scholarly journals We are now omnidextrous to sustain! Story of CERA India

2020 ◽  
Vol 17 (1/2) ◽  
pp. 173-179
Author(s):  
Dipak Kumar Bhattacharyya
Keyword(s):  
Life Experience ◽  
Organizational Transformation ◽  
Real Life ◽  
Narrative Form ◽  
Product Lines ◽  
Content Type ◽  
Important Message ◽  
Inclusive Approach ◽  
Brand Dilution ◽  
Socially Relevant

Purpose This study aims to help students to relate their theoretical knowledge in managing change in a crisis. It is more relevant in today’s pandemic situation and could be a morale booster for many entrepreneurs who are struggling to sustain. Design/methodology/approach It is based on managing real-life change situation in organization, and it is presented in narrative form. Findings CERA India could successfully transform and sustain in Covid-19 pandemic situation with an inclusive approach, without losing their identity. Research limitations/implications This study is based on consulting experience and success story of one organization in pandemic situation. Important message is in a crisis, organizations can sustain partnering with people. But, this depends on the prevalent culture of the organization. Also, other organizations before replication need to ascertain the problem of their brand dilution, for shifting their focus to other product lines. Practical implications This story can be used in organizational change management classes, and students may be assigned to document their lessons. At the end of the story, some possible areas of investigation for students are listed for getting appropriate direction. Social implications In this pandemic situation, this study is socially relevant, as it shows how organizations can sustain with a human face. Originality/value This study is original and based on real-life experience in managing organizational transformation in a crisis situation. The name of the organization is imaginary, as organization did not like their name in public. This is one reason of not using their data for tabular presentation.

King's Biscuits Berhad: crafting the next move?

2011 ◽  
Vol 1 (1) ◽  
pp. 1-4 ◽  
Author(s):  
Boon-In Tan ◽  
Garry Wei-Han Tan ◽  
Keng-Boon Ooi
Keyword(s):  
Learning Outcomes ◽  
Real Life ◽  
Subject Area ◽  
Product Lines ◽  
Content Type ◽  
Marketing Environment ◽  
Future Challenges ◽  
Real Practice ◽  
Study Student

Subject area Management, marketing and branding and strategy. Study level/applicability Undergraduate and postgraduate management courses. Case overview This is a real-life case involving a confectionery manufacturer in Malaysia where it has grown over the years. As the market becomes more competitive, more challenges are confronting the company. Although there is still profit to be made, the margin is declining. Hence, the management of King's Biscuits Berhad must embark on the marketing environment scanning to prepare the company for future challenges and to ensure continued existence. As in the case of most strategy cases, little guidance was available for the students to reflect upon. Expected learning outcomes With the completion of this case study; student will be able to familiarize with the exercise of marketing environment scanning, determine the branding, product lines and positioning issues, adopt the marketing mix concept into real practice, and have the opportunity to visualize a true business scenario and simulate their minds and thinking towards managing a business. Supplementary materials Teaching note.

Creating a framework for the successful implementation of energy retrofit projects

2014 ◽  
Vol 12 (1) ◽  
pp. 38-55
Author(s):  
Kathy O. Roper ◽  
Bryan Pope
Keyword(s):  
Life Experience ◽  
Real Life ◽  
Efficient Solutions ◽  
Successful Implementation ◽  
Specific Situation ◽  
Research Strategies ◽  
Public Park ◽  
Content Type ◽  
Energy Retrofit

Purpose – A framework for the successful implementation of energy retrofit projects in all settings, including those found within some non-profit organizations, is proposed. Strategies for overcoming common challenges along with experiences gained through a real-life case study of a multi-facility retrofit project were researched. The paper aims to discuss these issues. Design/methodology/approach – This research incorporates strategies identified in existing literature with a variety of techniques and includes information from a detailed case study involving the retrofit of multiple buildings within a public park. Combined research strategies and real-life experience through the case study are used to develop a framework for recommended framework to analyze the completion of retrofit projects. Findings – Common obstacles encountered by energy retrofit projects in the USA and Europe were identified. The retrofit case also experienced these challenges in varying degrees. Application of these practices was implemented and applied to each specific situation within the project and documented for analysis. Originality/value – Current research tends to be focused on the implementation of energy efficient solutions as justified by a quick rate of return and long term savings. However, few projects in not-for-profit situations where a grant or donation is the funding source, and ROI is not measured from a traditional financial standpoint, have been researched.

