It’s All About My Team: Mega–Sport Events and Consumer Attitudes in a Time Series Approach

2016 ◽  
Vol 30 (6) ◽  
pp. 597-614 ◽  
Author(s):  
Anahit Armenakyan ◽  
Norm O’Reilly ◽  
Louise Heslop ◽  
John Nadeau ◽  
Irene R. R. Lu
Keyword(s):  
Host Country ◽  
Olympic Games ◽  
Field Performance ◽  
Sport Event ◽  
National Team ◽  
Perceived Performance ◽  
Time Series Approach ◽  
Sport Events ◽  
The Impact ◽  
Behavioral Attitudes

The hosting of a mega–sport event (MSE) has a number of implications for a host country, some positive and some negative. This research explores the influence of the on-field performance of the host country’s national team (NT), in this case for the Olympic Games, on the decision to bid for and potentially host such an MSE. Previous studies have normally focused on residents and international tourists who attend the event, thereby not considering the views of (i) nonresident communities of the host country and (ii) international and domestic spectators. This research responds by investigating the impact of individual associations with the (Olympic) NT through examining the expectations for and perceived performance of the NT on behavioral attitudes of domestic (Canadian) and foreign (American) residents toward the NT itself, the MSE, and the host country, around the 2010 Winter Vancouver Olympic Games.

scholarly journals The Effect of Sport Involvement on Support for Mega Sport Events: Why Does It Matter

2019 ◽  
Vol 11 (20) ◽  
pp. 5687 ◽  
Author(s):  
Changwook Kim ◽  
Kyriaki Kaplanidou
Keyword(s):  
Social Exchange ◽  
Structural Equation ◽  
Social Exchange Theory ◽  
Olympic Games ◽  
Equation Modeling ◽  
Sport Event ◽  
Proposed Model ◽  
Winter Olympic Games ◽  
Sport Events ◽  
The Impact

For residents of a city that hosts a mega sport event, sport involvement can be associated with their perceptions of the impacts and quality of life (QoL) gained from that event. The attributes of mega sport events, with multiple sports in one competition, are linked with the level of residents’ sport involvement, specifically their interest in and identification with sports, which can foster more positive perceptions and enhance the anticipated QoL from the games. Despite the importance of sport involvement on the support for a mega sport event, most studies have mainly focused on how perceptions of the impact from the event influence support based on social exchange theory (SET). Hence, this study examined how sport involvement affected the relationships among impact perceptions, QoL, and support for the 2018 PyeongChang Winter Olympic Games. Structural equation modeling (SEM) was employed to examine the hypotheses in the proposed model, using a sample of 301 Korean residents. The results revealed that sport involvement had a positive effect on event impact perceptions and QoL, which, in turn, significantly influenced support for the Olympic Games in the pre-stage. The study suggests that sport involvement can leverage support for a mega sport event through the creation of positive perceptions of the impacts of the event.

scholarly journals Athletes as tourists: Consumer Behaviour of Participants at the 2007 and 2009 World Universiade Games

2011 ◽  
Vol 51 (1) ◽  
pp. 72-79
Author(s):  
Douglas Turco ◽  
Dimitra Papadimitrou ◽  
Serkan Berber
Keyword(s):  
Consumer Behaviour ◽  
Host Countries ◽  
World Cup ◽  
Sport Event ◽  
Considerable Research ◽  
Second Tier ◽  
Sport Events ◽  
Commonwealth Games ◽  
International Sport ◽  
The Impact

Athletes as tourists: Consumer Behaviour of Participants at the 2007 and 2009 World Universiade GamesConsiderable research has been devoted to sport mega-events including the Olympic Games, the FIFA World Cup, and the Commonwealth Games. Yet few studies have focused on the lesser known or "second tier" international sport events in order to understand the patterns and the impact of participant consumption. Further, few sport event studies are extended beyond a single assessment. This study examines a recurring sport event, the World Universiade Summer Games, that took place in two different countries, Belgrade, Serbia and Bangkok, Thailand. A profile of participants at the 2007 and 2009 Universiades was generated to reveal and compare their consumer behaviour in the host cities and over time. Subjects were queried on-site during selected days of competition (N=441, 2007; N=221, 2009). Findings demonstrate a remarkable consistency in participant characteristics and local spend from 2007 to 2009, though the amount spent per night was considerably less than the average per night spend by other types of tourists in the host countries, suggesting that Universiade athletes are non high-value tourists. Discussion and implications of findings to sport and tourism destination scholars and marketers are presented.

