Trading on Twitter: The Financial Information Content of Emotion in Social Media

Author(s):  
Hong Keel Sul ◽  
Alan R. Dennis ◽  
Lingyao Ivy Yuan
2018 ◽  
Vol 33 (2) ◽  
pp. 155-175 ◽  
Author(s):  
Robert N. Marley ◽  
Neal M. Snow

ABSTRACT Managers feel significant pressure to establish a social media presence that differentiates their organization from rivals, though few managers feel confident that their organization provides social media users with the information they desire. Thus, while the supply of information provided to social media users by organizations continues to proliferate rapidly, few studies have investigated the information social media users want organizations to provide. This study explores the information desires of two social media user groups: non-professional investors and non-investors. We create and validate a social media information content taxonomy using data from three experiments, finding that the information desires of both groups are relatively similar. Specifically, social media users primarily want organizations to provide them with information that addresses them as customers and non-professional investors desire financial information more than non-investors. Across platforms, Facebook is the platform most closely associated with organizational social media communications. JEL Classifications: M31; M37; M41; G24; D83.


Author(s):  
Salman Bin Naeem ◽  
Maged N. Kamel Boulos

Low digital health literacy affects large percentages of populations around the world and is a direct contributor to the spread of COVID-19-related online misinformation (together with bots). The ease and ‘viral’ nature of social media sharing further complicate the situation. This paper provides a quick overview of the magnitude of the problem of COVID-19 misinformation on social media, its devastating effects, and its intricate relation to digital health literacy. The main strategies, methods and services that can be used to detect and prevent the spread of COVID-19 misinformation, including machine learning-based approaches, health literacy guidelines, checklists, mythbusters and fact-checkers, are then briefly reviewed. Given the complexity of the COVID-19 infodemic, it is very unlikely that any of these approaches or tools will be fully effective alone in stopping the spread of COVID-19 misinformation. Instead, a mixed, synergistic approach, combining the best of these strategies, methods, and services together, is highly recommended in tackling online health misinformation, and mitigating its negative effects in COVID-19 and future pandemics. Furthermore, techniques and tools should ideally focus on evaluating both the message (information content) and the messenger (information author/source) and not just rely on assessing the latter as a quick and easy proxy for the trustworthiness and truthfulness of the former. Surveying and improving population digital health literacy levels are also essential for future infodemic preparedness.


2019 ◽  
Vol 33 (31) ◽  
pp. 1950375 ◽  
Author(s):  
Guanghui Wang ◽  
Yufei Wang ◽  
Kaidi Liu ◽  
Jimei Li

The factors influencing the dissemination of public opinion on social media, the main carrier of public opinion, are diverse, complex and changeable. Existing studies of influential factors of public opinion dissemination focus on the information itself and information sources in the dissemination process, failing to consider the comprehensive influence of multidimensional factors, such as information content, sources and channels. This study takes the identification of multidimensional influential factors of social media information dissemination as the research object and comprehensively sorts out the influencing factors of public opinion. To improve the scientific basis and accuracy of the research, multidimensional factors, including information characteristics, dissemination network structure and user-level attributes, are selected to analyze the effect of influential factors in different dimensions on the dissemination of social media public opinion information using econometric models. Three main conclusions of this paper are as follows: (1) The traditional information characteristics (information content) and information source attributes (user-level factor) are not the only key factors affecting information dissemination, while the information channel (network structure) is worth more consideration. (2) Netizens tend to pay more attention to the psychological and emotional attributes of information when forwarding public opinions. The communication mode in which offline social elites enlighten the public no longer exists; whether a user is a network celebrity or lives in the central area no longer significantly affects public opinion dissemination. (3) The higher the total amount of information users release, the more the information would interfere with the public opinion. This is mainly because users with a higher level of activity may release more invalid information about advertising that has nothing to do with public opinion events.


First Monday ◽  
2014 ◽  
Author(s):  
Martin Hentschel ◽  
Omar Alonso

The popularity of Twitter goes beyond trending topics, world events, memes, and popular hashtags. Recently a new way of sharing financial information is taking place in social media under the name of cashtags, stock ticker symbols that are prefixed with a dollar sign. In this paper we present an exploratory analysis of cashtags on Twitter. Specifically, we investigate how widespread cashtags are, what stock symbols are tweeted more often, and which users tweet about cashtags in general. We analyze relationships among cashtags and study hashtags in the context of cashtags. Finally, we compare tweet performance to stock market performance. We conclude that cashtags, in particular in combination with other cashtags or hashtags, can be very useful for analyzing financial information and provide new insights into stocks and companies.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Song-yi Youn ◽  
Eunjoo Cho

