scholarly journals A framework of place branding, place image, and place reputation

2016 ◽  
Vol 19 (2) ◽  
pp. 241-264 ◽  
Author(s):  
Pantea Foroudi ◽  
Suraksha Gupta ◽  
Philip Kitchen ◽  
Mohammad M. Foroudi ◽  
Bang Nguyen
Keyword(s):  
Place Branding ◽  
Tourism Industry ◽  
Technological Advancement ◽  
Social Changes ◽  
Content Type ◽  
Place Image ◽  
Emerging Country ◽  
Country Brand ◽  
Development Goals ◽  
Key Indicators

Purpose This paper aims to develop a framework that links the concepts of place branding, place image and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely, Iran, the model further examines critical moderation variables. Design/methodology/approach A qualitative approach was undertaken, comprising face-to-face in-depth interviews with 15 respondents, involved in communicating about their country for various purposes such as encouraging tourism, promoting exports and attracting investments. Based on analysis of the qualitative data, a comprehensive framework for place branding was formulated. Findings Findings indicate that the key indicators of identifying a place brand come under two headings, namely, national culture (country’s name, country’s brand, country attributes, social changes, geography and environment, people, culture (history, language, etc.) and infrastructure (security, economic condition, technological advancement, tourism development goals, place marketing and promotional strategy), which influences on the favorability of place branding. In addition, five main moderators of the outcomes of place branding were identified, namely, political perception, social media and news, place awareness, place association and tourism experience. Practical implications Effective place branding could help a country attract tourists, visitors, traders and investors. Place branding should be considered a constructive tool that can be successfully applied to managing a country’s image. Originality/value Place branding has received little attention in the context of emerging markets. This is the first known study undertaken with a view to understand and develop a place branding model that links with place image and place reputation in an emerging country. The study identifies 12 antecedents of place branding and five important moderators. Findings will help policymakers, country brand managers and communication professionals more generally who deal with a country’s image and reputation and those involved in improving the tourism industry in Iran.

Sustainable development and the circular economy in Greece: case examples from Costa Navarino and Grecotel

2020 ◽  
Vol 12 (5) ◽  
pp. 609-621
Author(s):  
Justin Darayus Khodaiji ◽  
Dimitra Christopoulou
Keyword(s):  
Sustainable Development ◽  
Circular Economy ◽  
Tourism Industry ◽  
Local Economy ◽  
Third Party ◽  
Bottom Line ◽  
Content Type ◽  
Case Examples ◽  
Secondary Sources ◽  
Development Goals

Purpose This paper aims to identify and analyse sustainable development in the Greek hospitality industry. Drawing on an evaluation of two leading hotel groups in Greece, TEMES S.A. and Grecotel Hotels and Resorts and their respective landmark hotels Costa Navarino and Grecotel (Lux Me) Rhodos, the authors focussed on the role that the United Nations (UN) Sustainable Development Goals (SDGs) have played in the industry and in a country heavily reliant on its tourism industry. Additionally, this paper examines and assesses the concepts of the triple bottom line and the circular economy and suggests practical approaches by which hotels may achieve sustainability. The recommendation relies on the belief that the two concepts are interconnected in tackling and achieving a successful vision of the future of sustainability through until 2030. Design/methodology/approach The case study focus with regard to the two hotel groups relied heavily on their respective 2018 sustainability reports. Additionally, further secondary research was conducted via several journal databases from 2013 to 2020. Third-party sites were also leveraged including the UN and Forbes. Findings It is evident that hotel companies often highlight their sustainability programmes online so that they are accessible to consumers and other stakeholders – including investors. This enables companies to create and close business loops in innovative ways. Their actions on sustainable development help the local economy and in turn help the country. This paper showcases examples of two leading Greek hotel groups, TEMES and Grecotel already working towards a more sustainable operating future. Originality/value In spite of research that was limited to secondary sources, the topic of sustainability in Greece is of great value as it is yet to be fully explored. This paper does yield some practical insights that will be of interest to the industry as to how to use the UN’s SDGs as pathway drivers for a successful circular economy.

