scholarly journals The representations and implications of gender stereotypes portrayed in three selected TV advertisements shown in Bangladesh: a critical interpretation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Saheeh Shafi
Keyword(s):  
Gender Roles ◽  
Gender Stereotypes ◽  
Point Of View ◽  
Women Empowerment ◽  
Asian Countries ◽  
Female Entrepreneurs ◽  
Gender Representations ◽  
Content Type ◽  
Political Implications ◽  
Critical Interpretation

Purpose This paper aims to the precise critical interpretation of gender roles portrayed in the three selected TV advertisements shown in Bangladesh. Design/methodology/approach The analysis begins with the theoretical framework of gender roles analysis here in this paper: Goffman’s gender stereotypes hypothesis which is used to identify and analyse the thematic features present in the ads. After critically examining the hypothesis, Kress and Van Leeuwen’s systemic functional analysis framework is used to analyse the semiotic feature to interpret the signs and symbols. After that, Fairclough’s stylistic analysis of discourse analysis is used to find out these features in the advertisements to search the cultural, political implications. Finally, the paper uses Pope’s The Rape of the Lock and it is Cultural-Ecofeminist Analysis of Francois d’Eaubonne. Findings This paper tries to connect with the above-mentioned frameworks from a contextual point of view to predict the future progression of the gender representations and their implications in the coming years to check whether the changes in gender roles are reflected in the society or not. Originality/value Both in houses and workplaces, women empowerment, more female entrepreneurs in the working forces will bring out a change in the minds of people about the stereotypes and make more women inclusive and the women-friendly environment in Bangladesh and South Asian Countries.

scholarly journals The Representations and Implications of Gender Stereotypes Portrayed in Three Selected TV Advertisements Shown In Bangladesh: a Critical Interpretation

2020 ◽  
Vol 3 (2) ◽  
pp. 104-115
Author(s):  
Saheeh Shafi
Keyword(s):  
Gender Roles ◽  
Gender Stereotypes ◽  
Point Of View ◽  
Women Empowerment ◽  
Analysis Framework ◽  
Asian Countries ◽  
Female Entrepreneurs ◽  
Gender Representations ◽  
Political Implications ◽  
Critical Interpretation

This paper aims at a precise critical interpretation of gender roles portrayed in the three selected TV advertisements shown in Bangladesh. The analysis begins with the theoretical framework of gender roles analysis here in this paper: Goffman's Gender Stereotypes Hypothesis which is used to identify and analyse the thematic features present in the ads. After critically examining the hypothesis,  Kress and Van Leeuwen's  Systemic Functional Analysis framework is used to analyse the semiotic feature to interpret the signs and symbols. After that, Fairclough's stylistic analysis of Discourse Analysis is used to find out these features in the advertisements to search the cultural, political implications. Lastly, the paper uses Pope's The Rape of the Lock and it's Cultural-Ecofeminist Analysis of Francois d'Eaubonne to connect with the above mentioned frameworks from a contextual point of view to predict the future progression of the gender representations and their implications in the coming years whether the changes in gender roles both in houses and workplaces, women empowerment, more female entrepreneurs in the working forces will bring out about a change in the minds of people about the stereotypes and make a more women inclusive and women friendly environment in Bangladesh and South Asian Countries.

scholarly journals Critical Interpretations of Gender Stereotypes in Selected Bangladeshi TV Advertisements

2021 ◽  
Vol 21 (1) ◽  
pp. 123-136
Author(s):  
Saheeh Shafi
Keyword(s):  
Gender Roles ◽  
Gender Stereotypes ◽  
Point Of View ◽  
Stylistic Analysis ◽  
Women Empowerment ◽  
Analysis Framework ◽  
Female Entrepreneurs ◽  
Gender Representations ◽  
Political Implications ◽  
Critical Interpretation

