Understanding Iranian Livestock Breeders’ Intentions and Behavior Regarding Nonhuman Animal Welfare

2019 ◽  
pp. 1-22 ◽  
Author(s):  
Fatemeh Salari ◽  
Masoud Yazdanpanah ◽  
Jafar Yaghoubi ◽  
Masoumeh Forouzani

AbstractWhile there is a large body of literature on the behavior of stockpersons with regard to nonhuman animal welfare in developed countries, no such study has yet been carried out in the developing countries. This study uses an extended model of the Theory of Planned Behavior to predict stockpersons’ intentions and behavior regarding animal welfare. The study was designed as a cross-sectional survey. The population of interest consisted of stockpersons in the Sirjan district in the Kerman province, Iran. We found that attitude, moral norms, and perceived behavioral control are significant predictors of intention regarding animal welfare. These three variables predicted 36% of the variance in animal welfare intentions. Furthermore, regression revealed that intention, moral norms, and perceived behavioral control are significant predictors of behavior regarding animal welfare. These three variables predicted 39% of the variance in animal welfare behavior.

2008 ◽  
Vol 20 (3) ◽  
pp. 342-356 ◽  
Author(s):  
Louise Foley ◽  
Harry Prapavessis ◽  
Ralph Maddison ◽  
Shauna Burke ◽  
Erin McGowan ◽  
...  

Two studies were conducted to predict physical activity in school-aged children. Study 1 tested the utility of an integrated model in predicting physical activity (PA) intention and behavior—the theory of planned behavior (TPB) and self-efficacy theory. Six hundred and forty-five New Zealand children (aged 11–13 years) completed measures corresponding to the integrated model and a self-reported measure of PA one week later. Perceived behavioral control (PBC) and subjective norm were the two strongest predictors of intentions. Task efficacy and barrier efficacy were the two strongest predictors of PA. A second study (Study 2) was conducted to determine whether the self-efficacy measures could discriminate objectively measured PA levels. Sixty-seven Canadian children (aged 11–13 years) completed task and barrier self-efficacy measures. The following week, children classified as ‘high’ (n = 11) and ‘lower’ (n = 7) for both task and barrier efficacy wore an Actical® monitor for seven consecutive days to provide activity-related energy expenditure (AEE) data. Results showed that children with high efficacy expended significantly greater AEE than their lower efficacious counterparts. Findings from these two studies provide support for the use of self-efficacy interventions as a potentially useful means of increasing PA levels among school-aged children.


2010 ◽  
Vol 36 (3) ◽  
pp. 312-334 ◽  
Author(s):  
WooMi Jo Phillips ◽  
SooCheong (Shawn) Jang

To better understand seniors’ intentions in visiting casinos, this study proposed an extension of the theory of planned behavior (TPB) with casino gaming motivation. The results of this study suggest that among motivations for seniors to visit casinos, winning and enjoyment directly and positively affected behavioral intentions, and all predictable variables of TPB positively affected seniors’ casino visiting intentions. Contrary to our expectations, past casino visits did not have a moderating effect on the relationships between the major TPB variables (attitude, subjective norm, and perceived behavioral control) casino motivation and behavioral intentions. The overall study results suggest that the proposed extended model is a useful tool for explaining seniors’ casino visiting intentions. Some theoretical and practical implications for casino operations are also discussed.


Nutrients ◽  
2020 ◽  
Vol 12 (6) ◽  
pp. 1859
Author(s):  
Yi-Chun Chen ◽  
Ya-Li Huang ◽  
Yi-Wen Chien ◽  
Mei Chun Chen

Research indicates that high sugar intake in early childhood may increase risks of tooth decay, obesity and chronic disease later in life. In this sugar fact study, we explored whether an online intervention which focused on comprehensive and useful information about nutrition labels impacted mother’s choice of low sugar food. The intervention was developed on the basis of the theory of planned behavior. In total, 122 mothers were recruited. Mothers were divided into an online-only group and a plus group. Knowledge of sugar and nutrition labels, behavioral attitudes, perceived behavioral control, behavioral intentions and behavior towards purchasing low-sugar products with nutrition labels were collected. After the intervention, both groups exhibited significantly enhanced sugar and nutrition label knowledge, perceived behavioral control, behavioral intentions and behavior. Compared to the online-only group, knowledge, perceived behavioral control and behavior of the plus group significantly improved. After the intervention, about 40% of the plus group and 80% of the online-only group still did not know the World Health Organization (WHO) sugar recommendations. Understanding sugar recommendations and using nutrition labels are crucial to help people control calorie and sugar intake. Further research with a larger sample is warranted to evaluate the effects of the intervention on long-term changes in shopping behavior. More efficient and convenient nutrition education is required to increase public awareness of sugar recommendations and help people control calorie and sugar intake.