Sectoral entry-barriers for entrepreneurial activities – a Russian start-up between challenging global markets and local conservative path dependencies

foresight ◽  
2016 ◽  
Vol 18 (6) ◽  
pp. 649-659 ◽  
Author(s):  
Thomas Thurner ◽  
Liliana Proskuryakova
Keyword(s):  
Planning Process ◽  
Life Experience ◽  
Real Life ◽  
Oil And Gas Industry ◽  
Entrepreneurial Activity ◽  
Entry Barriers ◽  
Content Type ◽  
Oil Companies ◽  
Start Up ◽  
Entrepreneurial Activities

Purpose Sectoral foresight activities often identify technological opportunities but leave the question open who will pursue them. Entrepreneurial activities have become increasingly important for the introduction and commercialization of new technological solutions. The same is true for Russia’s oil and gas industry, which requires a major technological upscaling to stay competitive. Promising start-ups, however, often face high barriers and fail to commercialize superior technological solutions. The purpose of this study is to show how industry-specific entry barriers can hamper start-up activities. Design/methodology/approach This paper discusses the experiences of a Russian oilfield service start-up in commercializing a self-developed technology for increasing the productivity of oil wells. Findings The start-up faced conservatism from corporate decision-makers, declining oil prices and suboptimal protection of intellectual property rights. The company overcame most barriers through moving into other markets outside of Russia, as closing a deal with customers in the USA and Canada went much faster than the extended business cycles of national oil companies. Originality/value This paper connects sectoral foresight activities to the real-life experience of a start-up. The findings suggest that entry barriers need to be addressed by the planning process to really pave the way for a greater impact of entrepreneurial activity.

Optimal maintenance level of equipment with multiple components

2016 ◽  
Vol 22 (2) ◽  
pp. 180-187 ◽  
Author(s):  
Anil Rana
Keyword(s):  
Life Experience ◽  
Sea Water ◽  
Real Life ◽  
Water System ◽  
Optimal Level ◽  
Maintenance Cost ◽  
Optimum Level ◽  
Content Type ◽  
Optimal Maintenance ◽  
Selection Of

Purpose – The purpose of the paper is to provide a method for selection of an optimum level of repair by replacement of an equipment based on its cost. In a ship where the engineer has a vast variety of equipment and systems to operate and maintain within limited time frames and availability of human resources, it is often difficult to disassemble a whole equipment to replace a faulty component. It is instead a lot easier to just replace the faulty equipment with whole new equipment. However, such a decision comes at an enormous capital cost. Therefore, the key question is, can we have a model to help us arrive at a decision on the correct level of carrying out repairs? Design/methodology/approach – The paper uses a model based on cost and convolution of failure distributions of critical sub-components of an equipment. Necessary assumptions based on real life experience have been incorporated in the model. Findings – The paper used an example of a particular type of motor driven sea water centrifugal pump which was commonly used in main engine sea water system, firefighting system, air conditioning system, etc. The pump had one of the highest failure rates in the ship (approximately one failure per 150 days) and the engineers found it cost and time effective to replace the entire pump on failure rather than carrying out replacement of the failed components. The model analyzed that the engineer’s hunch was not off the mark. Research limitations/implications – The implication of the work presented in the paper will be savings in maintenance cost and downtime due to optimal level of repairs on a multi-component equipment. The limitations of the work are assumption of independence of failures of components. This may not be true in all the cases. Further, opportunity based maintenance has also not been considered. Originality/value – The originality of the paper lies in the presentation of a method for selection of an optimum level of maintenance for a multi-component equipment

Market entry of a western company in the Middle East

2011 ◽  
Vol 1 (1) ◽  
pp. 1-8
Author(s):  
Rupert A. Brandmeier ◽  
Sebastian Hain ◽  
Florian Rupp
Keyword(s):  
Middle East ◽  
Market Entry ◽  
Service Sector ◽  
Joint Venture ◽  
Life Experience ◽  
Real Life ◽  
Subject Area ◽  
Content Type ◽  
Intercultural Management ◽  
Set Up

