scholarly journals Concept of perceptual carrying capacity and its use in the creation of promotional materials of tourist destination

2013 ◽  
Vol 61 (7) ◽  
pp. 2547-2553 ◽  
Author(s):  
Stanislav Mokrý
Keyword(s):  
Czech Republic ◽  
Carrying Capacity ◽  
Questionnaire Survey ◽  
Research Method ◽  
Primary Research ◽  
Tourist Destination ◽  
The Czech Republic ◽  
Visual Method ◽  
Promotional Materials ◽  
The Church

The aim of this article is to introduce results of research of perceptual carrying capacity of selected area. Concept of perceptual tourist carrying capacity aims to find the number of visitors of tourist destination that the visitor is willing to accept before deciding to prefer travelling to another tourist destination. In order to determine the perceptual carrying capacity the visual method is used. The photos of destination that depict different level of visitors are presented to respondents when using this method. The primary research method used in this investigation was the questionnaire survey which was conducted via online questionnaires. The questionnaire used computer-generated images that depict different number of visitors of the particular destination – nature trail around the church of St. John of Nepomuk in Žďár nad Sázavou (UNESCO monument). The questionnaire also contained samples of photos taken from photo gallery section of CzechTourism agency (photo.czechtourism.com), which were used to determine the preferred destination for recreation. The survey was conducted within the period from May 2012 to July 2012 on a sample of 736 respondents from The Czech Republic.

scholarly journals Development and changes in consumption expenditures of the population

2008 ◽  
Vol 56 (6) ◽  
pp. 167-176
Author(s):  
Zuzana Toufarová ◽  
Klára Ondrášková
Keyword(s):  
Czech Republic ◽  
Data Analysis ◽  
Questionnaire Survey ◽  
Household Income ◽  
Secondary Data ◽  
Primary Data ◽  
Primary Research ◽  
The Czech Republic ◽  
Consumption Expenditures ◽  
Primary Data Analysis

The paper deals with development and changes in consumption expenditures of population. It uses secondary data to analyze consumption expenditures of EU-25 and the Czech Republic and concetrates on changes in the expenditure groups over the period of past years. Other part of this paper is devoted to primary data analysis. Primary data were obtained in a questionnaire survey. Primary data analysis is based on statistical methods and it investigates changes in the structure of consumption expenditures of households in relation to changes in household income. By using dependency analysis the paper verifies dependency of surveyed groups of consumption expenditures and groups of households sorted by identification characteristics. Additionally, also based on the primary research, the paper tries to find out the way households allocate money surplus remaining after covering all the adequate expenses.

scholarly journals The development of regional differentiation of office construction in the Czech Republic: 1990–2010

2015 ◽  
Vol 23 (1) ◽  
pp. 21-33
Author(s):  
Pavel Domalewski ◽  
Jan Baxa
Keyword(s):  
Spatial Distribution ◽  
Czech Republic ◽  
Questionnaire Survey ◽  
Large Scale ◽  
Capital City ◽  
Office Building ◽  
Regional Differentiation ◽  
Key Factors ◽  
The Czech Republic ◽  
Dominant Position

Abstract The factors that were crucial for the construction of administrative buildings in the regional capitals of the Czech Republic are subject to examination in this article. One primary question is whether the development of office construction reflects the qualitative importance of the cities, or whether there are some other regularities in the spatial distribution of construction. To identify the key factors, controlled interviews with experts professionally involved in the construction of administrative buildings were carried out, and these data were then extended as part of a large-scale questionnaire survey with other experts on the issue. The results have confirmed the dominant position of the capital city of Prague in terms of its qualitative importance, as the remaining regional capitals have less than one-tenth of the volume of modern office building areas. The greatest differences in the construction of administrative buildings have been noted in Brno and Ostrava, despite the fact that they exhibit similar characteristics when considered in the light of respondent-determined factors.

scholarly journals Current Implementation of the Circular Economy in Enterprises in the Czech Republic

2021 ◽  
Vol 21 (2) ◽  
pp. 189-210
Author(s):  
Otakar Ungerman ◽  
Jaroslava Dědková
Keyword(s):  
Czech Republic ◽  
Circular Economy ◽  
Iso 14001 ◽  
Primary Research ◽  
The Czech Republic ◽  
Scientific Databases ◽  
Active Approach ◽  
Current Implementation ◽  
Depth Interview ◽  
The Subject

Abstract The subject of this paper is the contemporary use of the circular economy in business practice. The topicality of this theme was the reason for resolving the main objectives, which were to determine how enterprises in the Czech Republic are currently involved in the circular economy. The authors focused on empirical research, the methodological framework of which contains three interrelated parts. The basis was secondary research from scientific databases, which was followed up by the primary research. The objects of the primary research were based on three research questions, which were focused on the use of standardised environmental activities, the identification of tools of the circular economy and determining their importance. The research was evaluated using the methods of content analysis, descriptive and inductive statistics. The research showed that 71 % of enterprises present themselves as taking an active approach to the environment beyond the scope of the statutory obligations. Enterprises then make most use of regulatory tools such as the ISO 14001 standard or Ecodesign. An in-depth interview was used to identify sixteen tools of the circular economy as they are perceived by enterprises. When assessing importance, the highest rated tool was reducing energy consumption in production, waste from production, the consumption of materials, emissions and minimization of waste. Statistically significant differences were also identified with these tools. The research showed that the circular economy is most used in automotive industry enterprise.

