“No Idea is a Bad Idea”: Exploring the Nature of Design Thinking Alignment in an Australian Sport Organization

2020 ◽  
pp. 1-14
Author(s):  
Greg Joachim ◽  
Nico Schulenkorf ◽  
Katie Schlenker ◽  
Stephen Frawley ◽  
Adam Cohen

As research into sport innovation management continues to evolve, the innovation efforts of both for- and non-profit sport organizations are increasingly revealed to be focused on best serving the sport user. Design thinking—a human-centered approach to innovation—may hold promise for sport organizations attempting to identify and deliver on the unmet needs of their users. As such, we undertook a qualitative exploration of the innovation practices of a commercial sport organization, attempting to balance hybrid for- and non-profit service goals. Alignment with design thinking themes was discovered in the organization’s practice, as were performative components of design thinking practice. Our findings suggest that design thinking is suitable—and indeed desirable—for adoption into sport management practice, particularly as a means of enhancing innovation efforts, designing holistic sport experiences, and/or overcoming competing institutional demands.

Author(s):  
Ann Pegoraro ◽  
Olan Scott ◽  
Lauren M. Burch

Social media provides a strategic means for non-profit organizations to build and maintain strong relationships with consumers. The purpose of this study was to apply branding theory and frameworks to the use of Facebook by National Olympic Committees in two countries, Australia and Canada over specific time periods related to three Olympics Games. These Facebook pages were examined to determine the types of brand-related post content and communication style utilized as well as the consumer response to these posts. The two organizations generally used Facebook to broadcast product related brand attributes such as information about athletes and teams. There was also a significant difference in Facebook post use and focus by two organizations indicating some international differences in using Facebook for branding a sport organization. The results also provide practical implications for non-profit sport organizations using Facebook to build positive brand images, promote fan engagement and ultimately create brand ambassadors.


2007 ◽  
Vol 21 (3) ◽  
pp. 338-376 ◽  
Author(s):  
Kathy Babiak

Interorganizational relationships have become increasingly important for sport organizations. The purpose of this study was to explore the determinants and conditions of partnership formation in a group of collaborating nonprofit, public, and private organizations. A conceptual framework that includes the determinants of legitimacy, stability, necessity, asymmetry, reciprocity, and efficiency were used. Conditions including interdependence and presence of an interpersonal network were also explored. This research employed qualitative methods to examine partners’ reasons for developing interorganizational relationships in a sport context. For the collaborating organizations, the determinants of legitimacy, stability, reciprocity, and efficiency prevailed as important motives for relationship formation. These findings help to refine and apply contemporary theory to sport management and can be used to help manage interorganizational relationships.


2018 ◽  
Vol 2 (1) ◽  
pp. 155-170
Author(s):  
Dobrosław Jerzy Mańkowski

Capitalism plays a significant role in the process of commercialization of sport. The bureaucratization, professionalization, politics and policy change legitimate organizational activities (Oliver 1992). The external process of bureaucratization, which is ‘the organizational manifestation of the rationalization of social life’ (Slack & Hinings 1994: 806) transforms sport organizations. The new environment of sport organizations moves them from voluntary organization to formal organizations with professional staff. This work identifies impact of external processes such as bureaucratization, professionalization and commercialization on sport organization. The focus is on the environmental pressures which change practices (procedures) in sport organizations. The article shows the changes in the field of sport and the processes of excluding voluntary, non-profit sport organization from competitions in elite sport. The last section of the article presents an alternative point of view on volunteers in sport industry.


2016 ◽  
Vol 30 (1) ◽  
pp. 40-51 ◽  
Author(s):  
Jeffrey A. Graham ◽  
Marlene A. Dixon ◽  
Nancy Hazen-Swann

Youth sport organizations traditionally have focused their concern on training parents in sport and coaching skills, but have largely ignored their parent role. However, an increasing body of work exploring the phenomenon of fathering through sport has highlighted the need for youth sport organizations to become aware of and understand the dual roles of father and coach/volunteer and the potential impact on the participant and the sport organization of using sport as a site and mechanism for fathering (Kay, 2009; Messner, 2009). The purpose of this article is to examine recent literature about the ways—both positive and negative—that fathers use sport as a way to fulfill fatherhood responsibilities and the implications for sport management scholars and practitioners, particularly in voluntary youth sport organizations.


