scholarly journals Affective Responses to Image Color Combinations

2021 ◽  
pp. 1-60
Author(s):  
Jan J. Koenderink ◽  
Doris I. Braun ◽  
Andrea J. van Doorn
Keyword(s):  
Affective Response ◽  
Affective Responses ◽  
Coarse Grained ◽  
Clustering Methods ◽  
Large Group ◽  
Color Harmony ◽  
Systematic Structure ◽  
Color Combinations ◽  
Mainstream Literature ◽  
Aesthetic Judgments

Abstract Responses to colored patterns were collected for a group of 60 naive participants. We explicitly aimed at affective responses, rather than aesthetic judgments, so this is not ‘color harmony’ proper. Patterns were mainly spatially highly structured compositions, the color palettes reminiscent of what is found in generic ‘colorist’ art. Color combinations systematically cover mono-, di-, and trichromatic chromatic chords, whereas there was always an additional achromatic component. This sets the research apart from the bulk of the mainstream literature on ‘color harmony.’ Various ways of analysis are compared. Clustering methods reveal that the responses are highly structured through the teal–orange (cool–warm) dimension. Clustering reveals a large group of mutually concordant participants and various small, idiosyncratic groups. When the data is coarse-grained, retaining only a limited red–blue–yellow palette, the group as a whole appears quite concordant. It is evident that responses are systematic, thus the notion of a universal affective response to color combinations gains some credibility. The precise affective responses are specific because constrained by the seven categories used in the experiment. Thus, the systematic structure is perhaps to be understood as the generic result. We discuss tangencies with various traits found with ‘colorist’ art styles.

scholarly journals Musical Features and Affective Responses to Personalized Playlists in People With Probable Dementia

2018 ◽  
Vol 34 (4) ◽  
pp. 247-253 ◽  
Author(s):  
Sandra Garrido ◽  
Catherine J. Stevens ◽  
Esther Chang ◽  
Laura Dunne ◽  
Janette Perz
Keyword(s):  
Galvanic Skin Response ◽  
Affective Response ◽  
Aged Care ◽  
Affective Responses ◽  
Factorial Experiment ◽  
Slow Mode ◽  
Affective Outcome ◽  
People With Dementia ◽  
Skin Response ◽  
Depressor Anguli Oris

Objectives: Personalized music playlists are increasingly being utilized in aged care settings. This study aims to investigate how musical features influence the affective response to music of people with probable dementia. Methods: A factorial experiment (2 × 2 × 3) was conducted to investigate the influence of tempo (fast, slow), mode (major, minor), and lyrics (none, negative, positive). Ninety-nine people with probable dementia were randomly assigned to 3 conditions, listening to 3 personalized playlists. Galvanic skin response and activation of facial action units were measured. Results: Music with fast tempos increased arousal and reduced enjoyment. Music in minor keys increased activation of the depressor anguli oris, suggesting increased sadness. Lyrics had no significant effect on response. Discussion: The findings demonstrate that both tempo and mode influenced the response of the listener. As well as accounting for personal preferences, music for people with dementia should be carefully targeted toward the affective outcome desired.

A Quantitative Analysis and Qualitative Explanation of the Individual Differences in Affective Responses to Prescribed and Self-Selected Exercise Intensities

2007 ◽  
Vol 29 (3) ◽  
pp. 281-309 ◽  
Author(s):  
Elaine A. Rose ◽  
Gaynor Parfitt
Keyword(s):  
Individual Differences ◽  
Mixed Method ◽  
Lactate Threshold ◽  
Treadmill Exercise ◽  
Affective Response ◽  
Affective Responses ◽  
Affective Valence ◽  
Dual Mode ◽  
The Individual ◽  
Method Approach

Using a mixed-method approach, the aim of this study was to explore affective responses to exercise at intensities below-lactate threshold (LT), at-LT, and above-LT to test the proposals of the dual-mode model (Ekkekakis, 2003). These intensities were also contrasted with a self-selected intensity. Further, the factors that influenced the generation of those affective responses were explored. Nineteen women completed 20 min of treadmill exercise at each intensity. Affective valence and activation were measured, pre-, during and postexercise. Afterward, participants were asked why they had felt the way they had during each intensity. Results supported hypotheses showing affect to be least positive during the above-LT condition and most positive during the self-selected and below-LT conditions. Individual differences were greatest in the below-LT and at-LT conditions. Qualitative results showed that factors relating to perceptions of ability, interpretation of exercise intensity, exercise outcomes, focus of concentration, and perceptions of control influenced the affective response and contributed to the individual differences shown in the quantitative data.

scholarly journals Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model

2018 ◽  
Vol 59 (1) ◽  
pp. 69-89 ◽  
Author(s):  
Myung Ja Kim ◽  
Choong-Ki Lee ◽  
Timothy Jung
Keyword(s):  
Virtual Reality ◽  
Consumer Behavior ◽  
Affective Response ◽  
Theoretical Framework ◽  
Emerging Technology ◽  
Affective Responses ◽  
Response Model ◽  
Cognitive Response

Although virtual reality (VR) is an emerging technology in tourism, little research has been conducted on what factors make consumers visit destinations presented by VR. To address this gap in the literature, this study developed a theoretical framework including authentic experience, cognitive and affective responses, attachment, and visit intention with VR tourism using a stimulus-organism-response (SOR) theory. The results revealed significant impacts of authentic experience on cognitive and affective responses, indicating that authentic experience is an important factor in VR tourism. The study identified cognitive and affective responses as significant mediators in predicting attachment and visit intention. The results demonstrated that the intention to visit places shown in VR tourism was influenced by attachment to VR. Cognitive response had a stronger influence than affective response on the intention to visit a destination in VR. This study sheds light on why potential tourists visit destinations shown in VR.

