scholarly journals Self expression versus the environment: attitudes in conflict

2014 ◽  
Vol 15 (2) ◽  
pp. 138-152 ◽  
Author(s):  
Lukas Parker ◽  
Torgeir Aleti Watne ◽  
Linda Brennan ◽  
Hue Trong Duong ◽  
Dang Nguyen
Keyword(s):  
Young Adults ◽  
Online Survey ◽  
Environmentally Friendly ◽  
Purchase Intentions ◽  
Environmental Friendliness ◽  
Content Type ◽  
Product Choices ◽  
Social Marketing Campaigns ◽  
First Time ◽  
Environmental Behaviours

Purpose – This paper aims to present the findings of a survey into attitudes towards the environment and the pro-environmental behaviours of young adults in Vietnam. Design/Methodology/Approach – An online survey was administered to university students in Vietnam’s two most populous cities, Ha Noi and Ho Chi Minh City (N = 391). Findings – The results suggest that environmental considerations are not taken into account in young Vietnamese adults’ purchase intentions. This is more evident in expressive purchases, but also, to some degree, in utilitarian purchases. Practical implications – For the marketers of environmentally friendly products, this represents at least two key challenges: first, to try to shift the attitudes of young adult consumers towards thinking of environmental friendliness as an attractive characteristic and status-filled activity for potential expressive purchases. Second, making environmentally friendly alternatives of expressive goods more visible and more widely available in Vietnam. Social implications – Non-government organisations and governments seeking to protect the environment need to consider this unique dynamic in social marketing campaigns to increase the desirability of pro-environmental product choices and other pro-environmental behaviours. Originality/value – This paper examines pro-environmental behaviours and intentions of young adults in Vietnam for the first time. The paper establishes that self-expression is more important than the environment, and it is also evident that these young consumers are still vulnerable to perceived social pressure when it comes to expressing themselves.

Apparel shopping styles of Ghanaian female young adults

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dora Appiadu ◽  
Mercy Kuma-Kpobee ◽  
Efua Vandyck
Keyword(s):  
Young Adults ◽  
Undergraduate Students ◽  
Principal Component ◽  
Sampling Technique ◽  
Content Type ◽  
Apparel Shopping ◽  
Shopping Orientation ◽  
The University ◽  
University Of Ghana ◽  
First Time

PurposeThe purpose of the study was to identify the apparel shopping styles of Ghanaian female young adults and to assess the applicability of the consumer styles inventory (CSI) within the Ghanaian context.Design/methodology/approachA multistage random sampling technique was used to select 405 Ghanaian female undergraduate students aged 18–25 years from the University of Ghana. The CSI was used to collect data and these were analyzed using principal component analysis.FindingsThe results showed that the subjects adopted multiple shopping styles when scouting for stores and selecting apparel for managing their appearance. Seven of the CSI dimensions were confirmed (perfectionism, brand consciousness, novelty-fashion consciousness, confused by over-choice, impulsive carelessness, recreational hedonism and habitual brand loyalty). A new shopping style, indifference shopping orientation was identified.Practical implicationsMarket segmentation, product development and marketing strategies should be tailored to the shopping styles of female young consumers in Ghana.Originality/valueThis study, for the first time, uses the consumer characteristic approach and the CSI to identify the apparel decision-making styles of young adult female Ghanaians. This fulfils the need for the study of shopping styles, which is vital for producers and marketers to enable them to make informed decisions to meet specific needs and expectations of these cohorts of consumers.

International buyers’ repurchase intentions in a Chinese cross-border e-commerce platform

2019 ◽  
Vol 30 (2) ◽  
pp. 403-437
Author(s):  
Jian Mou ◽  
Jason Cohen ◽  
Yongxiang Dou ◽  
Bo Zhang
Keyword(s):  
Purchase Intention ◽  
Online Survey ◽  
International Markets ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Content Type ◽  
Repurchase Intentions ◽  
Cross Border ◽  
Repeat Purchase ◽  
Repeat Purchase Behavior

