Quantitative methods in tourism and hospitality: a perspective article

2019 ◽  
Vol 75 (1) ◽  
pp. 24-28
Author(s):  
Davide Provenzano ◽  
Rodolfo Baggio

Purpose The purpose of this paper is to provide an overview of past perspectives and future trends in tourism and hospitality research. Design/methodology/approach The study grounds the discussion on the timeline evolution of quantitative research methods. Findings Although still under-recognized by scholars, mixed methods represent the future of research in tourism and hospitality. Research limitations/implications The investigation is confined to quantitative methods. Originality/value No other surveys sketch a period of 150 years of quantitative analyses in tourism and hospitality.

2000 ◽  
Vol 5 (1) ◽  
pp. 45-52 ◽  
Author(s):  
Steven S. Yalowitz ◽  
Marcella D. Wells

In visitor studies, there has been some debate about the use of qualitative versus quantitative research methods. Many evaluators understand the advantages and disadvantages of both methods, but deciding on the most appropriate method can still be problematic. This article summarizes the tenets of both qualitative and quantitative methods and provides examples of visitor studies for each. It also reviews several research studies that have successfully used mixed methods to evaluate visitors.


2020 ◽  
Vol 33 (6) ◽  
pp. 1575-1599
Author(s):  
Ricardo Colomo-Palacios ◽  
Cristina Casado-Lumbreras ◽  
José María Álvarez-Rodríguez ◽  
Murat Yilmaz

PurposeThe purpose of this paper is to explore and compare emotions perceived while coding and presenting for software students, comparing three different countries and performing also a gender analysis.Design/methodology/approachEmpirical data are gathered by means of the discrete emotions questionnaire, which was distributed to a group of students (n = 174) in three different countries: Norway, Spain and Turkey. All emotions are self-assessed by means of a Likert scale.FindingsThe results show that both tasks are emotionally different for the subjects of all countries: presentation is described as a task that produces mainly fear and anxiety; whereas coding tasks produce anger and rage, but also happiness and satisfaction. With regards to gender differences, men feel less scared in presentation tasks, whereas women report more desire in coding activities. It is concluded that it is important to be aware and take into account the different emotions perceived by students in their activities. Moreover, it is also important to note the different intensities in these emotions present in different cultures and genders.Originality/valueThis study is among the few to study emotions perceived in software work by means of a multicultural approach using quantitative research methods. The research results enrich computing literacy theory in human factors.


Author(s):  
Roger Baran

The complimentary nature of qualitative and quantitative research methods are examined with respect to a study assessing the market's view of a training and development institute in the Middle East. The qualitative portion consisted of focus groups conducted with seven distinct market segments served by the institute. The results proved insightful with respect to uncovering and understanding differences of opinion among the seven groups; however, taken alone, the qualitative research would have been very misleading with respect to the institute's standing in the Middle East.


2014 ◽  
Vol 63 (1/2) ◽  
pp. 60-85
Author(s):  
Fredrick Kiwuwa Lugya

Purpose – The purpose of the paper is to discuss the factors that would increase or decrease the prospects to use research evidence in legislation in a developing country. Design/methodology/approach – Both qualitative and quantitative research methods were used to identify the gaps in ability to utilise research evidence among policymakers. A combination of expert analysis of five policy brief formats, 13 self-administered semi-structured interviews with policymakers, focus group discussion and literature analysis informed data collection. Findings – The incentives and motivations for research-based legislation are classified into three categories: those that concern legislators and researchers, those that concern legislators only and those that concern researchers only. Originality/value – The work discusses the need for policymakers to make decisions based on facts. The findings are a reflection of a long interaction the author had with policymakers and researchers in Uganda.


Author(s):  
Brian D. Haig

This book is concerned with the conceptual foundations of research methods. In particular, it undertakes a philosophical examination of a number of different quantitative research methods that are prominent in, or relevant for, the conduct of research in the behavioral sciences. By doing so, the deep structure of the methods is examined in order to overcome the shallow and uncritical understanding that is typically provided by textbooks and other instructional sources. The methods submitted to critical examination are important and mostly well known. They are exploratory data analysis, statistical significance testing, Bayesian confirmation theory and statistics, meta-analysis, and exploratory factor analysis. The treatment of the research methods examined is consistent with a philosophy of scientific realism. Theories of scientific method feature prominently in the discussions of the research methods. Each chapter contains a Further Reading section in order to help the reader extend their thinking beyond what the chapters contain.