scholarly journals S.H.A.K.E. COVID-19

2020 ◽  
Keyword(s):  
World Health Organization ◽  
Olympic Games ◽  
World Health ◽  
Protective Measures ◽  
Health Threat ◽  
The World ◽  
Scientific Congress ◽  
Sport Events ◽  
Health Organization ◽  
The Impact

It’s been a while since Coronavirus disease (COVID-19) was characterized as a pandemic by the World Health Organization (WHO), causing major concerns and unfortunately panic in many countries. The on-going outbreak is of international concern and most countries have already announced a series of protective measures to confront this health threat of unknown magnitude. Travel warnings, scientific congress suspensions, cancellations of national holidays and closing of schools, amusement parks, cinemas, theatres and gyms are only some of these measures. The impact in sports is also tremendous. Major sport events like the 2020 Tokyo Olympic Games and Euro 2020 have been postponed. Others like the Miami Open and the Wimbledon tennis tournament have been cancelled and there is an ongoing discussion for forthcoming events. However, few have been said regarding the impact of limiting public exercise.

scholarly journals Sport a storytelling. Dlaczego marki sięgają po wątki sportowe?

2021 ◽  
Vol 64 (1 (245)) ◽  
pp. 63-78
Author(s):  
Dominik Kania
Keyword(s):  
Human Life ◽  
Methodological Approach ◽  
Social Processes ◽  
Global Business ◽  
Sport Event ◽  
Sport Industry ◽  
Sport Events ◽  
The Impact ◽  
The Relationship

Wiele marek wykorzystuje w swoich kampaniach storytellingowych tematykę sportową. Nie zawsze jest ona związana z działalnością brandu lub jego ofertą. Mimo to sport wydaje się atrakcyjnym wątkiem, na podstawie którego firmy komunikują się z otoczeniem. Celem niniejszej pracy jest wyjaśnienie tej popularności sportowych tematów w storytellingu marek. Posłuży do tego analiza relacji branży sportowej i szeroko pojętego biznesu, a także udziału sportu w zachodzących procesach społecznych. Przez ukazanie wpływu, jaki rywalizacja sportowa wywiera na przeciętną jednostkę, zostaną wytłumaczone pobudki marek budujących swoje opowieści wokół zdarzeń lub postaci związanych ze sportem. Refleksji dotyczącej przyczyn popularności wątków sportowych w komunikacji brandów posłużyła analiza dotychczasowego stanu badań, szukająca wyjaśnienia związków pomiędzy sportem a życiem społeczeństwa, a także obserwacja studium przypadku Procter&Gamble – podmiotu, który wokół sportu zbudował swoją platformę komunikacyjną. Materiałem badawczym były więc nie tylko tezy naukowe szukające pomostu między sportem a filozofią, socjologią, psychologią czy biznesem, ale również praktyczne działania marki. Wyniki obserwacji nasuwają wnioski tłumaczące znaczenie sportu i aktywności fizycznej dla społeczeństw i ich jednostek, wskazują procesy przyczyniające się do popularyzacji tematyki w działaniach storytellingowych oraz klarownie podkreślają korzyści płynące z dialogu marek z odbiorcami, opartym na sportowych akcentach. Ponadto potwierdzają i uzasadniają tezę, że skuteczny storytelling implementujący w swoje treści sport wcale nie musi pochodzić od brandu bezpośrednio związanego z branżą sportową. Sport in storytelling. Why do brands adopt sport into narratives? Many brands adopt sports into their storytelling campaigns. This trend can be noticed even if a brand’s operations or its products are not related to sport. Nevertheless, it seems to be an attractive platform to communicate with the audience and present specific values. The purpose of this paper is to explain the popularity of sport themes in brand’s storytelling. To unveil this notion, the relationship between sport industry, global business and the influence of sport on social processes is analysed. By examining the impact of sport rivalry on an individual, brands’ motives and the phenomenon of building stories based on sport events or athletes’ lives are explained. This study seeks to describe mechanisms that are used by brands, which strive to mark their presence in people’s lives through storytelling. The methodological approach taken in this paper is a mixed methodology based on critical analysis of existing studies in philosophy, economy, sociology, psychology, and examination of Procter&Gamble’s communication case study. The first part investigates the theoretical reasons for adopting sport into narratives to influence society and individuals. The next section proceeds to an example of the brand which based its storytelling communication on sport event and themes. The results of this study show multidimensional motives and benefits of adopting sport into storytelling. These are connected to different areas of human life and remain critical for brands’ strategies. This examination also confirms high popularity of sport motives in communication of brands that do not belong directly to sport industry and whose offer is not associated with sport at all.

