scholarly journals Food advertising during children's television in Canada and the UK

2009 ◽  
Vol 94 (9) ◽  
pp. 658-662 ◽  
Author(s):  
J Adams ◽  
K Hennessy-Priest ◽  
S Ingimarsdottir ◽  
J Sheeshka ◽  
T Ostbye ◽  
...  
Keyword(s):  
Children's Television ◽  
Food Advertising ◽  
The Uk

scholarly journals Virtual Junk Food Playgrounds in Europe: Advergames in the UK and Hungary

1970 ◽  
Vol 3 (2) ◽  
Author(s):  
Arhlene A. Flowers ◽  
Katalin Lustyik ◽  
Emese Gulyás
Keyword(s):  
Childhood Obesity ◽  
Online Advertising ◽  
Food Advertising ◽  
The Internet ◽  
Communist Country ◽  
Junk Food ◽  
Obesity Epidemic ◽  
Number Of Children ◽  
The Media ◽  
The Uk

Unhealthy foods and drinks are among the top products advertised to young children. Considering the growing childhood obesity epidemic and the soaring number of children accessing the Internet, even online junk food advertising has come under increasing scrutiny. Many countries are in the process of expanding and revising existing regulation to account for the realities of the digital age and to respond to health and other social concerns. This paper focuses on two European countries in particular to examine and compare these processes through the lens of junk food advergames aimed at children. Our questions are: 1) Given the differences in the media landscapes of the UK and Hungary, what types of junk food advergames target children?; and 2) In light of the growing childhood obesity problem faced by both nations, how have government bodies, advocacy groups, and advertisers approached junk food advertising targeting children in general and online advertising including advergames in particular? The United Kingdom represents a country with the highest Internet usage by children and the most developed online advertising market in Europe, while Hungary, a post-communist country, represents an emerging media market where young people have less access to the Internet and buying power but constitute a crucial “entry point” for food advertisers.

Junk Food or Junk TV: How Will the UK Ban on JUNK Food Advertising Affect Children's Programs?

2007 ◽  
Vol 125 (1) ◽  
pp. 5-14
Author(s):  
Anna Potter
Keyword(s):  
United Kingdom ◽  
Cultural Policy ◽  
Television Advertising ◽  
Children's Television ◽  
Junk Food ◽  
The United Kingdom ◽  
Alternative Sources ◽  
The Uk ◽  
Advertising Ban ◽  
Channel Environment

The implementation of a partial junk food television advertising ban in the United Kingdom is adding to the woes of commercial broadcasters already under pressure in a fiercely competitive multi-channel environment. The UK free-to-air channel ITV1 recently announced the closure of its children's programs production unit and children's television production in the United Kingdom has been described as being ‘in meltdown’. The United Kingdom represents a crucial market for Australian producers of children's programs, who have traditionally sourced up to 80 per cent of their production budgets from UK partners. Australian cultural policy is adding to the challenges facing these producers, through the demands inherent in the ‘C’ classification. If Australia is to remain committed to the provision of dedicated children's programs, alternative sources of funding will have to be found.

scholarly journals An analysis of food and beverage advertising on bus shelters in a deprived area of Northern England

2021 ◽  
Author(s):  
Amy Finlay ◽  
Scott Lloyd ◽  
Amelia Lake ◽  
Thomas Armstrong ◽  
Mark Fishpool ◽  
...  
Keyword(s):  
Young People ◽  
Deprivation Level ◽  
Food Advertising ◽  
Food Marketing ◽  
Television Programming ◽  
Nutrient Profile ◽  
Food Advertisements ◽  
Food And Beverage ◽  
The Uk ◽  
Almost All

