The evolution and impact of qualitative research in Journal of Services Marketing

2019 ◽  
Vol 34 (1) ◽  
pp. 8-23 ◽  
Author(s):  
Aku Valtakoski

Purpose The purpose of this paper is to review the evolution of empirical research methods in Journal of Services Marketing (JSM), how the choice of methodology is related to the research topic, and how methodology affects the impact of papers published in JSM. Design/methodology/approach Based on citation data from Scopus, bibliometric methods are used to describe the methodological evolution of literature over the period 1987-2017. Indicator correlations and logistic regression are used to test the methodological predispositions of research topics. Negative binomial regression is used to test the impact of paper methodology on paper citations on 1,036 papers. Findings Qualitative research methods have remained relatively rarely used in JSM (7.5 per cent qualitative papers, 13.4 per cent mixed methods), with no major changes over the past 15 years. The variety of research methods has slightly increased in the latest years. There are considerable differences in the methodological predispositions of research topics. The methodology does not directly affect the impact of papers. However, use of mixed methods may positively affect paper impact. Papers focusing on conceptual development tend to be cited more. Research limitations/implications The review indicates that quantitative methods dominate research in JSM. However, future research challenges in service marketing research call for a reconsideration of the role of qualitative research for JSM. Findings point out that several research topics could benefit from further qualitative research. Originality/value Provides an overview of the latest development in research methodologies used in JSM, and direct statistical evidence on how paper methodology and other characteristics influence paper impact. Identifies areas for further qualitative research.

2015 ◽  
Vol 23 (3) ◽  
pp. 246-285 ◽  
Author(s):  
Fredrik Karlsson ◽  
Joachim Åström ◽  
Martin Karlsson

Purpose – The aim of this paper is to survey existing information security culture research to scrutinise the kind of knowledge that has been developed and the way in which this knowledge has been brought about. Design/methodology/approach – Results are based on a literature review of information security culture research published between 2000 and 2013 (December). Findings – This paper can conclude that existing research has focused on a broad set of research topics, but with limited depth. It is striking that the effects of different information security cultures have not been part of that focus. Moreover, existing research has used a small repertoire of research methods, a repertoire that is more limited than in information systems research in general. Furthermore, an extensive part of the research is descriptive, philosophical or theoretical – lacking a structured use of empirical data – which means that it is quite immature. Research limitations/implications – Findings call for future research that: addresses the effects of different information security cultures; addresses the identified research topics with greater depth; focuses more on generating theories or testing theories to increase the maturity of this subfield of information security research; and uses a broader set of research methods. It would be particularly interesting to see future studies that use intervening or ethnographic approaches because, to date, these have been completely lacking in existing research. Practical implications – Findings show that existing research is, to a large extent, descriptive, philosophical or theoretical. Hence, it is difficult for practitioners to adopt these research results, such as frameworks for cultivating or assessment tools, which have not been empirically validated. Originality/value – Few state-of-the-art reviews have sought to assess the maturity of existing research on information security culture. Findings on types of research methods used in information security culture research extend beyond the existing knowledge base, which allows for a critical discussion about existing research in this sub-discipline of information security.


2016 ◽  
Vol 24 (5) ◽  
pp. 418-451 ◽  
Author(s):  
Fredrik Karlsson ◽  
Ella Kolkowska ◽  
Frans Prenkert

Purpose The purpose of this paper is to survey existing inter-organisational information security research to scrutinise the kind of knowledge that is currently available and the way in which this knowledge has been brought about. Design/methodology/approach The results are based on a literature review of inter-organisational information security research published between 1990 and 2014. Findings The authors conclude that existing research has focused on a limited set of research topics. A majority of the research has focused management issues, while employees’/non-staffs’ actual information security work in inter-organisational settings is an understudied area. In addition, the majority of the studies have used a subjective/argumentative method, and few studies combine theoretical work and empirical data. Research limitations/implications The findings suggest that future research should address a broader set of research topics, focusing especially on employees/non-staff and their use of processes and technology in inter-organisational settings, as well as on cultural aspects, which are lacking currently; focus more on theory generation or theory testing to increase the maturity of this sub-field; and use a broader set of research methods. Practical implications The authors conclude that existing research is to a large extent descriptive, philosophical or theoretical. Thus, it is difficult for practitioners to adopt existing research results, such as governance frameworks, which have not been empirically validated. Originality/value Few systematic reviews have assessed the maturity of existing inter-organisational information security research. Findings of authors on research topics, maturity and research methods extend beyond the existing knowledge base, which allow for a critical discussion about existing research in this sub-field of information security.


