A new approach to audience segmentation for vaccination messaging: applying the anger activism model

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Youjin Jang ◽  
Monique Mitchell Turner ◽  
Ruth Jinhee Heo ◽  
Rachel Barry
Keyword(s):  
Information Seeking ◽  
Design Methodology ◽  
Change Agents ◽  
Cross Sectional Survey ◽  
Audience Segmentation ◽  
Cross Sectional ◽  
New Approach ◽  
Content Type ◽  
Purposive Sample

Purpose This study aims to use the anger activism model as an audience segmentation tool in the context of the anti-vaccination movement. Design/methodology/approach A cross-sectional survey was conducted with a national purposive sample (N = 438). Findings The group with high anger, strong efficacy (i.e. “activists”) was found to be more likely to engage in information seeking and was more accurate and defense-motivated when examining information about anti-vaxxers compared to other groups. Importantly, activists were more likely to engage in both low and high commitment behaviors to change vaccine policy. Originality/value As anti-vaxxers have proven to be difficult to change attitudinally, future campaigns are more likely to succeed if they leverage pro-vaccine audiences to fight for change. However, the understanding of the various segments within the pro-vaccination audience is limited. The data are discussed regarding leveraging high anger, strong efficacy audiences as change agents in future persuasive campaigns.

Influence of participation in “table banking” on the size of women-owned micro and small enterprises in Kenya

2015 ◽  
Vol 9 (4) ◽  
pp. 315-326 ◽  
Author(s):  
Castro Ngumbu Gichuki ◽  
Milcah Mulu Mutuku ◽  
Lydia Nkatha Kinuthia
Keyword(s):  
Data Collection ◽  
Women Entrepreneurs ◽  
Design Methodology ◽  
Secondary Level ◽  
Small Enterprises ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type ◽  
Positive Growth ◽  
Micro And Small Enterprises

Purpose – The purpose of this study is to investigate the inability to access affordable credit in Kenya which hinders many women entrepreneurs from either starting their own or expanding existing enterprises and capital base. The emergence of table banking groups attempts to fill the existing credit gap. Design/methodology/approach – A cross-sectional survey involving 225 randomly selected women entrepreneurs who participate in table banking groups within Nakuru Municipality was conducted. Data collection comprised a questionnaire whose reliability coefficient was 0.83 at 0.05 confidence level. Findings – Results indicated that a majority women entrepreneurs aged between 20 and 60 years with 71 per cent of them married. Further, 44 per cent had attained secondary-level education, while no illiterate entrepreneurs participated in the study. A positive increase in the number of employees, after members participated in table banking groups, was realized. Credit received from table banking influenced changes in the size of enterprises. Originality/value – The study shows that availability, affordability and accessibility of credit from table banking groups led to positive growth of women-owned enterprises.

scholarly journals Delaying first pregnancy in reducing burden of unintended pregnancy among married adolescents in urban slums of Bangladesh

2018 ◽  
Vol 32 (4) ◽  
pp. 298-306 ◽  
Author(s):  
Fauzia Akhter Huda ◽  
Anisuddin Ahmed ◽  
Hassan R. Mahmood ◽  
Faisal Ahmmed ◽  
Alessio Panza ◽  
...  
Keyword(s):  
Unintended Pregnancy ◽  
Adolescent Girls ◽  
Design Methodology ◽  
Educational Status ◽  
Urban Slums ◽  
Age Difference ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type ◽  
One Year

Purpose The purpose of this paper is to assess the effect of delaying first pregnancy in reducing burden of unintended pregnancy (UP) among married adolescent girls in urban slums of Bangladesh. Design/methodology/approach This cross-sectional survey was conducted among 783 married adolescents in five urban slums of Bangladesh during January 2013–January 2014. Findings Half of the respondents’ first pregnancy was reported as unintended. Of the respondents, 58 percent with no school education had experienced UP which was 38 percent among respondents with eight year’s education. Respondents who did not willingly agreed to their marriage experienced more UP (61 percent) than those who were agreed/got married by their own choice (51 percent). Respondents having five years of age difference with their husbands experienced more UP (58 percent) than those with ten years of age difference (46 percent). Respondents aged 14 years at first conception experienced 63 percent UP, while the respondents aged 18 years had 35 percent UP experience. Of the respondents, 66 percent who became pregnant within one year of marriage reported their pregnancy as unintended which was 29 percent among those who delayed their first pregnancy for three years. Originality/value Significant association was observed between pregnancy intention with respondents’ educational status (p=0.03), age difference with husbands (p=0.02), age at first conception (p<0.01) and delaying first pregnancy (p<0.001).

