When guanxi meets connectivity

2018 ◽  
Vol 16 (1) ◽  
pp. 32-44
Author(s):  
Xun Lin ◽  
Hua Huang
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Collective Identity ◽  
Social Trust ◽  
Content Type ◽  
The Social ◽  
Underlying Mechanisms ◽  
Shared Commitment ◽  
Depth Interviews

Purpose The purpose of this paper is to reveal the underlying mechanisms that drive young adults’ participation in micro-charity. Design/methodology/approach A case study, which formed a large online ethnographic project, was conducted in which the twin methods of participatory observation and in-depth interviews were used to access the experience of a selected group (n = 60) of college students. Findings The present paper identifies that young adults’ participation in micro-charity is mainly driven by three underlying mechanisms: the formation of a powerful environment for the distribution of awareness of obligation, creation of trust towards others in distant or weak ties and symbolic construction of collective identity with a shared commitment. Originality/value This paper is an exploratory work which sheds new light on charity or other social entrepreneurship development in the social media era. Specifically, the connectivity of social media and the pre-existing relationships may work well together and lead to many positive outputs, including distributing awareness of social obligation, instilling social trust and strengthening social coherence.

scholarly journals Game Changer: A Case Study of Social-Media Strategy in Big Ten Athletic Departments

2014 ◽  
Vol 7 (4) ◽  
pp. 516-532 ◽  
Author(s):  
Makayla Hipke ◽  
Frauke Hachtmann
Keyword(s):  
Social Media ◽  
Athletic Departments ◽  
Traditional Media ◽  
Big Ten ◽  
Study Approach ◽  
The Social ◽  
Depth Interviews ◽  
Social Media Strategy ◽  
Game Changer

This study used a case-study approach to develop an understanding of how social-media strategy is developed and deployed in Big Ten Conference athletic departments and to explore the issues associated with it. Based on in-depth interviews with department officials, the following 6 themes emerged: connecting with target audiences, varied approaches in coordination of postings, athletic communications as content gatekeepers, desire to incorporate sponsors and generate revenue, focusing on building fan loyalty through engagement, and challenges of negativity and metrics. The social-media strategy in Big Ten Conference athletic departments appears to be driven by athletic communications/sports information departments as opposed to marketing departments. The greatest benefit of social media has been the ease of engagement and instantaneous connection between fans and the teams they love, which can lead to building greater loyalty to a team. Some of the challenges departments face include having to deal with the reality of crises and negative attention around programs more quickly than with traditional media and to measure social-media success accurately.

scholarly journals PERAN JARINGAN SOSIAL PADA KAMPANYE LINGKUNGAN DI MEDIA SOSIAL: KASUS KAMPANYE MELAWAN ASAP

INFORMASI ◽  
2016 ◽  
Vol 46 (1) ◽  
pp. 87
Author(s):  
Ika Hariyani
Keyword(s):  
Social Media ◽  
Social Network ◽  
Qualitative Method ◽  
Social Relation ◽  
Executive Board ◽  
The Social ◽  
Environmental Campaigns ◽  
The University ◽  
Depth Interviews

