scholarly journals Sport a storytelling. Dlaczego marki sięgają po wątki sportowe?

2021 ◽  
Vol 64 (1 (245)) ◽  
pp. 63-78
Author(s):  
Dominik Kania
Keyword(s):  
Human Life ◽  
Methodological Approach ◽  
Social Processes ◽  
Global Business ◽  
Sport Event ◽  
Sport Industry ◽  
Sport Events ◽  
The Impact ◽  
The Relationship

Wiele marek wykorzystuje w swoich kampaniach storytellingowych tematykę sportową. Nie zawsze jest ona związana z działalnością brandu lub jego ofertą. Mimo to sport wydaje się atrakcyjnym wątkiem, na podstawie którego firmy komunikują się z otoczeniem. Celem niniejszej pracy jest wyjaśnienie tej popularności sportowych tematów w storytellingu marek. Posłuży do tego analiza relacji branży sportowej i szeroko pojętego biznesu, a także udziału sportu w zachodzących procesach społecznych. Przez ukazanie wpływu, jaki rywalizacja sportowa wywiera na przeciętną jednostkę, zostaną wytłumaczone pobudki marek budujących swoje opowieści wokół zdarzeń lub postaci związanych ze sportem. Refleksji dotyczącej przyczyn popularności wątków sportowych w komunikacji brandów posłużyła analiza dotychczasowego stanu badań, szukająca wyjaśnienia związków pomiędzy sportem a życiem społeczeństwa, a także obserwacja studium przypadku Procter&Gamble – podmiotu, który wokół sportu zbudował swoją platformę komunikacyjną. Materiałem badawczym były więc nie tylko tezy naukowe szukające pomostu między sportem a filozofią, socjologią, psychologią czy biznesem, ale również praktyczne działania marki. Wyniki obserwacji nasuwają wnioski tłumaczące znaczenie sportu i aktywności fizycznej dla społeczeństw i ich jednostek, wskazują procesy przyczyniające się do popularyzacji tematyki w działaniach storytellingowych oraz klarownie podkreślają korzyści płynące z dialogu marek z odbiorcami, opartym na sportowych akcentach. Ponadto potwierdzają i uzasadniają tezę, że skuteczny storytelling implementujący w swoje treści sport wcale nie musi pochodzić od brandu bezpośrednio związanego z branżą sportową. Sport in storytelling. Why do brands adopt sport into narratives? Many brands adopt sports into their storytelling campaigns. This trend can be noticed even if a brand’s operations or its products are not related to sport. Nevertheless, it seems to be an attractive platform to communicate with the audience and present specific values. The purpose of this paper is to explain the popularity of sport themes in brand’s storytelling. To unveil this notion, the relationship between sport industry, global business and the influence of sport on social processes is analysed. By examining the impact of sport rivalry on an individual, brands’ motives and the phenomenon of building stories based on sport events or athletes’ lives are explained. This study seeks to describe mechanisms that are used by brands, which strive to mark their presence in people’s lives through storytelling. The methodological approach taken in this paper is a mixed methodology based on critical analysis of existing studies in philosophy, economy, sociology, psychology, and examination of Procter&Gamble’s communication case study. The first part investigates the theoretical reasons for adopting sport into narratives to influence society and individuals. The next section proceeds to an example of the brand which based its storytelling communication on sport event and themes. The results of this study show multidimensional motives and benefits of adopting sport into storytelling. These are connected to different areas of human life and remain critical for brands’ strategies. This examination also confirms high popularity of sport motives in communication of brands that do not belong directly to sport industry and whose offer is not associated with sport at all.

scholarly journals Motivation and Psychological Contract in Sport Event Volunteerism: The Impact of Contract Fulfilment On Satisfaction and Future Behavioral Intention

2020 ◽  
Vol 24 (4) ◽  
pp. 463-479
Author(s):  
Eunjung Kim ◽  
Graham Cuskelly ◽  
Liz Fredline
Keyword(s):  
Psychological Contract ◽  
Behavioral Intention ◽  
Sport Event ◽  
Sport Events ◽  
Intention To Continue ◽  
The Impact ◽  
Sport Event Volunteers ◽  
The Relationship ◽  
Southeast Queensland ◽  
Practical Implications