Organisation size, innovativeness, self-organisation and inter-organisational coordination

2020 ◽  
Vol 9 (3) ◽  
pp. 359-394 ◽  
Author(s):  
Henry Mutebi ◽  
Moses Muhwezi ◽  
Joseph Mpeera Ntayi ◽  
John C. Kigozi Munene
Keyword(s):  
Design Methodology ◽  
Humanitarian Relief ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type ◽  
Mediating Role ◽  
Complementary Role ◽  
Self Organisation ◽  
The Relationship

PurposeThe purpose of this study is to examine how humanitarian organisation size affects inter-organisational coordination and further tested the mediating role of organisational innovativeness, self-organisation in the relationship between humanitarian organisation size and inter-organisational coordination among humanitarian organisations in Uganda.Design/methodology/approachThe study is based on cross-sectional survey; data was collected from 101 humanitarian organisations. The analysis of the proposed hypotheses was done with the help of PLS-SEM using SmartPLS version 3.3.0 for professionals.FindingsThe results show that humanitarian organisation size significantly relates with inter-organisational coordination. In addition, self-organisation and organisational innovativeness play a complementary role between humanitarian organisation size and inter-organisational coordination.Research limitations/implicationsThe findings of this research provide useful insights into the role of humanitarian organisation size in boosting inter-organisational coordination in humanitarian relief delivery. High levels of self-organisation and organisational innovativeness not only improve inter-organisational coordination in humanitarian relief delivery but also enhance the transformation of humanitarian organisation size benefits into inter-organisational coordination.Originality/valueThis research is one of the few studies that investigated the effect of humanitarian organisation size and inter-organisational coordination. It also brings into the limelight the mediating role of self-organisation and organisational innovativeness between humanitarian organisation size and inter-organisational ordination in humanitarian relief delivery.

Allergen's labeling of food products: regulatory practices in Morocco

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Morad Guennouni ◽  
Brahim Admou ◽  
Noureddine El Khoudri ◽  
Aicha Bourrouhouat ◽  
Safaa Machraoui ◽  
...  
Keyword(s):  
Design Methodology ◽  
Food Products ◽  
The European Union ◽  
African Countries ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Major Health ◽  
Content Type ◽  
Allergen Labeling ◽  
Major Health Issue

PurposeAllergenic substances cause food allergy, which represents a major health issue in most countries. This underlines the importance of considering the products' labeling as well as applying related regulatory practices. The objective of this study was to assess the labeling practices of allergens in food products in Morocco.Design/methodology/approachThis cross-sectional survey was conducted on 156 food products collected from four supermarkets in a Moroccan megacity. The data related to the allergen substances (allergen declared, emphasis characters, precautionary allergen labeling) were collected from labels of food products.FindingsThe number of foods included in this research was 156, of which 7 (4.5%) did not mention the allergy alert. The analysis of the allergy alert in the others sample (149) showed 266 nonconformities, noticed in 112 (71.8%) products. The labeling emphasis characters were observed in 33.3% of products, and only 13.5% mentioned “contains allergen” as a mandatory statement to declare the presence of allergens. Allergic alerts found in places concealed, removable by the opening of the seal or difficult to see were observed in 28.9%. The use of a precautionary allergen labeling statement was noticed in 40.4% of products.Originality/valueMoroccan regulations on food allergens are demanding like those of the European Union and more demanding than those of most African countries. However, the application of this regulation remains unsatisfactory and 266 non-conformities were found in 112 (71.8%) products. The absence of emphasis characters and the declaration in inappropriate places represent the most observed non-conformities. Therefore, Moroccan manufacturers must strictly adhere to regulations to avoid exposure of predisposed consumers to potentially threatening allergenic substances.

Exploring determinants of brand extension attitude to promote optimal levels of movement among children and youth

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Alexander Lithopoulos ◽  
Peter A. Dacin ◽  
Mark S. Tremblay ◽  
Amy E. Latimer-Cheung
Keyword(s):  
Design Methodology ◽  
Strong Predictor ◽  
Brand Extension ◽  
Health Impact ◽  
Brand Attitude ◽  
Light Physical Activity ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type ◽  
Practical Implications