Subject area Entry of a service sector company based in Europe into the Middle East market with focus on Saudi Arabia. Study level/applicability The students should have some familiarity with case studies and should be able to successfully solve easy cases. This case can be used in all courses of general economics and management. It is best suited for courses on market entries, risk management in international business, intercultural management or developing and emerging markets. Case overview Two market entry options are discussed: joint venture set-up with partner and independent direct investment without local partner. A tangible real life experience of the Middle East market will enhance the theoretical presentation and help students to gain practical solutions. Expected learning outcomes The students should be aware of risks and opportunities in the Middle East and Saudi Arabian markets for western companies from the service sector. He/She should be able to prioritize relevant economic data and simultaneously discuss several different options by dealing with complex situations. Supplementary materials Teaching note.

Using bonus and awards for motivating project employees

2016 ◽  
Vol 24 (7) ◽  
pp. 4-7 ◽  
Author(s):  
Chuck C.H. Law
Keyword(s):  
Project Management ◽  
Work Performance ◽  
Life Experience ◽  
Employee Performance ◽  
Human Resources Management ◽  
Real Life ◽  
International Assignments ◽  
Host Countries ◽  
Content Type ◽  
Life Project

Purpose This paper aims to discuss the appropriate uses of bonuses and award in recruiting and motivating project employees. Design/methodology/approach It is a conceptual discussion of human resources management (HRM) practices, supported by the author’s professional experience and observations in real-life project settings. Findings Bonuses and awards not only provide extrinsic financial rewards but also provide positive feedback to recipients. Extrinsic financial benefits (such as sign-on bonus, and retention bonus) may enhance the total compensation package and positively affect an employee’s job-related decision at least for the short term. He/she may accept a job offer or choose to stay on a project longer until the completion of a critical milestone because of the bonuses. However, positive recognition of employee performance (through the use of spot award, holiday award, or non-financial certificate of appreciation) is also a useful means to motivate employees. In addition, managers on international assignments need to pay attention to practices specific to host countries. Practical implications The practices discussed in this paper are based on real-life experience and observations. When they are used properly in conjunction with other HRM arrangements, bonuses and awards can be used to mitigate and delay turnover, and to motivate employees to increase their work performance. Originality/value This paper not only draws on theories and information from the HRM and project management literature but also draws from the author’s own management experience. Thus, the relevance and validity of the proposed concepts and practices have been proven in actual functional and project management settings.

scholarly journals A Case-Control Study of Real-Life Experience with Ceftolozane-Tazobactam in Patients with Hematologic Malignancy and Pseudomonas aeruginosa Infection

2018 ◽  
Vol 63 (2) ◽  
pp. e02340-18 ◽  
Author(s):  
Ana Fernández-Cruz ◽  
Natalia Alba ◽  
María Auxiliadora Semiglia-Chong ◽  
Belén Padilla ◽  
Gabriela Rodríguez-Macías ◽  
...  
Keyword(s):  
Pseudomonas Aeruginosa ◽  
Case Control Study ◽  
Life Experience ◽  
Hematologic Malignancy ◽  
Real Life ◽  
Case Control ◽  
Control Group ◽  
Content Type ◽  
Hospital Acquired ◽  
Control Study

ABSTRACT We present our experience in patients with hematologic malignancy and Pseudomonas aeruginosa infection treated with ceftolozane-tazobactam. We performed a single-center case-control study comparing patients with hematologic malignancy and P. aeruginosa infection treated with ceftolozane-tazobactam (study group) with similar patients not treated with ceftolozane-tazobactam (control group) to assess safety and efficacy. Nineteen cases and 38 controls were analyzed. Cases were younger (45.6 years versus 57.6 years; P = 0.012) and less frequently had bacteremia (52.6% versus 86.8%; P = 0.008). They also had worse Multinational Association for Supportive Care in Cancer (MASCC) scores (10.2 versus 16.1; P = 0.0001), more hospital-acquired infections (78.9% versus 47.4%; P = 0.013), and more extremely drug-resistant (XDR) P. aeruginosa infections (47.4% versus 21.1%; P = 0.015). Cases received a median of 14 days (7 to 18 days) of ceftolozane-tazobactam (monotherapy in 11 cases [57.9.6%]). Ceftolozane-tazobactam was mostly used as targeted therapy (16 cases; 84.2%) because of resistance (9 cases; 47.4%), failure (4 cases; 21.1%), and toxicity (3 cases; 15.8%). Ten cases had bacteremia (52.6%). The sources were pneumonia (26.3%), catheter-related bacteremia (21.1%), primary bacteremia (21.1%), and perianal/genital (15.7%), urinary (10.5%), and skin/soft tissue (5.3%) infection. No toxicity was attributed to ceftolozane-tazobactam. More than 60% had neutropenia, and 15.8% fulfilled the criteria for sepsis. There were no significant differences in clinical cure at day 14 (89.5% versus 71.1%; P = 0.183) or recurrence (15.8% versus 10.5%; P = 0.675). Thirty-day mortality was lower among cases (5.3% versus 28.9%; P = 0.045). Ceftolozane-tazobactam was well tolerated and at least as effective as other alternatives for P. aeruginosa infection in patients with hematologic malignancy, including neutropenic patients with sepsis caused by XDR strains.

