Using Facebook differently in two education policy protests

2017 ◽  
Vol 11 (4) ◽  
pp. 596-611 ◽  
Author(s):  
Amit Avigur-Eshel ◽  
Izhak Berkovich
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Lived Experience ◽  
Political Activism ◽  
Online Data ◽  
Content Type ◽  
Use Patterns ◽  
Patterns Of Use ◽  
Social Media Platforms ◽  
Use Of Social Media

Purpose Scholars have identified various uses of Facebook by activists and social movements in political activism and beyond. They overlooked, however, the possibility that social movements may take advantage of certain capabilities provided by social media platforms, while neglecting others, thereby creating differences in patterns of use between movements. The purpose of this paper is to investigate these differences and to assess the role of the lived experience of activists and supporters in shaping them. Design/methodology/approach This study compared two protests in Israel with respect to activists’ use of social media, the class profile of participants and the leadership’s demands and their resonance among various social groups. Each case was analyzed by combining thematic and quantitative analysis of online data from Facebook pages and of offline data from various sources. Findings The two protests exhibited distinctively different patterns of use of the capabilities provided by Facebook. These differences are associated with the lived experience of protest participants and of the individuals the movement leadership sought to mobilize. Originality/value This study is the first to show that successful public policy protests can exhibit distinctive use patterns of social media for political activism. It also identifies lived experience as an important factor in shaping these patterns.

From fandom to fad: are millennials really engaged with and loyal to their loved brands on social media?

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Teresa Fernandes ◽  
Inês Inverneiro
Keyword(s):  
Social Media ◽  
Identity Formation ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Holistic Model ◽  
Brand Love ◽  
Content Type ◽  
Brand Engagement ◽  
Social Media Platforms ◽  
Use Of Social Media

Purpose Exerting a peculiar fascination on both managers and academics, Millennials can be distinguished from other cohorts by their intense exposure to the internet and heavy use of social media, which, in turn, affect their identity formation, brand engagement, loyalty and purchase behaviour. Yet, uncertainties regarding online engagement and the real benefits brands can reap from Millennials’ avid use of social media remain. Therefore, by developing a holistic model of drivers and outcomes, this study aims to understand how Millennials engage with their most loved, self-expressive brands across social media platforms and its impact on loyalty-related intentions. Design/methodology/approach Data was gathered using a self-administered survey, answered by 343 millennial generation social media users and based on self-selected self-expressive, loved brands. Considering brand loyalty as a key outcome, a holistic model was developed and tested using partial least squares-structural equation modelling, emphasizing not only the role of social media engagement but also including brand love, experience and identification as direct and indirect antecedents. Findings Findings suggest a disconnection between online and offline brand relationships: though Millennials love and are very loyal to their favourite brands, they are not actively engaged in social media, which helps to explain the non-significant effect of engagement on brand loyalty. Moreover, together with brand identification, brand experience was found to play a major role in developing brand love, which, in turn, is positively related to engagement and loyalty. Originality/value Theoretically, this study contributes to bridging a gap in the literature, as research on engagement, its drivers and outcomes is scant and there is no robust evidence about its impact on brand loyalty, particularly among Millennials. Moreover, research on disengaged consumers who exhibit limited willingness to engage is still scant. Managerially, this study provides insights for brand managers wishing to successfully engage and build relationships with Millennials and to identify key routes to Millennials’ loyalty.

Marketing academic library information services using social media

2019 ◽  
Vol 40 (3/4) ◽  
pp. 228-239 ◽  
Author(s):  
Suha AlAwadhi ◽  
Sultan M. Al-Daihani
Keyword(s):  
Social Media ◽  
Academic Libraries ◽  
Academic Library ◽  
Information Resources ◽  
Management Support ◽  
Online Questionnaire ◽  
Content Type ◽  
Library Resources ◽  
Social Media Platforms ◽  
Use Of Social Media