2020 ◽  
Vol 35 (2) ◽  
pp. 167-188
Author(s):  
Majd Megheirkouni ◽  
Alison Thirlwall ◽  
Ammar Mejheirkouni

Purpose The purpose of this study is to understand the impact of gender in the sport business by investigating gender differences in entrepreneurial leadership and cultural values using quantitative methods. Design/methodology/approach In total, 241 surveys were completed by sport business owners in 4 countries in the Middle East. Findings The results revealed that gender differences and similarities are not only widely affected by national cultural values but also the effects of national cultural values vary between countries in the Middle East, despite these countries being similar in terms of habits, traditions, history, language and institutional systems. Additionally, it was found that entrepreneurial leadership is a role, task or responsibility that is related to both men and women in the sport business in the Middle East. Research limitations/implications Theoretical and practical implications of the findings are discussed, together with limitations and suggestions for future research. Originality/value This is the only study in the field of entrepreneurial leadership that examined the concept of entrepreneurial leadership in Middle East sport businesses.


2019 ◽  
Vol 38 (9) ◽  
pp. 719-732
Author(s):  
Ryan Sharp

Purpose Research surrounding psychological capital (PsyCap) continues to expand as scholars and organizational leaders look to the strengths of positive organizational behavior (POB) and its effects in the workplace. Although previous research underscores connections between PsyCap and various organizational outcomes, there remains little research on its actual development. The purpose of this paper is to determine the efficacy of a six-week work-site intervention in improving PsyCap. The study included 49 individuals (n=32 assigned to the treatment group and n=17 to the comparison group). Using a pretest/posttest experimental design, the study showed that the intervention was efficacious in helping employees to develop greater PsyCap. Design/methodology/approach This study was part of a larger mixed methods design aimed at determining the efficacy of a work-site intervention in improving the PsyCap of employees. This design was chosen because it maximizes the strengths of both qualitative and quantitative methods while minimizing each of their weaknesses (Creswell and Plano Clark, 2007; Tashakkori and Teddlie, 1998). The specific mixed methods design implemented was the explanatory design using the participant selection model. This is a two-phase, sequential approach which began with a quantitative analysis and then drew upon those data to determine individuals who will be asked to participate in a follow-up study. Findings The purpose of this study was to determine the impact of a work-site intervention on the participants’ PsyCap in determining its developmental capacity. Previous studies have demonstrated strong correlations between PsyCap and many of the positive outcomes managers and supervisors desire for their employees –high productivity, low absenteeism, positive organizational citizenship, etc. (Luthans et al., 2013; Youseff and Luthans, 2007). With the results of the present study showing significantly greater improvement for the treatment group than their counterparts in the comparison group, it demonstrates that PsyCap can be developed and, consequently, these positive outcomes can accessed by a focused work-site intervention. Originality/value This paper builds on work already being done but focuses on the following significant gap in the literature: Can PsyCap be developed using work-site interventions? This study provides a compelling answer to that question and thus pushes the study of POB forward in its development.


2019 ◽  
Vol 75 (1) ◽  
pp. 24-28
Author(s):  
Davide Provenzano ◽  
Rodolfo Baggio

Purpose The purpose of this paper is to provide an overview of past perspectives and future trends in tourism and hospitality research. Design/methodology/approach The study grounds the discussion on the timeline evolution of quantitative research methods. Findings Although still under-recognized by scholars, mixed methods represent the future of research in tourism and hospitality. Research limitations/implications The investigation is confined to quantitative methods. Originality/value No other surveys sketch a period of 150 years of quantitative analyses in tourism and hospitality.


