Social Networking as Power Balancing in Tanzanian Politics

Utafiti ◽  
2018 ◽  
Vol 13 (2) ◽  
pp. 88-108
Author(s):  
Antoni Keya
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Political Communication ◽  
Online Social Networks ◽  
Good Governance ◽  
National Level ◽  
Positioning Theory ◽  
Political Opposition ◽  
Ordinary Citizen

Online social networks have made communication more accessible in many spheres; they have been used as an alternative political means of regaining or equalising power between a political opposition and a ruling party, when the former is functioning in the absence of a traditional political platform. Recently opposition politicians in Tanzania have utilised online social networks towards this end. Positioning theory draws out this political dynamic in operation. Historically, political communication using electronically transmitted networks in Tanzania was necessitated after the fifth-phase presidency (beginning in 2015) placed a ban on political activities reaching outside their official jurisdictions and naming specific candidates. This ban seemed to weaken opposition politicians because they were regarded as preferring to work in collectives. The analysis here focuses on a press conference involving a United Republic of Tanzania Member of Parliament from the opposition party, addressing the national and international communities in regard to secrecy that surrounded a late arrival of two new jets into Tanzania from Canada, late in 2016. The data suggests that online social networking has enabled opposition politicians to identify themselves as fellow sufferers and representatives of the ordinary citizen, demanding good governance and speaking against misappropriation and laxity in distribution and use of national resources. The opposition has gone further in utilising social media to present the nation’s presidential agenda as pitted against the ordinary citizen. Social media allows the opposition to represent the current government as an elite group responsible for the problems Tanzanians are facing, and therefore as untrustworthy. This limited case study reveals how electronic media re-introduces a potential for effective political opposition to the status quo at a national level.

scholarly journals The Use of Web-Based Social Networks: Trends, Antecedents, and Consequences

Webology ◽  
2021 ◽  
Vol 18 (Special Issue 03) ◽  
pp. 233-245
Author(s):  
Navreet Kaur ◽  
Anmol Sandhu
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Interpersonal Relationships ◽  
Online Social Networks ◽  
Well Being ◽  
Self Control ◽  
Negative Consequences ◽  
Web Based ◽  
The Impact

Online Social Networks (OSNs) have redefined interpersonal relationships and added a new dimension to communication patterns. According to latest reports, there has been a steep rise in the number of active social media users around the globe. The present paper is a review of research evidence on the antecedent factors leading to such usage and its consequences thereof. Unique features of the virtual environment trigger certain personality traits which are reported to be major predictors of social networking behaviour. Studies on the impact of social media on consumers have unearthed both positive and negative consequences. Research findings, for example, reveal that social media consumption has a therapeutic effect in terms of fulfilment of certain needs and an increase in self-esteem; whereas activation of a narcissistic state and lowered self-control have an adverse effect on psychological well-being and behaviour. The paper summarizes the workplace implications of web-based social networking and also briefly discusses the recent and emerging trends in digital behaviours with particular reference to the Covid-19 pandemic.

Big Data and Political Social Networks

2016 ◽  
Vol 35 (1) ◽  
pp. 126-141 ◽  
Author(s):  
Axel Maireder ◽  
Brian E. Weeks ◽  
Homero Gil de Zúñiga ◽  
Stephan Schlögl
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Big Data ◽  
Political Communication ◽  
Online Social Networks ◽  
Information Diffusion ◽  
Political Issues ◽  
Transatlantic Trade ◽  
Twitter Data ◽  
Shed Light

Social media have changed the way citizens, journalists, institutions, and activists communicate about social and political issues. However, questions remain about how information is diffused through these networks and the degree to which each of these actors is influential in communicating information. In this study, we introduce two novel social network measures of connection and information diffusion that help shed light on patterns of political communication online. The Audience Diversity Score assesses the diversity of a particular actor’s followers and identifies which actors reach different publics with their messages. The Communication Connector Bridging Score highlights the most influential actors in the network who are potentially able to connect different spheres of communication through their information diffusion. We apply and discuss these measures using Twitter data from the discussion regarding the Transatlantic Trade Investment Partnership in Europe. Our results provide unique insights into the role various actors play in diffusing political information in online social networks.

scholarly journals Politinė komunikacija socialinių tinklų svetainėse

2009 ◽  
Vol 51 ◽  
pp. 24-36
Author(s):  
Andrius Šuminas
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
Political Communication ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Political Information ◽  
Additional Tool ◽  
Social Networking Websites