Purpose Some health behaviour promotion organizations are interested in promoting multiple behaviours to increase their health impact on a population. However, many of these organizations are better known for promoting only certain behaviours. The purpose of this study is to examine responses to an organization with a narrow brand (i.e. ParticipACTION) in its promotion of the different recommended movement-related behaviours (i.e. sleep, limited sedentary behaviour [SB], light physical activity [PA] and moderate to vigorous PA) to children. Potential brand-related determinants of attitude towards promotion of each behaviour (i.e. extension attitude) were specifically examined. Design/methodology/approach Data were collected in 2017 using an online cross-sectional survey. Canadian parents with at least one child 5–12 years of age (N = 109) were recruited through online advertisements and word-of-mouth. One multiple regression per behaviour was conducted. Extension attitude was the dependent variable and brand attitude, fit and the interaction between brand attitude and fit were the predictors. Findings For light and moderate PA, brand attitude was a strong predictor. For limited SB and sleep, fit was the dominant predictor. However, for light and moderate PA and limited SB, an interaction indicated that a positive brand attitude and the perception of high fit between the brand and the behaviour leads to the most positive extension attitude. Practical implications The findings suggest that movement promotion organizations should ensure parents have a positive brand attitude and have high perceptions of fit between the brand and the promoted behaviour. Originality/value This study provides the first evidence that determinants of brand extension attitude observed in the commercial domain also apply in the movement promotion domain. This research provides important information to organizations regarding how to effectively promote various behaviours when interested in expanding their usual repertoire.

Satisfaction of first-time residential clients with architectural services

2014 ◽  
Vol 12 (3) ◽  
pp. 316-335 ◽  
Author(s):  
Adedapo Adewunmi Oluwatayo ◽  
Eziyi Ibem ◽  
Dolapo Amole
Keyword(s):  
Design Methodology ◽  
Data Gathering ◽  
Service Reliability ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type ◽  
Relationship Qualities ◽  
First Time ◽  
Practical Implications

Purpose – The aim of this study was to investigate the factors which define and predict the satisfaction of first-time residential clients of architects in Nigeria using Lagos as a case study. Design/methodology/approach – The study was based on the notion that satisfaction of first-time residential clients with architectural services is a combination of satisfaction with service, design and relationship qualities as well as reputation of the architect. A cross-sectional survey of randomly selected first-time residential clients of architects in the study area was conducted using pre-tested questionnaire as the principal data gathering instrument. Data were analyzed using descriptive statistics, factor and regression analyses. Findings – Of the seven factors identified, the factors which best define the satisfaction of the first-time residential clients were personalization of service, reliability of, confidence inspired by and personality of the architect. The best predictors of the satisfaction of the first-time residential clients of architects in Nigeria varied with the nature of service. However, it was observed that the experience of the architect cut across all service types as a significant predictor of client satisfaction. Research limitation/implication – Only residential clients were considered in the study. Other categories of clients may be considered in further studies. Practical implications – There is need for architects to consider the nature of services provided in their quest to satisfy their first-time residential clients. Originality/value – Previous studies have focused on experienced and mostly public sector clients. This study provides empirical data on the factors that influence the satisfaction of first-time private clients who engaged the services of architects for their personal homes.

Configurations of e-HRM – an empirical exploration

2014 ◽  
Vol 36 (4) ◽  
pp. 333-353 ◽  
Author(s):  
Stefan Strohmeier ◽  
Ruediger Kabst
Keyword(s):  
Design Methodology ◽  
Theoretical Foundation ◽  
Classification Tree ◽  
Empirical Studies ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type ◽  
The Subject ◽  
Electronic Support ◽  
Practical Implications

Purpose – The purpose of this paper is to investigate types, contexts and consequences of electronic HRM (e-HRM) configurations to get a deeper understanding of the reasons, kinds and success of different e-HRM types. Design/methodology/approach – The paper uses a cross-sectional survey of senior HR persons and analyses data with exploratory methods, i.e. cluster analysis, classification tree analysis and analysis of variance. Findings – The results show that actually three configurations of e-HRM – “non users”, “operational users” and “power users” – exist. These can be explained by a sparse, yet meaningful set of contextual variables. All three configurations markedly contribute to organisational success, whereas the “power user”-configuration exceeds the other configurations. Research limitations/implications – The employed e-HRM typology shows a precursory status and the empirical study is exploratory in nature. Thus, searching for a clearer theoretical foundation, improving the hypothesising of variables and undertaking further empirical studies to replicate the findings are necessary future steps. Practical implications – Not always a maximum of electronic support seems to be indicated. Depending on the respective organisational context, even no electronic support, or else, a merely operational electronic support appears to be admissible; while, however, in larger and strategic-oriented organisations full electronic support outperforms other configurations. Originality/value: –The paper focuses on different e-HRM types and gives some first insights into reasons, kinds and success of different configurations. This should lead to a refined understanding of e-HRM and evoke further research on the subject.

