Teaching financial literacy through the use of market research and advertising instruction

2020 ◽  
Vol 48 (2) ◽  
pp. 258-270
Author(s):  
Alyson Vaaler ◽  
Jennifer Wilhelm
Keyword(s):  
Media Literacy ◽  
Financial Literacy ◽  
Design Methodology ◽  
Market Research ◽  
Personal Finance ◽  
Content Type ◽  
Spending Behavior ◽  
External Forces ◽  
Guest Lecture ◽  
Teaching Information

Purpose The purpose of this paper is to describe how librarians used elements of market research, advertising and media literacy in a personal finance class. Design/methodology/approach Librarians each semester guest lecture one session in a personal finance class “Foundations of Money Education.” Through this class, librarians present engaging material about market research and advertising in an effort to encourage students to think about how these external forces influence their spending behavior. Findings Students appreciate learning about advertising through the engaging use of commercials. While responses were mixed as to the applicability of the topic, the majority of students agreed that the topic was a worthwhile addition to the personal finance curriculum. Originality/value Topics such as budgets, savings, and mortgages are typically taught in personal finance classes. Teaching information about market research and advertising is a topic that is usually not covered in a personal finance class.

scholarly journals The alternative “Marketing Revolution”

2016 ◽  
Vol 8 (2) ◽  
pp. 308-334 ◽  
Author(s):  
Mark Tadajewski
Keyword(s):  
Design Methodology ◽  
Market Research ◽  
Sales Force ◽  
Marketing Management ◽  
Close Reading ◽  
Content Type ◽  
Sales Force Management ◽  
Sales And Marketing

Purpose This paper reviews the contributions of Harry Tosdal, a pioneer of sales and marketing management. It serves to puncture a variety of marketing myths and illuminate a completely neglected concept of the consumer. Design/methodology/approach This account is based on a close reading of Tosdal’s publications. Findings Tosdal articulated a highly nuanced interpretation of marketing management, market research and sales force management. Each of these elements was keyed into fostering goodwill between firm and customer. Perhaps most importantly, he provides a counterpoint to the idea that the consumer is sovereign in the marketplace. Instead, he makes a case that the ontology of the market is riven by compromise. Originality/value This paper highlights the concept of the compromising consumer. Arguably, this is a much more empirically realistic conception of the agency we possess in the marketplace than the idea that we move markets in ways absolutely consistent with our desires.

Competencies physicians need to lead – a Canadian case

2018 ◽  
Vol 31 (2) ◽  
pp. 195-209 ◽  
Author(s):  
Scott Comber ◽  
Kyle Clayton Crawford ◽  
Lisette Wilson
Keyword(s):  
Financial Literacy ◽  
Design Methodology ◽  
Leadership Skills ◽  
Physician Leadership ◽  
Current Form ◽  
Content Type ◽  
Business Skills ◽  
Canadian Physician ◽  
Physician Leaders ◽  
Systems Transformation

Purpose Emerging evidence correlates increased physician leadership effectiveness with improved patient and healthcare system outcomes. To maximize this benefit, it is critical to understand current physician leadership needs. The purpose of this study is to understand, through physicians’ self-reporting, their own and others’ most effective and weakest leadership skills in relation to the LEADS leadership capabilities framework. Design/methodology/approach The authors surveyed 209 Canadian physician leaders about their perceptions of their own and other physicians’ leadership abilities. Thematic analysis was used, and the results were coded deductively into the five LEADS categories, and new categories emerging from inductive coding were added. Findings The authors found that leaders need more skills in the areas of Engage Others and Lead Self, and an emergent category of Business Skills, which includes financial competency, budgeting, facilitation, etc. Further, Achieve Results, Develop Coalitions and Systems Transformation are skills least reported as needed in both self and others. Originality/value The authors conclude that LEADS, in its current form, has a gap in the competencies prescribed, namely, “Business Skills”. They recommend the development of a more comprehensive LEADS framework that includes such skills as financial literacy/competency, budgeting, facilitation, etc. The authors also found that certain dimensions of LEADS are being overlooked by physicians in terms of importance (Systems Transformation, Achieve Results, Develop Coalitions), and this warrants greater investigation into the reasons why these skills are not as important as the others (Engage Others and Lead Self).