Author(s):  
Ann Pegoraro ◽  
Olan Scott ◽  
Lauren M. Burch

Social media provides a strategic means for non-profit organizations to build and maintain strong relationships with consumers. The purpose of this study was to apply branding theory and frameworks to the use of Facebook by National Olympic Committees in two countries, Australia and Canada over specific time periods related to three Olympics Games. These Facebook pages were examined to determine the types of brand-related post content and communication style utilized as well as the consumer response to these posts. The two organizations generally used Facebook to broadcast product related brand attributes such as information about athletes and teams. There was also a significant difference in Facebook post use and focus by two organizations indicating some international differences in using Facebook for branding a sport organization. The results also provide practical implications for non-profit sport organizations using Facebook to build positive brand images, promote fan engagement and ultimately create brand ambassadors.


2021 ◽  
pp. 1-15
Author(s):  
Kirsty Forsdike ◽  
Simone Fullagar

In this article, we discuss the process and outcomes arising from a unique collaboration involving researchers and professionals to explore key gaps and challenges in sport organizations’ responses to violence against women. Using the World Café method in a 1-day research forum in Victoria, Australia, we brought together state sport organizations, violence against women organizations, and multidisciplinary researchers to reflect upon the multiple contexts that shape violence against women in community sport. Drawing together insights from feminist research and a socioecological perspective, this article contributes to sport management scholarship by using an innovative methodology for collaborative knowledge sharing and creation to explore the challenges and opportunities for organizational action to address violence against women. We advance a gendered lens for understanding how power relations shape sport management practice contexts as well as future research into organizational thinking, research, and responses to violence against women.


2020 ◽  
Vol 1 ◽  
pp. 49-61
Author(s):  
Michael L. Naraine ◽  
Liz Wanless

The sport industry has become increasingly more complex with the expanse of digital technology such as fiber optic internet access, 5G wireless communication, and blockchain, just to name a few. These advancements have shifted the amount and variety of data produced and available for analysis by sport organizations. Yet, sport organization front offices remain well behind other industry segments (e.g., retail, communications) in regard to handling, processing, and analyzing the volume and variety of data to advance business objectives. In this brief, we introduce the notion of artificial intelligence (AI) to sport management. While AI, as a concept, has been discussed for more than 50 years, this article provides a definition and overview of its historical trajectory for sport managers. Concurrently, the article also identifies the value proposition for AI capability, notably the natural language processing across four customer-centered domains: 1) listening to the public narrative, 2) automating the sales process, 3) computerized consumer content, and 4) self-operating service. Integration challenges are also addressed for sport organizations as they seek to increase their digital competence, achieve competitive advantage through technical innovations, and ultimately become more efficient in a data-driven world.


2018 ◽  
Vol 3 (4) ◽  
pp. 410-425
Author(s):  
Krisztina Dajnoki ◽  
György Norbert Szabados ◽  
Éva Bácsné Bába

Human resource with the adequate ability and skills is of decisive importance in all organizations, irrespective of the field of activity in which they operate. It is no different with the life of sports organizations. The human resource management of sports organizations is peculiar which is influenced by, on the one hand, the operating form of an organization, on the other hand, the nature of employment. Those well-known jobs can be also found in the sport organizations which are necessary to operate an organization and carry out the general tasks, at the same time, the amateur or professional athletes turn up as specific human resources. Aim of the study is to explore the specific characteristics of the human resource management of a particular organization, namely Debreceni Egyetem Atlétikai Club Sport Nonprofit Közhasznú Kft. (University of Debrecen Athletic Sport Non-profit Public Benefit Purpose Ltd., hereinafter: DEAC Ltd.), primarily focusing on the traditional HR functions. After reviewing the domestic and international specialized literatures, the practice of the examined sport organization will be described by means of case study, document analysis and managerial interview methods. Based on the results, it can be determined that there is no separate HR manager in case of the examined sport organization, due to its size, but the managing director carries out the tasks as an economic and HR manager in one person. From the aspect of organizational operation, the practice of HR functions is similar to the practice of other SME business organizations, at the same time, the management of athletics as human resources means its specific characteristic where the managements of labour supply, career and talent has other interpretation.


2010 ◽  
Vol 24 (4) ◽  
pp. 379-399 ◽  
Author(s):  
Ruth Sibson

The under-representation of women in sport management has increasingly been recognized by government and nongovernment organizations, and there has been some attempt to redress the imbalance. Research has indicated, however, that the gendering of sport organizations is not simply a numbers’ game. The purpose of this study was to analyze the exercise of exclusionary power as an aspect of gender relations within a six member volunteer Board of Directors of an Australian local, grass-roots sport organization. Data were gathered using semistructured interviews, participant observation and documentary evidence over a 15-month period. This study identified that, although numerical underrepresentation of men or women on this Board was not an issue for either sex, exclusionary power was exercised in a number of overlapping ways which ultimately limited the participation, input, and influence of its female members.


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