2011 ◽  
Vol 51 (4) ◽  
pp. 512-523 ◽  
Author(s):  
Hak-Jun Song ◽  
Choong-Ki Lee ◽  
William C. Norman ◽  
Heesup Han

By examining the perception of a responsible gambling strategy, this study developed an extended model of goal-directed behavior (EMGB) with respect to the behavioral intentions of casino visitors. The results of the EMGB, which uses structural equation modeling, indicate that desire had the strongest relationship with casino visitors’ intention to gamble, followed by positive anticipated emotion, perceived behavioral control, perceptions of a responsible gambling strategy, negative anticipated emotion, and attitude. The perception of a responsible gambling strategy was also a significant predictor of both desire and behavioral intention, as casino visitors had positive perceptions of casinos that implemented responsible gambling strategies. Casino managers should consider a responsible gambling strategy as an important long-term business activity to increase casino visitor’s intention to gamble.


2021 ◽  
Vol 14 (1) ◽  
pp. 276
Author(s):  
Farah Shishan ◽  
Ricardo Mahshi ◽  
Brween Al Kurdi ◽  
Firas Jamil Alotoum ◽  
Muhammad Turki Alshurideh

Due to the growing notion of environmental protection, many restaurants have started to apply operational practices to diminish their carbon footprint, leading to the emergence of “green” restaurants. Green restaurants are establishments committed to minimizing adverse environmental consequences throughout their operations. Nevertheless, further research is warranted to examine consumer behavior in this field. Taking the consumers’ perspective, this study uses an augmented theory of planned behavior (TPB) and a cross-section of 896 British diners to explain their dining intentions towards green restaurants. The extended model of the TPB was tested to justify the addition of past behavior and the impact of sociodemographic characteristics. Using structural equation analysis, the results identified past behavior, perceived behavioral control, subjective descriptive norms, and attitude as critical factors influencing behavioral intention. Furthermore, apart from gender, the relationships between sociodemographics and intentions to dine at green restaurants were insignificant. This research provides insightful implications in the green restaurant domain and suggestions for future research.


2018 ◽  
Vol 10 (10) ◽  
pp. 35
Author(s):  
Endang Sutisna Sulaeman ◽  
Bhisma Murti ◽  
Haris Setyawan ◽  
Seviana Rinawati

Exclusive breastfeeding’s coverage is low in Indonesia, because attitude, subjective norm and perceived behavioral control fail affecting exclusive breastfeeding intention and behavior. Objectives of research were to formulate exclusive breastfeeding behavior and to explore the relationship of attitude, subjective norm, and behavioral control to exclusive breastfeeding intention and behavior. Mixed method was conducted in rural areas of Karanganyar Regency, Indonesia. Firstly, this was a survey research with attitude, subjective norm, and perceived behavioral control being independent variables. Dependent variables were exclusive breastfeeding intention and behavior. Population of research consisted of 873 lactating mothers. Sampling technique employed was multistage random sampling, with 126 lactating mothers being the sample. Data was collected using questionnaire, data analysis using path analysis. Secondly, case study was conducted through in-depth interview, focus group discussion (FGD), document review, and observation. In-depth interview and FGD was conducted with 49 participants: 30 lactating mothers and 19 health workers. Data analysis was conducted content analysis. The result showed that attitude, affective norm, and perceived behavioral control correlated with exclusive breastfeeding intention (ß = 0.09; p = 0.084; ß = 0.09; p = 0.027; ß = 0.51; p <0.001, respectively). Perceived behavioral control and intention correlated with exclusive breastfeeding behavior (ß = 0.08; p = 0.059; ß = 0.09; p = 0.068, respectively). Exclusive breastfeeding behavior model included attitude, subjective norm, perceived behavioral control, and exclusive breastfeeding behavior. Attitude, subjective norm, and perceived behavioral control collectively correlated with intention; intention and perceived behavioral perception were direct determinants of exclusive breastfeeding behavior.


