scholarly journals The Assessment of the Character Profile of Wood-based House Users in the Czech Republic

2015 ◽  
Vol 63 (5) ◽  
pp. 1697-1709
Author(s):  
Josef Lenoch ◽  
Petra Hlaváčková
Keyword(s):  
Czech Republic ◽  
Educational Attainment ◽  
Questionnaire Survey ◽  
Marketing Research ◽  
Construction Sector ◽  
The Czech Republic ◽  
Common User

In the years 2012–2014 the authors carried out an extensive marketing research among users of wood-based buildings in the Czech Republic. The questionnaire survey had 1,000 respondents – Czech households using a wood-based house. The survey was conducted separately in each region of the Czech Republic (40–100 questionnaires per region). The results were evaluated separately for each region and for the Czech Republic as a whole. Questionnaires consisted of four thematic groups of questions. This paper deals with processing and evaluation of results of the first group of questions. This group addresses characteristics of people using wood-based family houses. The results are evaluated for individual regions and for the whole Czech Republic. The evaluation covers seven characteristics of adults using the surveyed buildings: age of users, type of the buildings’ ownership, educational attainment, sector of employment, profession, type of previous housing, and the size of municipality of the previous housing. The aim of the paper is to create profile of a “common user” of wood-based buildings. The results of the marketing research can be used to enhance competitiveness of companies in the woodworking and construction sector.

scholarly journals The differences in the marketability of organic products in Greece and the Czech Republic

2013 ◽  
Vol 59 (No. 5) ◽  
pp. 219-226 ◽  
Author(s):  
M. Zámková ◽  
V. Blašková
Keyword(s):  
Czech Republic ◽  
Statistical Methods ◽  
Questionnaire Survey ◽  
Marketing Research ◽  
Chi Square ◽  
The Czech Republic ◽  
Organic Products ◽  
Chi Square Test ◽  
Sample Testing ◽  
Multiple Sample

The paper is concerned with the marketability of organic products in Greece and the Czech Republic. We use marketing research in the form of a questionnaire survey to get an understanding of the organic-product shopping patterns in both countries. The data collected are then analysed by statistical methods and the differences presented between the marketability of organic products in Greece and the Czech Republic. In comparing the results, a chi-square test is used to test for their independence, further using a simple as well as multiple-sample testing of relative frequencies. Based on the results, there are then presented recommendations to producers and traders of organic products to support the popularity of this group of products and thereby to increase the marketability especially among the younger generation of consumers.  

scholarly journals Corporate Image of Banks from the Generation Y Perspective

2018 ◽  
Vol 66 (2) ◽  
pp. 441-451
Author(s):  
Veronika Braciníková ◽  
Kateřina Matušínskáą
Keyword(s):  
Czech Republic ◽  
Educational Attainment ◽  
Generation Y ◽  
Financial Services ◽  
Major Part ◽  
Marketing Research ◽  
Theoretical Framework ◽  
Corporate Image ◽  
Primary Research ◽  
The Czech Republic

The paper deals with corporate image of banks perceived by Czech Millennials (generation Y) with emphasis on financial services area. First, paper presents the theoretical framework of corporate image and identity, subsequently strategies of positioning are described in the first chapter. The major part of paper is devoted to primary marketing research. For purpose of collecting data, the method of questioning was chosen. The questionnaire was given to 236 respondents living in the Czech Republic. Because the survey was focused on Millennials, respondents had to be 23 – 40 years old. The survey was distributed in the spring 2017. The primary research dealt with the factors which are supposed to be important in building the image of the bank from the Generation Y perspective. The aim of the paper is to investigate the relations between educational attainment and perceptions of Czech Millennials (Generation Y) in chosen factors, which can create the image of the banks. Results mainly showed that educational attainment is not the significant element for determining the perceptions of these factors.

scholarly journals The development of regional differentiation of office construction in the Czech Republic: 1990–2010

2015 ◽  
Vol 23 (1) ◽  
pp. 21-33
Author(s):  
Pavel Domalewski ◽  
Jan Baxa
Keyword(s):  
Spatial Distribution ◽  
Czech Republic ◽  
Questionnaire Survey ◽  
Large Scale ◽  
Capital City ◽  
Office Building ◽  
Regional Differentiation ◽  
Key Factors ◽  
The Czech Republic ◽  
Dominant Position