Campaigns nowadays are oftenly carried through social medias, including campaigns concerning the environment. Based on previous studies, effectivity of campaigns through social medias were affected by many factors, such as the activity of the online administrator, additional socialization that were carried off- line, and also the involvement of the active followers in social medias. However, this paper views environmental campaign in social medias could be effective if viewed from another side,that is social network. This study sees how social network can improve the effectivity of environmental campaigns in social medias,therefore it’s safe to say that this study brings an addition to previous studies related tofactors that influenced the effectivity of environmental campaigns that utilized social medias as a channel of communication. The method used for this paper is qualitative method, with case study on Melawan Asap (Fight the Haze) campaign initiated by BEM UI (Executive Board of Students of University of Indonesia) in 2015 to form an alliance consisting several organizations from inside and outside of the university. Collection of data for this study was done with in-depth interviews with certain informants, based on a criteria established previously by the author, beside an observation upon social media accounts that were used for Fight the Haze campaign. The result shows that the involvement of networks in social media affects the effectivity of Fight the Haze campaign. Also, the social relation between organizations that are united under the alliance of Fight the Haze campaign are based on sentimental network.Kampanye kian marak dilakukan dengan menggunakan media sosial, tidak terkecuali kampanye lingkungan. Berdasarkan kajian-kajian sebelumnya, keefektifan kampanye dengan menggunakan media sosial dipengaruhi oleh berbagai faktor seperti adanya administrator online yang aktif, adanya sosialisasi tambahan yang dilakukan secara offline, dan juga terlibatnya pengikut/followers di media sosial secara aktif. Namun, tulisanini melihat kampanye lingkungan di media sosial dapat efektif dari sisi lain yaitu dari jaringan sosial. Kajian ini melihat bagaimana jaringan sosial berperan dalam membuat efektif kampanye lingkungan di media sosial, sehingga dapat dikatakan bahwa kajian ini menambahkan penemuan dari kajian-kajian sebelumnya yang berbicara mengenai faktor yang membuat efektif kampanye lingkungan dengan menggunakan media sosial sebagai media komunikasinya. Metode yang digunakan dalam tulisan ini adalah metode kualitatif dengan studi kasus pada kampanye melawan asap yang diinisiatori oleh BEM UI 2015 untuk membentuk sebuah aliansi dengan menggandeng beberapa organisasi di UI dan juga dari luar UI. Pengambilan data dalam studi ini dilakukan melalui wawancara mendalam dengan informan- informan tertentu berdasarkan kriteria yang penulis tetapkan dan melakukan observasi terhadap akun media sosial yang digunakan untuk menyebarluaskan kampanye melawan asap. Hasil kajian ini menunjukkan bahwa keterlibatan peran jaringan di media sosial mempengaruhi efektifitas kampanye melawan asap, serta hubungan sosial antar organisasi yang tergabung dalam aliansi gerakan melawan asap terbentuk berdasarkan jaringan perasaan/sentiment.

Delhi traffic police: social media for better traffic management

2016 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Anjali Singh
Keyword(s):  
Social Media ◽  
Learning Outcomes ◽  
Traffic Management ◽  
New Technology ◽  
Subject Area ◽  
Content Type ◽  
Traffic Police ◽  
The Social ◽  
Use Of Social Media

Subject area Social media. Study level/applicability Under graduate/Easy. Case overview The case study presents a discussion on how the Delhi Traffic Police has used social media, Facebook in particular, to collaborate with the commuters on Delhi road to improve its traffic management. This case study can be as an example to illustrate the use of social media by a government department, to address operational and resources limitations. The case traces the start and evolution of the Delhi Traffic Police’s journey on the social media as the department responds to the inputs from the commuters on its Facebook page. Expected learning outcomes The case study is an illustration of a non-traditional application of a new technology by a non-business organization, the challenges it faces in its adoption and the solutions it provides. Supplementary materials Teaching Notes are available for educators only. Please contact your library to gain login details or email [email protected] to request teaching notes. Subject code CSS 8: Marketing

scholarly journals Europe Says OXI: “Online Camaraderie” and European Crisis

2016 ◽  
Vol 9 (4) ◽  
Author(s):  
Donya Alinejad
Keyword(s):  
Social Media ◽  
Social Movement ◽  
Collective Identity ◽  
Small Scale ◽  
Mediated Communication ◽  
The Social ◽  
Felt Sense ◽  
Moral Frameworks ◽  
Movement Participation

This paper presents a small-scale case study of the Facebook page, Europe Says OXI, and a group of political activists spread across European cities who are affiliated with the page. It focuses on how digital communications practices play a role in social movement participation, and follows these young people’s practices and stories as they move between different forms of mediated communication. This shows how activists use social media to apply mobilization frames that align with their shared ideological tenets, display emergent forms of leadership, and negotiate the use of media within moral frameworks. The argument complicates theories of connective identity and connective action, which some scholars discuss as a new mode of practice produced through the uptake of social media within contemporary social movements. It challenges the idea that these new modes are replacing older notions of collective identity by being personalized, leaderless, and eschewing ideology. Moving beyond seeing collective and connective in opposition, the paper attempts to build a concept around the emic term, ‘online camaraderie’, taking it as a felt sense of shared connection to the movement, its events, places, and its other participants. It suggests that understanding how a sense of camaraderie is mediation requires further theoretical and methodological reflection on how to trace the traversal of the affective relationships that the social movement relies on across various means of communication.  