Making the Unfamiliar Familiar: The Effect of Exposure on Ratings of Unfamiliar Musical Chords

2020 ◽  
pp. 102986492094857
Author(s):  
Eline A. Smit ◽  
Andrew J. Milne ◽  
Roger T. Dean ◽  
Gabrielle Weidemann
Keyword(s):  
Acoustic Signal ◽  
Affective Response ◽  
Affective Responses ◽  
Test Design ◽  
Contrast Effects ◽  
Short Term ◽  
Musical Scale ◽  
Short Term Exposure ◽  
Post Test ◽  
Musical Chords

Affective responses to music have been shown to be influenced by the psychoacoustic features of the acoustic signal, learned associations between musical features and emotions, and familiarity with a musical system through exposure. The present article reports two experiments investigating whether short-term exposure has an effect on valence and consonance ratings of unfamiliar musical chords from the Bohlen-Pierce system, which are not based on a traditional Western musical scale. In a pre- and post-test design, exposure to positive, negative and neutral chord types was manipulated to test for an effect of exposure on liking. In this paradigm, short-term (“mere”) exposure to unfamiliar chords produced an increase only in valence ratings for negative chords. In neither experiment did it produce an increase in valence or pleasantness ratings for other chord types. Contrast effects for some chord types were found in both experiments, suggesting that a chord’s affect (i.e., affective response to the chord) might be emphasised when the chord is preceded by a stimulus with a contrasting affect. The results confirmed those of a previous study showing that psychoacoustic features play an important role in the perception of music. The findings are discussed in light of their psychological and musical implications.

Affective response to a lottery prize moderates processing of payoffs and probabilities: An eye-tracking study

2016 ◽  
Vol 14 (4) ◽  
pp. 35-46
Author(s):  
Jakub Traczyk ◽  
Jakub Kus ◽  
Agata Sobkow
Keyword(s):  
Eye Tracking ◽  
Expected Utility ◽  
Utility Theory ◽  
Affective Response ◽  
Expected Utility Theory ◽  
Affective Responses ◽  
Attentional Engagement

Abstract Expected utility theory posits that our preferences for gambles result from the weighting of utilities of monetary payoffs by their probabilities. However, recent studies have shown that combining payoffs and probabilities is often distorted by affective responses. In the current study, we hypothesized that affective response to a lottery prize moderates processing of payoffs and probabilities. Attentional engagement (measured by the number of fixations in the eye tracking experiment) was predicted by probability, value of an outcome, and their interaction, but only for affect-poor lottery tickets. A corresponding pattern of results was not observed in affect-rich lottery tickets, suggesting more simplified processing of such lotteries.

Green technology automotive shape design based on neural networks and support vector regression

2014 ◽  
Vol 31 (8) ◽  
pp. 1732-1745 ◽  
Author(s):  
Kuo-Kuang Fan ◽  
Chun-Hui Chiu ◽  
Chih-Chieh Yang
Keyword(s):  
Support Vector Regression ◽  
Evaluation Method ◽  
Affective Response ◽  
Green Technology ◽  
Affective Responses ◽  
Support Vector ◽  
Shape Design ◽  
Shape Features ◽  
Systematic Analysis ◽  
Content Type

Purpose – The green technology cars have received much attention due to the air pollution and energy crisis. The purpose of this paper is to increase automotive designers’ understanding of the affective response of consumers about automotive shape design. Consumers’ preference is mainly based on a vehicle's shape features that are traditionally manipulated by designers’ intuitive experience rather than by an effective and systematic analysis. Therefore, when encountering increasing competition in today's automotive market, enhancing car designers’ understanding of consumers’ preferences on the shape features of green technology vehicles to fulfil customers’ demands, has become a common objective for automotive makers. Design/methodology/approach – In this paper, questionnaires were first used to gather consumer evaluations of certain adjectives describing automobile shape. Then, automotive styling features were systematically examined by numerical definition-based shape representations. Finally, models were individually constructed using support vector regression (SAR), which predicted consumer's affective responses, based on the adjectives selected, and which also incorporated the relationship between consumer's affective responses and automotive styling features. Findings – In order to predict and suggest the best automotive shape design, the results of this experiment of SVR can provide a basis for the future development of automobiles, particularly for green vehicle design, and support automotive makers in ensuring that automotive shape design to satisfy consumer needs. Originality/value – SVR is a valuable choice as an evaluation method to be applied in the design field of green vehicles.