Abstract The factors that were crucial for the construction of administrative buildings in the regional capitals of the Czech Republic are subject to examination in this article. One primary question is whether the development of office construction reflects the qualitative importance of the cities, or whether there are some other regularities in the spatial distribution of construction. To identify the key factors, controlled interviews with experts professionally involved in the construction of administrative buildings were carried out, and these data were then extended as part of a large-scale questionnaire survey with other experts on the issue. The results have confirmed the dominant position of the capital city of Prague in terms of its qualitative importance, as the remaining regional capitals have less than one-tenth of the volume of modern office building areas. The greatest differences in the construction of administrative buildings have been noted in Brno and Ostrava, despite the fact that they exhibit similar characteristics when considered in the light of respondent-determined factors.

scholarly journals Customer Preferences for Organic Agriculture Produce in the Czech Republic: 2016 and 2019

Agriculture ◽  
2021 ◽  
Vol 11 (10) ◽  
pp. 968
Author(s):  
Martina Zámková ◽  
Stanislav Rojík ◽  
Ladislav Pilař ◽  
Martina Chalupová ◽  
Martin Prokop ◽  
...  
Keyword(s):  
Czech Republic ◽  
Organic Agriculture ◽  
Organic Food ◽  
Marketing Research ◽  
Conventional Agriculture ◽  
Promising Alternative ◽  
The Czech Republic ◽  
Customer Preferences ◽  
Favourable Change ◽  
Customer Attitude

The article analyses the customer attitude towards the qualities and benefits of organic agriculture production for farmers and customers in the Czech Republic, comparing the situation in 2016 and 2019. More than 2500 respondents were subject to the marketing research in the years 2016 and 2019. The data were processed using correspondence analysis and logistic regression. The research study shows that the number of respondents who consider organic food is growing; at the same time, there is a rather large share of consumers who believe organic food to be of better quality. The results show a favourable change in the popularity of organic food. While, in 2016, the main decisive factor in shopping for organic food was its price, in 2019, the main criterion, for the respondents, was quality, with the criterion of price being complemented by the perception of organic food as healthier than conventional food. At the same time, it was established that, the amount spent on organic food in 2019 was higher than that in 2016. This finding was in positive correlation with the increase in respondents’ income. For farmers, organic farming is a promising alternative to conventional agriculture due to a rising demand for organic produce.

scholarly journals Impact of Destination Image on Satisfaction and Loyalty

2020 ◽  
Vol 68 (1) ◽  
pp. 199-209
Author(s):  
Andrea Králiková ◽  
Astrid Peruthová ◽  
Kateřina Ryglová
Keyword(s):  
Czech Republic ◽  
Questionnaire Survey ◽  
Influential Factor ◽  
Destination Image ◽  
The Czech Republic ◽  
Tourist Destinations ◽  
Sense Of Security ◽  
Strong Competition ◽  
Quota Sampling ◽  
Intention To Revisit

Tourist destinations are currently subjects of strong competition and their visitors are influenced by various factors, including the image of a destination. This paper deals with the topic of destination image and its influence on the tourist overall satisfaction and loyalty towards a destination. The study is aiming at domestic tourists in the Czech Republic. The data were obtained through a questionnaire survey with quota sampling. Sixteen destination image factors were researched. Nine of the factors have an influence on overall satisfaction (the most influential one being the attractiveness of a destination, the uniqueness of a destination and the friendly acceptance by the locals). Eight factors were statistically proved to have an influence on loyalty by means of oral or online recommendation, with the most influential factor being the sense of security. Finally, four factors have an influence on loyalty by means of the intention to revisit a destination (the uniqueness of a destination, food, the suitability of a destination for summer and all-year-round holiday). The research results enable deeper understanding of the loyalty towards a destination which is very important for destination managers and services providers in destination.

scholarly journals Regional Branding: Customer’s Experience with the Certified Products

2018 ◽  
Vol 66 (6) ◽  
pp. 1549-1556 ◽  
Author(s):  
Klára Margarisová ◽  
Lucie Vokáčová ◽  
Kateřina Kuralová ◽  
Tomáš Hlavsa
Keyword(s):  
Czech Republic ◽  
Questionnaire Survey ◽  
The Czech Republic ◽  
Agricultural Produce ◽  
Regional Brand ◽  
The Given ◽  
The Relationship