Author(s):  
Giampietro Gobo

Purpose – In social sciences, after having witnessed several “turns” (cognitive, linguistic, pragmatic, interactional), the authors observe the rise of the “qualitative turn”. Therefore quantitative research methods are not mainstream anymore. One effect of this rebalance between quality and quantity is the recent “resurgence” of mixed methods. However, a new challenge presses social research: creating new methods, which could combine both qualitative and quantitative approaches in a single instrument, squeezing the advantages of both in a single technique. With the benefit of lowering the costs and making more consistent the findings. Some “merged” methods already exist and QROM could be a visionary laboratory. The paper aims to discuss these issues. Design/methodology/approach – An overview of recent research on the spread and use of social research methods in different countries. Findings – In social sciences quantitative methods are not mainstream anymore. Research limitations/implications – The time has come for a further step in the direction of a full integration of qualitative and quantitative methods. Practical implications – Envisioning the future needs for creating new methods, which could combine both qualitative and quantitative approaches in a single instrument, squeezing the advantages of both in a single technique. With the benefit of lowering the costs and making more consistent the research findings. Some “merged” methods already exist and QROM could be a visionary laboratory. Social implications – The rise of “qualitative turn” in social sciences will change the power relations in academy and in the market research. New generations of researchers will bring social research back to the times of Chicago School, where qualitative research was dominated. Only posterity will know if this will be good or not. Originality/value – This brief paper envisions the need to go beyond the current “mixed” methods fashion in favour of full “merged” methods research.


2016 ◽  
Vol 30 (5) ◽  
pp. 485-489 ◽  
Author(s):  
Paul Patterson

Purpose The purpose of this paper is to reflect on the motivation for the 1999 paper “The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services”. In doing so, it is argued that today, the importance and relevance of effective interpersonal communications to managing client relationship have never been greater. Further, this paper updates developments in this area, and importantly, offers directions for future research. Design/methodology/approach This paper reflects on the motivation and rationale of the original paper and brings to bear relevant developments in the services marketing literature in the past 15-20 years. Findings As the professional services sector continues to grow in all economies, the credence properties and asymmetrical nature of information flow between provider and client means that the pivotal role of effective interpersonal communications in developing and nurturing client relations continues to grow in importance. Subsequent research has examined communications style; the impact of communications in a business-to-business professional services context and linked it to client psychological comfort, co-production and value co-creation, client engagement, client experience management and empowerment. Practical implications For professional service practitioners, the findings serve as a reminder that clients, especially first-time clients, have difficulty in evaluating the outcome quality and value-for-fee paid even after purchase and consumption of the service. Hence, it serves as a reminder that interpersonal communication has a pivotal role to play in influencing client perceptions of both outcome (“what” was produced) and process quality (“how” it was produced), that is their total experience. Originality/value The original paper was cited numerous times and generated broader thinking on the role of effective interpersonal communications in a number of areas of services marketing.


2020 ◽  
Vol 5 (1) ◽  
pp. 27-47
Author(s):  
Sitti Aisyah. M Aisyah ◽  
Sappaemi

The Corona virus pandemic exploited by irresponsible elements.  They do a cunning business strategy, which is to hoard goods, in fiqhi terms known as iḥtikār. In the Islamic view, iḥtikār is a prohibited business practice and will be met with a painful punishment in the afterlife.  The purpose of this paper is to provide an understanding about the impact of COVID 19 on the practice of buying and selling (iḥtikār).  This paper uses qualitative research methods in the form of library reseach using the shar'i approach.  From this study it can be concluded that the behavior of hoarding goods with the aim of reselling them at high prices to obtain large profits.  In Islamic Shari'ah, iḥtikār‘s law is haram because it contains elements that harm others.  This is very clearly stated in QS al-Humazah/109: 1-2 and punished by sin as stipulated in the hadith of the Messenger of Allah.