This study investigated sport event volunteer motivation and psychological contract (PC) with regard to the relationship between PC fulfilment, satisfaction, and future behavioral intention. Motivation-based volunteer subgroups based on cluster analysis were compared regarding their expectations and experiences of PC types as well as their overall satisfaction and future behavioral intention in a pre- and posttest study. The gap between expectations and experiences of PC types (PC fulfilment by gap: PCFg), and second, experience (satisfaction) of PC types (PC fulfilment by experience: PCFe) were tested using regression analysis to investigate the impact of PC fulfilment on satisfaction and future behavioral intention. The analysis was conducted on a sample of 261 sport event volunteers from three sport events in southeast Queensland, Australia. Among this volunteer sample, ideological PC was considered as the most important PC type overall, but different motivations were associated with different PC preferences. Volunteers who had different motivations had varying experiences of PC types, overall satisfaction, and intention to continue volunteering. PCFe was highly related to overall satisfaction and future behavioral intention and was found to be a better predictor of volunteer satisfaction than PCFg. This study provides important theoretical and practical implications for sport event volunteerism approached from the perspective of PC types and motivations.

Environmental Sustainability at the President’s Cup: An Eagle or a Double Bogie?

2021 ◽  
Vol 10 (S1) ◽  
pp. S36-S40
Author(s):  
Jamee Pelcher ◽  
Sylvia Trendafilova ◽  
Vassilios Ziakas
Keyword(s):  
Natural Environment ◽  
Environmental Sustainability ◽  
Sustainable Management ◽  
Environmentally Friendly ◽  
Sport Industry ◽  
Communication Practices ◽  
Professional Golfers ◽  
Sport Events ◽  
The Relationship

Over the last decade, researchers have been increasing their studies on the relationship between sport and sustainability. In response, the sport industry has started to recognize the importance of focusing on the natural environment during its operations. Despite the new sustainable intentions of the Professional Golfers’ Association, it is unknown whether the new trajectory in sustainability is being implemented and embraced by fans at all tournaments, specifically those that have unique cultures of their own, such as the President’s Cup. Consequently, this case study provides students with an opportunity to (a) identify major issues and challenges in managing sport events in an environmentally friendly manner, (b) apply sustainable management and pertinent communication practices to the particular context of golf tournaments and facilities, (c) broadly contextualize the complexity of environmental sustainability issues in sport, and (d) create a strategic sustainability plan.

scholarly journals EMERGENCE OF ECONOMIC INTELLIGENCE APPROACH IN WEST AFRICA: CASE OF A TELCO IN BURKINA FASO

2020 ◽  
Vol 2 (5) ◽  
pp. 391-400
Author(s):  
Dr. Honoré Ouédraogo ◽  
Dr. Théophile Bindeouè Nassè
Keyword(s):  
West Africa ◽  
Mobile Phone ◽  
Theoretical Approach ◽  
Methodological Approach ◽  
And Performance ◽  
The Impact ◽  
The Relationship ◽  
The City ◽  
Intelligence Approach

This paper focuses on the relationship between economic intelligence (EI, understood in the informational sense of the term, Martre (1994) and performance. It raises the question of the impact of the deployment of EI on improving the company’s results. Our theoretical approach is based on the corpus of management of the EI system, which is a dedicated IS. The epistemological positioning is of the constructivist type and the methodological approach, of the qualitative type. As for our approach, it is based on an exploration based on a case study in the mobile phone sector investigated in 2018 in BurkinaFaso, especially in the city of Ouagadougou. Our results showthat steering the dynamics of EI improves the performance of the organization in the terms of achieving pre-established objectives. This case study addresses its own limits and it may be subject to some extensions in the future.