PurposeThe purpose of this paper is to examine the use of social media in the marketing of academic library resources and services in Kuwait and identifies the factors related to the use of social media applications in marketing academic libraries.Design/methodology/approachA quantitative data-collection approach using a paper and online questionnaire has been employed to elicit the opinions of librarians working in academic libraries in Kuwait in both private and public institutions. In total, 89 valid questionnaires have been analyzed using descriptive (frequencies, percentages, means and standard deviations) and inferential statistics (factor analysis, correlations, experimental analysis and regression).FindingsThe study shows that the academic librarians have a positive perception toward the use of social media. The identified factors relating to the use of social media for marketing library information resources and services are the usefulness of social media tools in raising awareness and in providing needs analysis and satisfaction assessments. However, management support for the use of social media for library marketing is poor.Practical implicationsThis study provides insights into the factors related to the use of modern social media platforms to promote information resources and services at academic libraries to provide outreach services to current and potential users.Originality/valueThis research contributes to the field of information studies as it highlights the importance of using social media platforms in marketing academic library information resources and services. Library administrators could use the results to develop social media marketing plans to effectively promote their library resources.

Integrating search engine capacity and gender preference within a social media captured authority locus of control

2018 ◽  
Vol 25 (2) ◽  
pp. 374-399 ◽  
Author(s):  
Amber A. Smith-Ditizio ◽  
Alan David Smith ◽  
Walter R. Kendall
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Search Engines ◽  
Ease Of Use ◽  
Integrated Marketing ◽  
Content Type ◽  
Use Patterns ◽  
Gender Status ◽  
Social Media Platforms ◽  
And Gender

Purpose The purpose of this paper is to provide useful insights underlying the popularity of search engine technologies within a social media-intensive environment. Design/methodology/approach The degree of social interaction for social media platforms that integrate search engine technologies as part of the homepage and related experience is very mixed on part of its users. Through Barnard’ theory of authority acceptance, social media and its popularity may be examined by the ability of its users to create effective messages that can be broadcasted to many, yet controlled by individual. The hypotheses tested the interaction of social media and search engine with gender and technological ease-of-use factors. Findings The statistical evidence suggested that significant technological and ease-of-use aspects of search engines are not meaningful, based on gender alone. Males may slightly be prone to take advantage of such technologies, but their search and use patterns are not much varied from their female counterparts. Social media, generally more fully captured authority in individual search patterns, and a number of interactions among gender status, search engine characteristics, and social media were found to be significant and profound. The testing of these hypotheses directly reflect the complexities of unique needs among users of search engines within a social media environment. Practical implications Search engine technologies with a social media context has allowed for the development of a modern, user-driven internet experience that has been powered by users’ imagination and is designed to at least partially satisfy users’ need for self-directed engagement. Organizations are well advised to provide a mindful, less controlled, and more interactive presence of potential users, especially through an increasingly mobile presence. Originality/value Individuals as well as organizations are rapidly discovering that it is becoming easier to share and distribute their content, especially for more creative and innovative content, among all of its users. As businesses continue to focus on the quality of one’s own content, individuals are increasingly taking advantage of some tools to exert more control over their experiences and what they are willing to share, resulting in more user-based partnerships will formulate. As the transition of traditional forms of marketing to newer forms of integrated marketing, the future for search engines as marketing tools by social media users appears to be very promising in adding contextual content within users’ homepage.

Social media in government offices: usage and strategies

2020 ◽  
Vol 72 (4) ◽  
pp. 445-462
Author(s):  
Gal Yavetz ◽  
Noa Aharony
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Government Agencies ◽  
Content Type ◽  
Government Organizations ◽  
Study Approach ◽  
Social Media Platforms ◽  
Government Websites ◽  
Use Of Social Media ◽  
The Impact

PurposeThe current study seeks to present and examine the strategies, management and dissemination of information on social media platforms by Israeli government organizations and agencies.Design/methodology/approachThe article uses the “Case Study” approach, through semi-structured, in-depth interviews conducted with directors in charge of the use of social media in government departments.FindingsThe findings indicate that government agencies tend to favor Facebook over other social network platforms, in order to reach the widest possible audience. They do this by adhering to the platform's limitations, such as regularly using sponsored advertising to increase reach and visibility, and also by publishing visual content, such as videos and images, at the expense of text. In addition, the impact of respondents to adopt social media outweighs the use and importance awarded to traditional government websites. A clear preference is evident toward cultivating and strengthening existing information on social media at the expense of further developing official websites.Originality/valueFindings and conclusions from this type of research can help digital media directors and content editors in government agencies, to improve the quality of their content and improve the accessibility of the information they share online. In addition, the findings of the study strengthen the growing body of knowledge focused on the relationship between government ministries and social media.