Purpose The purpose of this paper is to develop and test a model of the uncertainties and benefits influencing the repurchase intentions of buyers in cross-border e-commerce (CBEC). Design/methodology/approach The authors draw on the valence framework to hypothesize effects of positive valences (utilitarian benefits) along with negative valences (pre- and post-contractual uncertainties) on buyers’ repeat purchase intentions. Data were collected using an online survey from 378 international B2C buyers on a CBEC platform in China. Findings Results explain 51.4 percent of the variance and reveal that overall value, as determined by monetary saving, convenience and product offerings as positive valences, exerts the strongest effect on repeat purchase intention. However, negative valences remain significant, and are particularly salient for female shoppers. Research limitations/implications The authors extend the valence theory into the study of repeat purchase behavior and contribute to much needed literature on why consumers return to repurchase from a CBEC platform. Practical implications Repeat purchase and loyalty of online consumers is essential for success of e-commerce providers. The results help online providers competing in international markets understand how buyers form repurchase intentions based on their evaluations of both value and uncertainty. Originality/value Buyer behavior in CBEC has received relatively less attention than domestic e-commerce. This paper is among the first to examine how both positive and negative valences combine to effect repurchase intention of international buyers in CBEC.

An eye tracking study of minimally branded products: hedonism and branding as predictors of purchase intentions

2018 ◽  
Vol 27 (2) ◽  
pp. 146-157 ◽  
Author(s):  
Juan Mundel ◽  
Patricia Huddleston ◽  
Bridget Behe ◽  
Lynnell Sage ◽  
Caroline Latona
Keyword(s):  
Eye Tracking ◽  
Online Survey ◽  
Product Category ◽  
Purchase Intentions ◽  
Product Type ◽  
Content Type ◽  
Attentional Processes ◽  
Potted Plants ◽  
Total Fixation ◽  
The Relationship

Purpose This study aims to test the relationship between consumers’ perceptions of product type (utilitarian vs hedonic) and the attentional processes that underlie decision-making among minimally branded products. Design/methodology/approach This study uses eye-tracking measures (i.e. total fixation duration) and data collected through an online survey. Findings The study shows that consumers spend more time looking at hedonic (vs utilitarian) and branded (vs unbranded) products, which influences perceptions of quality. Practical implications The findings of this research provide guidelines for marketing minimally branded products. Originality/value The authors showed that the product type influences the time consumers spend looking at an item. Previous findings about effects of branding are extended to an understudied product category (i.e. live potted plants).

The four Es of social marketing: ethicality, expensiveness, exaggeration and effectiveness

2015 ◽  
Vol 5 (1) ◽  
pp. 83-99 ◽  
Author(s):  
Bo Pang ◽  
Krzysztof Kubacki
Keyword(s):  
Young Adults ◽  
Social Marketing ◽  
Future Research ◽  
Content Type ◽  
The Usa ◽  
Actual Effectiveness ◽  
Barriers And Challenges ◽  
Views And Perceptions ◽  
Social Marketing Campaigns ◽  
The Relationship

Purpose – This study aims to contribute to the existing social marketing literature by considering young adults’ views and perceptions about social marketing and social marketing campaigns in the context of alcohol consumption. Design/methodology/approach – Eighteen interviews were conducted with young adults aged 25-30 years in Australia and the USA. Biographical interviews were used to collect information on individuals’ drinking histories and how their attitudes towards social marketing campaigns have formed during their lives. Findings – Four main themes emerge in the study, namely, ethicality (freedom of choice), expensiveness, exaggeration and effectiveness. These four issues represent the main barriers and challenges for social marketers. Future research needs to explore the relationship between the attitudes of the target audience towards social marketing, and the actual effectiveness of social marketing campaigns. Research limitations/implications – This is an exploratory study that is limited by its context, sample size and participants’ demographical characteristics. Originality/value – This study provides empirical evidence behind challenges and barriers facing social marketing identified by Andreasen (2002).

