scholarly journals New Challenges of the Information Content in Ukraine

2020 ◽  
pp. 91-96
Author(s):  
H. HOLUBOVA
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Information Content ◽  
Information Society ◽  
Information Services ◽  
Retail Trade ◽  
Consumer Information ◽  
Historical Background ◽  
Resource Information ◽  
Information Activity

The author examines the historical background regarding the formation and development of the information services market as a major catalyst for the development of the information society. The level of development of information activity in the leading countries of the world is the result of a long historical process of evolutionary and revolutionary transformations. The study describes the information services market as an economic space where the interests of producers and consumers of these services are realized. The principles of functioning of the information services market are described and market participants are highlighted. It is determined that the information market operates a quality resource – information. Information activity is described as an infrastructure branch of the economy and its functions and tasks are described. Depending on the type of information, the information services market consists of the following sectors: business information, specialist information, consumer information, information systems and facilities. The current state of development of the information society in Ukraine is analyzed, in particular, the number of Internet users in 2019 amounted to 26.1 million against 2.8 million people in 2009 the use of social media as a communication platform is justified. The largest share of enterprises used social media as social networks – almost 45.0%, 22.3% – business websites, 20.3% – other knowledge sharing tools and 12.4% – business blogs. The most active users of social networks were enterprises with activities related to wholesale and retail trade – 26.6%, manufacturing enterprises – 23.0% and construction – 9.2%. The main purpose of businesses to use social media is to promote them and promote their products. The author describes the goals and challenges of the digital industry, as well as the role of statistics in the field of statistical support, ensuring the completeness of statistical databases and monitoring the processes occurring in information content.

Social Media and its Effect on Consumer Loyalty

2014 ◽  
pp. 195-211 ◽  
Author(s):  
Angelo A. Camillo ◽  
Loredana Di Pietro
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
Structural Equation ◽  
Strong Relationship ◽  
Positive Influence ◽  
Consumer Information ◽  
Consumer Loyalty ◽  
Social Commerce ◽  
Critical Elements

Due to the increasing number of users and powerful Web-based tools available today on social networks such as Facebook, enterprises are strategically focusing on the marketing opportunities provided by social media. In fact, presence on a social network such as Facebook can provide the firm with a mechanism for gathering consumer information quickly on a wider segment of the population. This chapter investigates the effectiveness of the firm's presence on social networks and their effect on the firm and the consumer. It attempts to identify a possible linkage between a firm's presence on a social network and consumer loyalty by addressing critical elements useful for developing new and efficient strategies based on online channels. The data collected from 1,520 surveying Facebook users was analyzed using the Structural Equation Modelling (SEM) technique. The results suggest there is a strong relationship between the firm's presence on the social network and consumer loyalty, thus contributing to the sustained marketing strategies of “social commerce.” Hence, a page rich in content has a positive influence on consumer judgement and loyalty toward the firm with benefits for consumer-centric-oriented strategies.

scholarly journals Social Media Marketing Strategies and the Possibility of Investing It in the Marketing of Information Services

2022 ◽  
pp. 50-72
Author(s):  
طلال ناظم الزهيري
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Information Services ◽  
Marketing Strategies ◽  
Information Resources ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Marketing Methods

Libraries institutions are responsible for collecting and organizing information resources, and simplifying ways to benefit from it through traditional and electronic tools. Libraries today face many technical challenges, such as open access initiatives. Therefore, in order to preserve its role and contribute to the development of its performance, this study came to try to employ some innovative marketing methods that are compatible with the requirements of the digital environment, especially those followed by social networks, and try to invest them in activating the role of libraries. We believe that the best marketing methods are related to the services themselves, especially those services that are difficult to obtain from the Internet.

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

Emotive Trending And Tracking of Tweets

2017 ◽  
Vol 7 (11) ◽  
pp. 25
Author(s):  
Sanjay Chhataru Gupta
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Network ◽  
The Social ◽  
The World ◽  
Complex Events

Popularity of the social media and the amount of importance given by an individual to social media has significantly increased in last few years. As more and more people become part of the social networks like Twitter, Facebook, information which flows through the social network, can potentially give us good understanding about what is happening around in our locality, state, nation or even in the world. The conceptual motive behind the project is to develop a system which analyses about a topic searched on Twitter. It is designed to assist Information Analysts in understanding and exploring complex events as they unfold in the world. The system tracks changes in emotions over events, signalling possible flashpoints or abatement. For each trending topic, the system also shows a sentiment graph showing how positive and negative sentiments are trending as the topic is getting trended.