This paper aims at a precise critical interpretation of gender roles portrayed in the three selected TV advertisements shown in Bangladesh. The analysis begins with the theoretical framework of gender roles analysis here in this paper: Goffman’s Gender Stereotypes Hypothesis which is used to identify and analyse the thematic features present in the ads. After critically examining the hypothesis, Kress and Van Leeuwen’s Systemic Functional Analysis framework is used to analyse the semiotic feature to interpret the signs and symbols. After that, Fairclough’s stylistic analysis of Discourse Analysis is used to find out these features in the advertisements to search the cultural, political implications. Lastly, the paper uses Pope’s The Rape of the Lock and its Cultural-Ecofeminist Analysis of Francois d’Eaubonne to connect with the above-mentioned frameworks from a contextual point of view to form the “Multi-Disciplinary Framework” to predict the future progression of the gender representations and their implications in the coming years. Results show that despite the presence of gender stereotypes, the changes in gender roles both in houses and workplaces, women empowerment, more female entrepreneurs in the working forces will bring out about a change in the minds of people about the stereotypes and make a more women-inclusive and women-friendly environment in Bangladesh.

scholarly journals The Representations and Implications of Gender Stereotypes Portrayed in Three Selected TV Advertisements Shown in Bangladesh: A Critical Interpretation

2020 ◽  
Vol 9 (1) ◽  
pp. 1-12
Author(s):  
Saheeh Shafi
Keyword(s):  
Gender Stereotypes ◽  
Qualitative And Quantitative Analysis ◽  
Analysis Framework ◽  
Gender Representations ◽  
Language And Gender ◽  
Political Implications ◽  
The Social ◽  
Critical Interpretation ◽  
And Gender ◽  
Precise Interpretation

This paper aims at a precise interpretation of gender stereotypes portrayed in the three selected TV advertisements in order to find out their implications in Bangladeshi context. The analysis begins with Goffman’s Gender Stereotypes Hypothesis, a theoretical framework to examine and justify the thematic features present in the ads. After critically examining the hypothesis and Kress and Van Leeuwen’s Systemic Functional Analysis framework is used to analyse and interpret the semiotic features such as; the signs and symbols. After that, Fairclough’s Discourse Analysis is used to find out the stylistic features and their implied meanings in the advertisements to search the social, cultural and political implications. Then the paper uses Pope’s The Rape of the Lock and it’s Cultural-Ecofeminist Analysis of Francois d’Eaubonne to connect the above mentioned frameworks from a contextual view-point. To give the interpretation of Stereotypes deeply rooted in the minds of both male and female, Freud’s Psychoanalysis is used. Both Qualitative and Quantitative Analysis are taken into consideration for exploring the Gender Stereotypes thoroughly. This research is basically a blend of Literature, Language and Gender along with other Disciplines to interpret Stereotypes from a holistic framework. To predict the future progression of the gender representations and their implications in the coming years in Bangladesh, an umbrella term “Multi-Disciplinary Framework” will be used to examine whether the changes in gender roles both at home and outside in the workplaces due to the changes in different socio-economic and cultural factors are reflected or not in the TV advertisements.

The moderating influence of national culture on female and male entrepreneurs’ social network size and new venture growth

2019 ◽  
Vol 26 (4) ◽  
pp. 490-521 ◽  
Author(s):  
Bat Batjargal ◽  
Justin W. Webb ◽  
Anne Tsui ◽  
Jean-Luc Arregle ◽  
Michael A. Hitt ◽  
...  
Keyword(s):  
Gender Differences ◽  
Social Networks ◽  
Gender Roles ◽  
Gender Stereotypes ◽  
National Policy ◽  
Network Size ◽  
Female Entrepreneurs ◽  
Content Type ◽  
Individual Level ◽  
Gender Egalitarianism

Purpose The purpose of this paper is to disentangle individual-level gender differences and norm-based gender roles and stereotypes to provide a finer-grained understanding of why female and male entrepreneurs experience different growth returns from their social networks across different national cultures. Design/methodology/approach This research uses a survey of 637 (278 female and 359 male) entrepreneurs across four nations varying on relational culture (importance of social relationships) and gender egalitarianism (importance of gender equality or neutrality in social and economic roles). Findings The authors find evidence that male entrepreneurs in high relational cultures benefit the most in terms of growth in revenues from larger network size while women in low relational cultures benefit the least. In cultures with low gender egalitarianism, male entrepreneurs benefit more from their larger social networks than did the female entrepreneurs. Practical implications The study presents implications for female entrepreneurs’ behaviors to gain more benefits from their social networks, especially in cultural contexts where relationships are important or where there is equality in gender roles. In these contexts, they may need to develop other strategies and rely less on social networks to grow their ventures. Social implications This research suggests that female entrepreneurs still are disadvantaged in some societies. National policy may focus on developing more opportunities and providing more support to women entrepreneurs as a valuable contributor to economic growth of the nations. Originality/value The authors disentangle the effects of gender differences, norm-based gender stereotypes and networks on entrepreneurial outcomes.

