Fashion Advertisements: A Comparison of Viewers' Perceptual and Affective Responses to Illustrated and Photographed Stimuli

1992 ◽  
Vol 75 (3_suppl) ◽  
pp. 1083-1091 ◽  
Author(s):  
Patricia Anne Kimle ◽  
Ann Marie Fiore

The perceptual and affective responses of 44 women to actual illustrated and photographed fashion advertisements during focused interviews were explored. Content analysis methods identified categories of response; frequency of response categories for the two media were compared using Fisher's z tests. Significant differences in perceptual responses included greater visual interest created by the use of color in photographs, greater interest in layout and design features of the illustrations, and interest in characteristics of the models in the photographs. Affective response differences included greater preference for photographic advertisements and the garments in them. Contrary to suggestions from professionals in fashion advertising, no significant differences were found in viewers' perceptions of information about the products in the advertisements or perceptions of meaning and aesthetic response.

2018 ◽  
Vol 19 (2) ◽  
pp. 48-64
Author(s):  
Umi Baroroh

Abstract: This research was conducted to find out how reward and punishment according to Irawati certainly does not conflict with the value of Islamic education. This is a library research the data of which were taken from several works of Irawati Istadi and direct interviews with her. The researcher also took some data from several researchers who discussed Irawati Istadi's thoughts and from Islamic education figures whose thoughts had relevance to the research theme. Content analysis methods is applied to draw conclusions. From this research, it can be concluded that the concept of reward and punishment according to Irawati Istadi turns out to be compatible with the Islamic education. However, in Irawati's thought, there are also some differences shows the development of thoughts from previous figures of Islamic education and certainly did not conflict with the values of Islamic education. Keywords: reward, punishment, Islamic education, Irawati Istadi, educator.


2020 ◽  
Vol 1 (2) ◽  
pp. 162
Author(s):  
Muhammad Iqbal

<strong>Abstrak: </strong>Studi ini membahas perspektif Syiah Imamiyah tentang dimensi tauhid. Dengan pendekatan tafsir al-Qur’an, tulisan ini mengungkapkan temuan bahwa Al-Qur’an sebagai pedoman bagi umat manusia memuat ayat-ayat tauhid yang merupakan asas dan dasar kajian Islam. Ayat-ayat ini diklasifikasi oleh ulama Syiah ke dalam dua kelompok. Kelompok pertama, ayat-ayat yang memuat tentang tauhid teoretis; pemikiran konsep serta pemahaman yang mentauhidkan Allah swt. baik dalam hal zat, sifat maupun perbuatan-Nya. Kelompok kedua adalah ayat-ayat yang mengulas tentang tauhid praktis atau yang disebut dengan tindakan atau amal yang berlandaskan tauhid teoretis. Pada gilirannya baik tauhid teoretis maupun tauhid praktis memiliki cabang dan variannya masing-masing.<br /><br /><strong>Kata Kunci</strong><strong>:</strong><strong> </strong>Syiah Imamiyah, tauhid, al-Qur’an<br /> <br /><strong>Abstract: Shia Imamiyah Perspective on Theology</strong>. This study examines the Shiite Imamiyah school of thought on the dimension of monotheism in the Qur’an. This study is a literature study where the works of Shiite scholars are analyzed by content analysis methods. This study is hoped to become as sufficient information about monotheism according to the Shiah school as explained by scholars of Shi’ism. This study proposes that there are two dimensions of monotheism in the Shia school, namely theoretical monotheism and practical dimensions. The theoretical dimension of monotheism constitutes three categories which include first, substance monotheism, second monotheism of character, and third, monotheism of action. In addition, the practical dimension in monotheism is divided into three namely monotheism in worship (<em>taw<span style="text-decoration: underline;">h</span>îd</em> ‘<em>ibâdah</em>), monotheism in obedience and observance, and monotheism in acquiring comfort and assistance.<br /> <br /><strong>Keywords:</strong> Shia Imamiyah, theology, Qur’an<strong></strong>


2018 ◽  
Vol 34 (4) ◽  
pp. 247-253 ◽  
Author(s):  
Sandra Garrido ◽  
Catherine J. Stevens ◽  
Esther Chang ◽  
Laura Dunne ◽  
Janette Perz

Objectives: Personalized music playlists are increasingly being utilized in aged care settings. This study aims to investigate how musical features influence the affective response to music of people with probable dementia. Methods: A factorial experiment (2 × 2 × 3) was conducted to investigate the influence of tempo (fast, slow), mode (major, minor), and lyrics (none, negative, positive). Ninety-nine people with probable dementia were randomly assigned to 3 conditions, listening to 3 personalized playlists. Galvanic skin response and activation of facial action units were measured. Results: Music with fast tempos increased arousal and reduced enjoyment. Music in minor keys increased activation of the depressor anguli oris, suggesting increased sadness. Lyrics had no significant effect on response. Discussion: The findings demonstrate that both tempo and mode influenced the response of the listener. As well as accounting for personal preferences, music for people with dementia should be carefully targeted toward the affective outcome desired.


