scholarly journals The Representations and Implications of Gender Stereotypes Portrayed in Three Selected TV Advertisements Shown in Bangladesh: A Critical Interpretation

2020 ◽  
Vol 9 (1) ◽  
pp. 1-12
Author(s):  
Saheeh Shafi
Keyword(s):  
Gender Stereotypes ◽  
Qualitative And Quantitative Analysis ◽  
Analysis Framework ◽  
Gender Representations ◽  
Language And Gender ◽  
Political Implications ◽  
The Social ◽  
Critical Interpretation ◽  
And Gender ◽  
Precise Interpretation

This paper aims at a precise interpretation of gender stereotypes portrayed in the three selected TV advertisements in order to find out their implications in Bangladeshi context. The analysis begins with Goffman’s Gender Stereotypes Hypothesis, a theoretical framework to examine and justify the thematic features present in the ads. After critically examining the hypothesis and Kress and Van Leeuwen’s Systemic Functional Analysis framework is used to analyse and interpret the semiotic features such as; the signs and symbols. After that, Fairclough’s Discourse Analysis is used to find out the stylistic features and their implied meanings in the advertisements to search the social, cultural and political implications. Then the paper uses Pope’s The Rape of the Lock and it’s Cultural-Ecofeminist Analysis of Francois d’Eaubonne to connect the above mentioned frameworks from a contextual view-point. To give the interpretation of Stereotypes deeply rooted in the minds of both male and female, Freud’s Psychoanalysis is used. Both Qualitative and Quantitative Analysis are taken into consideration for exploring the Gender Stereotypes thoroughly. This research is basically a blend of Literature, Language and Gender along with other Disciplines to interpret Stereotypes from a holistic framework. To predict the future progression of the gender representations and their implications in the coming years in Bangladesh, an umbrella term “Multi-Disciplinary Framework” will be used to examine whether the changes in gender roles both at home and outside in the workplaces due to the changes in different socio-economic and cultural factors are reflected or not in the TV advertisements.

scholarly journals The Representations and Implications of Gender Stereotypes Portrayed in Three Selected TV Advertisements Shown In Bangladesh: a Critical Interpretation

2020 ◽  
Vol 3 (2) ◽  
pp. 104-115
Author(s):  
Saheeh Shafi
Keyword(s):  
Gender Roles ◽  
Gender Stereotypes ◽  
Point Of View ◽  
Women Empowerment ◽  
Analysis Framework ◽  
Asian Countries ◽  
Female Entrepreneurs ◽  
Gender Representations ◽  
Political Implications ◽  
Critical Interpretation

This paper aims at a precise critical interpretation of gender roles portrayed in the three selected TV advertisements shown in Bangladesh. The analysis begins with the theoretical framework of gender roles analysis here in this paper: Goffman's Gender Stereotypes Hypothesis which is used to identify and analyse the thematic features present in the ads. After critically examining the hypothesis,  Kress and Van Leeuwen's  Systemic Functional Analysis framework is used to analyse the semiotic feature to interpret the signs and symbols. After that, Fairclough's stylistic analysis of Discourse Analysis is used to find out these features in the advertisements to search the cultural, political implications. Lastly, the paper uses Pope's The Rape of the Lock and it's Cultural-Ecofeminist Analysis of Francois d'Eaubonne to connect with the above mentioned frameworks from a contextual point of view to predict the future progression of the gender representations and their implications in the coming years whether the changes in gender roles both in houses and workplaces, women empowerment, more female entrepreneurs in the working forces will bring out about a change in the minds of people about the stereotypes and make a more women inclusive and women friendly environment in Bangladesh and South Asian Countries.

scholarly journals Critical Interpretations of Gender Stereotypes in Selected Bangladeshi TV Advertisements

2021 ◽  
Vol 21 (1) ◽  
pp. 123-136
Author(s):  
Saheeh Shafi
Keyword(s):  
Gender Roles ◽  
Gender Stereotypes ◽  
Point Of View ◽  
Stylistic Analysis ◽  
Women Empowerment ◽  
Analysis Framework ◽  
Female Entrepreneurs ◽  
Gender Representations ◽  
Political Implications ◽  
Critical Interpretation