Objective: To quantify the extent of food and beverage advertising on bus shelters in a deprived area of the UK that has no restrictions on this activity, to identify the healthfulness of advertised products and the creative strategies used and extent of appeal to young people, and to identify differences by level of deprivation.Design: Images of all bus shelter advertisements across the two unitary authorities were collected via in person photography (in 2019) and verified using Google Street View (photos recorded in 2018). All advertisements were coded according to advert type. Food and beverage advertisements were coded as brand or product ads and into one of seventeen food categories. These items were classified as healthy/less healthy using the UK Nutrient Profile Model. The deprivation level of the ad location was identified using the UK Index of Multiple Deprivation.Setting: This study took place in South Teesside, specifically the unitary authorities of Middlesbrough and Redcar and Cleveland.Participants: There are no participants in this study.Results: 832 advertisements were identified in total, almost half (48.9%) of which were for foods or beverages. Of the food and beverage adverts, 35.1% were classed as less healthy. Close to a quarter (22.2%) of food advertisements used creative strategies, almost all of these were competitions. Food advertisements were found to be of appeal to children under 12 years (47.3%) and adolescents, 13-17 years (70.5%). Most bus shelters, and therefore most food advertising, was in the most deprived area but not meaningful differences in advertising was found by level of deprivation.Conclusions: Food advertising is extensive on bus shelters in the UK, and a substantial proportion of this advertising is classified as less healthy and would not be permitted to be advertised around television programming for children. Bus shelter advertising should be considered part of the UK policy deliberations around restricting less healthy food marketing exposure.

The complex issue of food, advertising, and child health

2003 ◽  
Vol 5 (1) ◽  
pp. 11-16
Author(s):  
Barbie Clarke
Keyword(s):  
Child Health ◽  
Food Advertising ◽  
Healthy Lifestyles ◽  
Information Communication ◽  
Complex Issue ◽  
Know How ◽  
Advertising To Children ◽  
Set Up ◽  
The Uk ◽  
And Child Health

Interviews Jeremy Preston, Director of the Food Advertising Unit in the UK, on the crucial issues of child obesity and health; the FAU was set up in 1995 under the auspices of the Advertising Association. Explains the work of the FAU in acting as a centre for information, communication and research in the field of food advertising, especially in regard to children. Reviews the legislation in various countries which attempts to restrict the amount of advertising to children. Outlines Jeremy Preston’s views that children are more sophisticated than adults think, and that they know how advertising works from a young age; he sees education, exercise and improved labelling as important methods of promoting healthy lifestyles to children.

Children and Public Service Broadcasting

2018 ◽  
Author(s):  
Sonia Livingstone ◽  
Claire Local
Keyword(s):  
Public Service ◽  
Television Viewing ◽  
Children's Television ◽  
Online Content ◽  
Public Service Broadcasting ◽  
On Demand ◽  
The Future ◽  
The Uk ◽  
Television Plays

Much has been said about the future of public service content, the growth of multiple platforms, new market and regulatory pressures, and changing audience preferences and practices, among other widely debated topics. However, little attention has been paid to the role that public service television plays in educating, entertaining, and broadening the horizons of children in the UK. This chapter focuses on how public service television can better serve a child audience that spends on average at least 35 hours per week consuming broadcast, on-demand, and online content. It discusses how children still view public service television on a television set; whether children's television viewing really in decline; the case for online provision of children's public service television; the case for online provision for children of other public service content; and the case for enhancing the ‘discoverability’ of children's public service content.

Junk Food or Junk TV: How will the Uk Ban on Junk Food Advertising Affect Children's Programs?

2007 ◽  
Vol 125 (1) ◽  
pp. 5-14
Author(s):  
Anna Potter
Keyword(s):  
United Kingdom ◽  
Cultural Policy ◽  
Television Advertising ◽  
Children's Television ◽  
Junk Food ◽  
The United Kingdom ◽  
Alternative Sources ◽  
The Uk ◽  
Advertising Ban ◽  
Channel Environment

The implementation of a partial junk food television advertising ban in the United Kingdom is adding to the woes of commercial broadcasters already under pressure in a fiercely competitive multi-channel environment. The UK free-to-air channel ITV1 recently announced the closure of its children's programs production unit and children's television production in the United Kingdom has been described as being ‘in meltdown’. The United Kingdom represents a crucial market for Australian producers of children's programs, who have traditionally sourced up to 80 per cent of their production budgets from UK partners. Australian cultural policy is adding to the challenges facing these producers, through the demands inherent in the ‘C classification. If Australia is to remain committed to the provision of dedicated children's programs, alternative sources of funding will have to be found.

