Determining the factors which engender customer trust in business-to-consumer (B2C) electronic commerce

Author(s):  
F. Akhter ◽  
D. Hobbs ◽  
Z. Maamar
Author(s):  
Daniel Brandon Jr.

This article reviews globalization aspects of “business to consumer” (B2C) electronic commerce. According to Computerworld, “Globalization is the marketing and selling of a product outside a company’s home country. To successfully do that on the Internet, a company needs to localize – make its Web site linguistically, culturally, and in all other ways accessible to customers outside its home territory” (Brandon, 2001). This overview describes the key issues in the globalization of electronic commerce; for more detail, see the full book chapter (Brandon, 2002).


Author(s):  
Fahim Akhter ◽  
Zakaria Maamar ◽  
Dave Hobbs

The purpose of this article is to present an application of fuzzy logic to human reasoning about electronic commerce (e-commerce) transactions. This article uncovers some of the hidden relationships between critical factors such as security, familiarity, design, and competitiveness. We analyze the effect of these factors on human decision process and how they affect the Business-to-Consumer (B2C) outcome when they are used collectively. This research provides a toolset for B2C vendors to access and evaluate a user’s transaction decision process and also an assisted reasoning tool for the online user.


Author(s):  
Fahim Akhter ◽  
Zakaria Maamar ◽  
Dave Hobbs

The purpose of this article is to present an application of fuzzy logic to human reasoning about electronic commerce (e-commerce) transactions. This article uncovers some of the hidden relationships between critical factors such as security, familiarity, design, and competitiveness. We analyze the effect of these factors on human decision process and how they affect the Business- to-Consumer (B2C) outcome when they are used collectively. This research provides a toolset for B2C vendors to access and evaluate a user’s transaction decision process and also an assisted reasoning tool for the online user.


2013 ◽  
Vol 4 (4) ◽  
pp. 1-10 ◽  
Author(s):  
Athanasios Drigas ◽  
Panagiotis Leliopoulos

This paper is a review on Business to Consumer (B2C) electronic commerce (e-commerce) and it studies its evolution over the last decade. The Internet characteristics that affect B2C are the Internet growth, which at first includes the number of Internet users and secondly, the infrastructure, which is basically the quality and speed of the lines. Moreover, the way the Internet growth has affected the B2C e-commerce growth over the last ten years is studied in three major countries-areas. The USA because it is an Internet developed country with vast e-commerce sales, China because it is a rapidly developing Internet country with a large number of users and fast e-commerce activity growth in the last decade and finally, the European Union, because of its diversity in Internet and e-commerce growth. This paper focuses on the aforementioned three geographic areas and extracts its conclusions from the observations of B2C behavior growth in these areas.


Author(s):  
Daniel Brandon Jr.

This article reviews globalization aspects of “business to consumer” (B2C) electronic commerce. According to Computerworld, “Globalization is the marketing and selling of a product outside a company’s home country. To successfully do that on the Internet, a company needs to localize – make its Web site linguistically, culturally, and in all other ways accessible to customers outside its home territory” (Brandon, 2001). This overview describes the key issues in the globalization of electronic commerce; for more detail, see the full book chapter (Brandon, 2002).


2011 ◽  
pp. 48-66
Author(s):  
Jyoti Choudrie ◽  
Yogesh Kumar Dwivedi

Internet connectivity has a profound impact on almost all aspects of human lives including social interaction and individual behaviour. The impacts may further foster due to the availability and access of broadband Internet connection. This paper focuses on evaluating the impact of broadband on the growth and development of business-to-consumer (B2C) electronic commerce. The research data was collected from a total of 104 respondents and subjected to both quantitative and qualitative data analysis. The results indicate a significant impact of broadband use on transforming consumer behaviour towards adoption of B2C electronic commerce. The paper illustrates how broadband use has an influence on off-line purchase behaviour, online B2C electronic commerce and overall online experience. The conclusions drawn are that broadband adoption and use is encouraging the adoption of B2C electronic commerce.


2008 ◽  
Vol 44 (4) ◽  
pp. 1000-1015 ◽  
Author(s):  
Dan J. Kim ◽  
Charles Steinfield ◽  
Ying-Ju Lai

Author(s):  
Laura Gatica Barrientos ◽  
Emma Rosa Cruz Sosa ◽  
Patricia E. Garcia Castro

The objective of this work, is to analyze the meaning of electronic commerce in our days taking into account the information technologies; it also will analyze their adjustments, their trends and applications of the same, in the Business to Consumer Relations (B2C), Business to Employee (B2E) and Business to Administration (B2A), Consumer to Consumer (C2C), Citizen to Government (C2G), Business to Government (B2G) and, Business to Business (B2B), as well as how information systems have been very useful to reduce costs, getting technology to change from being an operating support tool to become a strategy one, to increase the sales volume and the profits of the business as a result of this. The trend being taken by businesses and consumers has increased the participation of the companies which apply it in a comprehensive manner, since they reach international markets, while also face another kind of competition that takes place in a global market. We conclude that electronic commerce will remain a tool of great importance to efficiently manage the chains of supply between businesses and consumers through the Internet which allows an integration to reduce costs of ordering, distribution, administration and delivery of input materials.


Sign in / Sign up

Export Citation Format

Share Document