scholarly journals Considerations Of E-Commerce Within A Globalizing Context

Author(s):  
Laura Gatica Barrientos ◽  
Emma Rosa Cruz Sosa ◽  
Patricia E. Garcia Castro

The objective of this work, is to analyze the meaning of electronic commerce in our days taking into account the information technologies; it also will analyze their adjustments, their trends and applications of the same, in the Business to Consumer Relations (B2C), Business to Employee (B2E) and Business to Administration (B2A), Consumer to Consumer (C2C), Citizen to Government (C2G), Business to Government (B2G) and, Business to Business (B2B), as well as how information systems have been very useful to reduce costs, getting technology to change from being an operating support tool to become a strategy one, to increase the sales volume and the profits of the business as a result of this. The trend being taken by businesses and consumers has increased the participation of the companies which apply it in a comprehensive manner, since they reach international markets, while also face another kind of competition that takes place in a global market. We conclude that electronic commerce will remain a tool of great importance to efficiently manage the chains of supply between businesses and consumers through the Internet which allows an integration to reduce costs of ordering, distribution, administration and delivery of input materials.

2011 ◽  
pp. 149-166
Author(s):  
Chia Yao Lee ◽  
Wei-Chang Kong

E-commerce is often associated with the buying and selling of consumer products over the Internet. While this narrow definition of e-commerce is correct, many other commerce and business activities also fall under the term “e-commerce”. The stakeholders who create commerce, either actively or passively construct and determine the nature of the commercial relationship. The aim of this chapter is to suggest the e-commerce Differentiation Framework, which uses the nature and activities of stakeholders to distinguish between the two major types of e-commerce, namely Business-to-Business (B2B) e-commerce and Business-to-Consumer (B2C) e-commerce. This framework will use examples of e-commerce in Small and Medium Enterprises (SMEs) in Singapore and Australia. The study was carried out in these two countries over a period of four months in 1999.


Author(s):  
Ronan McIvor ◽  
Paul Humphreys

This chapter examines the implications of business-to-business (B2B) commerce for the buyer-supplier interface. Innovations in electronic commerce have a key role to play in managing inter-organizational networks of supply chain members. The evidence presented in this chapter illustrates that the Internet represents a powerful technology for commerce and communication at the buyer-supplier interface. Internet technologies are having a considerable impact on the communication patterns at the buyer-supplier interface. It is shown how electronic commerce technologies have the potential to create competitive advantage through radically changing the structure and interaction patterns at the buyer-supplier interface. The chapter identifies a number of areas where electronic commerce technologies can make a contribution to the creation of competitive advantage. While the Internet offers ways for organizations to communicate and trade more effectively with their suppliers, and gives consumers higher levels of service and sophistication, it also poses major challenges to those within organizations who have to manage it. It is argued that closed network problems and the nature of buyer-supplier relations present major impediments to electronic commerce achieving its full strategic potential at the buyer-supplier interface.


Author(s):  
Daniel Brandon Jr.

This article reviews globalization aspects of “business to consumer” (B2C) electronic commerce. According to Computerworld, “Globalization is the marketing and selling of a product outside a company’s home country. To successfully do that on the Internet, a company needs to localize – make its Web site linguistically, culturally, and in all other ways accessible to customers outside its home territory” (Brandon, 2001). This overview describes the key issues in the globalization of electronic commerce; for more detail, see the full book chapter (Brandon, 2002).


Author(s):  
Bahtışen Kavak ◽  
Neslişah Özdemir ◽  
Gülay Erol-Boyacı

Digital economy has become a priority for companies and countries since consumer profile and consumption habits have greatly changed. Companies have begun to transfer the services they offer to the Internet. Also, a digital economy creates networks amongst individuals, communities, companies, and markets. With digitalization, not only have consumers' profiles changed, but marketing tools have changed as well. Social media marketing (SMM) is the product of this trend and is marketing through social media channels (SMCs). Therefore, this chapter examines social media use within business-to-consumer (B2C) and business-to-business (B2B) contexts. Moreover, the authors focus on the differences of SMCs adoption in B2C and B2B contexts.


Author(s):  
ManMohan S. Sodhi

In this chapter, I examine supply-chain-related challenges that eMarketplaces and existing companies face as business-to-business eCommerce increases. Although the Internet is increasingly attractive for B2B commerce and for supply-chain management, eCommerce is more likely to reveal the inefficiencies in supply chain and to increase customer expectations relative to offline trade. Therefore, managers must understand the supply-chain management challenges associated with B2B eCommerce, especially in light of the fulfillment failures already experienced in business-to-consumer eCommerce.


2013 ◽  
Vol 4 (4) ◽  
pp. 1-10 ◽  
Author(s):  
Athanasios Drigas ◽  
Panagiotis Leliopoulos

This paper is a review on Business to Consumer (B2C) electronic commerce (e-commerce) and it studies its evolution over the last decade. The Internet characteristics that affect B2C are the Internet growth, which at first includes the number of Internet users and secondly, the infrastructure, which is basically the quality and speed of the lines. Moreover, the way the Internet growth has affected the B2C e-commerce growth over the last ten years is studied in three major countries-areas. The USA because it is an Internet developed country with vast e-commerce sales, China because it is a rapidly developing Internet country with a large number of users and fast e-commerce activity growth in the last decade and finally, the European Union, because of its diversity in Internet and e-commerce growth. This paper focuses on the aforementioned three geographic areas and extracts its conclusions from the observations of B2C behavior growth in these areas.


2010 ◽  
Vol 34-35 ◽  
pp. 1190-1194
Author(s):  
Xu Hao

Recently, the emergence of the Internet, particularly the Web, has led to a growth in the use of e-commerce in business-to-business, business-to-consumer, business-to-public administration, consumer-to-public administration, and user-to-user activities, leading to new business opportunities, as well as to a variety of problems. This paper research presents a brief overview of e-commerce technology and utilizes a survey, based on this overview to garner insights from Information Systems professionals at leading e-commerce firms.


Author(s):  
Svetlana Stanislavovna Chebotareva ◽  
Elena Gennadievna Gushchina

At the present stage of development of the world economy, international companies compete in constantly changing conditions, which actualizes the problems of promoting their brands to domestic and foreign markets. Internet marketing is an effective tool that allows companies to successfully achieve their goals in the conditions of global competition. Today, information technologies assist in emerging the new types of business and new methods of promoting the company's brand into the global market via the Internet. Using the opportunities of Internet marketing as a new type of market interaction for selling goods and services in the world market allows to reduce costs and accelerate the introduction of innovations, and also contribute to improving the quality of services with better satisfaction the customers’ needs. To successfully promote the company's brand in the Internet, it is necessary to analyze the current situation, identify the goals and tools for realization of necessary strategy, tactics and control. Presently, use of the Internet in order to promote the brand is a necessary solution for business development. The global network allows to form a winning reputation of the company, increase recognition of its branded products and services.


2011 ◽  
pp. 193-213
Author(s):  
Somnath Mukhopadhyay ◽  
Kallol Bagchi

This chapter introduces the concept of using mathematical models to select international markets for global business operations. It uses predictive modeling of the Internet growth of many international countries as examples. The authors hope that it will help multinational enterprises and policy makers of any nation to study the importance of using quantitative planning models in introducing and managing new information technologies to new markets.


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