Driving Tourism Through Sport Event in the Lipno Region

2018 ◽  
pp. 269-283
Author(s):  
Petr Studnička ◽  
Pavel Attl
Keyword(s):  
Czech Republic ◽  
Olympic Games ◽  
Negative Effects ◽  
Sport Event ◽  
Sporting Event ◽  
The Impact ◽  
The Olympic Games

Olympic Games have already been the top worldwide followed sporting event for 120 years. Until recently the Olympic Games were in terms of tourism associated exclusively with visitors' passive follow up. That status started to change with the emergence of an entirely new phenomenon called the Olympic parks. Based on this phenomenon is a research focusing on establishing an Olympic Park 2016 in Lipno nad Vltavou, Czech Republic. Part of the research was to analyze the impact of the Olympic Park it had on the region and the authors evaluated both positive and negative effects. The result of this research was to determine the main impacts of the Olympic Park on the destination, in the short and long terms. The authors concluded that the construction of the Olympic Park was a major impulse for the development of tourism in the area.

scholarly journals Motivation and Psychological Contract in Sport Event Volunteerism: The Impact of Contract Fulfilment On Satisfaction and Future Behavioral Intention

2020 ◽  
Vol 24 (4) ◽  
pp. 463-479
Author(s):  
Eunjung Kim ◽  
Graham Cuskelly ◽  
Liz Fredline
Keyword(s):  
Psychological Contract ◽  
Behavioral Intention ◽  
Sport Event ◽  
Sport Events ◽  
Intention To Continue ◽  
The Impact ◽  
Sport Event Volunteers ◽  
The Relationship ◽  
Southeast Queensland ◽  
Practical Implications

This study investigated sport event volunteer motivation and psychological contract (PC) with regard to the relationship between PC fulfilment, satisfaction, and future behavioral intention. Motivation-based volunteer subgroups based on cluster analysis were compared regarding their expectations and experiences of PC types as well as their overall satisfaction and future behavioral intention in a pre- and posttest study. The gap between expectations and experiences of PC types (PC fulfilment by gap: PCFg), and second, experience (satisfaction) of PC types (PC fulfilment by experience: PCFe) were tested using regression analysis to investigate the impact of PC fulfilment on satisfaction and future behavioral intention. The analysis was conducted on a sample of 261 sport event volunteers from three sport events in southeast Queensland, Australia. Among this volunteer sample, ideological PC was considered as the most important PC type overall, but different motivations were associated with different PC preferences. Volunteers who had different motivations had varying experiences of PC types, overall satisfaction, and intention to continue volunteering. PCFe was highly related to overall satisfaction and future behavioral intention and was found to be a better predictor of volunteer satisfaction than PCFg. This study provides important theoretical and practical implications for sport event volunteerism approached from the perspective of PC types and motivations.

Recurring Sport Events and Destination Image Perceptions: Impact on Active Sport Tourist Behavioral Intentions and Place Attachment

2012 ◽  
Vol 26 (3) ◽  
pp. 237-248 ◽  
Author(s):  
Kyriaki Kaplanidou ◽  
Jeremy S. Jordan ◽  
Daniel Funk ◽  
Lynn L. Ridinger
Keyword(s):  
Place Attachment ◽  
Behavioral Intentions ◽  
Online Survey ◽  
Destination Image ◽  
Sport Event ◽  
Destination Loyalty ◽  
Sustainable Tourism Development ◽  
Sport Events ◽  
The Impact ◽  
Active Sport

Hosting recurring sport events can be a solution for sustainable tourism development resulting in destination loyalty and higher place attachment levels. This study proposes active event sport tourists may include in their destination perceptions a number of destination and event attributes, given the direct association of the event with the place. The feasibility of the convergence of event and destination image attributes in one scale was explored and that scale’s influence on place attachment and on specific active sport tourists’ behaviors was examined. Data were collected from sport event tourist participants (n= 2,015) at a recurring marathon event via an online survey. Exploratory factor analysis confirmed the factor structure of destination image to include event characteristics. Regression analysis was used to test the impact of destination image factors on behavioral intentions and place attachment and supported the predictive validity of destination image factors. Implications for event and destination marketers are discussed.