“We are all in this together:” police use of social media during the COVID-19 pandemic

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xiaochen Hu ◽  
Beidi Dong ◽  
Nicholas Lovrich
Keyword(s):  
Social Media ◽  
Policy Implications ◽  
Community Relations ◽  
Content Type ◽  
The Public ◽  
Police Agencies ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Police Community Relations ◽  
Facebook Pages

PurposePrevious studies consistently indicate that police agencies tend to use social media to assist in criminal investigations, to improve police-community relations and to broadcast both crime- and non-crime-related tips promotive of public safety. To date, little research has examined what content the police tended to post on their social media sites during the COVID-19 pandemic.Design/methodology/approachBy selecting the 14 most widely attended police agencies' Facebook accounts, the current study collects and analyzes a sample of 2,477 police Facebook postings between February 1 and May 31, 2020. By using a mix-method approach, the study addresses three research questions: 1) What kinds of messages did the police tend to post on their Facebook pages before and during this pandemic? 2) What types of COVID-related police Facebook postings were made? 3) How did the public react to COVID-19-related police Facebook postings?FindingsThe findings suggest that the police have come to believe that social media can be used as an effective police−public communicative tool in stressful times. The findings also suggest that social media platforms have become a routinized tool of police−public communications which can, to some appreciable extent, substitute for the in-person contacts traditionally relied upon in community policing.Originality/valueThis study of police use of social media explores the question of whether the use of these media can serve as an effective tool to connect the police with the public under circumstances where in-person contacts are greatly constrained. Some public policy implications emerging from the findings reported are discussed, along with implications for further research along these lines.

The (mis)use of social media to communicate CSR in hospitality

2017 ◽  
Vol 8 (1) ◽  
pp. 73-86 ◽  
Author(s):  
Laura Zizka
Keyword(s):  
Social Media ◽  
Stakeholder Engagement ◽  
Hospitality Industry ◽  
Future Research ◽  
Content Type ◽  
Csr Communication ◽  
Successful Communication ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Corporate Social

Purpose This paper aims to discuss how the hospitality industry is communicating corporate social responsibility (CSR) to its stakeholders, the premise being CSR communication through social media platforms will increase stakeholder engagement. Design/methodology/approach This paper is developed based on Schwartz and Carroll’s three-domain approach to CSR motivation, stakeholder theory and a synthesis of previous literature of CSR communication in the hospitality industry. Findings Successful communication through social media is based on two-way participative dialogue. Companies, especially the hospitality industry, have used social media to communicate information through social media in a one-way direction, that of giving information. One example is the communication of CSR actions and intentions as found on hospitality websites, intranets and social media platforms. While previous studies have shown a link between CSR communication through social media and corporate reputation, few studies have examined CSR communication through social media and its effects on specific stakeholder groups. Research limitations/implications Rather than assuming that CSR communication can be done successfully through a “one-size-fits-all” social media discourse, this paper suggests the need for specific messages and potentially different communication channels to increase engagement from each of the various stakeholders in the hospitality industry. Originality/value This is one of the first papers which tries to address how one communication channel, social media, can affect CSR communication and increase stakeholder engagement in the hospitality industry. This paper provides discussion on the usefulness of social media to communicate CSR messages and posits the need for future research projects on a macro and micro level.