PurposeThe purpose of this study is to examine the interaction effect of perceived psychological distance toward the luxury brand and construal level of the CSR ad content on young consumers' perceptions toward the CSR ad (i.e. ad-brand congruency and perceived trust on CSR ad). This study also investigates the mediation effects of ad-brand congruency and trust on electronic word-of-mouth (eWOM) intention on social media.Design/methodology/approachA two (low vs great psychological distance) by two (low vs high construal level) between-subjects experimental study is conducted with samples of social media users (n = 570) in the United States. Participants were randomly assigned to view one of the four CSR ads and instructed to respond to questions in the survey. The proposed hypotheses are tested using moderated serial mediation.FindingsThe interaction between psychological distance and construal level significantly influences ad-brand congruency. When participants view detailed information content (i.e. low construal level) with an accessible luxury brand (i.e. low psychological distance) in the CSR ad, they are more likely to perceive the ad is congruent with the brand compared to the CSR ad with abstract information content. There is no difference in ad-brand congruency for the aspiration luxury brand according to different content (i.e. low vs great construal level). Importantly, however, for both brands, the results reveal dual roles of the ad-brand congruency which increases eWOM intention directly and indirectly through trust. Findings confirm serial mediation effects of ad-brand congruency and CSR trust on the eWOM intention on social media.Originality/valueBy uncovering the interaction effect of psychological distance and construal level on ad-brand congruency, this study implicates how luxury fashion brands need to differently create CSR ad content. Our findings confirm dual ways of information processing that lead to positive engagement (i.e. eWOM) on social media, particularly among young consumers.


Author(s):  
H. HOLUBOVA

The author examines the historical background regarding the formation and development of the information services market as a major catalyst for the development of the information society. The level of development of information activity in the leading countries of the world is the result of a long historical process of evolutionary and revolutionary transformations. The study describes the information services market as an economic space where the interests of producers and consumers of these services are realized. The principles of functioning of the information services market are described and market participants are highlighted. It is determined that the information market operates a quality resource – information. Information activity is described as an infrastructure branch of the economy and its functions and tasks are described. Depending on the type of information, the information services market consists of the following sectors: business information, specialist information, consumer information, information systems and facilities. The current state of development of the information society in Ukraine is analyzed, in particular, the number of Internet users in 2019 amounted to 26.1 million against 2.8 million people in 2009 the use of social media as a communication platform is justified. The largest share of enterprises used social media as social networks – almost 45.0%, 22.3% – business websites, 20.3% – other knowledge sharing tools and 12.4% – business blogs. The most active users of social networks were enterprises with activities related to wholesale and retail trade – 26.6%, manufacturing enterprises – 23.0% and construction – 9.2%. The main purpose of businesses to use social media is to promote them and promote their products. The author describes the goals and challenges of the digital industry, as well as the role of statistics in the field of statistical support, ensuring the completeness of statistical databases and monitoring the processes occurring in information content.


Author(s):  
Afdallyna Fathiyah Harun ◽  
Siti Nuradzarul Aqmaar Adzman ◽  
Fauzi Mohd Saman ◽  
Saiful Izwan Suliman

<p class="Pa41"><span>In accordance with e-government initiatives, many ministries in Malaysia have engaged content to public using social media for better two-way communications. However, creating an online presence is not necessarily easy as digital content consumers are often bombarded with information and those that fail to capture information will be rendered uninteresting and irrelevant. This is imperative as for most part, users are in control of where they allocate attention and what they share. Using virality as a context, it is opined that information content that are well-designed will trigger specific information and propel the sharing of that information over the Internet. A study employing FB post categorization and sharing motivations survey was carried out in the context of Ministry of Health Malaysia Facebook page. The findings show that users are inclined towards Infographics with various sharing motivations. The results can be used by Malaysian ministries on how best to design and disseminate information for the benefit of the netizens on social media sites.</span></p>


2019 ◽  
Vol 95 (2) ◽  
pp. 199-226 ◽  
Author(s):  
Kelly Huang ◽  
Meng Li ◽  
Stanimir Markov

ABSTRACT We use employee predictions of their companies' six-month business outlook from Glassdoor.com to assess the information content of employee social media disclosures. We find that average employee outlook is incrementally informative in predicting future operating performance. Its information content is greater when the disclosures are aggregated from a larger, more diverse, more knowledgeable employee base, consistent with the wisdom of crowds phenomenon. Average outlook predicts bad news events more strongly than good news events, suggesting that employee social media disclosures are relatively more important as a source of bad news. Consistent with the organizational theory, we find systematic differences in the quantity and nature of the information in employee disclosures when the disclosures are grouped based on employee attributes and job responsibilities. Finally, average outlook predicts future returns of firms that attract less attention by analysts and investors, suggesting that investors in these firms use outlook inefficiently.


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