Apparel shopping styles of Ghanaian female young adults

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Dora Appiadu ◽  
Mercy Kuma-Kpobee ◽  
Efua Vandyck

PurposeThe purpose of the study was to identify the apparel shopping styles of Ghanaian female young adults and to assess the applicability of the consumer styles inventory (CSI) within the Ghanaian context.Design/methodology/approachA multistage random sampling technique was used to select 405 Ghanaian female undergraduate students aged 18–25 years from the University of Ghana. The CSI was used to collect data and these were analyzed using principal component analysis.FindingsThe results showed that the subjects adopted multiple shopping styles when scouting for stores and selecting apparel for managing their appearance. Seven of the CSI dimensions were confirmed (perfectionism, brand consciousness, novelty-fashion consciousness, confused by over-choice, impulsive carelessness, recreational hedonism and habitual brand loyalty). A new shopping style, indifference shopping orientation was identified.Practical implicationsMarket segmentation, product development and marketing strategies should be tailored to the shopping styles of female young consumers in Ghana.Originality/valueThis study, for the first time, uses the consumer characteristic approach and the CSI to identify the apparel decision-making styles of young adult female Ghanaians. This fulfils the need for the study of shopping styles, which is vital for producers and marketers to enable them to make informed decisions to meet specific needs and expectations of these cohorts of consumers.

2020 ◽  
Vol 15 (2) ◽  
pp. 239-249
Author(s):  
Asma Butt

PurposeThis study aimed to find out the web content accessed by university students and to compare the level of interaction with real-life friends and online friends.Design/methodology/approachIn this study, the quantitative research design used, and the researcher collected data through the survey method. The population comprises all undergraduate students at the University of the Punjab, Lahore. The sample of 320 students, age ranges from 18 to 22 years from eight selected departments, collected through a simple random sampling technique and after extraction 284 questionnaires evaluated by using Statistical Package for Social Sciences (SPSS).FindingsThe findings of the study showed that students preferred activities on the Internet is to access social networking sites. Additionally, the mobile phone is the most commonly used device among university students to access the Internet. Furthermore, students mostly used Facebook to keep in touch with their old friends and talk on different topics more easily with their online friends as compared to real-life friends. The study also shows that the results of both the hypothesis are significant; therefore, no difference exists regarding time spent on the Internet in real-life friendship patterns and online friendship patterns.Originality/valueThe research was used to find out the difference between the online friendship and real-life friendship patterns of the two groups who use the Internet for less time and who spend more time on the Internet among the university students.


2016 ◽  
Vol 9 (9) ◽  
pp. 250
Author(s):  
Ukeme Ekpedeme Umoh ◽  
Etuk Nssien Etuk

<p class="apa">The study examined ‘Students’ Involvement in Social Networking and attitudes towards its Integration into Teaching. The study was carried out in the University of Uyo, Akwa Ibom State, Nigeria. The population of the study consisted of 17,618 undergraduate students enrolled into full time degree programmes in the University of Uyo for 2014/2015 academic session. The design of the study was survey design with ex-post facto approach. Random sampling technique was used to select 1730 students from the 12 faculties in the University. The instrument used for the study was ‘Students’ Social Networking and Attitude Questionnaire which was validated by an expert in curriculum studies and an expert in measurement and evaluation in the University of Uyo. Cronbach’s Alpha Statistical method was used to determine the reliability coefficient of .70 for the instrument. Two research questions and two null hypotheses tested at .05 level of significance guided the study. Mean and Standard Deviation were used to answer research questions; Independent t-test and Analysis of Variance were used to test the hypotheses. The results show that there is significant difference in involvement of university undergraduate students in Social Networking based on course of study, level (year) of study and age. Female undergraduate students’ involvement in social networking is higher than that of their male counterparts; but male undergraduate students showed a higher positive attitude towards integration of social networking into teaching and learning.</p>


2019 ◽  
Vol 40 (3/4) ◽  
pp. 142-154 ◽  
Author(s):  
Josephine Orayo ◽  
Jane Maina ◽  
Jotham Milimo Wasike ◽  
Felicitas Ciabere Ratanya

Purpose The purpose of this paper is to provide an analysis of the customer care practices at the University of Nairobi, Jomo Kenyatta Memorial Library (JKML), Kenya. Design/methodology/approach A descriptive research design was used. Simple random sampling technique was used to derive at an appropriate sample from the target population. A structured questionnaire and face-to-face interview was used to collect both quantitative and qualitative data. A total of 384 questionnaires were distributed to students and library staff. Face-to-face interview was conducted among five section heads. Data were analyzed using Microsoft Excel and presented in tabulated summaries and figures. Findings JKML had not only put in place customer care practices but had also provided reliable services with notable professionalism among staff. Users were satisfied with the attention and information resources provided. Challenges encountered related to inadequate ICT infrastructure, lack of a written policy, lack of customer care skills among library staff and lack of managerial support. The study recommended inclusion of customer care in the mainstream of the strategic plan of the university. Research limitations/implications The major implication for this study is that sustainable customer care self-assessment needs to be explored in national and private libraries in Kenya. Practical implications This study provides a significant practical outlook on marketing-savvy approaches toward customer care and efforts made toward the achievement of the goals of the university. Originality/value This study provides insights on good practices on customer care which can be emulated by other academic libraries and adds value to the knowledge base.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Taru Saigal ◽  
Arun Kr. Vaish ◽  
N.V. Muralidhar Rao