scholarly journals Television food advertising to children: the extent and nature of exposure

2007 ◽  
Vol 10 (11) ◽  
pp. 1234-1240 ◽  
Author(s):  
Bridget Kelly ◽  
Ben Smith ◽  
Lesley King ◽  
Victoria Flood ◽  
Adrian Bauman
Keyword(s):  
Children's Television ◽  
Food Advertising ◽  
High Fat ◽  
Commercial Television ◽  
High Sugar ◽  
Advertising Regulation ◽  
Time Period ◽  
Food Advertisements ◽  
Food And Drink ◽  
Advertising To Children

AbstractObjectiveTo describe the pattern and prevalence of food and drink advertisements to children on commercial television in Sydney, Australia, and compare these with advertising regulations set out in the Children's Television Standards and results from a similar study in 2002.DesignData were collected by recording television from 06.00 hours until 23.00 hours on all three commercial channels from Sunday 14 May 2006 to Saturday 20 May 2006 (357 h). The study analysed advertisements in two children's viewing periods, one as defined in the 2002 study and the other according to current standards. Food advertisements were coded using 18 food categories and were analysed by time period and popular children's programmes.ResultsFood advertisements occurred in similar proportions during children's viewing hours and adult's viewing hours (25.5 vs. 26.9% of all advertisements, respectively), although there was a higher rate of high-fat/high-sugar food advertisements during children's viewing hours (49 vs. 39% of all food advertisements,P < 0.001). There were even more advertisements for high-fat/high-sugar foods during popular children's programmes, contributing to 65.9% of all food advertisements. Estimates of exposure indicate that children aged 5–12 years were exposed to 96 food advertisements, including 63 high-fat/high-sugar advertisements per week. Since 2002, there has been a reduction in overall food and high-fat/high-sugar food advertisements.ConclusionDespite reductions in overall levels of food advertising, children continue to experience high levels of exposure to food advertisements, which remain skewed towards unhealthy foods. Further food advertising regulation should be required to curtail the current levels of advertising of high-fat/high-sugar foods to children, to make them commensurate with recommended levels of consumption.

scholarly journals Identifying ‘unhealthy’ food advertising on television: a case study applying the UK Nutrient Profile model

2009 ◽  
Vol 12 (5) ◽  
pp. 614-623 ◽  
Author(s):  
Gabrielle Jenkin ◽  
Nick Wilson ◽  
Nicole Hermanson
Keyword(s):  
Fast Food ◽  
Food Advertising ◽  
Unhealthy Food ◽  
Food Groups ◽  
Food Labels ◽  
Nutrient Profile ◽  
Food Advertisements ◽  
Advertising To Children ◽  
The Uk

AbstractObjectivesTo evaluate the feasibility of the UK Nutrient Profile (NP) model for identifying ‘unhealthy’ food advertisements using a case study of New Zealand television advertisements.DesignFour weeks of weekday television from 15.30 hours to 18.30 hours was videotaped from a state-owned (free-to-air) television channel popular with children. Food advertisements were identified and their nutritional information collected in accordance with the requirements of the NP model. Nutrient information was obtained from a variety of sources including food labels, company websites and a national nutritional database.ResultsFrom the 60 h sample of weekday afternoon television, there were 1893 advertisements, of which 483 were for food products or retailers. After applying the NP model, 66 % of these were classified as advertising high-fat, high-salt and high-sugar (HFSS) foods; 28 % were classified as advertising non-HFSS foods; and the remaining 2 % were unclassifiable. More than half (53 %) of the HFSS food advertisements were for ‘mixed meal’ items promoted by major fast-food franchises. The advertising of non-HFSS food was sparse, covering a narrow range of food groups, with no advertisements for fresh fruit or vegetables.ConclusionsDespite the NP model having some design limitations in classifying real-world televised food advertisements, it was easily applied to this sample and could clearly identify HFSS products. Policy makers who do not wish to completely restrict food advertising to children outright should consider using this NP model for regulating food advertising.

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