Information Activity of a Large European Project in Social Media

Purpose: The aim of the article is to present the information activity of a large European project based on information policy in social media. Social media are an excellent means of reaching a wide audience, while activity in this sphere reflects the degree of organisation of project partners and their involvement in achieving the project`s objectives. Design/methodology/approach: The present paper makes use of the experience gained while promoting the results of the GoSmart BSR project via social media. The GoSmart BSR project is concerned with enhancing the low capacity for innovation in less developed Baltic Sea Regions (BSR) through mutual learning, translating smart specialisation strategies (S3) into practical joint activities of small and medium enterprises (SMEs), and applying best practices used in better developed regions. The project is fully integrated with 3S and aims at promoting efficient co-operation between the industrial sector, the R&D sector, and the authorities, following a transnational approach. Findings: Social media play a significant role in the three phases of the project life, i.e. disseminating knowledge (raising awareness), collecting and verifying information that has been acquired during the project, and storing and disseminating the knowledge acquired during the project. Originality/value: research on Social Media profiles is predominantly descriptive and focused on the organizational perspective all projects R&D. This research paper contributes to both theory and practice by studying the causal impact of these guidelines on research teams.

Context-Aware Human Activity Recognition in Industrial Processes

The automatic, sensor-based assessment of human activities is highly relevant for production and logistics, to optimise the economics and ergonomics of these processes. One challenge for accurate activity recognition in these domains is the context-dependence of activities: Similar movements can correspond to different activities, depending on, e.g., the object handled or the location of the subject. In this paper, we propose to explicitly make use of such context information in an activity recognition model. Our first contribution is a publicly available, semantically annotated motion capturing dataset of subjects performing order picking and packaging activities, where context information is recorded explicitly. The second contribution is an activity recognition model that integrates movement data and context information. We empirically show that by using context information, activity recognition performance increases substantially. Additionally, we analyse which of the pieces of context information is most relevant for activity recognition. The insights provided by this paper can help others to design appropriate sensor set-ups in real warehouses for time management.

A Contrastive Stylistic Study of Some Selected Commercial Advertisements in English and Arabic

Publication is only one of the tools used by public relations, like advertising is one-way communication. Advertising , as a tool, has a great importance and influence in various business processes. It is a means of communication that based on the influence of one or more individuals; by the use of one of the means of promotion available to build communication between consumers and products; advertising is the method used by the trader to effect the buyer. A range of non-personal communication means and methods ; to convey ideas and promote products and services. The Declaration is an important means of media used by different enterprises to communicate with the public and the target customers of their business; so that , to advertise great importance in the work environment. Advertising or publicity is an indispensable information activity for economic activities such as industry, trade, services and other economic activities, as well as for charitable and non-profit organizations and organizations, without announcing their efforts, they will not receive the social and financial support necessary to continue their work and performance of their mission. The aims of this paper are to examine and identify the aspects of advertisements and to clarify the linguistic features by explaining all issues which are related to it with examples and giving a detailed account about the grammatical issue of ‘A linguistic study of advertisement in English and Arabic’ hoping to would be more interesting for English students and those who are specialized in English linguistics.

Creative self-presentation skills among students in the educational process of a higher education institution

The purpose of the study is theoretical and methodological justification and modeling of the process of formation of creative self-presentation skills among future specialists in the field of mass media at the university. A list of skills that determine the effectiveness of creative self-presentation is based on the analysis of works on self-presentation and professional standards of specialists in the field of mass media. The study revealed the specifics of the process of forming these skills at the university. The paper describes a developed by the authors model for the formation of creative self-presentation skills, the effectiveness of which was tested experimentally, a system of technologies and pedagogical conditions for its implementation is proposed. The results obtained in the course of the study are of practical importance, both for educational institutions of higher education, which train specialists in the field of mass information activity, and directly for specialists, whose integral part of work is the creative component.