PurposeUsing survey data of a developing country city, this study aims to examine the impact of different socio-demographic factors on the choice of less-polluting modes of transport for purposes other than work.Design/methodology/approachStratified random sampling technique is employed and data on socio-demographic characteristics and mode of transport used is collected. Descriptive statistics complemented with a logit model of choice probabilities is implemented on the data obtained.FindingsMajority of the population in the city uses motorized means of transportation irrespective of the socio-demographic changes existing among them. Women, the individuals belonging to the youngest age group, the least economically well-off group of people, the least educated and the non-working are the individuals more likely to use more of less-polluting modes and less of more-polluting modes for non-work purposes as compared to their counterparts.Research limitations/implicationsThe study also calls for the development of an efficient and secured system of public transportation and non-motorized transportation in the city in such a way so as to neither hamper the goal of sustainability nor the goal of empowerment.Originality/valueTo the best of the authors’ knowledge, this is the first time a comprehensive analysis of the influence of socio-demographic factors on choice of type of mode of transport is carried out in this region of the developing world. This analysis will facilitate the policy makers in catering to the transportation needs of different segments of the society.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Pambas Tandika ◽  
Laurent Gabriel Ndijuye

PurposeThe purpose of this paper is to university students' awareness of the employers preferred competencies and the educational level capable of readying them satisfactory for the demands of the world of work.Design/methodology/approachUsing a qualitative approach exploratory research design, data were gathered in an informal and unstructured manner, researchers identified undergraduate students' awareness of employers' preferred competencies of the graduates.FindingsUndergraduate students overestimated academic credentials while ignoring soft skills as employers' preferences. Nevertheless, they were worried about their capability to compete adequately when seeking employment despite identifying university level of education as the most appropriate for developing and enhancing their employability.Research limitations/implicationsThe study involved mostly second-year students from one college of the seven colleges constituting the University of Dodoma.Practical implicationsThere is a need for university education to integrate and emphasize the non-cognitive skills for adequately and holistically preparing future employees with adequate knowledge and skills to thrive in the world of work demands.Social implicationsThere likelihood that a lack of confidence would impact their participation in academia and work/job. Hence, lower down their productivity and inadequately contribute to social and national economic growth.Originality/valueThe value of these findings is that they identify, inform and can be used to enhance university education programming for improved graduate's employability.


2020 ◽  
Author(s):  
Yigrem Ali Chekole

Abstract Introduction Compared to other deadly communicable diseases, Psychoactive Substance use is among the leading cause of death. Repeated use linked to addiction, dependence and predisposition for criminal and antisocial behaviors. Even though drug use in Africa relatively is short; however the abuse of drug in Africa is escalating rapidly. Substances use is also one of the most burning and growing public health problems in Ethiopia, as in many developing countries; alcohol is the most frequently used substance. Objective To Assess the Prevalence of alcohol Use and Associated factors among Dilla University undergraduate students in Southern Ethiopia. 2018. Methods An Institution based cross -sectional study was conducted at Dilla University among undergraduate regular students from January-February. Systematic random sampling technique was used to get a total of 803 samples of students from each year and department of the university. The collected data was coded, entered in to EPI-INFO version7.1 and analyzed by using SPSS version 20. Crude and adjusted OR were analyzed using logistic regression and the level of significance of association was determined at P- value <0.05. Result A total of 803 participants were interviewed with a response rate of 91.7%. Among the Participants, alcohol use was found to be 67.6%. (41.8%; n=336). Being 4 th year students (AOR =2.66, 95% CI: 1.64, 4.31), having friends who use substance (AOR=1.53, 95% CI: 1.09, 2.1), being Khat user (AOR= 1.48, 95% CI: 1.05, 2.09) and being Cigarette smoker (AOR=1.76, 95% CI: 1.09, 2.84) were found to be significantly associated with alcohol use. Conclusion Half of the participants found to have alcohol use. Therefore, early prevention, detection and alleviating of alcohol use should be implemented among students in the university.


2020 ◽  
Vol 10 (4) ◽  
pp. 547-565 ◽  
Author(s):  
Temidayo Oluwasola Osunsanmi ◽  
Clinton Ohis Aigbavboa ◽  
Ayodeji Emmanuel Oke ◽  
Muredini Liphadzi

PurposeConstruction 4.0 technology has the capabilities for improving the design, management, operations and decision making of construction projects. Therefore, this study aimed at examining the willingness of construction professionals towards adopting construction 4.0 technologies.Design/methodology/approachThe study adopts a survey design, and construction professionals in South Africa are assessed using a convenience sampling technique through a structured questionnaire. The questionnaire was analysed with SPSS while statistical test like; mean score, t-test and principal component analysis was used to present the data.FindingsThe findings, from the analysis, revealed that the construction professionals are willing to adopt construction 4.0 technologies for construction project. However, the possibility of fully integrating the technologies into the construction industry is low. This is because the major technologies such as; Internet of things, robotics, human-computer interaction and cyber-physical systems that encourage smart construction site are rated as not important by the construction professionals.Practical implicationsIt is believed that the findings emanating from this study will serve as an indicator for investors that are interested in procuring construction 4.0 technologies for the construction industry.Originality/valueThis paper presents a framework for the application of construction 4.0 technologies for the construction industry. It also contributes to the development of digitalising construction industry in South Africa.


