scholarly journals Dynamical Modeling, Analysis, and Control of Information Diffusion over Social Networks: A Deep Learning-Based Recommendation Algorithm in Social Network

2020 ◽  
Vol 2020 ◽  
pp. 1-8
Author(s):  
Kefei Cheng ◽  
Xiaoyong Guo ◽  
Xiaotong Cui ◽  
Fengchi Shan
Keyword(s):  
Social Networks ◽  
Deep Learning ◽  
Social Network ◽  
Information Diffusion ◽  
Recommendation Algorithm ◽  
Central Sequence ◽  
Modeling Analysis ◽  
News Recommendation ◽  
Browsing Behavior ◽  
And Control

The recommendation algorithm can break the restriction of the topological structure of social networks, enhance the communication power of information (positive or negative) on social networks, and guide the information transmission way of the news in social networks to a certain extent. In order to solve the problem of data sparsity in news recommendation for social networks, this paper proposes a deep learning-based recommendation algorithm in social network (DLRASN). First, the algorithm is used to process behavioral data in a serializable way when users in the same social network browse information. Then, global variables are introduced to optimize the encoding way of the central sequence of Skip-gram, in which way online users’ browsing behavior habits can be learned. Finally, the information that the target users’ have interests in can be calculated by the similarity formula and the information is recommended in social networks. Experimental results show that the proposed algorithm can improve the recommendation accuracy.

scholarly journals Retweet Prediction Based on User Behavior

2021 ◽  
Author(s):  
Syeda Nadia Firdaus
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Social Network ◽  
Prediction Model ◽  
Matrix Factorization ◽  
Information Diffusion ◽  
User Behavior ◽  
Past Research ◽  
The Difference ◽  
The Impact

Social network is a hot topic of interest for researchers in the field of computer science in recent years. These social networks such as Facebook, Twitter, Instagram play an important role in information diffusion. Social network data are created by its users. Users’ online activities and behavior have been studied in various past research efforts in order to get a better understanding on how information is diffused on social networks. In this study, we focus on Twitter and we explore the impact of user behavior on their retweet activity. To represent a user’s behavior for predicting their retweet decision, we introduce 10-dimentional emotion and 35-dimensional personality related features. We consider the difference of a user being an author and a retweeter in terms of their behaviors, and propose a machine learning based retweet prediction model considering this difference. We also propose two approaches for matrix factorization retweet prediction model which learns the latent relation between users and tweets to predict the user’s retweet decision. In the experiment, we have tested our proposed models. We find that models based on user behavior related features provide good improvement (3% - 6% in terms of F1- score) over baseline models. By only considering user’s behavior as a retweeter, the data processing time is reduced while the prediction accuracy is comparable to the case when both retweeting and posting behaviors are considered. In the proposed matrix factorization models, we include tweet features into the basic factorization model through newly defined regularization terms and improve the performance by 3% - 4% in terms of F1-score. Finally, we compare the performance of machine learning and matrix factorization models for retweet prediction and find that none of the models is superior to the other in all occasions. Therefore, different models should be used depending on how prediction results will be used. Machine learning model is preferable when a model’s performance quality is important such as for tweet re-ranking and tweet recommendation. Matrix factorization is a preferred option when model’s positive retweet prediction capability is more important such as for marketing campaign and finding potential retweeters.

scholarly journals Retweet Prediction Based on User Behavior

2021 ◽  
Author(s):  
Syeda Nadia Firdaus
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Social Network ◽  
Prediction Model ◽  
Matrix Factorization ◽  
Information Diffusion ◽  
User Behavior ◽  
Past Research ◽  
The Difference ◽  
The Impact