Career control, career dialogue and managerial position

2016 ◽  
Vol 21 (7) ◽  
pp. 697-712 ◽  
Author(s):  
Monique Veld ◽  
Judith H. Semeijn ◽  
Tinka van Vuuren
Keyword(s):  
Design Methodology ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Content Type ◽  
Managerial Role ◽  
Perceived Employability ◽  
Starting Point ◽  
Managerial Position ◽  
The Relationship ◽  
Practical Implications

Purpose The purpose of this paper is to examine three-way interactions among career control, career dialogue and managerial position in predicting perceived employability. The authors expected that participation in career dialogue strengthens the positive relationship between career control and employability. Furthermore, the authors expected that managers benefit more from career dialogue than employees. Hence, the relationship between career control and employability was expected to be strongest when employees engage in career dialogue and hold a managerial position. Design/methodology/approach Data were collected in 2014 conducting a cross-sectional survey among managers (n=206) and employees (n=254) at a Dutch location of a large science-based multinational. Moderated regression analyses were used to test the hypotheses. Findings Career control was positively related to perceived employability. This relationship was significantly stronger for the managerial group that did participate in a career dialogue than for the managerial group that did not engage in a career dialogue. For the non-managerial group of employees participation in a career dialogue did not strengthen the relationship between career control and perceived employability. Practical implications Career control is beneficial for enhancing perceived employability among employees regardless of their position in the organization. Hence, training employees to master this competency may be a fruitful starting point for enhancing employability. Originality/value This is the first study to investigate whether the relation between career control, career dialogue and employability differs for employees with a managerial and a non-managerial role.

scholarly journals Employees' commitment to change: personality traits and organizational culture

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Leonis Marchalina ◽  
Hartini Ahmad ◽  
Hamid Mahmood Gelaidan
Keyword(s):  
Organizational Culture ◽  
Personality Traits ◽  
Global Economy ◽  
Design Methodology ◽  
Simple Random Sampling ◽  
Kuala Lumpur ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Commitment To Change ◽  
Content Type

PurposeThis study examines the influences of personality traits on the employees' commitment to change that moderated by the organizational culture. The employee's commitment to change is important for the large companies to sustain in the global economy.Design/methodology/approachThe quantitative data were collected from the employees in the large companies that are listed in Bursa Saham Kuala Lumpur (BSKL) Malaysia. The research used a simple random sampling and a cross-sectional survey.FindingsThe results showed there is a relationship between the personality traits and the employees' commitment to change, moderated by the organizational culture.Research limitations/implicationsThis study implies that both practitioners and leaders need to review how they could increase the employees' commitment to change in the companies based on the various personalities.Originality/valueThe originality of the study is the establishment of the instruments and theoretical building on the personality traits, organizational change and employees' commitment to change.

Combating corruption in the Nigerian Civil Service

2020 ◽  
Vol 23 (1) ◽  
pp. 267-280 ◽  
Author(s):  
Habeeb Abdulrauf Salihu
Keyword(s):  
Social Sciences ◽  
Data Collection ◽  
Correlation Analysis ◽  
Design Methodology ◽  
Cross Sectional Survey ◽  
Cross Sectional ◽  
Substantial Impact ◽  
Content Type ◽  
Secondary Sources ◽  
Practical Implications

Purpose The objective of this study is to investigate the effectiveness of the treasury single account (TSA) policy in curbing corruption in some selected federal ministries and agencies in Nigeria. Design/methodology/approach The study used both primary and secondary sources of data and a cross-sectional survey research design. Purposive sampling was the technique adopted to select a total of 192 respondents. The questionnaire was the instrument used in data collection. The information gathered was analysed using Statistical Package for Social Sciences in generating simple percentage and correlation analysis. Findings The results indicate a relationship between the implementation of TSA policy and reduction in the level of unregulated cash flow and leakages as well as decline in pilfering, embezzlement, fraud and forgery among employees of the selected institutions. In addition, it was also found that the TSA policy does not have substantial impact on the level of bribery and inflation of contracts and procurement. Practical implications The study suggests that other anti-corruption policies should be strengthened to support the TSA policy in eradicating other hidden corruption crimes in the Nigerian public sectors. Originality/value This paper is one of the few academic investigations that empirically explored the effectiveness of the TSA policy in curbing corruption crimes in Nigeria.

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