scholarly journals Going All in on AI

2020 ◽  
Vol 1 ◽  
pp. 49-61
Author(s):  
Michael L. Naraine ◽  
Liz Wanless

The sport industry has become increasingly more complex with the expanse of digital technology such as fiber optic internet access, 5G wireless communication, and blockchain, just to name a few. These advancements have shifted the amount and variety of data produced and available for analysis by sport organizations. Yet, sport organization front offices remain well behind other industry segments (e.g., retail, communications) in regard to handling, processing, and analyzing the volume and variety of data to advance business objectives. In this brief, we introduce the notion of artificial intelligence (AI) to sport management. While AI, as a concept, has been discussed for more than 50 years, this article provides a definition and overview of its historical trajectory for sport managers. Concurrently, the article also identifies the value proposition for AI capability, notably the natural language processing across four customer-centered domains: 1) listening to the public narrative, 2) automating the sales process, 3) computerized consumer content, and 4) self-operating service. Integration challenges are also addressed for sport organizations as they seek to increase their digital competence, achieve competitive advantage through technical innovations, and ultimately become more efficient in a data-driven world.

2009 ◽  
Vol 3 (1) ◽  
pp. 92-109 ◽  
Author(s):  
Jacquelyn Cuneen ◽  
M. Joy Sidwell

Internships permit sport management students to link classroom learning to the professional environment. Since internships provide students with opportunities to learn on-the-job and test their skills in the marketplace, the experiences should be uniformly beneficial to all students regardless of gender. This study was conducted to describe internship work conditions (i.e., opportunities to perform in essential marketplace functions) for male and female sport management interns assigned to ‘Big Four’ professional sport organizations. Participants were 74 sport industry professionals who supervised a total of 103 interns over a one-year period. A X2 Test of Independence found that male and female interns working in professional sport had comparable opportunities to perform and learn on the job. Differences in opportunity, hiring practices, and on-the-job benefits emerged primarily as a function of job specialization (e.g., operations, marketing, venue management), league/association, or gender of the internship supervisor rather than gender of the interns.


2019 ◽  
Vol 13 (2) ◽  
pp. 73-82
Author(s):  
Elizabeth A. Taylor ◽  
Gareth J. Jones ◽  
Kristy McCray ◽  
Robin Hardin

The sport industry is ripe for issues of sexual harassment/assault due to the high value placed on masculine characteristics and the power differential between male leaders/coaches and female subordinates/athletes. This culture permeates sport organizations, as issues of sexual harassment/assault committed by athletes and coaches/administrators are commonplace and have recently been mishandled, raising questions about effective education. This study examined the relationship between education on sexual harassment/assault and the endorsement of rape myths by sport management students. Results indicate that training on sexual harassment/assault in sport management classrooms is low and is potentially ineffective at curbing rape myth acceptance, suggesting current curricula are insufficient. These findings have both theoretical and practical contributions related to how sport management departments can prepare future professionals to change the culture of sport.


2016 ◽  
Vol 30 (3) ◽  
pp. 248-264 ◽  
Author(s):  
Noni Zaharia ◽  
Anastasios Kaburakis

Collaboration between industry and academia is a subject of great interest to sport management academics and sport industry leaders in the United States. However, there is a lack of research regarding barriers to sport industry–academia collaborations and bridging the gap between sport management research and practitioners. The aim of the study was to explore trends in collaboration barriers among various research involvement levels of U.S. sport firms with sport management academia. Data were gathered from 303 sport managers working for U.S. sport companies. Results indicated several barriers for research collaborations between the U.S. sport industry and academia. Such barriers include transactional barriers, sport industry subsectors, sport organizations’ location, and age and education level of respondents.


2016 ◽  
Vol 9 (2) ◽  
pp. 191-208 ◽  
Author(s):  
Lana L. Huberty ◽  
Timothy B. Kellison ◽  
Mike Mondello

As state- and local-government subsidies to professional sport organizations have increased over the past 3 decades, economic arguments have been crafted to justify these subsidies, such as Crompton’s claims of increased community visibility, enhanced community image, stimulation of other development, and psychic income. The purpose of this study was to examine the public relations strategy of a professional sport organization campaigning to secure public funding for a new stadium. Specifically, the authors focused on the use of press releases by the Minnesota Vikings, a National Football League team, over the 3 seasons preceding the completion of their successful sport-stadium campaign. This study was timely in that these press releases were from 2010, 2011, and 2012 and the new Vikings stadium grand opening is set for 2016. Through a qualitative analysis, the authors identified the arguments made by the team to garner support for the stadium plan during the Vikings’ campaign. In all, 71 press releases were collected, examined, and coded by investigators. Findings are discussed to provide insight into these 4 alternative justification arguments.