An Analytical Approach to Cruise Tourism As an Option For Development: a Case Study of the Sultanate of Oman

2020 ◽  
Vol 15 (2) ◽  
pp. 95-109
Author(s):  
Heba Aziz ◽  
Osman El-Said ◽  
Marike Bontenbal
Keyword(s):  
Capital City ◽  
Sultanate Of Oman ◽  
Policy Makers ◽  
Cruise Tourism ◽  
The Impact ◽  
The Relationship ◽  
Average Expenditure ◽  
Return Intention

The objective of this study was to measure the level of cruise tourists' satisfaction as well as the relationship between satisfaction, recommendation, return intention, and expenditure. Also, the impact of factors such as nationality, length of the visit, and age on the level of expenditure was measured. An empirical approach for data collection was followed and a total of 152 questionnaires were collected from cruise tourists visiting the capital city of Oman, Muscat, as cruise liners anchor at Sultan Qaboos Port. Results of the regression analysis supported the existence of a causal relationship between satisfaction with destination attributes, overall satisfaction, recommendation, return intention, and expenditure. It was found that the average expenditure varies according to age and length of the visit. Recommendations for policy makers were suggested on how to increase the role of cruise tourism in strengthening the economy.

Outcomes of the sport event volunteer experience: examining demonstration effects on first-time and returning volunteers

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jordan T. Bakhsh ◽  
Erik L. Lachance ◽  
Ashley Thompson ◽  
Milena M. Parent
Keyword(s):  
Behavioral Intentions ◽  
Sport Participation ◽  
Community Members ◽  
Sport Event ◽  
Content Type ◽  
The Future ◽  
Sport Events ◽  
First Time ◽  
Sport Event Volunteers ◽  
The Relationship

PurposeThe purpose of this study is to examine if sport event volunteers were inspired by their event experience to volunteer in the future.Design/methodology/approachA postevent questionnaire was administered to 161 professional golf tournament volunteers, in which 93 respondents were identified as first-time volunteers of the event and 68 as returning volunteers. A moderation analysis was conducted to assess if previous event-specific volunteer experience moderated the relationship between volunteers' inspiration and future volunteer intentions.FindingsFirst-time event-specific volunteers were significantly more inspired to volunteer again than returning event-specific volunteers. Findings indicate volunteers can be inspired from their event experience toward future volunteer intentions.Research limitations/implicationsThis study offers conceptual understandings and new application of inspiration–behavioral intentions by examining sport events' (in)ability to inspire first-time and returning event volunteers to volunteer in the future. Findings are limited to the sport event volunteers' intention discussion.Practical implicationsThis study demonstrates how event stakeholders can create positive future behavioral intentions for community members through hosting sport events. By positioning first-time event-specific volunteers within roles that can elicit inspiration (e.g. interacting with athletes), event managers can foster stronger future volunteer intentions.Originality/valueThis study extends the understanding of demonstration effects by moving beyond the traditional sport event spectators and sport participation intention foci. It demonstrates that sport events can inspire different spectator groups (i.e. event volunteers) toward different future behavioral intentions (i.e. volunteer intentions). Findings address previous sport event volunteer assumptions regarding intention, inspiration and volunteer segments.

scholarly journals Gender and feminist considerations in Artificial Intelligence from a developing-world perspective, with India as a case study

2021 ◽  
Author(s):  
SANGHAMITRA CHOUDHURY ◽  
Shailendra Kumar
Keyword(s):  
Artificial Intelligence ◽  
Developing Countries ◽  
Developing World ◽  
Developed Countries ◽  
High Level ◽  
The Impact ◽  
The Relationship ◽  
Precarious Situation ◽  
And Robotics

<p>The relationship between women, technology manifestation, and likely prospects in the developing world is discussed in this manuscript. Using India as a case study, the paper goes on to discuss how ontology and epistemology views utilised in AI (Artificial Intelligence) and robotics will affect women's prospects in developing countries. Women in developing countries, notably in South Asia, are perceived as doing domestic work and are underrepresented in high-level professions. They are disproportionately underemployed and face prejudice in the workplace. The purpose of this study is to determine if the introduction of AI would exacerbate the already precarious situation of women in the developing world or if it would serve as a liberating force. While studies on the impact of AI on women have been undertaken in developed countries, there has been less research in developing countries. This manuscript attempts to fill that need.</p>

scholarly journals Principals Agents and Prisoners: An Economical Perspective on Information Systems Development Practice

10.28945/3041 ◽  
2006 ◽  
Author(s):  
Karlheinz Kautz ◽  
Bjarke Nielsen
Keyword(s):  
Information Systems ◽  
Systems Development ◽  
Information Systems Development ◽  
Research Approach ◽  
Price Structure ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship ◽  
Development Practice