Advertising implications and design of messages

2016 ◽  
Vol 34 (4) ◽  
pp. 504-522 ◽  
Author(s):  
Clare D'Souza ◽  
Richard Tay
Keyword(s):  
Personality Traits ◽  
Road Safety ◽  
Scientific Theory ◽  
Online Survey ◽  
Individual Response ◽  
Content Type ◽  
Social Marketing Campaigns ◽  
Message Strategies ◽  
Linear Regressions

Purpose – The purpose of this paper is to examine the influence of personality traits on the perception of key message characteristics in road safety advertising. Design/methodology/approach – The advertisement uses visual imagery and imagery methods to examine key message characteristics. An online survey questionnaire was used to obtain responses of 947 driver perceptions with various personality traits; and the data are explored using multiple linear-regressions. Findings – The findings of the research indicate the importance of using key message characteristics based upon established scientific theory to developing messages, more particularly in road safety and other social marketing campaigns. The role of personality traits and its relevance also appear to be of primary importance and can be used to segment the market; guide message designs and development, as different personality traits are found to be significant for different message characteristics. Research limitations/implications – This research varies from preceding efforts as it examines the influence of personality traits on drivers’ perceptions of messages using established scientific theory, and bridging the gap in the research between two main paths of research with reference to fear-based messages: the process that influences an individual response to key messages; and the influences of personality trait differences on message perceptions. Originality/value – This study extends the knowledge in several essential areas and offers a set of recommendations to assist marketers in developing effective message strategies and segmentation based on personality traits. Besides advancing theory, this study enhances the understanding of how to develop more effective road safety messages that will save lives and prevent injuries.

Who is the purchaser of nutrition-labelled products?

2017 ◽  
Vol 119 (9) ◽  
pp. 1934-1952 ◽  
Author(s):  
Sinne Smed ◽  
Anna Kristina Edenbrandt ◽  
Pia Koch-Hansen ◽  
Leon Jansen
Keyword(s):  
The Netherlands ◽  
General Health ◽  
Design Methodology ◽  
Purchase Intentions ◽  
Demographic Characteristics ◽  
Lower Probability ◽  
Content Type ◽  
Probit Models ◽  
Product Choices ◽  
Households With Children

Purpose The purpose of this paper is to determine how the typical purchasers of products with nutrition symbols differ from other purchasers with respect to socio-demographic characteristics. Furthermore the authors examine if the typical purchaser is similar across six product types in Denmark and in the Netherlands. Design/methodology/approach The authors estimate probit models using a representative panel of households registering all their daily purchases during a year, three years after the introduction of a nutrition symbol in Denmark and the Netherlands (the Keyhole and the Choices). The purchase data are matched with information about labelling status. Other product and purchase characteristics, such as store-type and organic, are controlled for. Findings Households with children tend to have a lower probability of purchasing labelled products compared to other household types, while urbanity increases the probability. This holds both across countries and across products. In Denmark education is positively correlated with label purchase, while in the Netherlands it is income. Generally, the observable characteristics of the consumers are poor in explaining the probability of purchasing labelled products which suggests that other aspects as the underlying attitudes and general health awareness may be of greater importance in identifying these consumers. Originality/value There is a lack of studies analysing the effect of front-of-pack symbols on households’ product choices based on observed data as most previous studies are based on stated observation or purchase intentions.

International green bond market set to strengthen

2019 ◽  
Keyword(s):  
Environmentally Friendly ◽  
Bond Market ◽  
Stock Exchanges ◽  
Financial Systems ◽  
Market Conditions ◽  
Content Type ◽  
Climate Targets ◽  
Bond Issues ◽  
First Time

Subject Green bonds. Significance The worldwide green bond market is on track for a strong 2019 on the back of improved market conditions and a disappointing performance last year. Sales of green bonds in August surpassed 150 billion dollars for the first time ever. Impacts Green bonds will help countries meet climate targets by making economies and financial systems more environmentally friendly. The green bond market will benefit from increasing support from trade groups and stock exchanges. Many green bond issues have been oversubscribed, suggesting investor demand may outstrip supply in the coming years.

Predicting pro-environmental behaviours: the role of environmental values, attitudes and knowledge

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Tamar ◽  
Hillman Wirawan ◽  
Triani Arfah ◽  
Retno Pratiwi Sutopo Putri
Keyword(s):  
Undergraduate Students ◽  
Online Survey ◽  
Environmental Attitudes ◽  
Economic Status ◽  
Environmental Knowledge ◽  
Environmental Attitude ◽  
Content Type ◽  
Prosocial Values ◽  
The Relationship ◽  
Environmental Behaviours