Design for mutual transformation between outdoor wear and camping tent

2014 ◽  
Vol 26 (4) ◽  
pp. 291-304 ◽  
Author(s):  
Wei Zhen Wang ◽  
Yan Wang ◽  
Shu Lian Yu ◽  
Lin Sun ◽  
Jing Liu ◽  
...  
Keyword(s):  
Design Methodology ◽  
Market Research ◽  
Raw Materials ◽  
Mutual Transformation ◽  
Functional Design ◽  
Content Type ◽  
Functional Product ◽  
Consumption Situation ◽  
Product Reuse ◽  
Pattern Transformation

Purpose – In view of high consumption situation of raw materials in the apparel industry due to unique and diversified style, the purpose of this paper is to investigate the application of pattern transformation between clothing and tent, explore the feasibility of extending multi-functional product and provide experimental demonstration for realizing 5R (Reduce, Reevaluate, Reuse, Recycle, Rescue) design goal of garment product. Design/methodology/approach – According to the results of market research, in order to make single product have the functions of both outdoor couple clothing and simple tent, the planar patterns of clothing and tent are compared and transformed to make them compatible with each other, then the removable multi-functional design and technique processing are adopted. Findings – It was found that outdoor clothing and tent with similar application occasions and raw materials could realize the assumption of multi-functional product. Their combination has the functions of both clothing and tent by wearing and assembling. Originality/value – By means of this transformation design, the diversification and enjoyment of garment styles and functions can be realized. This helps to improve the energy efficiency of raw materials and accessories by increasing the frequency of product reuse and sharing. In addition, the enjoyment design of products also helps to lead and promote ecological consumption.

Restaurant failure in post-conflict Beirut: the macroenvironmental context and mismanagement

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Laurent Yacoub ◽  
Samer Nakhle ◽  
Dorra Yahiaoui
Keyword(s):  
Design Methodology ◽  
Market Research ◽  
Qualitative Method ◽  
Organizational Factors ◽  
Success Rates ◽  
Structured Interviews ◽  
Content Type ◽  
Face To Face ◽  
Post Conflict ◽  
Management Policies

PurposeGiven the complexity of a post-conflict environment, the restaurant sector needs to be analyzed not just from the economic perspective. This paper aims to identify the diverse macroenvironmental and managerial factors underlying restaurant failures in Lebanon. The authors hope that this effort may help increasing restaurant success rates in other post-conflict settings.Design/methodology/approachThe aim of this paper is to explain how macroenvironmental pressures influence the restaurant business and which managerial factors are most critical in a post-conflict context. The authors adopted a qualitative method by conducting face-to-face, semi-structured interviews.FindingsThe findings show that restaurant failures in a competitive and uncertain post-conflict environment were caused mainly by a snowball of internal organizational factors related to bad management, poor human resource management policies, inefficiency and fraud. Internal organizational factors can all be associated with human mistakes and bad decisions, including excessive initial investment, expensive decoration, inability to manage monthly expenses, bad communication and market research.Originality/valueThis study contributes to the literature regarding restaurant failures in post-conflict regions and presents results that are expected to help managers in family- and non-family-owned businesses to enhance their decision-making process.

Financial literacy, risky mortgages, and delinquency in the US during the financial crisis

2016 ◽  
Vol 9 (2) ◽  
pp. 164-189 ◽  
Author(s):  
Velma Zahirovic-Herbert ◽  
Karen M. Gibler ◽  
Swarn Chatterjee
Keyword(s):  
Financial Crisis ◽  
Financial Literacy ◽  
Design Methodology ◽  
Probit Analysis ◽  
Content Type ◽  
The Us