Hospitality education: sustainable empowerment opportunities for Nigerian women

2014 ◽  
Vol 6 (1) ◽  
pp. 62-76 ◽  
Author(s):  
Belinda Nwosu
Keyword(s):  
Tourism Industry ◽  
Survey Method ◽  
Contributory Factor ◽  
Un Global Compact ◽  
Content Type ◽  
Nigerian Women ◽  
Hospitality Education ◽  
Significant Relationships ◽  
Development Goals ◽  
Hospitality Graduates

Purpose – The aim of this paper is to explore sustainable tourism initiatives, particularly by identifying the extent to which hospitality education has empowered Nigerian female graduates in their professional and economic circumstances. Design/methodology/approach – The scope is limited to graduates from an all-female institution offering tertiary-level programmes in hospitality, using the survey method. Findings – The paper shows significant relationships between level of educational attainment, type of employment engaged in, and the range of income of hospitality graduates. Research limitations/implications – A limitation to this study is the relatively small size of the sample (300) and subsequent number of respondents (80). Practical implications – The implications follow through from the potential strategies identified in the study that may be adopted by the tourism industry for achieving the Millennium Development Goals (MDGs) and the principles of the UN Global Compact particularly in the promotion of sustainable initiatives for women through hospitality education. Originality/value – Gender and empowerment in tourism has been researched extensively from a commercial standpoint. However, this paper address the gap in the literature as it relates to specialised hospitality education as a contributory factor in the empowerment of women.

Earthquake sets back Nepal's development goals

2015 ◽  
Keyword(s):  
Economic Cost ◽  
Internal Resistance ◽  
Tourism Industry ◽  
Hydroelectric Power ◽  
Content Type ◽  
Development Goals ◽  
Hydroelectric Plants ◽  
To Come ◽  
Private Investors ◽  
Human Tragedy

Subject The political and economic impact of the earthquake. Significance The human tragedy represented by the April 25 earthquake in Nepal is immense. The death toll has crossed 6,000 and could eventually reach twice that figure. The number of people adversely affected is estimated at 8.1 million or 30% of the total population. The immediate economic cost of the damage may not be as great since the country is among the poorest in the world and has long-established, if inadequate, mechanisms for coping with natural disaster. However, plans to raise Nepal's development status -- especially through the expansion of hydroelectric power and tourism -- are set back. Impacts The tourism industry will struggle to recover its previous momentum for years to come. Internal resistance to hydroelectric plants could rise as the earthquake draws increased attention to environmental risks. Chinese and Indian rivalry in Nepal promises new opportunities to private investors.

Drivers and inhibitors of national stakeholder engagement with place brand identity

2019 ◽  
Vol 53 (7) ◽  
pp. 1445-1465 ◽  
Author(s):  
Riza Casidy ◽  
Jessica Helmi ◽  
Kerrie Bridson
Keyword(s):  
Place Branding ◽  
Brand Identity ◽  
Marketing Theory ◽  
Public And Private ◽  
Content Type ◽  
Implementation Phase ◽  
Study Approach ◽  
Country Brand ◽  
Place Brand ◽  
Implementation Stage

Purpose This paper aims to explore the factors that drive and inhibit national stakeholder organisations’ engagement with an established an umbrella place brand identity (PBI) in the context of country branding, during the PBI implementation stage. Design/methodology/approach This study adopted a case study approach to examine Australia’s current country brand identity initiative: Australia Unlimited, as an example of PBI. Data were collected through in-depth interviews with senior executives (n = 39) representing 30 Australian national organisation stakeholders across a range of sectors (i.e. government agencies, public and private organisations and industry associations). Findings The tension between the PBI and the brand identity of the stakeholders’ own organisation was an emergent finding at the heart of potential disengagement. Moreover, stakeholders’ perception of the leadership of the organisation managing the place brand plays a key role in influencing their engagement with PBI. Research limitations/implications The findings contribute to place marketing theory by identifying drivers and inhibitors of stakeholders’ engagement that originated from the PBI itself (PBI-centred factors) and from the stakeholder organisations (stakeholder-centred factors). Practical implications The findings provide a practical framework for place brand managing organisations to foster stakeholders’ engagement during the implementation stage of a PBI initiative. Originality/value Place branding research to date has focussed primarily on resident stakeholders’ engagement in the development of PBI initiatives. This paper contributes to knowledge by proposing a framework that encompasses the drivers and inhibitors of national stakeholder organisations’ engagement with PBI during its implementation phase.

Conclusion − tourism: how to achieve the sustainable development goals?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hugues Seraphin ◽  
Vanessa Gowreesunkar
Keyword(s):  
Sustainable Development ◽  
Case Studies ◽  
Sustainable Development Goals ◽  
Tourism Industry ◽  
Theme Issue ◽  
Content Type ◽  
The Sustainable Development ◽  
Development Goals ◽  
Hospitality And Tourism ◽  
Hospitality And Tourism Industry

Purpose This concluding paper filters out the main points relating to the achievement of the sustainable development goals (SDGs) arising from the theme issue. The aim is to provide an insight as to how the hospitality and tourism industry is aligning its actions with the SDGs given the backdrop of the COVID-19 pandemic and other recent issues such as overtourism. Design/methodology/approach The approach is based on evidence and findings derived from the case studies featured in this issue presented by practitioners and academics. Findings The overall findings show destinations along with the hospitality and tourism industry are engineering a variety of strategies to make the industry sustainable. The practical solutions recommended by contributors are helpful in terms of sharing good practices and identifying potential barriers to the execution of those practices. Originality/value The articles in this theme issue address a theoretical and practical gap while proposing innovative sustainable tourism strategies directed towards the implementation of the United Nations SDGs. The value of this paper lies in the fact that it draws from a variety of original case studies, each unique in their own right and proposes innovative ideas on how the tourism and hospitality industry may implement the SDGs in their businesses while safeguarding the interest of the economy, society and the environment.

