Practical Teaching Research on Network-Marketing Curriculum of Vocational Colleges

Author(s):  
Yu Xiao-fei
2014 ◽  
Vol 568-570 ◽  
pp. 1959-1963
Author(s):  
Sheng Zhao ◽  
Xue Kui Shi ◽  
Yong Dao Sun

Under the influence of thought of enterprise education, new challenges are posed to practical teaching system of e-commerce major of cultivating compound talents. The paper combines the present hotspot of requirements of enterprise education for training entrepreneurial ability and constructs new-type and open practice system of e-commerce major in high vocational colleges based on enterprise education so as to adapt to the current needs for cultivating e-commerce professionals.


2021 ◽  
Vol 236 ◽  
pp. 05046
Author(s):  
Xiaoyun Duan ◽  
Xingyu Li ◽  
Song Zhao

Under the background of "Internet ", e-commerce and network marketing have developed rapidly, and the students of marketing major in various industries also have higher requirements, so colleges and universities need to pay attention to the cultivation of marketing students. Because computer plays a great role in marketing, the marketing specialty in higher vocational colleges needs to be brought into the computer training course system to realize the construction of the computer course training system of higher vocational marketing specialty. This paper gives a brief overview of marketing major, analyzes the needs of computer knowledge and curriculum in higher vocational marketing major, and studies the construction path of computer training course system in higher vocational marketing major. Finally, the problems existing in the construction of computer training courses in higher vocational marketing specialty and their solutions are analyzed.


2021 ◽  
Vol 3 ◽  
pp. 184-189
Author(s):  
Siqing Song ◽  
Wei Zhou

The main task of higher vocational colleges is to train application-oriented skilled professionals for local and community economic construction and social development. Practical teaching is an indispensable part of higher vocational teaching system, and it is the most important way and means to cultivate professional quality and professional ability. It plays an important role in the education and teaching process of training high-quality technical skilled talents. According to the training objectives and employment market investigation and analysis, we believe that the professional ability should be the core in the training of medical beauty technology professionals in higher vocational colleges, and traditional teaching should be reformed, practical teaching should be emphasized, and a set of practical teaching mode should be explored. Under the condition of social market economy, it requires workers not only to have excellent technical skills, but also to have strong psychological quality, ideological quality, physical quality, aesthetic quality and role quality. This paper analyzes and summarizes the contents and implementation strategies of practical teaching of medical beauty technology specialty, in order to improve the teaching level of medical beauty technology specialty.


2020 ◽  
Vol 1 (3) ◽  
Author(s):  
Yilin Zhou

The industry-education integration is a characteristic of higher vocational colleges, and it is also the foundation and driving force of economic and industrial innovation and development. This article is based on Several Opinions on Deepening the Integration of Industry and Education, Vocational School School-enterprise Cooperation Promotion Law and other documents. On the basis of analyzing and thinking about the feasibility and influencing factors of the deep industry-education integration in the practical teaching of environmental design specialty under the background of innovation, this paper explores how to maximize the effectiveness of the deep industry-education integration in the practical teaching of environmental design specialty.


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