scholarly journals Impact of Destination Image on Satisfaction and Loyalty

2020 ◽  
Vol 68 (1) ◽  
pp. 199-209
Author(s):  
Andrea Králiková ◽  
Astrid Peruthová ◽  
Kateřina Ryglová
Keyword(s):  
Czech Republic ◽  
Questionnaire Survey ◽  
Influential Factor ◽  
Destination Image ◽  
The Czech Republic ◽  
Tourist Destinations ◽  
Sense Of Security ◽  
Strong Competition ◽  
Quota Sampling ◽  
Intention To Revisit

Tourist destinations are currently subjects of strong competition and their visitors are influenced by various factors, including the image of a destination. This paper deals with the topic of destination image and its influence on the tourist overall satisfaction and loyalty towards a destination. The study is aiming at domestic tourists in the Czech Republic. The data were obtained through a questionnaire survey with quota sampling. Sixteen destination image factors were researched. Nine of the factors have an influence on overall satisfaction (the most influential one being the attractiveness of a destination, the uniqueness of a destination and the friendly acceptance by the locals). Eight factors were statistically proved to have an influence on loyalty by means of oral or online recommendation, with the most influential factor being the sense of security. Finally, four factors have an influence on loyalty by means of the intention to revisit a destination (the uniqueness of a destination, food, the suitability of a destination for summer and all-year-round holiday). The research results enable deeper understanding of the loyalty towards a destination which is very important for destination managers and services providers in destination.

scholarly journals Regional Branding: Customer’s Experience with the Certified Products

2018 ◽  
Vol 66 (6) ◽  
pp. 1549-1556 ◽  
Author(s):  
Klára Margarisová ◽  
Lucie Vokáčová ◽  
Kateřina Kuralová ◽  
Tomáš Hlavsa
Keyword(s):  
Czech Republic ◽  
Questionnaire Survey ◽  
The Czech Republic ◽  
Agricultural Produce ◽  
Regional Brand ◽  
The Given ◽  
The Relationship

This article focuses on the experience of Czech customers with the purchase of products labelled by the Association of Regional Brands and Bohemian Paradise Association. The aim of this paper is to evaluate selected indicators associated with purchasing certified regional products. The studied characteristics focus on the knowledge and perception of several chosen microregional brands and on the purchase of a certified product itself. The article presents the results of research conducted through a questionnaire survey, whose 1390 respondents are residents as well as visitors of eight different micro‑regions in the Czech Republic. Awareness of regional brands within the sample surveyed is around 46 %. The relationship between awareness of regional brand and respondents’ age, education and status towards the region has been identified. The perception of consumers considered, a brand is most often associated with tangible products, namely food and agricultural produce. Consumers view brands chiefly as a guarantee of production in the given region and a certain tradition. Most often, the respondents take notice of brands on the packaging of a particular certified product.

scholarly journals Regional Food Preference and Awareness of Regional Labels in Vysočina Region (Czech Republic)

2016 ◽  
Vol 8 (2) ◽  
pp. 109-122 ◽  
Author(s):  
Martina Chalupová ◽  
Martin Prokop ◽  
Stanislav Rojík
Keyword(s):  
Czech Republic ◽  
Regional Development ◽  
Correspondence Analysis ◽  
Questionnaire Survey ◽  
Food Preference ◽  
Longitudinal Research ◽  
Sociodemographic Factors ◽  
The Czech Republic ◽  
Regional Food ◽  
Regional Product

Abstract The article presents results of research on preference of the regional food in Vysočina Region in the Czech Republic, with main focus on awareness analysis of Vysočina regional labels. Presented findings are a part of longitudinal research that aims to analyse the evolution of Czech regional labels and their impact on regional development. The questionnaire survey was conducted between January and March 2015 on the sample of 819 respondents from the Vysočina Region. The data have been processed with correspondence analysis and showed that half of respondents prefer regional food, but the results differ in each district, the highest preferences were reported in Jihlava and Třebíč districts. Awareness of the regional labels is rising in comparison with results of the research in 2012. To test respondents’ knowledge they were asked to identify regional labels: two existing - VYSOČINA Regional Product®, Regional Food Vysočina Region and also nonexistent label From Our Region Vysočina. The awareness of regional labels was tested according to chosen sociodemographic factors: gender, age, residence in each district of the region and residence in town or village.

scholarly journals Relationship of activities in reverse logistics according to sell point in Czech Republic

2019 ◽  
Vol 61 ◽  
pp. 01016 ◽  
Author(s):  
František Milichovský
Keyword(s):  
Czech Republic ◽  
Reverse Logistics ◽  
Descriptive Statistics ◽  
Primary Research ◽  
Data Set ◽  
The Czech Republic ◽  
Chi Squared ◽  
Statistical Program ◽  
Relationship Of ◽  
Nominal Variables

The paper is focused on findings, if final customers in sell points reflect activities of reverse logistics. Main result of research provides relationship between sell point and reverse activity. The research was aimed at random chosen group of 811 respondents in the Czech Republic. Real participants have been 293, what is effectiveness in 36.13%. The primary research provides possible approaches for companies in sell points within reverse logistics activities to final consumers. To process the results of the questionnaire survey were used basic types of descriptive statistics on the selected data set. The data were processed by using the statistical program IBM SPSS Statistics 24, which was subsequently analysed the dependency between the two nominal variables by means of contingency tables and Pearson's chi-squared test. Limitation for this research is because of the chosen sample and targeting only on Czech Republic.

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