Gender stereotypes: persistence and challenges

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Gladys Merma-Molina ◽  
María Alejandra Ávalos-Ramos ◽  
María Ángeles Martínez Ruiz
Keyword(s):  
Body Image ◽  
Gender Roles ◽  
Gender Equality ◽  
Gender Stereotypes ◽  
Self Esteem ◽  
Self Concept ◽  
Content Type ◽  
Household Chores ◽  
Data Collection Strategy ◽  
And Gender

PurposeThe aims of this study are to identify and analyse prevalent gender roles and the persistence of sexist stereotypes among teachers in training in Spain, to determine the reasons for them and suggest solutions for eradicating sexist prejudices.Design/methodology/approachA gender role questionnaire was administered to 1260 workers from 54 different professions who were enrolled on a postgraduate training course to qualify as secondary education teachers. The instrument contained six variables for both quantitative and qualitative analysis: professional work, family (looking after children), feelings and emotions, household chores, body image and free time.FindingsHousehold chores, looking after children and gender roles linked to body image were those most indicated by both men and women. It is concluded that men participate little in bringing up children and household chores and that women continue to shoulder the responsibility. Both are concerned about their body image, but women have little self-acceptance of and satisfaction with their bodies and a stronger sense of being judged by how they look. Gender stereotypes persist, despite extensive legislation in Spain since 2004.Research limitations/implicationsThe study has limitations deriving from its choice of convenience sampling. Although it includes participants from six Spanish autonomous communities, the number from each region is not very high. Nevertheless, the sample is representative of almost all branches of knowledge (54 professions). Another limitation concerns the images used in the research instrument as a data collection strategy insofar, as they could not be obtained from a data bank specific to the research subject but instead had to be found in databases of general images. It can be inferred that a data collection strategy without any danger of bias would be to encourage each participant to design their own images, reflecting their perceptions and auto-perceptions of gender roles and stereotypes. The fact that there were no pre-existing studies using this type of research instrument in education sciences was a handicap for the investigation. Despite these methodological limitations, the results of the study may serve as a basis for implementing specific future actions originating from any area – but especially from the area of education – aimed at teaching people about equal roles in order to eliminate sexist sterotypes. This research was carried out as part of the Proyecto Diseño y Atención a las Oportunidades de Género en la Educación Superior (Project on Design and Gender Equality of Opportunities in Higher Education) funded by the Vicerrectorado de Cooperación al Desarrollo (Office for University Cooperation for Development) at the University of Alicante (Spain).Practical implicationsSpanish legislation has not been able to promote significant changes in the performance of traditional gender roles or to eliminate sexist stereotypes that perpetuate imbalances between men and women. The ideal and prevalent model of a Spanish woman is still that of a “self-sacrificing mother”, responsible for the household chores and childcare. She must combine this first job with a second profession, and, in addition, she must have a “desirable physical image”. The study puts forward various possible solutions for reducing and/or eradicating sexist attitudes with the participation of different social agents and in particular through education. The investigation could be of use when carrying out specific cross-sectional interventions on the subject of gender equality with students on postgraduate teacher training courses, for the purposes of encouraging the elimination of stereotypes and strengthening the capacity for critical judgement, positive self-concept and self-esteem.Originality/valueThe study may be useful for carrying out specific and transversal university training interventions in postgraduate teacher training on gender equality aimed at promoting the elimination of stereotypes, the strengthening of critical judgement capacity, positive self-concept and self-esteem.

How female entrepreneurs build strong business relationships: the power of gender stereotypes

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Christina Constantinidis
Keyword(s):  
Gender Stereotypes ◽  
Network Theory ◽  
Research Field ◽  
Business Relationships ◽  
Longitudinal Case Study ◽  
Female Entrepreneurs ◽  
Content Type ◽  
Women’S Entrepreneurship ◽  
Social Feminism ◽  
Women's Entrepreneurship