Perceived images and vocations of local territorial systems: implications for place branding strategies

2015 ◽  
Vol 24 (3) ◽  
pp. 287-302 ◽  
Author(s):  
Giovanni Pino ◽  
Gianluigi Guido ◽  
Alessandro M. Peluso
Keyword(s):  
Geographical Area ◽  
Place Branding ◽  
Export Markets ◽  
Content Type ◽  
Place Image ◽  
Place Experience ◽  
Branding Strategies ◽  
Specific Geographical Area ◽  
Territorial Systems ◽  
Local Firms

Purpose – This paper aims to assess the extent to which the perceived images and personalities of places mirror their prevalent production orientations, or “vocations”. It also investigates the factors that shape the expectations and desires of residents, tourists, local firms and export markets, as well as these users’ overall place experience. Design/methodology/approach – In all, 600 questionnaires containing both closed-ended and open-ended questions were administered in four local territorial systems (LTSs) of a Southern Italian province. Data were analyzed by using both quantitative and qualitative techniques. Findings – Results showed that place image mirrors the respective productive orientation for only one of the examined LTSs. Meanwhile, for all four LTSs, place image was congruent with place personality. Research limitations/implications – The generalizability of the results is limited, as the research focused on LTSs located in a specific geographical area. Practical implications – The paper provides suggestions regarding the formulation of marketing policies aimed at improving the willingness of residents, tourists, local firms and export markets to use the products/services/resources of the studied LTSs. Communication and branding strategies that leverage the personality traits of the examined LTSs are also illustrated in the paper. Originality/value – By examining the coherence among place image, personality, and prevalent vocation, this research addresses a neglected area of investigation. This study is one of the few that provides empirical evidence of misperceptions of the actual production orientation of places.

Conclusion: a direction for sustainability and research notions after 2030

2020 ◽  
Vol 12 (5) ◽  
pp. 639-641
Author(s):  
Dimitrios Diamantis
Keyword(s):  
Tourism Industry ◽  
Theme Issue ◽  
Content Type ◽  
Case Examples ◽  
Development Agenda ◽  
Development Goals ◽  
Hospitality Firms ◽  
Hospitality And Tourism Industry ◽  
Sustainability Principles ◽  
Practical Implications

Purpose This paper aims to summarize the main contributions and practical implications arising from the theme issue with reference to 22 case examples relating to sustainable hospitality and tourism industry development and one interview-based article drawing on practitioners with expertise is the practice of adaptive re-use. Design/methodology/approach This paper reviews the contribution made by this theme issue to the question: How can sustainability and the United Nations (UN) sustainable development goals (SDGs) be applied to hospitality? Findings Through this study, it has been observed that progress has been made by hospitality firms in relation to sustainability, but additional work is needed to address the more complex issues raised by the UN’s SDGs. Originality/value A key outcome of this theme issue is that the 22 case examples and the interview-based practitioner opinion presented in this paper demonstrate that sustainability is firmly on the development agenda, and that a sense of urgency and commitment to sustainability principles has gained ground and significance.

What determines residents’ commitment to a post-communist city? A moderated mediation analysis

2019 ◽  
Vol 29 (1) ◽  
pp. 52-68
Author(s):  
Laurent Tournois ◽  
Chiara Rollero
Keyword(s):  
Place Attachment ◽  
Power Distance ◽  
Place Branding ◽  
Moderated Mediation ◽  
Place Identity ◽  
Equation Modeling ◽  
Content Type ◽  
Place Image ◽  
The Relationship