2020 ◽  
Vol 12 (17) ◽  
pp. 6906
Author(s):  
Ming-Yeu Wang ◽  
Shih-Mao Lin

Untreated swine wastewater pollutes rivers and harms the environment. The pollution can be minimized if swine farmers take wastewater treatment (WWT) action before the wastewater is discharged into rivers. Thus, the WWT behavior of swine farmers is key to environmental sustainability. However, WWT behavior, characterized by high costs and inconvenience, has received little attention from previous studies. Due to the high cost, some intervention strategies are helpful in ensuring that farmers behave in a pro-environmental manner. Therefore, this study compares the effects of two intervention factors, i.e., environmental knowledge and perceived effectiveness of enforcement, on the WWT behavior of swine farmers in Taiwan. The comparisons and empirical tests are based on an extended model of the theory of planned behavior (TPB). The findings reveal that all three classic factors in the TPB, i.e., attitude, subjective norms, and perceived behavioral control, had significant and positive effects on the intention of farmers to perform WWT behavior. Contradicting most previous studies, behavioral intentions did not have a significant effect on WWT behavior; however, perceived behavioral control did. The total effects of both intervention factors on WWT behavior were significant and positive. Moreover, the total effect of environmental knowledge was larger than that of the perceived effectiveness of enforcement. The findings suggest that a combination of the two strategies of increasing the environmental knowledge of individuals and enhancing the enforcement of environmental regulations will be helpful in inducing the sustained WWT behavior of farmers. Policy makers can allocate more resources to increasing farmers’ environmental knowledge than to enhancing the enforcement of environmental regulations. Finally, future research directions are discussed.


2011 ◽  
Vol 3 (4) ◽  
pp. 13-28 ◽  
Author(s):  
Afzaal H. Seyal

E-banking has become a new way of doing business and an important alternative for many banks and their customers. The acceptance of e-banking is affected by several factors, including the personal attitude of the users that influences normality and the context in which it is used. This study examines 150 customers of four major banks in Brunei Darussalam to explore the behavioral intent of the corporate customers toward e-banking through their attitudes. The Theory of Planned Behavior (TPB) is used as a reference framework to understand the intention toward using e-banking. The data is analyzed using PLS smart graph; analysis suggests that customers’ attitudes toward e-banking are a significant predictor of behavioral intention, whereas subjective norms and perceived behavioral control are insignificant. The causal link between perceived behavioral control and behavior (use of e-banking) is also insignificant. However, use of e-banking is further supported by the behavioral intention. The implications of these findings are discussed and conclusions are drawn.


Author(s):  
Elisa Cavicchiolo ◽  
Sara Manganelli ◽  
Laura Girelli ◽  
Mauro Cozzolino ◽  
Fabio Lucidi ◽  
...  

Abstract. Background: In many countries, physical distancing is seen as one of the crucial preventive measures for limiting the COVID-19 pandemic. However, it is likely to be very difficult to ensure that adolescents keep apart from one another since peer interactions are extremely significant for them. Aims: We examined the utility of the Theory of Planned Behavior enhanced with a construct of the Protection Motivation Theory for predicting physical distancing behavior among adolescents during the period following the national lockdown imposed in Italy to tackle the pandemic. Method: Measures of attitude, subjective norm, perceptions of behavioral control, perceptions of threat regarding personal health and the health of loved ones, and intention were administered to the participants ( N = 363) at baseline. Measures of physical distancing behavior were then administered 3 weeks later ( N = 350). Results: The tested structural equation model accounted for 77% of variance in intention and 25% of variance in behavior. Perceived behavioral control and attitude were important predictors of intention and behavior, while the data did not support the hypothesized impact of perceptions of threat. Limitation: Due to the observational nature of the data caution should be taken in drawing causal inferences. Conclusion: The results suggest that programs for increasing physical distancing behavior in adolescents by concentrating exclusively on risks to their health or that of their loved ones might prove to be ineffective. Instead, it seems likely that prevention campaigns targeting adolescents will be more successful if they focus on perceived behavioral control and attitude.


2016 ◽  
Vol 12 (1) ◽  
pp. 1-23 ◽  
Author(s):  
Ioannis Karavasilis ◽  
Vasiliki G. Vrana ◽  
Kostas Zafiropoulos

E-government in Greece lacks a customer-centric view in its implementation. Government is driving its development agenda and investment on electronic services without measuring what increases customers' willingness to adopt offered services. The study has taken a lead in understanding the factors that affect e-government adoption by teachers in Greece. It uses constructs from the Technology Acceptance Model (TAM), the theoretical extension of the TAM (TAM2), Diffusion of Innovation (DOI) and integrates the constructs of perceived behavioral control, trust in e-government, perceived risk, personal innovativeness and awareness in a model. The validated model offers a starting point for the investigation of factors affecting the adoption of e-government services and can be extended by using domain-specific constructs to fit all Greek governmental organizations.


Sign in / Sign up

Export Citation Format

Share Document