PurposeAdopting a feminist constructionist perspective, this article proposes an analysis of the micro-level processes and dynamics of interpersonal, gendered, business relationships between female entrepreneurs, therefore constituting an extension to network theory in the women's entrepreneurship research field.Design/methodology/approachThe qualitative research builds on a single, longitudinal case study of a successful, 15-years long collaboration between two female entrepreneurs. Qualitative data were collected over two years, through formal and informal interviews with the entrepreneurs, observations and complementary documentation. The data analysis is based on a grounded theory and narrative approach.FindingsThe article proposes a thick narrative of the evolution of the dyadic business relationship, and reveals the power of gender role stereotypes in its progressive formation and development.Research limitations/implicationsThe article produces situated knowledge about female entrepreneurs and strong interpersonal business ties. The limitations relate to the specificity of the case analysed, representing the viewpoint of privileged, white, Western, educated and wealthy female entrepreneurs. It therefore does not account for the diversity of women's entrepreneurship.Originality/valueThe article enriches and extends social network theory in the women's entrepreneurship field through analysing how gender is done in discursive and social practices at the interpersonal level. The case also constitutes an illustration of social feminism in women's entrepreneurial practice, challenging dominant gender stereotypes.

Exploring women entrepreneurs’ motivations and challenges from an institutional perspective: evidences from a patriarchal state in India

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Swati Shastri ◽  
Shruti Shastri ◽  
Abhishek Pareek ◽  
Riddhi Sudhan Sharma
Keyword(s):  
Social Capital ◽  
Factor Analysis ◽  
Gender Stereotypes ◽  
Women Entrepreneurs ◽  
Institutional Environment ◽  
Small And Medium Enterprises ◽  
Empirical Literature ◽  
Institutional Perspective ◽  
Female Entrepreneurs ◽  
Content Type

Purpose The purpose of this paper is to analyze the motivational drives of women entrepreneurs and highlight the challenges faced by women entrepreneurs operating micro, small and medium enterprises from an institutional perspective in Rajasthan – a patriarchal state in India. Design/methodology/approach The study is based on data collected from a questionnaire survey conducted from July 2018 to January 2019 on 347 women entrepreneurs operating in seven districts of Rajasthan. Descriptive and factor analysis were used to find the major motivations and challenges of the entrepreneurs. Findings The findings indicate that intrinsic factors, namely, growth, creativity, autonomy and rejecting stereotypical gender identity are primary motivations driving women entrepreneurship in Rajasthan. Further, institutions pose challenges rather than offering a motivational drive to female entrepreneurs. The two most critical challenges, which the women entrepreneurs face are gender stereotypes and the lack of social capital. In patriarchal societies, entrepreneurial roles are considered masculine than feminine. Furthermore, cultural norms reflected in gender-specific role distribution result in the problem of work-life balance. The lack of both bonding and bridging social capital in terms of family support and networks, respectively, also reflects an unfavorable informal institutional environment. Originality/value The study adds to the sparse empirical literature on the motivations and challenges of women entrepreneurs in the Indian context. This study explores the motivations and challenges of female entrepreneurs from an institutional perspective for India in general and Rajasthan, in particular, using a large, heterogeneous sample using factor analysis.

scholarly journals El ‘baculazo a la gobernadora’: Mujeres, género y política en Colombia en la década del setenta del siglo xx

2020 ◽  
pp. 237-275
Author(s):  
Juan Camilo Pantoja García ◽  
Girlandrey Sandoval Acosta
Keyword(s):  
Gender Roles ◽  
Gender Stereotypes ◽  
Catholic Church ◽  
Moral Reasons ◽  
Gender And Politics ◽  
Gender Representations ◽  
Civil Marriage ◽  
The Press ◽  
Las Mujeres ◽  
Siglo Xx