Information systems development takes place within an economical context. However, the economical conditions, which shape systems development in practice, are hardly researched. In this paper we are investigating the question how a given price structure influences systems development projects. Our analysis is based on a multi case study and a Grounded Theory inspired research approach. Our work is informed by economic theories, which deal with the relationship of suppliers and customers and their mutual dependency. We thus apply principal-agent theory and economic game theory in form of the prisoner’s dilemma. As a result we provide three interlinked models for understanding the impact of pricing structure on systems development practice. The main elements of these models are pricing structure, risk distribution and price level, and opportunistic behavior. We discuss how these elements are interrelated and examine their impact on information systems development in practice.

scholarly journals Dua Sisi Gelap Covid-19 : Dilematis Antara Keterbukaan Data Identitas Penderita Covid-19 Dan Transparansi Data Publik Dalam Rangka Menekan Stigmatisasi

2021 ◽  
Vol 1 (2) ◽  
pp. 73-85
Author(s):  
Yohanes Firmansyah ◽  
Imam Haryanto
Keyword(s):  
Information Disclosure ◽  
Human Life ◽  
Psychological Impact ◽  
Health Economy ◽  
Privacy Rights ◽  
Right To Privacy ◽  
The Right To Privacy ◽  
The Right ◽  
The Impact ◽  
The Relationship

The Covid-19 case has had a huge influence on all aspects of human life, starting from health, economy, sosial, law, and many more. The COVID-19 pandemic has caused various frictions between various interests, one of which is a clash between individual interests and community interests. One of the obvious things about this problem is regarding the impact of COVID-19 in the field of sociology, especially the relationship between individuals, especially the issue of community stigmatization regarding infectious diseases, the dilemma between the privacy rights of the identity of COVID-19 patients and the disclosure of publik data on COVID-19 patients with various risks will injure and cause multiple material and immaterial losses. On the other hand, Covid-19 also raises various sosial-psychological problems and legal problems that still do not regulate all aspects of human life. This paper describes the sociological elements of COVID-19, the right to privacy, publik information disclosure, and the sosial-psychological impact of COVID-19, along with a juridical review of the right to privacy and publik disclosure of information regarding the transparency of COVID-19.

scholarly journals Social Relational Capital as a Community Economic Development Factor

2019 ◽  
Vol IV (I) ◽  
pp. 108-119
Author(s):  
Mujib Ur Rahman ◽  
Muhammad Faizan Malik ◽  
Wisal Ahmad
Keyword(s):  
Economic Development ◽  
Business Community ◽  
Community Economic Development ◽  
Relational Capital ◽  
Purposive Sampling ◽  
Development Factor ◽  
High Investment ◽  
The Impact ◽  
The Relationship

The paper examined the impact of relational capitals on community economic development. For this purpose, the handloom business community was taken as a case study from Peshawar Valley. Data was collected through purposive sampling from169 handlooms firms. The results concluded that the impact of relational capital is significant, and the relationship is positive. This study hereby suggests that government and policymakers should invest in making ties and a strong network of firms within and outside of the community; hence with high investment in making strong social-relational capital can develop the entire entrepreneurial communities.

scholarly journals Marketing of non-wood forest products: Case study of the enterprise for forest mushroom processing

2009 ◽  
pp. 111-128 ◽  
Author(s):  
Ljiljana Keca ◽  
Nenad Rankovic ◽  
Tomislav Radosavljevic
Keyword(s):  
Social Services ◽  
Climate Changes ◽  
Methodological Approach ◽  
Forest Products ◽  
Wood Products ◽  
Wood Material ◽  
Marketing Analysis ◽  
The Impact ◽  
Trees And Shrubs

Under the impact of climate changes it is increasingly obvious that forestry should rely more strongly on the multi?functional character of the managed resources. In addition to wood, there is a series of non?wood products and services offered by forests. Non?wood forest products and services consist of various fruits of forest trees and shrubs, mushrooms, various objects made of non?wood material, and especially forest social services, such as recreation, tourism, hunting, photo?safari, etc. This paper presents a marketing analysis on the example of the enterprise dealing with the purchase, processing and sale of wild mushrooms and products made of mushrooms. The study applies a modern methodological approach implemented in similar researches.

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