Social comparison, materialism, and compulsive buying based on stimulus-response-model: a comparative study among adolescents and young adults

2018 ◽  
Vol 19 (1) ◽  
pp. 19-37 ◽  
Author(s):  
Tahir Islam ◽  
Zaryab Sheikh ◽  
Zahid Hameed ◽  
Ikram Ullah Khan ◽  
Rauf I. Azam
Keyword(s):  
Social Media ◽  
Young Adults ◽  
Social Comparison ◽  
Interpersonal Communication ◽  
Compulsive Buying ◽  
Adolescents And Young Adults ◽  
Response Model ◽  
Content Type ◽  
The Social ◽  
Materialistic Values

Purpose The purpose of this paper is to provide the overview of factors responsible for materialism and compulsive buying among adolescents and young adults. In today’s world, materialism is a crucial phenomenon of the modern age. According to social comparison theory, comparisons are a significant factor affecting the behavioral intentions of adolescents and young adults. Thus, this study develops a framework based on the stimulus–organism–response model and uses the framework to examine the impact of interpersonal communication and marketing factors on social comparison, materialism and compulsive buying, with social media acting as a moderator. Design/methodology/approach Using a survey method, data were collected in Study 1 from adolescents (n = 298) and in Study 2 from young adults (n = 345). Structural equation modeling analysis using partial least squares technique was used to analyze the data. Findings The results show that social comparison plays a significant role in developing materialistic values and compulsive buying among adolescents and young adults. Through these two studies, it was found that young adults are more socially comparative, materialistic and compulsive in buying as compared to adolescents. Moreover, social media use moderated the relationship between social comparison with peers and media celebrities, which means that rapid increase of social media use leads adolescents and young adults to create high social comparison and materialistic values. Research limitations/implications This research is based on the cross-sectional method, which limits the research findings. Practical implications This research helps corporate managers understand the interpersonal communication role in creating social comparison among individuals. The study found that peer communication plays a more important role in enhancing the social comparative values among young adults than among adolescents, which provides clear implications for the practitioner. Originality/value This study makes a significant contribution to extant literature by discussing the above issue and presenting quantitative data. The study extends the literature by examining and validating a theoretical model of how interpersonal communication among socializing agents affects social comparison among young adults and adolescents. This research examines outcomes of the social comparison with parents, peers and social media, based on the stimulus–organism–response (SOR) model.

From an “idea generator” to a “solution facilitator”

2019 ◽  
Vol 24 (1) ◽  
pp. 2-17 ◽  
Author(s):  
Pui Yuen Lee ◽  
Kung Wong Lau
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
Traditional Role ◽  
Content Type ◽  
Role Identities ◽  
Advertising Industry ◽  
The Social ◽  
Depth Interviews ◽  
Service Advertising

PurposeThe rise of social media marketing has brought significant implications for advertising industry and its organizations. The traditional role of advertising professionals had been changing from a clear identity to an unclear one. However, previous research has studied relatively little about advertising professionals’ roles and identities or how they may be changing in the social media marketing era. The paper aims to discuss these issues.Design/methodology/approachA qualitative, interpretive approach was taken in this study. It involved 32 in-depth interviews with advertising professionals in advertising organizations differing in size, digital focus and ownership in different multinational full-service advertising organizations and digital organizations.FindingsThe findings indicated that the role of advertising professionals is innovating from a traditional “idea generator” to a “solution facilitator” in response to the social media marketing.Originality/valueThis study identified the key experiences of advertising professionals that they were found to have divergent role identities linked to their identification with traditional and digital organizations.