2007 ◽  
Vol 21 (3) ◽  
pp. 338-376 ◽  
Author(s):  
Kathy Babiak

Interorganizational relationships have become increasingly important for sport organizations. The purpose of this study was to explore the determinants and conditions of partnership formation in a group of collaborating nonprofit, public, and private organizations. A conceptual framework that includes the determinants of legitimacy, stability, necessity, asymmetry, reciprocity, and efficiency were used. Conditions including interdependence and presence of an interpersonal network were also explored. This research employed qualitative methods to examine partners’ reasons for developing interorganizational relationships in a sport context. For the collaborating organizations, the determinants of legitimacy, stability, reciprocity, and efficiency prevailed as important motives for relationship formation. These findings help to refine and apply contemporary theory to sport management and can be used to help manage interorganizational relationships.


2018 ◽  
Vol 2 (1) ◽  
pp. 155-170
Author(s):  
Dobrosław Jerzy Mańkowski

Capitalism plays a significant role in the process of commercialization of sport. The bureaucratization, professionalization, politics and policy change legitimate organizational activities (Oliver 1992). The external process of bureaucratization, which is ‘the organizational manifestation of the rationalization of social life’ (Slack & Hinings 1994: 806) transforms sport organizations. The new environment of sport organizations moves them from voluntary organization to formal organizations with professional staff. This work identifies impact of external processes such as bureaucratization, professionalization and commercialization on sport organization. The focus is on the environmental pressures which change practices (procedures) in sport organizations. The article shows the changes in the field of sport and the processes of excluding voluntary, non-profit sport organization from competitions in elite sport. The last section of the article presents an alternative point of view on volunteers in sport industry.


2016 ◽  
Vol 30 (1) ◽  
pp. 40-51 ◽  
Author(s):  
Jeffrey A. Graham ◽  
Marlene A. Dixon ◽  
Nancy Hazen-Swann

Youth sport organizations traditionally have focused their concern on training parents in sport and coaching skills, but have largely ignored their parent role. However, an increasing body of work exploring the phenomenon of fathering through sport has highlighted the need for youth sport organizations to become aware of and understand the dual roles of father and coach/volunteer and the potential impact on the participant and the sport organization of using sport as a site and mechanism for fathering (Kay, 2009; Messner, 2009). The purpose of this article is to examine recent literature about the ways—both positive and negative—that fathers use sport as a way to fulfill fatherhood responsibilities and the implications for sport management scholars and practitioners, particularly in voluntary youth sport organizations.


2016 ◽  
Vol 14 (4) ◽  
pp. 13-27
Author(s):  
Amber A. Ditizio

Global competition for fans and other stakeholders have caused increased pressures to maintain sport organizations' power and influence through e-commerce and social media. The ever evolving nature of sport managing research demands a reexamination of some of the major trends in the discipline that are impacted directly/indirectly by electronic mediation and its technology, especially social media. Although there are numerous trends that are occurring in sport management as a discipline, but this study concentrates on the role of ecommerce within organizations. The major trends examined are commercialization of sport, the role of mass communication to appeal to the needs of users, the need of engagement by fans, and the social needs for sports to deal with the epidemic of physical inactivity of the populace.


Author(s):  
Amber A. Ditizio

Global competition for fans and other stakeholders have caused increased pressures to maintain sport organizations' power and influence through e-commerce and social media. The ever evolving nature of sport managing research demands a reexamination of some of the major trends in the discipline that are impacted directly/indirectly by electronic mediation and its technology, especially social media. Although there are numerous trends that are occurring in sport management as a discipline, but this study concentrates on the role of ecommerce within organizations. The major trends examined are commercialization of sport, the role of mass communication to appeal to the needs of users, the need of engagement by fans, and the social needs for sports to deal with the epidemic of physical inactivity of the populace.


2020 ◽  
Vol 34 (3) ◽  
pp. 229-239
Author(s):  
Glynn M. McGehee ◽  
Beth A. Cianfrone ◽  
Timothy Kellison

Sport organizations, the media, and the public frequently interact. Messages conveyed by organizations and the media likely impact both groups’ communication strategies to reach target audiences and control messaging. This triad of communication—team–media–public—is often examined in segments (e.g., media framing or public reaction to media), even though the three interact. Thus, the purpose of this study was to examine differences in message themes and responses from all perspectives on a common topic. Following a major announcement from a professional sport organization, the researchers conducted a content analysis of communication from three perspectives: the team, local press, and citizens. The results showed that each of the three sources provided distinct, original content that became increasingly linked to that of the other sources over time. Sport practitioners could use the findings to better understand the influence of outside sources of communication and utilize social media in their public relations efforts.


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