scholarly journals Educational mobility in transition: what can China and the UK learn from each other?

2017 ◽  
Vol 36 (6) ◽  
pp. 828-843
Author(s):  
Rose Quan ◽  
Alison Pearce ◽  
Yevhen Baranchenko
Keyword(s):  
Regional Integration ◽  
Social Impact ◽  
Life Experience ◽  
Student Mobility ◽  
Good Practice ◽  
Real Life ◽  
Structured Interview ◽  
Educational Mobility ◽  
International Mobility ◽  
Content Type

Purpose The purpose of this paper is to explore the differences in international student mobility (SM) in two contrasting countries: UK and China, at national, institutional and individual levels. Both are countries in transition in a greater global context. The objective is to identify what these countries can learn from each other about the issues and policies surrounding the management of educational mobility. Design/methodology/approach An inductive approach was employed to understand real-life experience via multiple case studies. Participant observation and semi-structured interview methods with a variety of stakeholders were used to collect data which were then subjected to a thematic analysis to identify in which areas countries had developed good practice. Findings Over-arching themes were developed through comparing national findings. These reveal that national policy and family support are most influential in China, while British universities largely drive SM at an institutional level. Social implications The significance of this knowledge lies in the potential for social impact and reform of successful mobility schemes. International mobility equates to social mobility through global employability of those who engage. Global citizenship is regarded as one of the paths to world peace and understanding. Mobilising a younger generation can contribute to better regional integration and international stability as part of an idealistic approach to geopolitics. Originality/value Concluding that neither country has a comprehensive and complete approach, this study proposes the areas in which all both could develop and details good practice. The value therefore emerges from the comparison and contrast and the practical focus of the research.

How off-track tourists create their own event: a customer-dominant logic perspective

2018 ◽  
Vol 21 (4) ◽  
pp. 549-566 ◽  
Author(s):  
Boutheina Ben Gamra Zinelabidine ◽  
Lilia Touzani ◽  
Norchène Ben Dahmane ◽  
Mourad Touzani
Keyword(s):  
Life Experience ◽  
Service Providers ◽  
Real Life ◽  
Content Type ◽  
Dominant Logic ◽  
Individual Interviews ◽  
Tourism Sector ◽  
Managerial Implications ◽  
Practical Implications ◽  
Successful Event

Purpose Adopting a customer-dominant logic perspective, the purpose of this paper is to understand how some tourists decide on unusual trips and how they associate meanings to transform their experience into an event. Design/methodology/approach This research is exploratory and involves three qualitative data collection techniques. The authors conducted individual interviews complemented by travel narratives with tourists that decided to undertake off-track travel. The third method is ethnographic and focuses on tourists participating in a singular ritualistic festival. Findings Several factors explained how off-track travelers associate meanings to turn their real-life experience into a successful event. These factors cover three main concepts: discovery, social link and identity. Practical implications The authors propose managerial implications for ordinary service providers in the tourism sector. Managers should attempt to provide tourists with a framework within which they can create their own events and take initiatives. They must be supportive of tourists re-enhancing their experience and making efforts to create their own event. Originality/value This research explains how services must be less standardized to satisfy tourists looking for immersion, exoticism and authenticity and to support their initiatives.

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