Attitudes and Motivations of Students Toward Athletic-Event Attendance at a Midsize Division III University: Recommendations for Communicators

2016 ◽  
Vol 9 (3) ◽  
pp. 321-339 ◽  
Author(s):  
Evan K. Perrault

Despite being the largest subset of the NCAA, Division III sports programs have had very little research dedicated to them regarding student attendance motivations. This study surveyed 620 undergraduate students at a midsize Division III school (total enrollment 10,902) to determine their attitudes toward attending athletic events and potential motivators for getting them into the stands. Students who had personally interacted with an athlete or coach had better attitudes toward university athletics than those who had not. Results also supported predictions of the theory of planned behavior, finding that attitudes toward individual sports were the strongest predictor of intentions to attend future games. Open-ended responses also asked students why they do not attend games and what would get them to attend more games. Analyses of these responses are followed by key recommendations for communications professionals at similar-size institutions seeking ways to increase student attendance at their athletic events.

2017 ◽  
Vol 10 (8) ◽  
pp. 40 ◽  
Author(s):  
Saeed Abdullah AL-Dossary

Cheating on tests is a serious problem in education. The purpose of this study was to test the efficacy of a modified form of the theory of planned behavior (TPB) to predict cheating behavior among a sample of Saudi university students. This study also sought to test the influence of cheating in high school on cheating in college within the framework of the TPB. Analyses were conducted on a sample of 322 undergraduate students using structural equation modeling. The results were consistent with the TPB model’s predictions. The TPB model explained a modest variance in cheating in college. When cheating in high school added to the model, the proportion of explained variance increased and cheating in high school was the best predictor of cheating in college. Although not hypothesized by the TPB, subjective norm had a direct effect on attitude.


2017 ◽  
Vol 18 (7) ◽  
pp. 1060-1075 ◽  
Author(s):  
Alisa P. Lertpratchya ◽  
John C. Besley ◽  
Adam Zwickle ◽  
Bruno Takahashi ◽  
Cameron Thomas Whitley

Purpose The purpose of this study is to assess the effectiveness of higher education institution as a sustainability communication channel. The theory of planned behavior was used to examine the degree to which a student’s tenure at a large university with active and visible sustainability initiatives is associated with changes in views about sustainability and changes in reported sustainability behaviors. Design/methodology/approach This study involved a campus-wide online survey on undergraduate students at a large mid-western university. A direct measurement approach to the theory of planned behavior was used to measure changes in attitudes, normative beliefs, perceived behavioral controls and self-reported behaviors on five different environmental sustainability behaviors. Findings Overall findings support the notion that higher education institutions can be effective communication channels for sustainability issues, as students who have been in college for a longer period of time reported somewhat more positive attitudes, normative and efficacy beliefs and more sustainable behaviors. Practical implications By measuring specific components of the theory of planned behavior, this study provides insights on specific areas in which campaigns targeting college students in different college years could become more effective. Originality/value Few studies have assessed college as an effective sustainability communication channel despite the fact that it is potentially a powerful channel to reach a large population at their critical age. This study also measures specific components to sustainability behaviors by using the theory of planned behavior as a guiding framework.


AdBispreneur ◽  
2020 ◽  
Vol 5 (2) ◽  
pp. 201
Author(s):  
Imam Noor Said ◽  
Deden Dinar Iskandar

Entrepreneurship among tertiary education graduates is not satisfactory because the current education system makes students tend to be job seekers rather than job creators. The interest in creating jobs from students through entrepreneur is faced with the perception of opportunities to get jobs according to their abilities. This study identify the effect of perceptions of job opportunities and the component of theory of planned behavior on student entrepreneurial interests and behavior. This study sampled 100 undergraduate students from Diponegoro University and used a variance-based structural equation analysis model (SEM-PLS) with Warp PLS 6.0 software. The results obtained from this study indicate that the perceived employability has a significant negative effect on the emergence of entrepreneurial behavior, but does not affect the entrepreneurial intention. Components of the theory of planned behavior, attitudes have a significant positive effect on entrepreneurial interest, subjective norms do not affect both entrepreneurial interest and behavior, while significant behavioral control positively influences both entrepreneurial intention and behavior. The results of this study are expected to be a reference in improving the existing education system at the university level in order to increase graduates choosing entrepreneurial careers.  Wirausaha di kalangan lulusan pendidikan tinggi situasinya belum cukup memuaskan karena sistem pendidikan yang ada saat ini membuat mahasiswa cenderung menjadi pencari kerja bukan pencipta lapangan kerja. Minat menciptakan lapangan kerja melalui wirausaha oleh mahasiswa juga dihadapkan dengan persepsi peluang untuk mendapatkan pekerjaan sesuai dengan kemampuan mereka. Penelitian ini bermaksud mengidentifikasi pengaruh persepsi peluang kerja dan komponen theory of planned behavior terhadap minat maupun perilaku wirausaha mahasiswa. Penelitian ini mengambil sampel dari mahasiswa S1 Universitas Diponegoro sebanyak 100 orang dan menggunakan analisis model persamaan struktural berbasis varian (SEM-PLS) dengan software Warp PLS 6.0. Hasil yang diperoleh dari penelitian ini menunjukkan bahwa persepsi peluang kerja berpengaruh signifikan negatif terhadap munculnya perilaku wirausaha, namun tidak berpengaruh terhadap minat wirausaha. Komponen theory of planned behavior yaitu sikap hanya signifikan berpengaruh positif terhadap minat wirausaha, norma subjektif tidak berpengaruh baik pada minat maupun perilaku wirausaha, sedangkan kontrol perilaku signifikan positif mempengaruhi baik minat maupun perilaku wirausaha. Hasil penelitian ini diharapkan bisa menjadi acuan dalam memperbaiki sistem pendidikan yang ada di tingiat universitas agar menambah lulusannya memilih karir wirausaha.