2020 ◽  
Vol 41 (S1) ◽  
pp. s133-s133
Author(s):  
Mohammad Alrawashdeh ◽  
Chanu Rhee ◽  
Heather Hsu ◽  
Grace Lee

Background: The Hospital-Acquired Conditions Reduction Program (HACRP) and Hospital Value-Based Purchasing (HVBP) are federal value-based incentive programs that financially reward or penalize hospitals based on quality metrics. Hospital-onset C. difficile infection (HO-CDI) rates reported to the CDC NHSN became a target quality metric for both HACRP and HVBP in October 2016, but the impact of these programs on HO-CDI rates is unknown. Methods: We used an interrupted time-series design to examine the association between HACRP/HVBP implementation in October 2016 and quarterly rates of HO-CDI per 10,000 patient days among incentive-eligible acute-care hospitals conducting facility-wide HO-CDI NHSN surveillance between January 2013 and March 2019. Generalized estimating equations were used to fit negative binomial regression models to assess for immediate program impact (ie, level change) and changes in the slope of HO-CDI rates, controlling for each hospital’s predominant method for CDI testing (nucleic acid amplification including PCR (NAAT), enzyme immunoassay for toxin (EIA), or other testing method including cell cytotoxicity neutralization assay and toxigenic culture). Results: Of the 265 study hospitals studied, most were medium-sized (100–399 beds, 55%), not-for-profit (77%), teaching hospitals (70%), and were located in a metropolitan area (87%). Compared to EIA, rates of HO-CDI were higher when detected by NAAT (incidence rate ratio [IRR], 1.55; 95% CI, 1.41–1.70) or other testing methods (IRR, 1.47; 95% CI, 1.26–1.71). Controlling for CDI testing methods, HACRP/HVBP implementation was associated with an immediate 6% decline in HO-CDI rates (IRR, 0.94; 95% CI, 0.89–0.99) and a 4% decline in slope per year-quarter thereafter (IRR, 0.96; 95% CI, 0.95–0.97) (Fig. 1). Conclusions: HACRP/HVBP implementation was associated with both immediate and gradual improvements in HO-CDI rates, independent of CDI testing methods of differing sensitivity. Future research may evaluate the precise mechanisms underlying this improvement and if this impact is sustained in the long term.Funding: NoneDisclosures: None


2014 ◽  
Vol 56 (5) ◽  
pp. 430-446 ◽  
Author(s):  
Chris S. Hodkinson ◽  
Arthur E. Poropat

Purpose – The purpose of this paper is to provide for Western educators of international Chinese and Confucian Heritage Culture (CHC) students the first integrated review of kiasu, the “fear of missing out”, and its consequences for learning, teaching, and future research. Design/methodology/approach – A review of the economic importance of international Chinese students is provided, followed by consideration of the pedagogical consequences of restricted participation in educational activities by the so-called “silent Chinese student”. Examination of research on international Chinese students and their source cultures established significant gaps and misunderstandings in the generally accepted understandings of CHCs, especially with respect to the actual practices used in Western and Chinese teaching. More importantly, the participation-related implications of kiasu within the context of broader cultural characteristics are described and implications drawn for teaching practices and research. Findings – While many Western university teachers are aware of the “silent Chinese student” phenomenon, few understand its underlying reasons, especially the kiasu mindset and its relationship to other cultural elements. Kiasu actively impedes the interaction of international Chinese students with their teachers and restricts collaboration with peers, thereby limiting educational achievement. Specific tactics for amelioration are reviewed and recommendations are provided, while an agenda for future research is outlined. Practical implications – Western teachers need to normalise and encourage Chinese student participation in class activities using tactics that have been demonstrated to improve outcomes for Chinese students, but that also assist students generally. These include both within-class and electronic interaction tools. Social implications – More culturally sensitive understanding of the impact of cultural differences on teaching effectiveness. While some effective responses to these already exist, further research is needed to expand the skill-set of Western teachers who work with international Chinese students. Originality/value – This paper provides the first systematic integration of the kiasu phenomenon with educational practice and research.


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