PurposeThis study aims to investigate the effect of prosocial values on pro-environmental behaviours via attitudes in which environmental knowledge and proself values moderate the relationship. This study also examines the application of the Theory of Planned Behaviour and Cognitive Dissonance.Design/methodology/approachThis study employed a quantitative method to examine potential positive or negative moderating effects of environmental knowledge and proself values on environmental attitudes and behaviour. Participants were undergraduate students recruited from a state university in the eastern part of Indonesia. The online survey link was randomly sent to 500 students in 14 different Faculties with a response rate of 57% (285) participants (80% female). Data were analysed using a moderated-mediation regression technique.FindingsThe results suggested that only biospheric value positively affected pro-environmental behaviours. Environmental knowledge negatively moderated the relationship between prosocial values and environmental attitudes. Similarly, high egoistic value potentially reduced the effect of environmental attitude on pro-environmental behaviours. Environmental knowledge could impede the positive impacts of prosocial values while egoistic value negates the effect of attitude on pro-environmental attitude.Research limitations/implicationsAlthough the findings supported most hypotheses, this study did not control the effect of some demographic variables such as education and social-economic status. Participants tended to share some similar characteristics, which potentially influenced the results.Originality/valueThis study challenged some common antecedents of pro-environmental behaviours and offered some alternative explanations. This study has offered a new insight in understanding unique interactions among values, knowledge and attitude.

The role of construal fit in threat appeal to persuade young drivers not to text while driving

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dongjae (Jay) Lim ◽  
Jhih-Syuan Lin ◽  
Un Chae Chung ◽  
Youngjee Ko
Keyword(s):  
Young Adults ◽  
Social Marketing ◽  
Social Distance ◽  
Visual Rhetoric ◽  
Visual Presentation ◽  
Content Type ◽  
Social Marketing Campaign ◽  
Young Drivers ◽  
Texting While Driving ◽  
Social Marketing Campaigns

Purpose This paper aims to investigate the effect of matching social distance and the concrete/abstract visual presentation of the threats of distracted driving in campaign design. Design/methodology/approach This study conducts a series of 2 (social distance frame: close vs distant) × 2 (visual rhetoric style: literal vs metaphorical) online experiments on the perspective of the construal level theory. Findings This study identified that a fit between social distance and visual rhetoric style of the threat enhances the effect of a social marketing campaign targeting young adults. A message framed in terms of socially proximal entities shows a favorable impact on young drivers’ threat perception and behavioral intention when the visual rhetoric depicts the threats of texting while driving more concrete. On the other hand, more distant social entities in the message show a better impact when the threats are visualized in metaphor. Originality/value This paper enhances the understanding of a threat appeal message design by adding empirical evidence of matching visual rhetoric style and social distance. The findings provide theoretical and practical implications for social marketing campaigns, regarding the strategic tailoring of messages, particularly in public service announcements that discourage texting while driving on young adults.

scholarly journals Exploring perceptions of sustainable proteins and meat attachment

2019 ◽  
Vol 121 (2) ◽  
pp. 533-545 ◽  
Author(s):  
Victoria Emma Circus ◽  
Rosie Robison
Keyword(s):  
Online Survey ◽  
Future Research ◽  
Edible Insects ◽  
Content Type ◽  
Global Environmental ◽  
Personal Consumption ◽  
Mixed Method Design ◽  
Personal Perceptions ◽  
Key Drivers ◽  
First Time

Purpose The purpose of this paper is to explore consumer perceptions of more sustainable protein alternatives to conventional meat. Design/methodology/approach A mixed method design of interviews and an online survey identified key drivers and barriers to the consumption of laboratory-grown meat, edible insects and plant-based meat substitutes, with meat attachment accounted for in analyses. Differences between personal preference and perceptions of alternative proteins’ role in addressing global environmental concerns were also explored. Findings Findings indicated that plant-based substitutes were favoured for personal consumption for moral and ethical reasons and edible insects were least favoured due to aversion. Meat attachment was significantly associated with personal willingness to consume alternative proteins in each of the three cases. Results challenged previous research that had proposed that when considering the effectiveness of certain alternatives in addressing global environmental issues, people may advocate them but not want to consume them personally. Results imply that the congruity of these perceptions is more complex. Research limitations/implications Avenues for future research, including applications for exploring tailored marketing are suggested based on the preliminary findings of this study. Originality/value This study asked consumers to consider three alternative proteins alongside one another for the first time, exploring how meat attachment is associated with perceptions and quantifying the congruity of consumers’ personal perceptions and global perceptions of these alternative proteins.

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