2002 ◽  
Vol 24 (2) ◽  
pp. 120-132 ◽  
Author(s):  
Ryan E. Rhodes ◽  
Kerry S. Courneya ◽  
Leslie A. Hayduk

This study investigated the moderating influence of the five-factor model of personality (FFM) on the theory of planned behavior (TPB) in the exercise domain. Although an analysis of all possible moderation effects was conducted, it was hypothesized that high extraversion (E) and conscientiousness (C) individuals would demonstrate significantly stronger relationships between intentions and exercise behavior than those low in E and C. Conversely, it was expected that high neuroticism (N) individuals would show a significantly weaker relationship between intention and exercise behavior than those low in N. A total of 300 undergraduate students completed measures of the FFM, TPB, and a 2-week follow-up of exercise behavior. Two-group structural equation models of the TPB were created using a median split for each personality trait. Overall, 5 significant (p < .05) moderating effects were found. Specifically, N was found to moderate the effect of subjective norm on intention. E also moderated the effects of subjective norm on intention as well as intention on behavior. C moderated the effects of affective attitude on intention and intention on behavior. Theorized influences for the presence or absence of personality moderators are discussed. The results generally support the possibility of personality being a moderator of the TPB but highlight the need for future research and replication.


2005 ◽  
Vol 27 (4) ◽  
pp. 488-504 ◽  
Author(s):  
Paul Norman ◽  
Mark Conner

Two studies on the Theory of Planned Behavior (TPB) and exercise behavior are reported that consider the mediating and moderating effects of planning on intention-behavior relationships. Undergraduate students (N = 125 and N = 102) completed questionnaires assessing TPB constructs, planning, and past exercise behavior. The TPB was highly predictive of exercise intentions (R2 = .37 and .62) and future behavior (R2 = .43 and .49) assessed at 2 weeks (Study 1) and 1 week (Study 2) follow-up. Planning was found to mediate the impact of intention on future behavior (Study 2) and to moderate the intention/behavior relationship (both studies). The results are discussed in relation to recent models of health behavior that focus on the volitional (i.e., postdecisional) phase of health behavior.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Chinun Boonroungrut ◽  
Fei Huang

Purpose This study aims to validate the money management intention screening questionnaire under the framework of theory of planned behavior, which includes attitude, subjective norms, perceived behavioral control and intention. Design/methodology/approach A total of 919 undergraduate students with loans were randomly selected and grouped into four sub-studies to address the psychometric properties of the imposed structure. The item–object congruence, confirmatory factor analysis (CFA), test–retest reliability method and other statistical tests were carried out for item selection and confirmation. Two self-reported measures, namely, Saving Behavior Scale and Short Dark Triad (SD3-Thai version), were applied for the measure concurrent validation. Findings The final 12 items with four-component structures were deemed reliable and generally valid in university students with loans, with CFA results indicating good fit indices (χ2 = 96.44, df = 43; CFI = 0.96; GFI = 0.94; RMSEA = 0.06). The test–retest method indicated values between 0.66 (subjective norm) and 0.71 (attitude). Machiavellianism from SD3-TH and saving attitude from the Saving Behavior Scale showed the strongest significant relation among the items. The abbreviation of the 12-item structure was labeled in the Money Management Intention Questionnaire (MMIQ-TPB). Research limitations/implications This study provided a reliable and valid substantial structure for identifying money management intention. However, there was a consideration that MMIQ-TPB questions referred to cognitive influences through intention; thus, it was designed to cover the intended preparation and not in the action stage. Practical implications Great money management practically predicts a lower likelihood of being in debt. Attentive educators or loan providers can thus benefit from this alternative structure as a screening scale for identifying risky cognitive mismanagement. Social implications The evidence provided in this study highlights the possibility of identifying students who necessarily need a program to improve their monetary management skills during their studying periods. Policymakers could address this problem at the first stage of the general mode in the loan providing operation. Originality/value This study bridges the gap in the literature on financial behavioral changes for establishing money management intention among undergraduate students with loans. Furthermore, it confirms the advantages and disadvantages of having certain dark personality traits in a financial context.


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