Art design education contributes immensely to social and economic development. To train art designers that suit social development and industrial needs, colleges must substantially reform their art design education. From the perspective of cultivating the core literacy, this paper carries out a survey on the current state of art design education in colleges. The survey reveals the following problems of art design education in Chinese colleges: the students have a poor cultural literacy, a low interest in professional learning, and a weak understanding of the core literacy; the faculty has an unreasonable structure, an overall weak competence, a monotonous teaching method, and the detachment of theories from practices. Based on the survey results, a hybrid learning mode was derived from project-based learning, and the application effect of the proposed mode in art design education was analyzed from the perspective of the cultivation of core literacy. The results show that, the proposed learning mode can effectively enhance teaching quality, and improve the core literacy and professional ability of students. The research provides a valuable theoretical and practical reference for the reform of art design education.
USE INTERACTIVE MEDIA TO ENHANCE CREATIVITY OF DESIGNERS BY STIMULATING THE SENSES IN THE CONTEXT OF ART DESIGN EDUCATION