DODA IDI POEM AND TRANSMISSION OF ETHNO-NATIONALISM SPIRIT IN THE ACEH COMMUNITY

2020 ◽  
Vol 4 (1) ◽  
pp. 58
Author(s):  
Muhaini Muhaini ◽  
Mohd. Nasir
Keyword(s):  
Social Identity ◽  
Collective Identity ◽  
Qualitative Data ◽  
Not Given ◽  
Social Mechanisms ◽  
Social Mechanism ◽  
The Social ◽  
The Family ◽  
Depth Interviews

<strong>Abstrak</strong><strong>: </strong><strong>Syair <em>Doda Idi </em>dan Transmisi Spirit Etno-Nasionalisme pada Masyarakat Aceh</strong>. Tulisan ini membahas transmisi spirit etno-nasionalisme dalam masyarakat Aceh berdasarkan studi kasus syair doda idi. Kesarjanaan tentang Aceh kontemporer memperlihatkan tingginya komitmen etno-nasionalisme sebagai identitas sosial masyarakatnya. Tetapi sejauh ini, studi yang membahas tema tersebut belum memberi perhatian yang memadai terhadap penggunaan syair sebagai mekanisme sosial dalam reproduski dan transmisi spirit etno-nasionalisme. Berdasarkan data kualitatif yang dikumpulkan melalui wawancara mendalam, observasi dan studi dokumentasi, tulisan ini mengajukan argumen bahwa transmisi spirit etno-nasionalisme pada masyarakat Aceh lintas generasi dimulai dari mekanisme sosial yang berlangsung alam lingkup keluarga. Syair doda idi yang dilantunkan hampir setiap ibu di Aceh ketika menidurkan anak sejak masih bayi memiliki peranan signifikan dalam proses pembentukan identitas kolektif maupun etno-nasionalisme tersebut di kemudian hari. Sejalan dengan itu artikel ini menyimpulkan bahwa kesadaran etno-nasionalisme yang ditransmisikan melalui syair beroperasi dalam dua kesadaran yang saling berkoneksi satu sama lain, yaitu kesadaran diskursif (<em>discursive consciousness</em>) dan kesadaran praktis (<em>practical consciousness</em>).<br /> <br /><strong>Kata Kunci:</strong> syair doda idi, identitas kolektif Aceh, etno-nasionalisme<br /> <br /><strong>Abstract:</strong> This paper discusses the transmission of ethnonationalism spirit in an Acehnese society based on the <em>doda idi</em> poem case study. The scholarship about Aceh contemporary shows the high commitment of ethnonationalism as the social identity of its people. But, the studies that discuss these themes have not given adequate attention to the use of poetry as a social mechanism in reproducing and transmitting the spirit of ethnonationalism. Based on qualitative data collected through in-depth interviews, observation, and documentation studies, this paper proposes the argument that the transmission of the spirit of ethnonationalism in Acehnese society across generations begins with social mechanisms that take place within the scope of the family. <em>Dodas</em> poems chanted by almost every mother in Aceh when they put their children to sleep as infants have a significant role in the process of forming collective identity and ethnonationalism in the future. Correspondingly, this article concludes that ethnonationalism awareness transmitted through poetry operates in two consciousnesses that are interconnected with each other, namely; discursive consciousness and practical consciousness.<br /> <br /><strong>Keywords:</strong> <em>doda idi</em> poetry, Aceh’s collective identity, ethnonationalism

Social media and disaster management: influencing e-participation content on disabilities

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sreejith Alathur ◽  
Manaf Kottakkunnummal ◽  
Naganna Chetty
Keyword(s):  
Social Media ◽  
Technology Infrastructure ◽  
Persons With Disabilities ◽  
Content Type ◽  
Information Technology Infrastructure ◽  
Regulatory Frameworks ◽  
Low Degree ◽  
The Social ◽  
Degree Of Disability