Author(s):  
Charlotte Brookfield

Various initiatives have been launched to encourage sociology students studying in the UK to engage more with quantitative research methods (for example: Dale et al., 2008; Adney and Carey, 2009; Falkingham et al., 2009), however, their success has been limited. Embedding quantitative methods in substantive sociology curricula has been suggested as one way to reduce students’ anxieties about learning quantitative research methods (Williams et al., 2015). This approach has been employed at Cardiff University’s School of Social Sciences, where quantitative skills have been strategically incorporated into various aspects of a first year undergraduate substantive module. This paper will reflect on the experience of teaching on this module. The paper will conclude that while the introduction of quantitative content into substantive modules indicates support for change, embedding alone cannot be viewed as a single solution to encouraging to students’ to learn about or utilise quantitative research methods. Two possible reasons for this will be suggested. Firstly, it will be argued that the majority of students no longer pursue sociology at degree level in order to gain the skills to become a competent social researcher, but rather see sociology as a discipline that will equip them with transferable and desirable skills for many occupations. Consequently, engagement with quantitative research methods is not essential to students’ strategic approach to learning as it was for previous generations who wished to understand how to study their social world. Secondly, it will be suggested that the deficit of quantitative methods in mainstream British sociology journals and the methodological preferences of practicing sociologists leads to speculation over the available staff who are capable of delivering an integrated curriculum with quantitative methods embedded in substantive modules.


2015 ◽  
Vol 28 (1) ◽  
pp. 98-114 ◽  
Author(s):  
James A. DiGabriele ◽  
Wm. Dennis Huber

Purpose – The purposes of this paper are to highlight those topics of forensic accounting that have received little or no attention in the forensic accounting research that has been published in forensic accounting research journals; discover what research methods have been most commonly used; and identify research methods that have been infrequently used. Design/methodology/approach – This is a descriptive research study that explores the topics and methods used in forensic accounting research published in forensic accounting journals. Findings – Fraud and quantitative methods make up the largest percentage of topics and research methods published in forensic accounting journals. Research limitations/implications – Limited to forensic accounting journals. Results suggest forensic accounting researchers are using mimetic topics and methods of accounting research. The absence of diversity in forensic accounting research topics and methods has the potential to compromise the overall contribution of forensic accounting research. Practical implications – This paper identifies gaps in topics and research methods in forensic accounting research to encourage research in diverse topics using diverse methods that will be valuable to forensic accountants. Originality/value – This original research is the first to survey and classify research published in forensic accounting journals according to topic and method.


This chapter reviews qualitative research methods and specifically focuses on educational research as an example thereby explaining the position of educational research within an accessible social research framework. It provides an overview of research paradigms, and relationships between research approaches and methodologies. Furthermore, the chapter compares and contrasts the qualitative and quantitative research methods and illustrates how the mixed methods approach blends these two individual approaches. The key characteristics of the following mixed methods methodological approaches are presented: case studies, evaluation, ethnography, action research, ideology critique, biography/narrative. Selection of the method is discussed.


2019 ◽  
Vol 31 (7) ◽  
pp. 2776-2787 ◽  
Author(s):  
A. George Assaf ◽  
Mike G. Tsionas

Purpose This paper aims to serve as an important guide for more rigorous quantitative research in tourism and hospitality. Design/methodology/approach This paper relies on comments from several methodological experts in the field, as well as the authors’ main observation of the literature. Findings This paper identifies ten important areas of concern. In each of these areas, the authors provide recommendations for best practices. Research limitations/implications There are certainly other issues and concerns that are not covered in this paper. However, the issues addressed can be applied or generalized to most methodological contexts. Originality/value This paper does not present results from original research but provides interesting and comprehensive recommendations for more rigorous quantitative research.


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