This article focuses on the experience of Czech customers with the purchase of products labelled by the Association of Regional Brands and Bohemian Paradise Association. The aim of this paper is to evaluate selected indicators associated with purchasing certified regional products. The studied characteristics focus on the knowledge and perception of several chosen microregional brands and on the purchase of a certified product itself. The article presents the results of research conducted through a questionnaire survey, whose 1390 respondents are residents as well as visitors of eight different micro‑regions in the Czech Republic. Awareness of regional brands within the sample surveyed is around 46 %. The relationship between awareness of regional brand and respondents’ age, education and status towards the region has been identified. The perception of consumers considered, a brand is most often associated with tangible products, namely food and agricultural produce. Consumers view brands chiefly as a guarantee of production in the given region and a certain tradition. Most often, the respondents take notice of brands on the packaging of a particular certified product.

scholarly journals Regional Food Preference and Awareness of Regional Labels in Vysočina Region (Czech Republic)

2016 ◽  
Vol 8 (2) ◽  
pp. 109-122 ◽  
Author(s):  
Martina Chalupová ◽  
Martin Prokop ◽  
Stanislav Rojík
Keyword(s):  
Czech Republic ◽  
Regional Development ◽  
Correspondence Analysis ◽  
Questionnaire Survey ◽  
Food Preference ◽  
Longitudinal Research ◽  
Sociodemographic Factors ◽  
The Czech Republic ◽  
Regional Food ◽  
Regional Product

Abstract The article presents results of research on preference of the regional food in Vysočina Region in the Czech Republic, with main focus on awareness analysis of Vysočina regional labels. Presented findings are a part of longitudinal research that aims to analyse the evolution of Czech regional labels and their impact on regional development. The questionnaire survey was conducted between January and March 2015 on the sample of 819 respondents from the Vysočina Region. The data have been processed with correspondence analysis and showed that half of respondents prefer regional food, but the results differ in each district, the highest preferences were reported in Jihlava and Třebíč districts. Awareness of the regional labels is rising in comparison with results of the research in 2012. To test respondents’ knowledge they were asked to identify regional labels: two existing - VYSOČINA Regional Product®, Regional Food Vysočina Region and also nonexistent label From Our Region Vysočina. The awareness of regional labels was tested according to chosen sociodemographic factors: gender, age, residence in each district of the region and residence in town or village.

scholarly journals Training, Implementation, and Potential of a Cybermentoring Scheme in Six EU Countries

2019 ◽  
Vol 30 (1) ◽  
pp. 58-72
Author(s):  
Peter K. Smith ◽  
Fran Thompson ◽  
John Jessel ◽  
Andrea Kožuchová ◽  
Irene Ferreira ◽  
...  
Keyword(s):  
Czech Republic ◽  
Young People ◽  
Peer Support ◽  
Questionnaire Survey ◽  
Positive Impact ◽  
National Level ◽  
The Czech Republic ◽  
Train The Trainer ◽  
The United Kingdom ◽  
Cross National

AbstractCybermentoring refers to virtual peer support in which young people themselves are trained as cybermentors and interact with those needing help and advice (cybermentees) online. This article describes the training in, and implementation of, a cross-national cybermentoring scheme, Beatbullying Europe, developed in the United Kingdom. It involved train-the-trainer workshops for partners and life mentors in six European countries (Italy, Spain, Portugal, Romania, Poland and the Czech Republic) in 2013–2014, followed by training sessions for pupil cybermentors aged 11–16 years. Although BeatBullying went into liquidation in November 2014, the project was largely completed. We (1) report an evaluation of the training of the life mentors and mentors, via questionnaire survey; and (2) discuss findings about the implementation of the scheme and its potential at a cross-national level, via partner interviews during and at the end of the project. The training was found to be highly rated in all respects, and in all six countries involved. The overall consensus from the data available is that there was a positive impact for the schools and professionals involved; some challenges encountered are discussed. The BeatBullying Europe project, despite being unfinished, was promising, and a similar approach deserves further support and evaluation in the future.

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