Purpose The purpose of this paper is to evaluate whether low financial literacy is associated with the use of risky mortgages and delinquency. Design/methodology/approach A probit analysis is used to analyze the results of a survey of US homeowners. Findings It was found that borrowers with low financial literacy are more likely to have a risky mortgage and be delinquent in their mortgage payments. Originality/value The results indicate that many risky loan borrowers may be unable to evaluate the risks inherent in the mortgage, which contributes to high delinquency rates. These results suggest the need for education and caution in the use of risky mortgages.

iTech in library instruction: tips and best practices

2016 ◽  
Vol 33 (1) ◽  
pp. 9-10
Author(s):  
Susanna Eng-Ziskin ◽  
Jamie Johnson
Keyword(s):  
Best Practices ◽  
Information Literacy ◽  
Design Methodology ◽  
California State University ◽  
Library Instruction ◽  
State University ◽  
Trial And Error ◽  
Content Type ◽  
Freshmen Seminar ◽  
Teaching Information

Purpose – This paper aims to describe some best practices and tips for librarians who will be teaching in iPad classrooms. Design/methodology/approach – California State University Northridge librarians recently began teaching information literacy sessions to freshmen seminar students in a dedicated iPad classroom. Prior to this, they scoured the literature to find information on how to use the iPads to enhance their instruction. The kinds of papers they were looking for did not seem to exist so they began a process of trial and error during their instruction sessions to formulate their own best practices which are enumerated in this paper. Findings – A list of best practices for teaching information literacy sessions with iPads. Originality/value – This paper will be of value to instruction librarians who will be teaching in iPad or tablet classrooms. A search of the library literature shows there are no similar articles with practical tips and best practices for librarians.

Financial literacy among Malaysian Muslim undergraduates

2020 ◽  
Vol 11 (8) ◽  
pp. 1515-1529
Author(s):  
Ana Shakirah Md.Sapir @ Md.Shafik ◽  
Wan Marhaini Wan Ahmad
Keyword(s):  
University Students ◽  
Social Environment ◽  
Financial Literacy ◽  
Design Methodology ◽  
Financial Education ◽  
Sociocultural Context ◽  
Content Type ◽  
Islamic Identity ◽  
Literacy Scores ◽  
Practical Implications

Purpose University students are known to face many challenges in achieving high financial literacy. The purpose of this paper is to examine the level of financial literacy among Malaysian Muslim undergraduates as explained through sociocultural variables. Furthermore, this paper explores a few additional Islamic measurements as part of assessing the level of financial literacy among the students. Design/methodology/approach The questionnaires were drafted based on a multi-dimensional financial literacy model and distributed conveniently to 330 respondents. Post-interviews were also conducted with selected students to further comprehend the sociocultural context. Findings The findings suggest that exposing students to financial education and practices influence their financial literacy scores. Students who attended muamalat-related courses demonstrated better financial literacy scores. Meanwhile, post-interview results indicate that the students’ social environment and interactions also play important roles in enhancing their financial literacy. Hence, it is believed that it is essential to embed Islamic-based measurements to equip students with financial literacy in tandem with their pedagogic development. The results thus extend previous studies by confirming the importance of Islamic-based finance- and business-related knowledge for all tertiary students. Furthermore, the curricula should be made compatible to their studying environment and attuned to their values and cultures. Practical implications The findings suggest the introduction of personal financial and muamalat-based knowledge and practices relative to their Islamic programme orientation. This should take place during the students’ academic years and across all academic programmes’ orientation. The study also highlights the importance of developing special measurements of Islamic financial literacy for Muslims congruent to their distinct Islamic identity. Social implications The study indicates the importance of high financial literacy among tertiary students for them to have a financially stable future. Originality/value The research is original in its use of several measurements of financial literacy that embedded Islamic teachings concomitant to the Muslim respondents.