Purpose This study aims to investigate how residents’ perceptions of the image of their place of living influence their level of commitment toward it. The mediating role of human place bonds (place attachment and place identity) and the moderating effect of the socio-demographic characteristics of the host community in this relationship is specifically examined. Design/methodology/approach The theoretical direct–indirect–moderation relationships are examined using structural equation modeling and moderated-mediation or condition process analysis (Hayes and Preacher, 2013). Data were collected from 472 residents living in Belgrade (Serbia). Findings The findings support the contention that place attachment and place identity mediate the relationship between place image and commitment. The study further shows that the conditional indirect relationship of place image with commitment through place attachment and place identity is significant for age. Age and place of birth are found to moderate the relationship between place image and place attachment. Research limitations/implications A stimulating avenue for future research is to explore the effect of culture (individualist, short-term oriented and low on power distance vs collectivist, long-term oriented and high on power distance cultures) on model’s relationships as well as on commitment specifically. Practical implications To enhance their residents’ commitment, place marketers should focus on two levels of action. The first lever is to assess how residents perceive the image of the place where they live as it can serve as a strategic outline to explore their level of support and address the possible negative feelings they may have toward any development project. The second level of action is developing bottom up strategies that are likely to enhance residents’ commitment which aims at transforming residents into active place ambassadors and actors of the public life of the city. Originality/value To the best of authors’ knowledge, this study is one of the first in the place branding research domain to examine the role of human place bonds in the relationship between place image and commitment using mediation, moderation, and moderated-mediation analyses. Moreover, place branding literature is underdeveloped regarding the current issues most post-communist countries face.

Event performance index: a holistic valuation tool

2018 ◽  
Vol 9 (2) ◽  
pp. 166-182 ◽  
Author(s):  
Monika Bandi Tanner ◽  
Adrian Künzi ◽  
Therese Lehmann Friedli ◽  
Hansruedi Müller
Keyword(s):  
Sustainable Development ◽  
Social Exchange ◽  
Performance Index ◽  
Cost Benefit Analysis ◽  
Economic Value ◽  
Cost Benefit ◽  
Public Authorities ◽  
Content Type ◽  
Development Goals ◽  
Key Indicators

Purpose The subsidization of events by public authorities at different administrative levels has become increasingly important in recent years. Event portfolios are an important supply component of tourism destinations. The development of a valuation tool with an event performance index (EPI) as the key output should enable public authorities to develop transparent, systematic and fair subsidization practices in the future. The paper aims discuss these issues. Design/methodology/approach Using a theoretical impact model and event evaluation practices, this work develops a new holistic valuation tool for events with key indicators along the dimensions of sustainable development. Basic cost-benefit analysis ideas enrich the approach conceptually. Indicator development was based on a process of elaboration that considered the scientific literature, event stakeholders and municipal representatives. Findings The EPI consists of seven core indicators: size, economic value, touristic value and image, innovative strength, value of networking, value of participation and social exchange and relative ecological burden. The application of this tool to a case study revealed that it generates comprehensive and robust indicators of multifaceted and destination-unspecific event values and supports the process of allocating event subsidies using different remuneration schemes. Straightforward and destination-unspecific indicators assure the transferability and adaptability of the valuation tool to different complex and multifaceted contexts of event subsidization. Originality/value The EPI seeks to reduce complexity and incentivize event organizers to meet future sustainable development goals. Additionally, this work contributes to future discussions of both the form and process of event subsidization.

Does entrepreneur perception of the city’s decline matter to place attachment?

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
James M. Wilkerson ◽  
Frank M. Sorokach ◽  
Marwan A. Wafa
Keyword(s):  
Place Attachment ◽  
Place Branding ◽  
Business Owners ◽  
Small Sample ◽  
Professional Service ◽  
Content Type ◽  
Place Image ◽  
The Usa ◽  
Practical Implications ◽  
Attachment Place

Purpose The purpose of this paper is to explore the association between local entrepreneurs’ perception of the city’s decline and their place attachment (measured in terms of commitment to the declining city and sense of how the declining city compares to other cities). Design/methodology/approach The authors surveyed entrepreneurs in a relatively small sample (N = 105) from a declining city of about 78,000 residents in the USA. Findings The authors found significant inverse correlations and found that, after controlling for length of residency, the entrepreneur’s perception of the city’s decline predicted lower place attachment. The authors also tested a moderation hypothesis and observed that, whereas professional-service entrepreneurs with both stronger and weaker perceptions of the city’s decline showed similar place attachment, non-professional entrepreneurs showed significantly more variation, displaying both the highest place attachment when weak in perceptions of the city’s decline and the lowest place attachment when strong in perceptions of the city’s decline. Research limitations/implications The authors discuss implications for place attachment, place image and place branding research, as well as for the study of place context’s effects on entrepreneurship. Practical implications Results hold implications for place branding’s participative development and for reasons to expect some difficulty in place branding when the context is a declining city. Originality/value Relative to prior research in place management, the research features a neglected segment of the city’s population, business owners, to study place attachment. Relative to prior entrepreneurship research, the authors advance the study of context’s effects on entrepreneurship by extending it to the place context of declining cities, which are not usually featured in entrepreneurship studies.

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