scholarly journals An exploratory study in conceptualizing user view on digital taste using design thinking

Author(s):  
Afdallyna Fathiyah Harun ◽  
Juhaida Ismail ◽  
Ho Yun Shiang ◽  
Nor Laila Md Noor ◽  
Hanif Baharin ◽  
...  

<span>Experiencing food involves accumulation of multiple senses, experienced through visuals, auditory and palatability. There has been significant growth in digitizing taste using electrical and thermal components to stimulate taste sensations where users need to lick devices or place a metal peripheral on their tongue. Such unnatural interaction appears undesirable motivating us to explore if taste experience could be stimulated by just viewing food visuals. This places considerable emphasis on understanding user association to food visuals and perceived food taste. Inability to understand their needs before-hand may result into a system with poor potentiality to trigger taste experience and not excite them to try the food they view on a digital platform. Using Design Thinking as an approach, we were able to identify user perceptions and expectations from food visuals as well as their desires on how images could trigger their interest to try the food. This paper presents the findings from the excursions and how this affected our strategy for the next phase of our research.</span>

2021 ◽  
Author(s):  
Daniel Strub ◽  
Michał Talma ◽  
Maria Strub ◽  
Wioletta Rut ◽  
Mikołaj Żmudziński ◽  
...  

Abstract Essential oils and aromatic extracts (oleoresins, absolutes, concretes, resinoids) are often used as food flavorings and constituents of fragrance compositions. The flavor and fragrance industry observes significant growth in sales of some natural materials during the COVID-19 outbreak. Some companies worldwide are making false claims regarding their essential oils or blends to be effective (or indirectly points towards this conclusion) against coronaviruses even though the available data on the activity of plant materials against highly pathogenic human coronaviruses is very scarce. Our exploratory study aimed to develop pioneering knowledge, and provide the first experimental results on the inhibitory properties of hundreds of flavor & fragrance materials against SARS-CoV-2 main- and papain-like proteases. As essential oils are volatile products, they could provide an interesting subsidiary inhalation therapeutic strategy in the long term.


2017 ◽  
Vol 5 (10) ◽  
pp. e150 ◽  
Author(s):  
Elizabeth Victoria Eikey ◽  
Madhu C Reddy ◽  
Kayla M Booth ◽  
Lynette Kvasny ◽  
Johnna L Blair ◽  
...  

Vaccines ◽  
2021 ◽  
Vol 9 (12) ◽  
pp. 1384
Author(s):  
Emil Syundyukov ◽  
Martins Mednis ◽  
Linda Zaharenko ◽  
Eva Pildegovica ◽  
Ieva Danovska ◽  
...  

Due to the severe impact of COVID-19 on public health, rollout of the vaccines must be large-scale. Current solutions are not intended to promote an active collaboration between communities and public health researchers. We aimed to develop a digital platform for communication between scientists and the general population, and to use it for an exploratory study on factors associated with vaccination readiness. The digital platform was developed in Latvia and was equipped with dynamic consent management. During a period of six weeks 467 participants were enrolled in the population-based cross-sectional exploratory study using this platform. We assessed demographics, COVID-19-related behavioral and personal factors, and reasons for vaccination. Logistic regression models adjusted for the level of education, anxiety, factors affecting the motivation to vaccinate, and risk of infection/severe disease were built to investigate their association with vaccination readiness. In the fully adjusted multiple logistic regression model, factors associated with vaccination readiness were anxiety (odds ratio, OR = 3.09 [95% confidence interval 1.88; 5.09]), feelings of social responsibility (OR = 1.61 [1.16; 2.22]), and trust in pharmaceutical companies (OR = 1.53 [1.03; 2.27]). The assessment of a large number of participants in a six-week period show the potential of a digital platform to create a data-driven dialogue on vaccination readiness.


2021 ◽  
Vol 6 (1) ◽  
pp. 57
Author(s):  
Devitasari Devitasari ◽  
Theresia Wati ◽  
Sarika Sarika

Tokome.id is an e-commerce company that provides merchandise manufacturing services by sending a design image of the product that we want to buy or sell. The purpose of this research is to measure the quality of the website owned by Tokome.id. To see the quality of a website, it is necessary to measure based on the quality based on the users using Webqual 4.0 method which consists of 3 variables (usability, information quality, service interaction quality), and 22 question indicators. The technique used by researchers is Importance Performance Analysis (IPA) method which provides an overview of what indicators need improvement or needs to maintain their quality based on user perceptions and expectations. Based on the results of the analysis of Importance Performance Analysis (IPA), it shows that the 22 items analyzed using the importance-performance analysis method are divided into quadrant I (8 items), quadrant II (6 items), quadrant III ( 5 items), and quadrant IV (3 items). Items that are considered very important and need to be improved are in quadrant I, namely the sense of data or information security when accessing the website. These outcome show that the quality of the Tokome. id website is still lacking and has not met user expectations.


Author(s):  
Sonal Trivedi ◽  
Reena Malik

Today, the world has become a digital platform where technology has become an important part of day-to-day life. The world is growing at a rapid pace where there is a new innovation every other day. As days are passing, every aspect of life has become online. Companies have also identified the scope and opportunity of digital marketing. This chapter discusses how cryptocurrency is a challenge for digital marketing. This study is an exploratory study that involves secondary data collection. The objective of the research is to identify the influence of cryptocurrency on digital marketing. The findings of the study suggest that digital marketing is a data-driven marketing technique, and cryptocurrency is a payment mode that hides data; thus, the popularity of cryptocurrency as a mode of payment is a challenge for digital marketing.


Author(s):  
Kat Krol ◽  
Muhammad Sajidur Rahman ◽  
Simon Parkin ◽  
Emiliano De Cristofaro ◽  
Eugene Y. Vasserman

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