Consumer views on “healthier” processed meat

2016 ◽  
Vol 118 (7) ◽  
pp. 1712-1730 ◽  
Author(s):  
Liran Christine Shan ◽  
Aine Regan ◽  
Frank J Monahan ◽  
Chenguang Li ◽  
Celine Murrin ◽  
...  
Keyword(s):  
Perceived Risk ◽  
Representative Sample ◽  
Quantitative Research ◽  
Design Methodology ◽  
Market Research ◽  
Food Product ◽  
Processed Meat ◽  
Content Type ◽  
Exploratory Investigation ◽  
And Gender

Purpose – The purpose of this paper is to investigate consumer attitudes towards and interest in enriching processed meat with healthy ingredients (“functional processed meat”). Design/methodology/approach – Seven focus groups across age and gender were conducted. Discussions were analysed using an inductive thematic approach. Findings – Strategies that participants felt as important for improving the healthiness of processed meat mainly included the use of better quality meat and less salt, fat, preservatives and other additives. “Functional processed meat” was a new concept for participants. Four themes were constructed to reflect participants’ attitudes towards functional processed meat: opposing views on processed meat as a carrier of healthy ingredients; belief in the health benefits of functional processed meat; perceived value of functional processed meat for different consumer groups; and trust and perceived risk surrounding the functional food concept. A large proportion of the participants were unconvinced about the concept of functional processed meat; however many of the participants expressed an openness to purchase this food product if taste and price remained uncompromised. Research limitations/implications – The sample size of the current study is small. Complementary quantitative research with a more representative sample should be implemented. Adopting a quantitative approach, the findings from this study should be explored further to investigate their application in a representative sample of the population. Originality/value – This study represents a first exploratory investigation of consumer views on functional processed meat. It can inform further consumer and market research in relation to the development of “healthier” processed meat.

scholarly journals A port's technologies for autonomous ships in restricted waters

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Helio Takahiro Sinohara ◽  
Eduardo Aoun Tannuri
Keyword(s):  
High Risk ◽  
Design Methodology ◽  
Environmental Information ◽  
Published Data ◽  
Content Type ◽  
Critical Areas ◽  
External Forces

PurposeThis work analyses autonomous ships' specific needs of external and environmental information in restricted pilotage waters. Harbour pilots use conventional well-tested techniques when piloting the manned vessel. In this work, the authors propose technological solutions to be installed or adapted in ports to feed the autonomous ships' systems with the information considered relevant by pilots.Design/methodology/approachTo investigate what pilots consider relevant, the authors submitted a questionnaire to the pilotage of Paranaguá Port. Then the authors presented a case study including the critical areas for the navigation of ships.FindingsThese technological solutions aim to allow vessels reaching critical areas in a position, a time, a speed and a course that compensates the external forces and/or avoid high-risk situations. The authors have proposed technological solutions considering those already available in the ports, particularly in Paranaguá and Antonina in Brazil.Originality/valueThere is little published data on navigation of ships in pilotage waters. So far, there has been little discussion on autonomous ships in restricted waters.

The profile of the Portuguese regarding the perception of financial literacy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Eulália Maria Mota Santos ◽  
Vasco Capela Tavares ◽  
Vanessa Ratten ◽  
Fernando Oliveira Tavares
Keyword(s):  
Cluster Analysis ◽  
Factor Structure ◽  
Financial Literacy ◽  
Financial Planning ◽  
Questionnaire Survey ◽  
Design Methodology ◽  
Validity And Reliability ◽  
Content Type ◽  
Numeric Calculation

PurposeThe purpose of this study is to identify the profile of the Portuguese regarding the perception of financial literacy.Design/methodology/approachThe utilized methodology is based on a questionnaire survey that assesses the perception of financial literacy. The sample is composed of 830 Portuguese individuals over 18 years old.FindingsThe results show that the financial literacy scale presents a tri-factor structure with adequate validity and reliability levels. The three obtained factors are designated 1-2-year financial planning and goals, long-term saving and taste for numeric calculations.Originality/valueThe originality in this study is shown in the application of the cluster analysis, which demonstrates the formation of three clusters that present different perceptions of financial literacy, classifying the Portuguese into a cluster of high financial literacy and taste for numeric calculation, a cluster of low financial literacy and a cluster of financial planning and saving but without the taste for numeric calculation.

Sign in / Sign up

Export Citation Format

Share Document