Marketing library and information resources and services using social media platforms: the security question

2019 ◽  
Vol 36 (5) ◽  
pp. 7-10
Author(s):  
Benedict Ifeanyichukwu Okike ◽  
Esther W. Oyeniyi
Keyword(s):  
Decision Making ◽  
Social Media ◽  
End Users ◽  
Information Resources ◽  
Content Type ◽  
Tangible Assets ◽  
Social Media Platforms ◽  
Service Oriented ◽  
Use Of Social Media

Purpose Information resources and services are considered tangible assets which are valuable in decision making. Information can fulfill this function only if it is delivered via effective marketing at the end users’ doorsteps. The evolution of ICT, social media in particular, has created changes in all productive sectors and service-oriented organizations such as libraries. As well as discussing the need and use of social media by libraries for marketing efforts, this paper focuses on understanding the myriad of security implications that may exist.

A review of the legislative framework for social media records in Botswana

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tshepho Lydia Mosweu
Keyword(s):  
Social Media ◽  
Cloud Services ◽  
Content Type ◽  
Main Research ◽  
Qualitative Research Methodology ◽  
Social Media Platforms ◽  
Legislative Framework ◽  
Continued Use ◽  
Use Of The Internet ◽  
Use Of Social Media

Purpose The purpose of this paper to review the legislative framework for social media records in Botswana. The goal is to determine the extent to which the current legislation in Botswana covers the management of social media records. Design/methodology/approach This paper applied a qualitative research methodology and used documentary review method to collect data for analysis. The data collected was reviewed and organised into themes that cut across all the data sources to answer the main research objective. Findings The findings of this paper show that the Botswana Government has made strides in reforming some legislation to address issues that rise with the continued use of the internet and cloud services in the country. However, a review of the legislation established that the reforms were not comprehensive enough for records generated on social media. The relevant subsidiary legislation also fell shot in filing this gap in the country’s legislative framework. Research limitations/implications Research into the legislative framework for records generated on social media platforms in Botswana still needs more insights, specifically guidelines in the implementation of the current legislation in the country. Practical implications The findings of this paper can be used by both Botswana and other governments, especially in Africa where there is limited research in the area, to better manage records generated through the use of social media with respect to relevant legislative frameworks. Originality/value This paper is one of the first research contributions to review the legislative framework for records generated on social media in Botswana.

scholarly journals The use of social media as a legitimation tool for sustainability reporting

2020 ◽  
Vol 28 (4) ◽  
pp. 613-632 ◽  
Author(s):  
Sumit Lodhia ◽  
Amanpreet Kaur ◽  
Gerard Stone
Keyword(s):  
Social Media ◽  
Social Issues ◽  
Stock Exchange ◽  
Qualitative Content Analysis ◽  
Community Support ◽  
Sustainability Reporting ◽  
Online Discussions ◽  
Content Type ◽  
Social Media Platforms ◽  
Use Of Social Media

Purpose This paper aims to examine the use of social media for sustainability reporting by the largest Australia companies as a means of seeking legitimacy from stakeholders. Design/methodology/approach Qualitative content analysis was applied to examine social and environmental disclosures posted by Australian companies on three social media platforms – Facebook, Twitter and LinkedIn, and to observe stakeholder interaction in relation to the social and environmental postings. Findings The findings of this study indicate a limited use of social media by the top 50 Australian Stock Exchange (ASX) listed companies for sustainability reporting as only 46 per cent of the companies used Facebook, Twitter and/or LinkedIn. Nevertheless, those companies which actively used social media were able to seek legitimacy through information disclosure and dialogue with stakeholders. Social issues such as community support, employees, gender equality and diversity dominated the three social media platforms when compared to environmental issues and all disclosures had a positive tone. These disclosures in turn framed the dialogue with stakeholders, leading to use of social media platforms that companies preferred and enabling a close control over online discussions. Research limitations/implications This study highlights that social media sustainability communication focuses on symbolic legitimacy strategies, leading to companies managing the impressions of their stakeholders and controlling the dialogue with them. Practical implications This study provides an understanding of the actual practice of social media sustainability communication and has implications for both organisations and their stakeholders. Originality/value This study provides in-depth insights into the use of social media to transform sustainability reporting, an issue that has limited coverage in prior literature and extends the application of legitimacy theory to social media communication.

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