It’s Really Not about the Bike: Exploring Attraction and Attachment to the Events of the Lance Armstrong Foundation

2008 ◽  
Vol 22 (5) ◽  
pp. 501-525 ◽  
Author(s):  
Kevin R. Filo ◽  
Daniel C. Funk ◽  
Danny O’Brien
Keyword(s):  
Focus Groups ◽  
Sense Of Community ◽  
Charitable Giving ◽  
Self Esteem ◽  
Charitable Organizations ◽  
Sport Event ◽  
Sport Events ◽  
The Impact ◽  
Event Managers

Participatory sport events have emerged as viable fundraising mechanisms for charitable organizations. This article examines the impact that motives for charitable giving and sport event participation have on charity sport events. The authors examine the factors that attract participants to a charity sport event, while the role of charity in fostering attachment to the event is explored. Focus groups were conducted with charity sport event participants to discuss what motivated their participation. Results revealed that intellectual, social, and competency motives along with the motives of reciprocity, self-esteem, need to help others, and desire to improve the charity contribute to attraction. In addition, the results suggest that the charitable component influences social and competency motives and contributes to the development of attachment to the event. The authors recommend event managers work to foster and leverage the sense of community created through these events.

An Analysis of the Impact of the Economy on the Olympic Movement

2010 ◽  
Vol 19 (3-4) ◽  
pp. 227-238 ◽  
Author(s):  
Miroslav Pacut
Keyword(s):  
Olympic Games ◽  
Cash Flows ◽  
Economic Situation ◽  
Economic Aspects ◽  
Development Trends ◽  
Sport Event ◽  
Olympic Movement ◽  
The Future ◽  
The Impact ◽  
Modern Form

An Analysis of the Impact of the Economy on the Olympic Movement More than a century has passed since Pierre de Coubertin revived the classical Olympic ideal and gave it a modern form. The Olympic Games have become the number one sport event, including in terms of viewer ratings, and related thereto are economic aspects. Since the 1980s, the cash flows going into the Olympic movement have grown on a sustained basis and the projects of the cities organizing the Games have become increasingly megalomaniac. Today, it seems that the changed global economic situation will bring a correction of that trend. This article strives to capture the genesis of the modern Olympic movement in economic terms and to forecast its development trends for the future.

scholarly journals (A278) Providing Medical Coverage for an Unfamiliar Sport Event: Tent-Pegging and the 2nd Asian Beach Games

2011 ◽  
Vol 26 (S1) ◽  
pp. s77-s77
Author(s):  
H.N. Al-Qusimy
Keyword(s):  
Medical Care ◽  
Host Country ◽  
Care Providers ◽  
Medical Support ◽  
Sport Event ◽  
Sporting Event ◽  
Equestrian Sports ◽  
Equestrian Sport ◽  
Sport Events ◽  
First Time

BackgroundThe addition of Tent-pegging to the 2nd Asian Beach games as one of its 14 Competition events was a welcomed step, especially to the equestrian community of the games' host country, Oman. An equestrian sport of ancient military origin with a long history in Asia, Tent-pegging It a fast-paced sport in which a lance or sword is used to pick pegs off the ground while riding a horse at full gallop. The sport is gaining popularity especially in a number of countries around the world, including Oman.Discussion and ObservationsThe hazards inherent in equestrian sports and specifically in Tent –pegging, furthermore, the mass gathering created by the equine presence, the participants, as well as the spectators, required a well planned medical coverage to safely conduct the games. Taking into account that Tent-pegging events normally receive limited medical support, the presentation will discuss the concepts and methods that are commonly followed by the host country on planning and implementing the medical care to sport events of Olympic standards, along with an illustration on how exclusively these concepts were applied to the Tent -pegging events during the 2nd Asian Beach Games. In addition, the presentation will elaborate on the challenges that were dealt with by the medical care providers, and the outcome following a 1st major sporting event of such a scale to be conducted by the host country, Oman. As more countries bid to host major sport events for their first time, suggestion for improving the methodology of providing medical coverage to a sport event will be discussed in the presentation.

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