Fashion Advertisements: A Comparison of Viewers' Perceptual and Affective Responses to Illustrated and Photographed Stimuli

1992 ◽  
Vol 75 (3_suppl) ◽  
pp. 1083-1091 ◽  
Author(s):  
Patricia Anne Kimle ◽  
Ann Marie Fiore
Keyword(s):  
Content Analysis ◽  
Affective Response ◽  
Affective Responses ◽  
Aesthetic Response ◽  
Design Features ◽  
Response Frequency ◽  
Analysis Methods

The perceptual and affective responses of 44 women to actual illustrated and photographed fashion advertisements during focused interviews were explored. Content analysis methods identified categories of response; frequency of response categories for the two media were compared using Fisher's z tests. Significant differences in perceptual responses included greater visual interest created by the use of color in photographs, greater interest in layout and design features of the illustrations, and interest in characteristics of the models in the photographs. Affective response differences included greater preference for photographic advertisements and the garments in them. Contrary to suggestions from professionals in fashion advertising, no significant differences were found in viewers' perceptions of information about the products in the advertisements or perceptions of meaning and aesthetic response.

scholarly journals Hybrid Balanced Task Clustering Algorithm for Scientific Workflows in Cloud Computing

2019 ◽  
Vol 20 (2) ◽  
pp. 237-258
Author(s):  
Avinash Kaur ◽  
Pooja Gupta ◽  
Manpreet Singh
Keyword(s):  
Impact Factor ◽  
Large Scale ◽  
Clustering Algorithm ◽  
Data Transfer ◽  
Scientific Workflow ◽  
Scientific Workflows ◽  
Coarse Grained ◽  
Clustering Methods ◽  
The Impact ◽  
Task Clustering

Scientific Workflow is a composition of both coarse-grained and fine-grained computational tasks displaying varying execution requirements. Large-scale data transfer is involved in scientific workflows, so efficient techniques are required to reduce the makespan of the workflow. Task clustering is an efficient technique used in such a scenario that involves combining multiple tasks with shorter execution time into a single cluster to be executed on a resource. This leads to a reduction of scheduling overheads in scientific workflows and thus improvement of performance. However available task clustering methods involve clustering the tasks horizontally without the consideration of the structure of tasks in a workflow. We propose hybrid balanced task clustering algorithm that uses the parameter of impact factor of workflows along with the structure of workflow. According to this technique, tasks can be considered for clustering either vertically or horizontally based on the value of the impact factor. This minimizes the system overheads and the makespan for execution of a workflow. A simulation based evaluation is performed on real workflows that shows the proposed algorithm is efficient in recommending clusters. It shows improvement of 5-10\% in makespan time of workflow depending on the type of workflow used.

Effects of a 12-Week Chronic Stretch Training Program at Different Intensities on Joint and Muscle Mechanical Responses: A Randomized Clinical Trial

2020 ◽  
Vol 29 (7) ◽  
pp. 904-912 ◽  
Author(s):  
Natália Barros Beltrão ◽  
Camila Ximenes Santos ◽  
Valéria Mayaly Alves de Oliveira ◽  
André Luiz Torres Pirauá ◽  
David Behm ◽  
...  
Keyword(s):  
Clinical Trial ◽  
Randomized Clinical Trial ◽  
Effect Size ◽  
Affective Response ◽  
Biceps Femoris ◽  
Important Variable ◽  
Affective Responses ◽  
Viscoelastic Relaxation ◽  
Fascicle Length ◽  
Passive Torque

Context: Stretching intensity is an important variable that can be manipulated with flexibility training. However, there is a lack of evidence regarding this variable and its prescription in stretching programs. Objective: To investigate the effects of 12 weeks of knee flexor static stretching at different intensities on joint and muscle mechanical properties. Design: A randomized clinical trial. Setting: Laboratory. Participants: A total of 14 untrained men were allocated into the low- or high-intensity group. Main Outcome Measures: Assessments were performed before, at 6 week, and after intervention (12 wk) for biceps femoris long head architecture (resting fascicle length and angle), knee maximal range of motion (ROM) at the beginning and maximal discomfort angle, knee maximal tolerated passive torque, joint passive stiffness, viscoelastic stress relaxation, knee passive torque at a given angle, and affective responses to training. Results: No significant differences were observed between groups for any variable. ROM at the beginning and maximal discomfort angle increased at 6 and 12 weeks, respectively. ROM significantly increased with the initial angle of discomfort (P < .001, effect size = 1.38) over the pretest measures by 13.4% and 14.6% at the 6- and 12-week assessments, respectively, and significantly improved with the maximal discomfort angle (P < .001, effect size = 1.25) by 15.6% and 18.8% from the pretest to the 6- and 12-week assessments, respectively. No significant effects were seen for muscle architecture and affective responses. Initial viscoelastic relaxation for the low-intensity group was lower than ending viscoelastic relaxation. Conclusion: These results suggest that stretching with either low or high discomfort intensities are effective in increasing joint maximal ROM, and that does not impact on ROM, stiffness, fascicle angle and length, or affective response differences.

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