Author(s):  
Umefien Dakoru Epepe

This study examined novel coronavirus (COVID-19) messages on select Nigeria-based WhatsApp groups. Viewed through the lens of the Rumour Theory, the study applied content analysis and social semiotics (multimodal discourse analysis) methods. Data were elicited from three purposively selected WhatsApp groups, using the constructed and continuous weeks approach. The sample covered 6 weeks (42 days), spread across March, April, and May 2020. Findings from the content analysis showed that texts, comments, and linked message on COVID-19, had the highest frequency. The frequency of messages peaked in March and steeply tapered downwards in April and May 2020. The multimodal discourse analysis demonstrated a preponderance of messages about vaccines, treatment, prevention, lockdown, and conspiracy theories. A significant number of COVID-19 messages were based on rumours and misinformation from spurious sources, with a few from credible sources. The study recommended that to help flatten the misinformation curve, timely, unambiguous and accurate COVID-19 information should be provided from official sources.


2007 ◽  
Vol 29 (3) ◽  
pp. 281-309 ◽  
Author(s):  
Elaine A. Rose ◽  
Gaynor Parfitt

Using a mixed-method approach, the aim of this study was to explore affective responses to exercise at intensities below-lactate threshold (LT), at-LT, and above-LT to test the proposals of the dual-mode model (Ekkekakis, 2003). These intensities were also contrasted with a self-selected intensity. Further, the factors that influenced the generation of those affective responses were explored. Nineteen women completed 20 min of treadmill exercise at each intensity. Affective valence and activation were measured, pre-, during and postexercise. Afterward, participants were asked why they had felt the way they had during each intensity. Results supported hypotheses showing affect to be least positive during the above-LT condition and most positive during the self-selected and below-LT conditions. Individual differences were greatest in the below-LT and at-LT conditions. Qualitative results showed that factors relating to perceptions of ability, interpretation of exercise intensity, exercise outcomes, focus of concentration, and perceptions of control influenced the affective response and contributed to the individual differences shown in the quantitative data.


2019 ◽  
Vol 40 (8) ◽  
pp. 1001-1017 ◽  
Author(s):  
Brandon Eddy ◽  
Von Poll ◽  
Jason Whiting ◽  
Marcia Clevesy

Although postpartum depression is common and well-studied in mothers, many fathers also experience symptoms. This qualitative study investigated fathers’ experiences of postpartum depression. Data from secondary sources such as blogs, websites, forums, and chat rooms were analyzed using a combination of phenomenological and content analysis methods to understand father’s experiences of paternal postpartum depression. Six themes emerged from the data including fathers’ needing education, adhering to gender expectations, repressing feelings, being overwhelmed, resentment of baby, and the experience of neglect. These data provide useful information that can aid health care providers, researchers, clinicians, and families in understanding the experience of paternal postpartum depression and in better coping with the challenges these families face.


2018 ◽  
Vol 59 (1) ◽  
pp. 69-89 ◽  
Author(s):  
Myung Ja Kim ◽  
Choong-Ki Lee ◽  
Timothy Jung

Although virtual reality (VR) is an emerging technology in tourism, little research has been conducted on what factors make consumers visit destinations presented by VR. To address this gap in the literature, this study developed a theoretical framework including authentic experience, cognitive and affective responses, attachment, and visit intention with VR tourism using a stimulus-organism-response (SOR) theory. The results revealed significant impacts of authentic experience on cognitive and affective responses, indicating that authentic experience is an important factor in VR tourism. The study identified cognitive and affective responses as significant mediators in predicting attachment and visit intention. The results demonstrated that the intention to visit places shown in VR tourism was influenced by attachment to VR. Cognitive response had a stronger influence than affective response on the intention to visit a destination in VR. This study sheds light on why potential tourists visit destinations shown in VR.


2020 ◽  
pp. 102986492094857
Author(s):  
Eline A. Smit ◽  
Andrew J. Milne ◽  
Roger T. Dean ◽  
Gabrielle Weidemann

Affective responses to music have been shown to be influenced by the psychoacoustic features of the acoustic signal, learned associations between musical features and emotions, and familiarity with a musical system through exposure. The present article reports two experiments investigating whether short-term exposure has an effect on valence and consonance ratings of unfamiliar musical chords from the Bohlen-Pierce system, which are not based on a traditional Western musical scale. In a pre- and post-test design, exposure to positive, negative and neutral chord types was manipulated to test for an effect of exposure on liking. In this paradigm, short-term (“mere”) exposure to unfamiliar chords produced an increase only in valence ratings for negative chords. In neither experiment did it produce an increase in valence or pleasantness ratings for other chord types. Contrast effects for some chord types were found in both experiments, suggesting that a chord’s affect (i.e., affective response to the chord) might be emphasised when the chord is preceded by a stimulus with a contrasting affect. The results confirmed those of a previous study showing that psychoacoustic features play an important role in the perception of music. The findings are discussed in light of their psychological and musical implications.


2019 ◽  
Vol 3 (2) ◽  
pp. 116-128
Author(s):  
Nuril Hidayah

From modern perspective, pesantren are often regarded as the basis of resistance to modernization that is often associated with the West. This resistance comes from the strong roots of the pesantren as a subculture. This study attempts to elaborate on how the pesantren's view of the West as a part of occidentalism. Using literary sources and content analysis methods, this study has resulted several conclusions. First, in the pre-independence era where the West was represented by the Dutch, The West had a bad image among the pesantrens. The Dutch was viewed as invaders who exploit people and stab them from behind. In addition, with public schools filled with aristocrats, the Netherlands became a competitor to civil education which was rooted in community based pesantren education. On the other hand, from the standpoint of religion, pesantren viewed the West as infidels


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