Of time and the city: curating urban fragments for the purposes of place marketing

2019 ◽  
Vol 12 (2) ◽  
pp. 181-196 ◽  
Author(s):  
Gary Warnaby

Purpose This paper aims to analyse the place marketing potential of historic urban “fragments”, with particular reference to old corporate identity symbols still extant in urban space. Design/methodology/approach Following a discussion of theoretical context, specifically incorporating spatial semiotics and psychogeography, the paper constitutes an interpretive account of a “tour” around the city of Manchester, UK, apprehending and discussing various historic corporate identity fragments still visible in the city. Findings Historic corporate identity fragments are identified and outlined, and issues arising from their continued existence, in terms of, for example, what constitutes heritage, and how this heritage can be used for the creation of urban distinctiveness (or genius loci) for the purposes of place marketing/branding are discussed. Originality/value The potential of heritage to be incorporated into the “representation work” of those responsible for urban management/marketing is highlighted, along with the need for such heritage fragments to be “curated”, if their full potential in this regard is to be realised.

2014 ◽  
Vol 26 (6) ◽  
pp. 639-649 ◽  
Author(s):  
Petter Stenmark ◽  
Johan Lilja

Purpose – The purpose of this paper is to introduce a methodology that can support the process of understanding and designing for the satisfaction of high-level needs in practice. The satisfaction of high-level needs has seldom been in focus when it comes to customer satisfaction surveys or the process of new product or service development. However, needs do occur on various levels, and the satisfaction of high-level needs actually appears to have the greatest potential for the creation of loyalty among customers and customer satisfaction. The satisfaction of high-level needs has furthermore been pointed out as a strategy for the creation of attractive quality. Design/methodology/approach – The paper is based on literature studies and the application of the Ideation Need Mapping (INM) methodology in a specific case. Findings – The paper presents the INM methodology that could be used for guiding product and service innovation in practice. More specifically, the methodology supports the process of understanding and designing for the satisfaction of high-level needs. Originality/value – This paper aims to contribute to envisioning and demonstrating how the understanding of, and design for, satisfaction of high-level needs can be done in practice.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Miguel Angel Trejo-Rangel ◽  
Adriano Mota Ferreira ◽  
Victor Marchezini ◽  
Daniel Andres Rodriguez ◽  
Melissa da Silva Oliveira ◽  
...  

PurposeThe purpose of this study is to encourage graduate students to facilitate a participatory mapping activity with high school students, to have their voices heard in the disaster risk reduction (DRR) agenda.Design/methodology/approachA participatory mapping, youth-led session, was conducted with 22 high school students, where they had to identify flood and landslide-prone areas. Then, they were asked to propose and plan DRR measures in collaboration with local partners in São Luiz do Paraitinga, Brazil.FindingsThe participatory method engaged the graduate students and the high school students in the DRR debate, allowing them to map hazards and vulnerabilities, and to discuss five incubation projects for enhancing DRR in the city.Originality/valueThis research highlights the importance of involving young people in DRR formulation and planning to build local capacities in younger generations. The outputs were shared with the local civil defense and a local non-governmental organization (NGO), who suggested recommendations to improve the five incubation projects.


2017 ◽  
Vol 9 (6) ◽  
pp. 669-674 ◽  
Author(s):  
Mafalda Magalhães ◽  
Paulo Horta ◽  
Luis Valente ◽  
Jorge Costa

Purpose This paper aims to explain how FC Porto became an important agent on the contribution for the development of tourism in the city of Porto. Design/methodology/approach The paper is based on information drawn from official sources and relevant data from Futebol Clube do Porto. Findings Through the football matches and since the migration of the club’s headquarters to the eastern district of the city, during the mid-1950s, FC Porto proved to be responsible for bringing attention and public to the city of Porto and then to an area where progress was missing. Originality/value The FC Porto Museum has been able to capture strong interest and satisfaction from visitors less connected to the phenomenon of sports, attracted by the theme of a museum of a sports club that speaks the language of the city, the region and the country.