This paper aims at a precise critical interpretation of gender roles portrayed in the three selected TV advertisements shown in Bangladesh. The analysis begins with the theoretical framework of gender roles analysis here in this paper: Goffman’s Gender Stereotypes Hypothesis which is used to identify and analyse the thematic features present in the ads. After critically examining the hypothesis, Kress and Van Leeuwen’s Systemic Functional Analysis framework is used to analyse the semiotic feature to interpret the signs and symbols. After that, Fairclough’s stylistic analysis of Discourse Analysis is used to find out these features in the advertisements to search the cultural, political implications. Lastly, the paper uses Pope’s The Rape of the Lock and its Cultural-Ecofeminist Analysis of Francois d’Eaubonne to connect with the above-mentioned frameworks from a contextual point of view to form the “Multi-Disciplinary Framework” to predict the future progression of the gender representations and their implications in the coming years. Results show that despite the presence of gender stereotypes, the changes in gender roles both in houses and workplaces, women empowerment, more female entrepreneurs in the working forces will bring out about a change in the minds of people about the stereotypes and make a more women-inclusive and women-friendly environment in Bangladesh.

scholarly journals The representations and implications of gender stereotypes portrayed in three selected TV advertisements shown in Bangladesh: a critical interpretation

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Saheeh Shafi
Keyword(s):  
Gender Roles ◽  
Gender Stereotypes ◽  
Point Of View ◽  
Women Empowerment ◽  
Asian Countries ◽  
Female Entrepreneurs ◽  
Gender Representations ◽  
Content Type ◽  
Political Implications ◽  
Critical Interpretation

Purpose This paper aims to the precise critical interpretation of gender roles portrayed in the three selected TV advertisements shown in Bangladesh. Design/methodology/approach The analysis begins with the theoretical framework of gender roles analysis here in this paper: Goffman’s gender stereotypes hypothesis which is used to identify and analyse the thematic features present in the ads. After critically examining the hypothesis, Kress and Van Leeuwen’s systemic functional analysis framework is used to analyse the semiotic feature to interpret the signs and symbols. After that, Fairclough’s stylistic analysis of discourse analysis is used to find out these features in the advertisements to search the cultural, political implications. Finally, the paper uses Pope’s The Rape of the Lock and it is Cultural-Ecofeminist Analysis of Francois d’Eaubonne. Findings This paper tries to connect with the above-mentioned frameworks from a contextual point of view to predict the future progression of the gender representations and their implications in the coming years to check whether the changes in gender roles are reflected in the society or not. Originality/value Both in houses and workplaces, women empowerment, more female entrepreneurs in the working forces will bring out a change in the minds of people about the stereotypes and make more women inclusive and the women-friendly environment in Bangladesh and South Asian Countries.

scholarly journals Representations of Gender-Diverse Characters in Adventure Time and Steven Universe

2020 ◽  
Vol 8 (2) ◽  
pp. 61
Author(s):  
Abigail S. Walsh
Keyword(s):  
Language Use ◽  
Children's Television ◽  
Future Research ◽  
Gender Representations ◽  
Television Shows ◽  
Gender Diverse ◽  
The Social ◽  
Gender Neutral ◽  
And Gender ◽  
Television Representation

Television is a strong educational and socializing agent for children. Watching television can teach children appropriate language and vocabulary to use, as well as the social norms about gender behaviors or activities. Previous research on gender representations in children’s television has been limited to studying male and female characters because children’s programming has historically presented audiences with cisgender characters (e.g., boy and girls). Recently, television shows aimed at children have provided audiences with nonbinary and gender-diverse characters. This study is the first exploratory content analysis, to my knowledge, to examine the portrayal and representation of nonbinary and gender-diverse characters in children’s television. The current study examined the gender-neutral pronoun and gendered language use toward nonbinary and gender-diverse characters, as well as the portrayal of these characters as leaders, and with special skills in Adventure Time and Steven Universe. Overall, nonbinary and gender-diverse characters were portrayed as strong, positive, characters, and were represented similarly to their cisgender counterparts. This represents a promising shift toward more inclusive and equitable television representation, which may lead to the acceptance and appropriate use of gender-neutral pronouns toward peers by cisgender children, and the feeling of visibility and validation by nonbinary children. Future research should examine the impacts of these characters on viewers. RELEVANCE STATEMENT: As children’s television becomes more diverse it has the potential to positively impact the lives of cisgender (e.g., boys and girls) and nonbinary children. Because television has the potential to influence young children, gender-diverse representations in children’s television may lead to children developing more accepting attitudes and behaviors toward nonbinary peers.