Modern Educational Literature: The New Textbook on Management of Library and Information Activity

The article presents review of the textbook for bachelors “Management of library and information activity”. The author analyses the structure of the book and highlights the content of seven chapters. The article describes educational, scientific and practical significance of the publication. The book was published in early 2021 in the publishing house “Profession” as part of the publishing project on series of textbooks on basic academic disciplines for sectoral bachelorʼs degree course. The textbook is prepared by specialists of universities of culture and national, federal and scientific libraries. The basis of the publication is the marketing concept of management, considered in the context of priority areas of sectoral management. The textbook describes theoretical, legal, functional, technological and economic foundations of management of information and library activity and characterizes its areas. The author highlights the issues of personnel management and also considers the role of the head of library institution. At the end of each chapter, the textbook presents the summary, the questions for self-checking of knowledge learning, as well as the lists of the main publications on the topic. The textbook contains the subject index. In the text, there are graphically revealed the key concepts, using tables, graphs and figures. The textbook includes previously unpublished analytical material by I.M. Suslova “Evolution of approaches to library management”. The appendices contain provisions on the trends in libraries activity, as well as organizational and legal documents that can be used to develop their own local documents in specific cultural institutions. The textbook presents the material, taking into account the achievements of the modern level of domestic library science. The publication will be useful for both students and library specialists. The book makes significant contribution to the development of modern educational literature in the profile discipline and helps students learn the course “Management of library and information activity”.

Regulatory Legal Aspects of State and Municipal Governance in the Sphere of Information and Psychological Security of Citizens

The modern information environment is a complex social structure. The information that surrounds us every second can have both a fruitful influence, potentially leading to the development of the individual and society, and a negative one, which is aimed at the destruction of systems and humans. In modern society with its rapidly growing technical capabilities, volumes of produced and consumed information, the risks of information impact extend both to technical aspects of security and psychological and ideological ones. In this regard, the task of countering information threats at all levels is becoming a qualitatively new and important task. Russian legislation pays attention to all key areas of information security of society, but does not separate this concept by spheres of influence, examining the issue comprehensively. In the presented article, attention is paid to the analysis of the regulatory framework in terms of establishing the foundations of federal policy in the field of state development and in the field of preventing destabilizing information activity from the standpoint of external psychological information impact.

Basic principles of the methodology of research of mass media of political parties in library and information activity

The basic principles of the methodology of research of mass media of social and communicative nature are considered. Emphasis is placed on the peculiarities of the methodological basis for the study of party media as an object of library and information activities. Various methodological approaches and methods have been studied, as well as their effectiveness has been analyzed, which gives grounds for concluding on the effectiveness of using the communicative component of the methodological complex in library research, which is based on the dialectical method. Different research concepts are considered.

EXPERIMENTAL INVESTIGATIONS OF THE INFLUENCE OF SCREENS AND PROTECTIVE EQUIPMENT ON THE LEVEL OF ACOUSTIC SIGNAL IN A ROOM WITH GLASS AND METAL PLASTIC

In the digital stage of world development, information is constantly expanding its facets. That is why the exchange of information is a leading component of constant change in life. Although humanity is gradually moving to the use of electronic technology, acoustic information still plays a key role in information circulation. This applies to official communication in public institutions up to the highest level, business contacts in commercial structures and private communication between people. The process of transmitting information in acoustic form has dangerous consequences. The use of appropriate devices, such as directional acoustic microphones or technical intelligence acoustic antennas, which may be outside the scope of the information activity, makes it possible to obtain unauthorized information that should not reach third parties. Therefore, the task of detecting and protecting information leakage channels, including acoustic ones, is gaining a new degree of importance every day. The protection of the premises or building, where acoustic information regularly circulates, provides a set of organizational and technical measures and means of protection of information circulation, taking into account the peculiarities of the location and arrangement of the object. This study involves the study of the dependence of the level of the acoustic signal on ways to prevent leakage of information through the acoustic channel, which includes vibration noise by means of technical protection and coverage of improvised materials (shielding) of enclosing structures of information activities (OID). The experiment determines the degree of influence of density, sound-absorbing properties of materials and their combinations on acoustic oscillations, the source of which is in the OID. The object of the study was a basic room, where the enclosing structures are walls with windows and doors, ceiling and floor. It is also worth noting that the acoustic signal measurements were not performed in complete silence, which directly affected the accuracy of the results. This step was taken in order to best reproduce the conditions in which criminals often work.

EDUCATIONAL ENVIRONMENT AS A FACTOR OF PROFESSIONAL DEVELOPMENT OF A TEACHER IN THE ERA OF DIGITALIZATION

The value of the digital educational environment is that it contributes to the formation of many of the most important qualities and skills that are in demand by the society of the XXI century and determine the personal and social status of a modern person: information activity and media literacy, the ability to think globally, the ability to continue education and solve creative problems, the willingness to work in a team, communication skills and professional mobility, civil consciousness and legal ethics are brought up.