2019 ◽  
Vol 19 (1) ◽  
pp. 17-25 ◽  
Author(s):  
Kristin M. Schramer ◽  
Carolyn M. Rauti ◽  
Arief B. Kartolo ◽  
Catherine T. Kwantes

Purpose Burnout has been studied by organizational researchers for nearly 50 years (Maslach and Schaufeli, 2017; Schaufeli et al., 2009); however, little attention is given to burnout experienced by employed students who may be prone to the symptoms of burnout as they juggle multiple demanding roles. Burnout in employed students has previously been conceptualized as a bi-factor model consisting of three dimensions: general burnout, apathy and exhaustion (see Rauti et al., 2019 for further information). The purpose of this paper is to develop and validate a novel and theoretically driven tool to assess burnout in employed students. Design/methodology/approach A sample of 239 employed undergraduate students from a university in southwestern Ontario completed an online survey which included the University of Windsor Employed Student Burnout Survey. Participants also completed six additional measures for scale validation purposes. Findings Confirmatory factor analysis supported a four-factor model of the employed student burnout scale: apathy toward employment, exhaustion toward employment, apathy toward academics and exhaustion toward academics. The findings also supported a bi-factor version of the four-factor model. Correlation analyses provided evidence for convergent and divergent validity. Originality/value The experience of burnout for employed students is unique as employed students balance the demands of work and school simultaneously. This research suggests that experiences of burnout from work and burnout from school may be distinct from one another and that burnout is context specific.


2019 ◽  
Vol 7 (1) ◽  
pp. 8
Author(s):  
John Dadzie Thompson ◽  
Gilbert Ansoglenang ◽  
Suuk Laar

Any form of examination malpractice is unacceptable, fraudulent, and signifies an act of academic dishonesty with significant punitive consequences. This paper investigated the reasons why students engage in examination malpractice during examinations at the University for Development Studies (UDS). The study adopted a cross-sectional survey design for this research and targeted undergraduate students of the Tamale Campus of the UDS. Simple random sampling technique was used to select 278 out of a total student population of 6,729 for the study. They responded mainly to questionnaire and a few open ended questions to provide the needed data for analysis. The findings suggest that (i) smuggling of prepared notes on pieces of papers (foreign material) into the examination hall,(ii) writing of examination answers on palms, thighs and other body parts, and (iii) communication by seeking for answers from colleagues are the three topmost forms/methods students engage to cheat during examinations. The desire to obtain good grades just as the more intelligent students pushes some students to cheat during examinations. The introduction of scanners and e-search software, the spacing of sitting arrangements, installation of Closed Circuit Television (CCTV) cameras in large examination halls may help curb cheating.


2020 ◽  
pp. 1-10
Author(s):  
Janet AgyarkwaaOti ◽  
Guy Eshun

Even though empirical evidence exists to validate the avowal that dietary habits hold the key in reducing the surge in non-communicable diseases among adolescents and young adults and for optimal nutritional status, little is known about the nexus of these variables in the Ghanaian context and much less in Ghanaian universities. In view of this dearth in literature, this study investigated dietary habits and its effect on nutritional status among undergraduate students of the Winneba Campus of University of Education, Winneba. Using the Social-Ecological Model (SEM) as the theoretical basis, this study adopted the cross-sectional descriptive survey research design with the quantitative approach where proportionate stratified random sampling technique was used to select 3,065 students for the study. The assessment of nutritional status was done where height and weight were measured in Kg/m2and the body mass index (BMI) was calculated based on the recommendations by the World Health Organization. Data on the dietary habits was collected with a closed-ended questionnaire which was analyzed using both descriptive statistics like frequency, percentages, mean, standard deviation as well as inferential statistics such as multiple regression.The study discovered that undergraduate students of the University of Education, Winneba, were of normal weight than overweight and underweight while obesity was ranked the least. The study further revealed that even though students moderately consumed fish, meat, eggs and dairy products legumes and nuts, they had a low intake of fruits and vegetables, but high consumption of energy-dense foods and fast foods such as cakes, pastries, cookies, deep-fried foods, biscuits, sandwiches, indomie and of soft drinks. It was further established that majority of the students skipped meals notably breakfast. Besides, the study showed that all the dietary habits outlined in the study collectively contributed significantly to students’ nutritional status. Therefore, it is recommended that the University through its health directorate and the Department of Food and Nutrition should regularly organize health talks and symposiums to admonish students on the dangers of not observing optimal dietary habits. Additionally, the University through its Academic Board should introduce a general course on nutrition education to equip students with current theories in dietary practices for improved dietary habits.


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