Purpose This study aims to analyse the nature and forms of digital content that may influence e-participation for persons with disabilities (PWDs) during a flood disaster. Design/methodology/approach This paper undertakes a case study of the 2019 and 2020’s flood in Kerala, India. In-depth interviews with rehab workers during the flood are used in the study. Topic modelling and sentiment analysis are carried out using Twitter data. The native language responses from Facebook forums related to PWDs are analysed manually to construct taxonomy of problematic content Findings The results show that problematic content toward PWDs in the social media occurs during a flood. The extreme and exploitative content results in disability exclusion. Thus, e-participants fail to address the actual disability-specific requirements through social media during a disaster. Research limitations/implications The paper explores social media content toward PWDs. Implications of findings on citizens’ e-participation competency are delineated. Existing e-participation literature reports a low degree of disability e-participation in social media. Exploring disability e-participation helps to design more inclusive participation platforms. Further studies can explore the disability consciousness among e-participants for a more inclusive space. Practical implications The development of problematic content in the social media environment is alarming. Regulatory frameworks are also less adequate. Hence, policies for enabling inclusive participation that is not limited to the information technology infrastructure is needed. Social implications First, the citizens will get more insights for meaningful disability e-participation. Second, inclusive e-participation platform designs will help to reduce problematic content generation. Originality/value Disability e-participation requires regional studies. But there are fewer studies on disability e-participation from developing nations. The current study considered the regional context and complexities of disability e-participation. This paper gives policy recommendations for an inclusive e-participation.

scholarly journals Using Social Media in Tourist Sentiment Analysis: A Case Study of Andalusia during the Covid-19 Pandemic

2021 ◽  
Vol 13 (7) ◽  
pp. 3836
Author(s):  
David Flores-Ruiz ◽  
Adolfo Elizondo-Salto ◽  
María de la O. Barroso-González
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Cost Savings ◽  
Mass Scale ◽  
Tourism Sector ◽  
The Social ◽  
Analytical Tools ◽  
Media Data

This paper explores the role of social media in tourist sentiment analysis. To do this, it describes previous studies that have carried out tourist sentiment analysis using social media data, before analyzing changes in tourists’ sentiments and behaviors during the COVID-19 pandemic. In the case study, which focuses on Andalusia, the changes experienced by the tourism sector in the southern Spanish region as a result of the COVID-19 pandemic are assessed using the Andalusian Tourism Situation Survey (ECTA). This information is then compared with data obtained from a sentiment analysis based on the social network Twitter. On the basis of this comparative analysis, the paper concludes that it is possible to identify and classify tourists’ perceptions using sentiment analysis on a mass scale with the help of statistical software (RStudio and Knime). The sentiment analysis using Twitter data correlates with and is supplemented by information from the ECTA survey, with both analyses showing that tourists placed greater value on safety and preferred to travel individually to nearby, less crowded destinations since the pandemic began. Of the two analytical tools, sentiment analysis can be carried out on social media on a continuous basis and offers cost savings.

Managing multichannel coordination in retail banking: the influence of customer participation

2006 ◽  
Vol 24 (5) ◽  
pp. 327-345 ◽  
Author(s):  
Loïc Plé
Keyword(s):  
Organizational Design ◽  
Retail Banking ◽  
Customer Participation ◽  
Content Type ◽  
Quantitative Studies ◽  
Retail Banks ◽  
The Impact ◽  
Depth Interviews

PurposeThe purpose of this research is to explore the combining of marketing and organizational literature. This paper seeks to evaluate the relationships between multichannel coordination and customer participation, as seen through the lens of potential customer opportunism. It aims at showing the impact of this opportunism on the organizational design of multiple channels structures.Design/methodology/approachThe research reports on an exploratory case study in a French retail bank. A total of 25 in‐depth interviews were conducted, and the use of other sources enabled data triangulation.FindingsThe results show first that an increase in the number of distribution channels is liable to favor customer opportunistic behavior. To counter this, the bank mainly relies on impersonal coordination modes. An emerging result highlights the role of the customer as a “perceptual filter” between the different channels of employees.Research limitations/implicationsCustomer opportunism is studied via channels employees perceptions. An investigation using a customer survey may help to better understand this construct, e.g. to identify its antecedents, and to measure it precisely. Moreover, further qualitative and/or quantitative studies with larger sample sizes are needed to try and generalize these results.Practical implicationsIt is recommended not to forget that customers can facilitate or hinder multichannel coordination. Retail banks have the power to use them conveniently, provided that they are fully conscious of the scope of the “partial employee” role played by the customer.Originality/valueThis paper broadens understanding of how multichannel distribution structures are coordinated, and in a way belies traditional organizational design literature. The emerging result gives birth to the concept of “reversed interactive marketing”, which has interesting theoretical and practical repercussions.

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