain its efficacy is the existence of diverse types of microfinance organizations and client profiles. Microfinance institutions must primarily pay more attention to the client, and to the mechanism through which financial services are delivered. The purpose of this paper is to identify the profiles of microfinance customers and the features of their operations. Design/methodology/approach In this paper, multilevel latent class models were estimated to reveal clusters of operations and classes of clients. Findings The results show that there are six clusters of operations and four classes of clients in the market, each with distinct profiles and needs. Different strategies are recommended for each cluster and class. Originality/value Numerous studies have focused on the importance of getting to know the clients of microfinance programs, but none as yet have used market segmentation as a way to do so. The goal is to generate better strategies to help clients improve their business results. Applying market segmentation to the microfinance market may point to different products for different groups of clients, taking the real needs of each of them into account.

Sociocultural dynamics in whistleblowing: insights from India

2016 ◽  
Vol 8 (2) ◽  
pp. 143-162 ◽  
Author(s):  
Premilla D'Cruz ◽  
Brita Bjørkelo
Keyword(s):  
Social Relationships ◽  
Power Distribution ◽  
Process Model ◽  
Secondary Data ◽  
Sociocultural Factors ◽  
Review Of Literature ◽  
Comprehensive Overview ◽  
Content Type ◽  
Important Basis

Purpose – Through state-of-the-art insights on whistleblowing in India, the purpose of this paper is to highlight the role of sociocultural dynamics in whistleblowing. Design/methodology/approach – A review of literature on wrongdoing and whistleblowing in India revealed various aspects of the national context pertinent to different stages of the phenomenon. Thematic analysis of these dimensions, allowing for a nomothetic approach, resulted in identifying six sociocultural themes common across wrongdoing and whistleblowing. Findings – Sociocultural dynamics impacting the emergence, persistence and recognition of wrongdoing, the decision to blow the whistle, engagement in whistleblowing and the outcomes of whistleblowing encompass social relationships, power distribution, materialistic considerations, sense of propriety and fairness, public/civic orientation and ideological leanings. These factors coexist with international influences, institutional framework, workplace ethos and individual orientation. The presence of wrongdoing and the trajectory of whistleblowing in India are affected by the aforementioned factors. Research limitations/implications – The paper is based on secondary data rather than empirical endeavours. Social implications – By underscoring the relevance of contextual dynamics, in particular sociocultural factors, in the whistleblowing process, the paper indicates an important basis for appropriate interventions to manage wrongdoing and encourage whistleblowing while protecting whistleblowers and ensuring attention to rectifying wrongdoing and sanctioning offenders. Originality/value – Apart from providing a contemporary and comprehensive overview of whistleblowing in India, the paper uncovers the significance of sociocultural factors which have been overlooked so far in the substantive area. Moreover, a contextualised process model of whistleblowing is proposed based on the analysis. In subsuming temporality, context and outcomes for all stakeholders, the model displays complexity and causality, emphasising holism.

China’s hukou system and city economic growth: from the aspect of rural–urban migration

2019 ◽  
Vol 12 (1) ◽  
pp. 140-157 ◽  
Author(s):  
Kunling Zhang ◽  
Chunlai Chen ◽  
Jian Ding ◽  
Zhinan Zhang
Keyword(s):  
Economic Growth ◽  
Fixed Effects ◽  
System Reform ◽  
Urban Migration ◽  
Content Type ◽  
Economic Growth Model ◽  
Instrumental Variable Regression ◽  
Regression Techniques ◽  
The City ◽  
Practical Implications

Purpose The purpose of this paper is to evaluate the economic impacts of China’s hukou system and propose the possible direction for future reform. Design/methodology/approach The study develops a framework to incorporate the hukou system into the economic growth model. Using prefecture city-level panel data covering 241 cities over the period 2004–2016 and applying the fixed effects and instrumental variable regression techniques, the authors investigated empirically the impacts of the hukou system on city economic growth. Findings The study provides three main findings. First, the city sector conditionally benefits from labour mobility deregulation that allows migrants to work in cities. Second, the hukou system has different impacts on economic growth among cities with different sizes and administrative levels. Third, to offset the costs of providing exclusive public services to the migrants, the big or high-administrative-level cities can use their high-valued hukou to attract the high-skilled migrants, but the small- or low-administrative-level cities do not have this advantage. Practical implications This study suggests that the key for further hukou system reform is how to deal with the hukou–welfare binding relationship. Originality/value The authors developed a theoretical framework and conducted an empirical analysis on the direct relationship between the hukou system and economic growth to reveal the mechanism of how does the hukou system influence the city economic growth and answer the question of why is the hukou system reform so hard in China. The framework also sheds some lights on explaining the success and failure of the hukou system reforms in the past 40 years.

scholarly journals New approaches to psychographic consumer segmentation

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Christine S. Pitt ◽  
Anjali Suniti Bal ◽  
Kirk Plangger
Keyword(s):  
Personality Traits ◽  
Correspondence Analysis ◽  
Market Segmentation ◽  
Qualitative Data ◽  
Art Market ◽  
Content Type ◽  
Art Collectors ◽  
The Arts ◽  
Arts Marketing ◽  
Nuanced Understanding

Purpose While the motivation for collecting art has received considerable attention in the literature, less is known about the characteristics of the typical art collector. This paper aims to explore these characteristics to develop a typology of art consumers using a mixed method approach over several studies. Design/methodology/approach This is achieved by analyzing qualitative data, gathered via semi-structured interviews of art collectors, and quantitatively by means of natural language processing analysis and automated text analysis and using correspondence analysis to analyze and present the results. Findings The study’s findings reveal four distinct clusters of art collectors based on their “Big Five” personality traits, as well as uncovering insights into how these types talk about their possessions. Research limitations/implications In addition to contributing to the arts marketing literature, the findings provide a more nuanced understanding of consumers that managers can use for market segmentation and target marketing decisions in other markets. The paper also offers a methodological contribution to the literature on correspondence analysis by demonstrating the “doubling” procedure to deal with percentile data. Practical implications In addition to contributing to the arts marketing literature, the findings provide a more nuanced understanding of art collectors that managers can use for market segmentation and target marketing decisions. The paper also offers a methodological contribution to the literature on correspondence analysis by demonstrating a non-traditional application of correspondence analysis using the “doubling” procedure. Buyer behavior in the fine art market is not exhaustively studied. By understanding the personality traits of consumers in the art market, sales forces can better provide assistance and product to consumers. Further, understanding the personalities of consumers is better for art retail spaces to better serve consumers. Originality/value This paper demonstrates a unique mixed methods approach to analyzing unstructured qualitative data. It shows how text data can be used to identify measurable market segments for which targeted strategies can be developed.

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