En febrero de 1975, el presidente Alfonso López Michelsen nombró gobernadora del departamento de Risaralda a Dora Luz Campo. Los obispos de Pereira, capital de Risaralda, vetaron esa decisión aduciendo razones morales, ya que ella, luego de estar casada por lo católico, se divorció y volvió a casar por lo civil con otra persona. En este artículo se analizan las representaciones de género que circularon en la prensa en torno a este episodio, con el objetivo de mostrar cómo el orden de género se produce, refuerza y transforma en contextos específicos. Este episodio dejó ver que la concepción de la jerarquía católica sobre las reglas formales e implícitas a las que, en su concepto, debían ajustarse las mujeres que entraban a ocupar cargos públicos habían perdido influencia y eran desafiadas por otra, presentada como más moderna, pero con sus límites: la de un orden de género que reproducía y reforzaba los ideales de maternidad y fragilidad femenina. The ‘baculazo a la gobernadora’: Women, Gender, and Politics in Colombia during the 1970s Abstract: In February 1975, the president of Colombia, Alfonso López Michelsen (liberal) appointed Dora Luz Campo de Botero as governor of the department of Risaralda. The bishops of Pereira (capital of Risaralda) veto that decision adducing moral reasons because after being married by the Catholic Church she separated and then had another civil marriage. This article analyzes the gender representations that circulated in the press around this episode in order to show how the gender order is produced, reinforced and transformed in particular contexts. This episode made visible that the conception of the colombian catholic hierarchy about the gender order to which women that were seeking to occupy high ranking public posts were expected to adjust was loosing authority, and was being challenged by another conception, presented as modern, but that had its own limits, because those women were expected to adjust to a gender order that reproduced and reinforced the ideals of maternity and femininity. Keywords: politics, women, gender order, gender roles, gender stereotypes.

scholarly journals Teaching innovations in Asian higher education: perspectives of educators

2018 ◽  
Vol 13 (2) ◽  
pp. 179-190 ◽  
Author(s):  
T.M. Wong
Keyword(s):  
Higher Education ◽  
Design Methodology ◽  
Higher Education Institutions ◽  
The Other ◽  
Asian Countries ◽  
Structured Interviews ◽  
Content Type ◽  
Advanced Technologies ◽  
The Many

Purpose The purpose of this paper is to identify the teaching innovations that have been implemented in higher education institutions in Asia and the perspectives of educators on them. Design/methodology/approach Semi-structured interviews were conducted with 28 educators who were affiliated with 23 higher education institutions in ten Asian countries/regions. The interviews covered information about the teaching innovations of the participants’ institutions, the characteristics of the innovative practices and the participants’ views on them. The relationships between the characteristics of institutions and their teaching innovations were also examined. Findings The results showed that the teaching innovations included two main categories, namely, those which involved the use of advanced technologies and those which did not. The innovations that involved the use of advanced technologies were mainly from larger institutions, while the other category was mainly from smaller ones and had been practised for less than 1.5 years. Differences were also identified between the two categories in terms of the aims and importance of innovations, innovative features, the evaluation of innovations and improvements needed for them. Originality/value The results highlighted that technology is only one of the many aspects of teaching innovations, which is different from the view prevailing in the literature. They also suggested that differences in the scale of institutions (in terms of number of students) possibly influences the kind of teaching innovations adopted.

Family dynamics and gender perspective influencing copreneurship practices

2018 ◽  
Vol 26 (1) ◽  
pp. 14-33 ◽  
Author(s):  
Mário Franco ◽  
Patricia Piceti
Keyword(s):  
Gender Roles ◽  
Empirical Evidence ◽  
Family Dynamics ◽  
Family Firms ◽  
Business Management ◽  
Business Success ◽  
Business Practices ◽  
Content Type ◽  
The Family ◽  
And Gender

Purpose The purpose of this paper is to understand the family dynamics factors and gender roles influencing the functioning of copreneurial business practices, to propose a conceptual framework based on these factors/roles. Design/methodology/approach For this purpose, a qualitative approach was adopted, through the analysis of seven businesses created by copreneurial couples in an emerging economy – Brazil. Data were obtained from an open interview with each member of the selected couples who are in charge of firm management. Findings The empirical evidence obtained shows that the most important factors for successful copreneurial family businesses are professionalization, dividing the couple’s tasks and business management. Trust, communication, flexibility and common goals are other essential relational-based factors for the good functioning of this type of family business and stability in the personal relationship. Practical implications It is clear that professionalization and the separation of positions and functions are fundamental for a balance between business management and the couple’s marital life. When couples are in harmony and considering factors such as trust, communication and flexibility (relational-based factors), the firm’s life-cycle and business success become real and more effective. Originality/value From the family dynamics factors and gender roles, this study focused on one of the most important and integrated family firm relationships, copreneurial couples. As there is little research on the heterogeneity of family firms runs specifically by copreneurial couples, this study is particularly important and innovative in the context of a developing economy, such as Brazil. Based on empirical evidence, this study was proposed an integrative and holistic framework that shows the functioning of copreneurial businesses practices.

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