scholarly journals Gender Discourses as a ‘Technology of Power’ in Nepalese Primary Level Textbooks

2019 ◽  
Vol 9 ◽  
pp. 129-140
Author(s):  
Pragya Paneru
Keyword(s):  
Gender Equality ◽  
Gender Gap ◽  
Gender Stereotypes ◽  
Developed Countries ◽  
Gender Representations ◽  
Male And Female ◽  
Primary Level ◽  
Gender Binary ◽  
Nutritional Health ◽  
And Gender

 The Gender gap is one of the most prominent problems in the context of Nepal. Even if Nepal constitution promotes gender equality and equity, there is still a huge gap between male and female. Women lag in literary percentage, nutritional health conditions, ownership, and employment opportunities. One of the obstacles in the path of gender equality is our systemic education materials especially our textbooks which reinforce the stereotypical concept of male and female through textbook representations. Researchers have shown that gender stereotypes have been seen in the textbooks of highly developed countries like America, Australia, and Hongkong. In this context, all the compulsory textbooks of grade four and five prescribed by the Curriculum Development Centre in the context of Nepal were observed. In all the books, stereotypical representations of male and female characters were found. Most of the men and women were presented doing conventional gender roles, and male-centered themes are found in the narratives. This research claims that when conventional attitude regarding gender is transferred to young children, it ultimately reproduces similar gendered personalities and helps to maintain the gender gap. This research uses the concept of ‘technology of power’ by Foucault to interpret gender representations in textbooks. A Ccritical Discourse Analysis has been used to analyze the data from textbooks. The findings suggest that there are biased gender representations suggesting stereotypes and gender binary which could potentially affect the learners both male and female as it fosters false knowledge regarding gender and overburdens the male whereas humiliates the females.

scholarly journals Zing Zing Bang Bang: How Do You Know What She Really Meant. Gender Bias in Response to Irony: The Role of Who is Speaking to Whom

2016 ◽  
Vol 20 (3) ◽  
pp. 219-234 ◽  
Author(s):  
Anna Milanowicz ◽  
Piotr Kałowski
Keyword(s):  
Gender Stereotypes ◽  
Language Use ◽  
Response Times ◽  
Intergroup Bias ◽  
Comparison Theory ◽  
Stereotype Activation ◽  
The Social ◽  
And Gender ◽  
Activation Conditions

Abstract Literature points towards the role of context in irony interpretation and the existence of gender differences in language use. We decided to examine the influence of interlocutors’ gender stereotypes on interpreting and reacting to ironic criticism in conversation. To this end, we designed two experiments gathering participants’ responses to the same ironic utterances voiced both by women and by men in control and gender stereotype activation conditions. Results of the first experiment showed that women tended to use irony significantly more often when responding to a man than to another woman. The second, ongoing experiment will additionally examine participants’ response times and total time of utterance in respect to their addressee’s gender. The results are discussed with regard to the social comparison theory (Turner, Hogg, Oakes, Reicher, & Wetherell, 1987) and the linguistic intergroup bias theory (Wigboldus & Douglas, 2007).

scholarly journals Directive forms Expressed by Male and Female Respondents in Different Situational Contexts

Humaniora ◽  
2019 ◽  
Vol 10 (1) ◽  
pp. 35
Author(s):  
Euodia Inge Gavenila ◽  
Yohanes Arsa ◽  
Truly Almendo Pasaribu
Keyword(s):  
English Language ◽  
Language Education ◽  
English Language Education ◽  
Study Program ◽  
Male And Female ◽  
Language And Gender ◽  
Situational Contexts ◽  
The Social ◽  
And Gender ◽  
The Relationship