2021 ◽  
Vol 70 (1) ◽  
pp. 70-79
Author(s):  
Dmitry N. Zamyatin ◽  
◽  

Literary texts can be considered as the most attractive research material for analyzing the key features of both the semiotics of the city as a whole and the semiotics of individual cities, to which many works of art are devoted. The urban space of Modernity as a result of the processes of powerful semiotization can be considered as both textual and intertextual. The intertextuality of Modern urban spaces presupposes sets of “floating” topological signifiers corresponding to similar sets of “floating” topological signs. In the traditional semiotics of the city, the existence of two realities is assumed — the “real” reality and the “semiotic” reality, between which clear logical correspondences and/or relations can be observed and analyzed. The appearance of non-classical/post-classical urban narratives focused on the problems of dis-communication at the beginning of the 20th century became one of the important signs of the primary formation of the post-city and post-urbanism phenomena. The post-city is not a text and can not be regarded as a text; at the same time, it can generate separate texts that are not related to each other in any way. Post-urban texts, which are the communicative results of specific co-spatialities, remain local “flashes” that do not form a single text or meta-text (super-text). Hetero-textuality is a phenomenon of post-urban reality, which is characterized by the coexistence, as a rule, of texts that do not correlate with each other, relating to certain stable urban loci. Trans-semiotics in general context is understood as the study of any texts that involve the creation of sign-symbolic breaks or “gaps” with any other potentially possible correlating texts in the process of signification. Trans-semiotics of post-cities are studies of (literary) texts that involve the creation of sign-symbolic breaks or “gaps” with any other potentially possible correlating texts related to a particular urban locus in the process of signifying any urban loci. The post-city heterostructuality can be considered as the co-spatiality of mutually exclusive texts corresponding to “non-seeing” post-city loci. Post-urban trans-semiotics in the course of their development form a kind of “dark zones” that reject or neutralize any attempt at any semiotic interpretation.


2011 ◽  
Vol 13 (1) ◽  
pp. 119
Author(s):  
Jeroen Klink

R e s u m o O artigo problematiza a literatura crítica sobre o Projeto Eixo Tamanduatehy (Santo André) no sentido de enraizá-la na trajetória específica da cidade de Santo André e de contribuir com a reflexão sobre o significado das “experiências reais” de planejamento estratégico urbano no cenário atual da globalização neoliberal. Argumentamos que a ausência de uma leitura de três dimensões entrelaçadas dificultou uma compreensão adequadado legado deste projeto, isto é: (I) a construção política e contestada da escala local, além de seu significado para a disputa de hegemonia sobre a gestão urbana; (II) o planejamento estratégico,a neoliberalização e a emergência de uma representação hegemônica do espaço urbano a partirdo Projeto Eixo Tamanduatehy e (III) planos, projetos estratégicos e a emergência de novos espaços de representação.Palavras-chave Empresariamento urbano; planejamento estratégico; Projeto Eixo Tamanduatehy. A b s t r a c t In this paper the critical literature on the Project Eixo Tamanduatehyis highlighted in a problematic perspective, in the sense of embedding it within the specific trajectory of the city of Santo André, and to contribute with a reflection on the significanceof the “real experiences” of strategic urban planning in the present scenario of neoliberal globalization. Our argument is that the absence of an analysis on three interlinked dimensions has made an adequate understanding of the legacy of this project more difficult, that is: (i)the political and contested nature of scale, besides its significance for the hegemonic disputesover urban management; (ii) strategic planning, neoliberalization and the emergence of ahegemonic representation of urban space on the basis of the Project Eixo Tamanduatehy; and (iii) plans, strategic projects and the emergence of new spaces of representation.Keywords Projeto Eixo Tamanduatehy; strategic planning; urban entrepreneurialism;.


2017 ◽  
Vol 20 (3) ◽  
pp. 301-310 ◽  
Author(s):  
Noriaki Yasaka

Purpose This report aims to focus on how suspicious transaction report is created with data mining methods and used from the point of view of knowledge management. Design/methodology/approach This paper considers data mining versus knowledge management in the anti-money laundering (AML) field. Findings In the AML field, the information and knowledge gained are not necessarily used for or shared with the related shareholders. Creating and co-evolving the network of “knowledge professionals” is the impending assignment in this industry. The first and most important task is knowledge management in the global AML field. Originality/value The report considers the creation with data mining methods and utilization from the point of view of knowledge management.


foresight ◽  
2016 ◽  
Vol 18 (5) ◽  
pp. 469-490 ◽  
Author(s):  
Joe Ravetz ◽  
Ian Douglas Miles