Influence of social networks on business processes’ development

2020 ◽  
Vol 19 (12) ◽  
pp. 2225-2252
Author(s):  
E.V. Popov ◽  
V.L. Simonova ◽  
O.V. Komarova ◽  
S.S. Kaigorodova
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Business Models ◽  
Business Processes ◽  
Digital Economy ◽  
Theoretical Understanding ◽  
Sales Channels ◽  
A Value ◽  
The Impact

Subject. The emergence of new ways of interaction between sellers and buyers, the formation of new sales channels and product promotion based on the use of digital economy tools is at the heart of improving the business processes. Social networks became a tool for development; their rapid growth necessitates theoretical understanding and identification of potential application in enterprise's business process digitalization. Objectives. We explore the role of social media in the digitalization of business processes, systematize the impact of social networks on business processes of enterprises in the digital economy. Methods. The theoretical and methodological analysis of social networks as a tool for digitalization of company's business processes rests on the content analysis of domestic and foreign scientific studies, comparison, generalization and systematization. Results. We highlight the key effects of the impact of social networks on the business processes of the company; show that the digitalization of business processes should be considered in the context of a value-based approach, aimed at creating a value through the algorithmization of company operations. We determine that social networks are one of the most important tools for digitalization of company's business processes, as they have a high organizational and management potential. We also systematize the effects of social media on company's business processes. Conclusions. We present theoretical provisions of the impact of social networks on business processes of enterprises, which will enable to model and organize ideas about the development of digital ecosystems and the formation of business models.

“I’m not a kid anymore!” Towards a teen-centric approach of online privacy management

MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 41-54
Author(s):  
Isabell Koinig
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Present Article ◽  
Information Disclosure ◽  
Online Privacy ◽  
Privacy Management ◽  
Theoretical Contribution ◽  
Social Media Networks ◽  
Individual Privacy ◽  
Willingness To Disclose

The youth constitutes the largest user base of social media networks. While this generation has grown up in a digitally immersed environment, they are still not immune to the dangers the online space bears. Hence, maintaining their privacy is paramount. The present article presents a theoretical contribution, that is based on a review of relevant articles. It sets out to investigate the importance adolescents attribute to online privacy, which is likely to influence their willingness to disclose data. In line with a “new privacy paradox”, information disclosure is seen as unavoidable, given the centrality of social networks to adolescents’ lives. This goes hand in hand with individual privacy management. As individuals often lack knowledge as to how to protect their privacy, it is essential to educate the youth about their possibilities, equipping them with agency and self-responsibilization. This corresponds with a teen-centric approach to privacy as proposed by the TOSS framework.

“I’m not a kid anymore!” Towards a teen-centric approach of online privacy management

MedienJournal ◽  
2020 ◽  
Vol 44 (1) ◽  
pp. 41-54
Author(s):  
Isabell Koinig
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Present Article ◽  
Information Disclosure ◽  
Online Privacy ◽  
Privacy Management ◽  
Theoretical Contribution ◽  
Social Media Networks ◽  
Individual Privacy ◽  
Willingness To Disclose

The youth constitutes the largest user base of social media networks. While this generation has grown up in a digitally immersed environment, they are still not immune to the dangers the online space bears. Hence, maintaining their privacy is paramount. The present article presents a theoretical contribution, that is based on a review of relevant articles. It sets out to investigate the importance adolescents attribute to online privacy, which is likely to influence their willingness to disclose data. In line with a “new privacy paradox”, information disclosure is seen as unavoidable, given the centrality of social networks to adolescents’ lives. This goes hand in hand with individual privacy management. As individuals often lack knowledge as to how to protect their privacy, it is essential to educate the youth about their possibilities, equipping them with agency and self-responsibilization. This corresponds with a teen-centric approach to privacy as proposed by the TOSS framework.

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

FLASH MOB AS A MODERN FORM OF SOCIAL AND POLITICAL PARTICIPATION: ANALYSIS OF TECHNOLOGICAL, MOTIVATIONAL AND IDENTIFICATION FACTORS

2020 ◽  
Vol 15 (5) ◽  
pp. 124-143
Author(s):  
D.I. KAMINCHENKO ◽  
Keyword(s):  
Social Media ◽  
Citizen Participation ◽  
Information Society ◽  
Political Activity ◽  
Political Processes ◽  
Political Events ◽  
Empirical Level ◽  
Mass Participation ◽  
Communicative Space ◽  
Modern Form

Modern digital technologies contribute to the emergence of new forms of social and political activity. One of these forms of participation is flash mob. Flash mobs are able to activate society for mass participation in various political events, which indicates the relevance and necessity of studying flash mobs as a modern form of citizen participation in social and political processes. The purpose of this study is to conduct a comprehensive analysis of the flash mob from the standpoint of the intersection of several factors: technological, identification and motivational. The research methodology at the theoretical level is made up of the theory of the information society and the concept of “network identity”, on the empirical level - the method of sociological survey with the subsequent compilation of contingency tables. As a result of the study, it is established how widespread the practice of participation of active users of social media in various flash mobs is. Based on the data on the most significant opportunities for using social media, an interim conclusion is made about the existing motivational attitudes of the participants in flash mobs. Through the use of several determinants of network identity, a number of its properties are identified and considered, which are manifested in the communicative space of social media. It is established that the factor of participation / non-participation in the flash mob is not decisive in the manifestation of the properties of network identity.

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