This research intended to explore the relationship between language and gender by answering two research questions. First, it was how male and female respondents expressed directive forms. Second, it was what the social factors that influenced the choice of directive forms were. The two issues were considered urgent because gender was a variable that determined how people used language, including directive forms. Data were collected by distributing offline open-ended questionnaires to 18 students from the 2015-2017 batch of the English Language Education Study Program (ELESP) of Sanata Dharma University. The results show that to some extent females and males express directive forms differently. Men tend to be direct in expressing directive messages, while women use interrogative and declarative forms in delivering the messages since these forms are considered as more polite and less direct. Women tend to save their faces by using more indirect or polite forms because they avoid being considered impolite. Then, social class, the relationship between participants, and formality alsoinfluence the use of directive forms. 

scholarly journals A hundred years of debates on sex differences: Developing research for social change

2021 ◽  
Vol 9 (1) ◽  
pp. 221-235
Author(s):  
Gabrielle Poeschl
Keyword(s):  
Sex Differences ◽  
Gender Stereotypes ◽  
Lay Conceptions ◽  
Research Perspectives ◽  
Political Implications ◽  
Reinforcing Effects ◽  
And Gender ◽  
The Right ◽  
Over Time

After women secured the right to vote some hundred years ago, the assertions about their innate inferiority gradually began to vanish, giving way to theories about the countless aspects which apparently differentiated them from men. In this paper, we follow the evolution of research on sex differences, starting with the work of the first female psychologists who questioned the theories that justified women’s subordinate positions in society. We trace the main developments of the studies on sex differences, their relationship with social roles, gender stereotypes, and gender identity, and describe the strategies used to highlight the role of society rather than of biology in shaping men and women’s personalities and behaviors. We describe the controversies this area of research gave rise to, the debates over its political implications, and the changes observed over time in women’s social positions and within research perspectives. Finally, we discuss the mutually reinforcing effects of social organization and lay conceptions of gender and reflect on how the field of research on sex differences has contributed to building a fairer society.

“Cinderella” Vs “Timun Mas”: Exploring Gender Stereotypes and Culture as Learning Material Purposes

2021 ◽  
Vol 11 (1) ◽  
pp. 10-19
Author(s):  
Cynantia Rachmijati ◽  
Sri Supiah Cahyati
Keyword(s):  
Gender Roles ◽  
Gender Stereotypes ◽  
Social Order ◽  
Learning Material ◽  
Learning Materials ◽  
Male Characters ◽  
The Social ◽  
Cultural Content ◽  
And Gender

Gender roles are an important part of culture. How the genders are portrayed in the literature contributes to the image young adults develops of their gender roles and the role of gender in the social order. This research entitled  “Cinderella VS Timun Mas : Exploring gender stereotypes and culture as learning materials purposes” aimed to analyze the content of both “Cinderella” and “Timun Mas” which cover: 1. Occupations and Gender Stereotypes; 2 Centrality of Female and Male Characters; 3. Culture Content ; and 4 Suitability as learning material purposes. This research is a qualitative study using content analysis. It was carried out with procedures: collecting, analyzing, and presenting data. Based on research questions it is revealed that for occupation and gender types showed that “Timun mas” has varieties of gender with 66,67% reference whereas “Cinderella” only has 50% references. For the centrality of male and female character, “Cinderella’ has more varieties in 37,5% male and 62,5% female whereas in “Timun Mas” showed 50% for both genders”. For the cultural content, in “Timun Mas” the cultural content found was 60% and in “Cinderella” was 80%. And the suitability to be used as learning materials showed that “Timun Mas” checked with 16 points whereas “Cinderella” checked with 20 points. It can be concluded that both can be used as authentic learning materials for gender references, but “Cinderella” has more varieties and cultural content compared to “Timun Mas”.

Sign in / Sign up

Export Citation Format

Share Document