Social network is a hot topic of interest for researchers in the field of computer science in recent years. These social networks such as Facebook, Twitter, Instagram play an important role in information diffusion. Social network data are created by its users. Users’ online activities and behavior have been studied in various past research efforts in order to get a better understanding on how information is diffused on social networks. In this study, we focus on Twitter and we explore the impact of user behavior on their retweet activity. To represent a user’s behavior for predicting their retweet decision, we introduce 10-dimentional emotion and 35-dimensional personality related features. We consider the difference of a user being an author and a retweeter in terms of their behaviors, and propose a machine learning based retweet prediction model considering this difference. We also propose two approaches for matrix factorization retweet prediction model which learns the latent relation between users and tweets to predict the user’s retweet decision. In the experiment, we have tested our proposed models. We find that models based on user behavior related features provide good improvement (3% - 6% in terms of F1- score) over baseline models. By only considering user’s behavior as a retweeter, the data processing time is reduced while the prediction accuracy is comparable to the case when both retweeting and posting behaviors are considered. In the proposed matrix factorization models, we include tweet features into the basic factorization model through newly defined regularization terms and improve the performance by 3% - 4% in terms of F1-score. Finally, we compare the performance of machine learning and matrix factorization models for retweet prediction and find that none of the models is superior to the other in all occasions. Therefore, different models should be used depending on how prediction results will be used. Machine learning model is preferable when a model’s performance quality is important such as for tweet re-ranking and tweet recommendation. Matrix factorization is a preferred option when model’s positive retweet prediction capability is more important such as for marketing campaign and finding potential retweeters.

scholarly journals A Literature Review of Social Network Analysis in Epidemic Prevention and Control

Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-20
Author(s):  
Xiaomei Wang ◽  
Qi An ◽  
Zilong He ◽  
Wei Fang
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Prevention And Control ◽  
Control Strategies ◽  
China National Knowledge Infrastructure ◽  
Comprehensive Overview ◽  
Knowledge Infrastructure ◽  
The Social ◽  
New Research ◽  
And Control

Studying the structure and evolution characteristics of social networks is of great significance in assessing and controlling the outbreak of infectious diseases. Therefore, it is necessary to find research trends in this field. In this study, 1,752 documents (2001–2020) related to the relationship between the social network and epidemic published from Scopus, WOS (Web of Science), and CNKI (China National Knowledge Infrastructure) databases were studied to provide a more comprehensive overview of the frontiers of research in this field, including epidemics in social networks, spread of disease, influence of different factors on the spread of the epidemic, prevention and control strategies of the epidemic, and comparison of various strategies. Besides, several new research directions in this field worthy of attention of researchers are discussed.

Classifying the Influential Individuals in Multi-Layer Social Networks

2019 ◽  
Vol 8 (1) ◽  
pp. 21-32
Author(s):  
Ruchi Mittal ◽  
M.P.S Bhatia
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Information Diffusion ◽  
Real Life ◽  
Single Layer ◽  
Machine Learning Techniques ◽  
Centrality Measures ◽  
Learning Techniques ◽  
Modes Of Interaction ◽  
Source Of Information

Nowadays, social media is one of the popular modes of interaction and information diffusion. It is commonly found that the main source of information diffusion is done by some entities and such entities are also called as influencers. An influencer is an entity or individual who has the ability to influence others because of his/her relationship or connection with his/her audience. In this article, we propose a methodology to classify influencers from multi-layer social networks. A multi-layer social network is the same as a single layer social network depict that it includes multiple properties of a node and modeled them into multiple layers. The proposed methodology is a fusion of machine learning techniques (SVM, neural networks and so on) with centrality measures. We demonstrate the proposed algorithm on some real-life networks to validate the effectiveness of the approach in multi-layer systems.

Centrality measure based approach for detection of malicious nodes in twitter social network

2018 ◽  
Vol 7 (4.5) ◽  
pp. 518 ◽  
Author(s):  
Krishna Das ◽  
Smriti Kumar Sinha
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Information Diffusion ◽  
Opinion Mining ◽  
Theoretical Method ◽  
Short Paper ◽  
Malicious Nodes ◽  
Data Set ◽  
Centrality Measure ◽  
The Social

In this short paper, network structural measure called centrality measure based mathematical approach is used for detection of malicious nodes in twitter social network. One of the objectives in analysing social networks is to detect malicious nodes which show anomaly behaviours in social networks. There are different approaches for anomaly detection in social networks such as opinion mining methods, behavioural methods, network structural approach etc. Centrality measure, a graph theoretical method related to social network structure, can be used to categorize a node either as popular and influential or as non-influential and anomalous node. Using this approach, we have analyzed twitter social network to remove anomalous nodes from the nodes-edges twitter data set. Thus removal of these kinds of nodes which are not important for information diffusion in the social network, makes the social network clean & speedy in fast information propagation.   