Purpose This paper aims to review the challenges of urban foresight via an analytical method: apply this to the city demonstrations on the UK Foresight Future of Cities: and explore the implications for ways forward. Design/methodology/approach The methodology is based on the principles of co-evolutionary complex systems, a newly developed toolkit of “synergistic mapping and design”, and its application in a “synergy foresight” method. Findings The UK Foresight Future of Cities is work in progress, but some early lessons are emerging – the need for transparency in foresight method – and the wider context of strategic policy intelligence. Practical implications The paper has practical recommendations, and a set of propositions, (under active discussion in 2015), which are based on the analysis. Originality/value The paper aims to demonstrate an application of “synergy foresight” with wide benefits for cities and the communities within them.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Youssef Taibi ◽  
Mohamed Chadli ◽  
Mahfoud Ziane

Purpose This study aims to determine the maximum extent of damage in the threat zones, the result of a catastrophic failure in one liquefied petroleum gas storage sphere, located in storage and transfer center in Hassi R’Mel city, Algeria. Design/methodology/approach To reach the desired results, we relied on ALOHA® v. 5.4.7 software (Areal Locations of Hazardous Atmospheres) for accidents simulation, and on Google Earth as an output tool to show results on the city map. Findings The results prove that the city of Hassi R’Mel is almost completely threatened by thermal effects resulting from a boiling liquid expanding vapor explosion phenomenon, which can reach a distance of 3.9 km. Originality/value Determining the extent to which the damages resulting from an industrial accident may reach is of great importance in preventing industrial hazards, as well as in decision-making in the field of urbanization.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xinbo Sun ◽  
Qingqiang Zhang

PurposeThe existing research rarely explains the role of dynamic capabilities in the creation of value co-creation behaviors. The purpose of this paper is to explore how dynamic capabilities play a role in avoiding value co-creation traps and generating new value co-creation behaviors.Design/methodology/approachThis paper collects rich interview and archival data from two Chinese manufacturing companies to examine value co-creation in digital servitization by the case study.FindingsThe paper discovers the value co-creation traps that enterprises face in digital servitization and analyzes the important role of resource and technology integration capabilities in avoiding these traps. Also, the research explores how network capability affects the generation of new value co-creation behaviors.Originality/valueThis paper develops a framework for dynamic capabilities to avoid value co-creation traps and generate new value co-creation behaviors.


2019 ◽  
Vol 6 (4) ◽  
pp. 731-748
Author(s):  
Josep-Francesc Valls Giménez ◽  
Gina Pipoli ◽  
Paulo Rita ◽  
Itziar Labairu-Trenchs

Purpose The purpose of this paper is to analyse the different typologies of tourists that appear in cities that are in a different position within the destination life cycle. Barcelona and Lisbon, two urban destinations, with a strong growth of tourists in the last two decades, which are in advanced stages of their life cycle, and Lima, which has also expanded in the last ten years, but is in less advanced phases, have been chosen. The approach of the study is to analyse if urban tourists modify their attitude in some way in the face of the advancement of the life cycle of the city and what attitudes are expressed by them. Design/methodology/approach For this purpose, an analysis of main components was performed via factor analysis to reduce the number of dimensions of the 11 descriptive variables and the counterpart of tourist attitudes, following Schwartz’s (2006) research. From the four clusters that emerged – authenticity; innovative and cultural hard; relaxation and not innovative – four attitude variables were selected since they were considered relevant to be analysed according to the life cycle of the city: culture and entertainment; authenticity and online social exhibition; and expensive and cheap price. Findings The results obtained do not allow to straightforwardly conclude that as the life cycle of these three cities advances, the attitude evolves from culture to entertainment, from authenticity towards online social exhibition or from the most expensive to the cheapest. The tourists from Barcelona are mostly associated with entertainment, those from Lisbon are associated with culture and those from Lima are split. However, in the face of authenticity, travellers are prone to it. Regarding the price, those in Barcelona are almost divided equally, whereas those in Lisbon, and especially those in Lima, consider it to be mostly cheap. Originality/value From this study, it can be drawn that the attitude of travellers to these three cities is not conditioned by the life cycle. Globalization and digitalisation put pressure on the traveller by configuring a universal model of behaviour before the urban offer that is associated with other factors, but not with the life cycle of the city.


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