Network Redundancy and Information Diffusion: The Impacts of Information Redundancy, Similarity, and Tie Strength

2016 ◽  
Vol 46 (2) ◽  
pp. 250-272 ◽  
Author(s):  
Hai Liang ◽  
King-wa Fu
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Network Analysis ◽  
Network Analysis ◽  
Information Diffusion ◽  
Tie Strength ◽  
Information Redundancy ◽  
Ego Networks ◽  
Core Concepts ◽  
The Impact

It remains controversial whether community structures in social networks are beneficial or not for information diffusion. This study examined the relationships among four core concepts in social network analysis—network redundancy, information redundancy, ego-alter similarity, and tie strength—and their impacts on information diffusion. By using more than 6,500 representative ego networks containing nearly 1 million following relationships from Twitter, the current study found that (1) network redundancy is positively associated with the probability of being retweeted even when competing variables are controlled for; (2) network redundancy is positively associated with information redundancy, which in turn decreases the probability of being retweeted; and (3) the inclusion of both ego-alter similarity and tie strength can attenuate the impact of network redundancy on the probability of being retweeted.

scholarly journals Research on Critical Nodes Algorithm in Social Complex Networks

Open Physics ◽  
2017 ◽  
Vol 15 (1) ◽  
pp. 68-73
Author(s):  
Xue-Guang Wang
Keyword(s):  
Social Networks ◽  
Monte Carlo ◽  
Community Structure ◽  
Social Network ◽  
Monte Carlo Method ◽  
Information Diffusion ◽  
Marginal Contribution ◽  
Critical Nodes ◽  
Marginal Contributions ◽  
Synthetic Datasets

AbstractDiscovering critical nodes in social networks has many important applications and has attracted more and more institutions and scholars. How to determine the K critical nodes with the most influence in a social network is a NP (define) problem. Considering the widespread community structure, this paper presents an algorithm for discovering critical nodes based on two information diffusion models and obtains each node’s marginal contribution by using a Monte-Carlo method in social networks. The solution of the critical nodes problem is the K nodes with the highest marginal contributions. The feasibility and effectiveness of our method have been verified on two synthetic datasets and four real datasets.

Research on Recommendation Algorithm in Social Networks

2014 ◽  
Vol 496-500 ◽  
pp. 1865-1868
Author(s):  
Hu Xin Tang ◽  
Xu Qian
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Recommender System ◽  
Recommendation System ◽  
Simulation Experiment ◽  
Recommendation Algorithm ◽  
Simulation Experiments ◽  
Correlation Algorithm ◽  
Rapid Calculation ◽  
Relative Attractiveness

Research status and development of the recommendation system are studied, the focus of evaluation of recommender system and recommender system based on social network in two aspects, and puts forward some improved algorithm, and achieved certain results. KDD Cup 2012 Track data for the simulation experiments on the correlation algorithm based on search engine, has been shown in different positions on the relative attractiveness of advertising, numerical user. At the same time, rapid calculation of the degree of correlation between a user and other users of an algorithm is given, and then quickly given the recommendation results. KDD Cup 2012 Track data for the simulation experiment of the algorithm, and the analysis result is given.

Mining of Leaders in Mobile Telecom Social Networks

2016 ◽  
pp. 68-77
Author(s):  
Mantian (Mandy) Hu
Keyword(s):  
Social Networks ◽  
Big Data ◽  
Social Network ◽  
Information Diffusion ◽  
Network Data ◽  
Massive Datasets ◽  
Social Network Data ◽  
The Social ◽  
Marketing Efficiency ◽  
Mobile Telecom

In the age of Big Data, the social network data collected by telecom operators are growing exponentially. How to exploit these data and mine value from them is an important issue. In this article, an accurate marketing strategy based on social network is proposed. The strategy intends to help telecom operators to improve their marketing efficiency. This method is based on mutual peers' influence in social network, by identifying the influential users (leaders). These users can promote the information diffusion prominently. A precise marketing is realized by taking advantage of the user's influence. Data were collected from China Mobile and analyzed. For the massive datasets, the Apache Spark was chosen for its good scalability, effectiveness and efficiency. The result shows a great increase of the telecom traffic, compared with the result without leader identification.

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