Internetas suteikia naujų galimybių politinės komunikacijos vyksmui, gerokai išplečia tradicines komunikacijos ribas. Kasdien populiarėjančios socialinių tinklų svetainės užima svarbią vietą daugelio žmonių gyvenime, todėl politikai ir partijos stengiasi jas išnaudoti kaip dar vieną politinės komunikacijos įrankį. Šis straipsnis skiriamas socialinių tinklų svetainių naudojimo politinėje komunikacijoje galimybių analizei. Jame detaliai aptariami socialinių tinklų svetainių veikimo principai ir kategorijos, pateikiamos jų populiarumo priežastys, glaustai pristatomos pasaulyje ir Lietuvoje daugiausia vartotojų turinčios socialinių tinklų svetainės. Straipsnyje nagrinėjamos naujos politinės informacijos sklaidos galimybės, aptariamos dėl virtualių socialinių tinklų atsiradusios politinės komunikacijos segmentacijos ir personalizacijos prielaidos. Taip pat pristatomas Lietuvos politikų komunikacijos socialinių tinklų svetainėse tyrimas, atskleidžiantis internetinių socialinių tinklų naudojimo aspektus rinkimų ir nuolatinėje politinėje komunikacijoje.Pagrindiniai žodžiai: socialinių tinklų svetainės, virtualūs socialiniai tinklai, politinė komunikacija, internetas ir politika, Facebook.Political communication on social networking websitesAndrius Šuminas SummaryThe Internet brings new possibilities to political communication and substantially expands traditional communication borders. Social networking websites, getting more and more popular every day, hold a prominent place in the lives of a large number of people. That is why politicians and parties are trying to use these websites as an additional tool of political communication. This article is dedicated to the analysis of possibilities of the use of social networking websites for political communication. It discusses detailed operation principles and categories of social networks, defines the reasons of their popularity and shortly presents social networking websites with the largest number of users in Lithuania and worldwide.The article explores in detail new possibilities for a spread of political information, speaks about the new ways of segmentation and personalization of political communication, created by virtual social networks. A research of Lithuanian politicians’ communication using social networking sites is also presented. The research shows how politicians use social networking websites for election and continuous political communication.Key words: social networking websites, online social networks, political communication, Internet and politics, Facebook.

scholarly journals Restriction Algorithm for Duplicate Posts on Online Social Networks: Facebook

2020 ◽  
Vol 6 (1) ◽  
pp. 33-38
Author(s):  
Babe Sultana ◽  
Md Nasir Hossain Hridoy ◽  
Mohammad Mohitul Islam ◽  
Ruhul Amin ◽  
Farzana Rahman
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
Online Social Networks ◽  
Computation Time ◽  
Research Paper ◽  
Social Networking Site ◽  
Second Step ◽  
Online Social Networking ◽  
Science And Engineering

Duplicate content or writing on online social networks is a material that shows up in many more than one location on Online Social Site, Pages etc. Nowadays Facebook is an online social networking site that connects people together during the form of expressing personal preferences and opinions as well as communication. In this research paper, we found detecting duplicate material in Facebook groups, pages, and trying to provide a solution for limiting this duplicate content, that is being posted to Facebook and other online social networks. We specified the solution to the issue in the first step and designed an algorithm called Restriction Algorithm for Duplicate Content, which is restricted to posting the copied content in more times on social networks like Facebook. In the second step, we have implemented it to validate our methodology and we have checked the identification of duplicate content of social media writing by using various social media posts as input tests and finally enriching the findings at a satisfactory stage. With optimal computation time, our proposed algorithm can handle large string sizes (more than 10,000 bytes). GUB JOURNAL OF SCIENCE AND ENGINEERING, Vol 6(1), Dec 2019 P 33-38

Fuzzy based feature engineering architecture for sentiment analysis of medical discussion over online social networks

2021 ◽  
pp. 1-13
Author(s):  
C S Pavan Kumar ◽  
L D Dhinesh Babu
Keyword(s):  
Machine Learning ◽  
Social Networks ◽  
Social Media ◽  
Sentiment Analysis ◽  
Membership Function ◽  
Online Social Networks ◽  
Learning Model ◽  
Feature Engineering ◽  
Machine Learning Model ◽  
Social Media Platforms

Sentiment analysis is widely used to retrieve the hidden sentiments in medical discussions over Online Social Networking platforms such as Twitter, Facebook, Instagram. People often tend to convey their feelings concerning their medical problems over social media platforms. Practitioners and health care workers have started to observe these discussions to assess the impact of health-related issues among the people. This helps in providing better care to improve the quality of life. Dementia is a serious disease in western countries like the United States of America and the United Kingdom, and the respective governments are providing facilities to the affected people. There is much chatter over social media platforms concerning the patients’ care, healthy measures to be followed to avoid disease, check early indications. These chatters have to be carefully monitored to help the officials take necessary precautions for the betterment of the affected. A novel Feature engineering architecture that involves feature-split for sentiment analysis of medical chatter over online social networks with the pipeline is proposed that can be used on any Machine Learning model. The proposed model used the fuzzy membership function in refining the outputs. The machine learning model has obtained sentiment score is subjected to fuzzification and defuzzification by using the trapezoid membership function and center of sums method, respectively. Three datasets are considered for comparison of the proposed and the regular model. The proposed approach delivered better results than the normal approach and is proved to be an effective approach for sentiment analysis of medical discussions over online social networks.

Colour as an Indicator of Vulnerability of Users Within Social Networks

2016 ◽  
Vol 8 (1) ◽  
pp. 56-69
Author(s):  
Amanda Cox ◽  
Yeslam Al-Saggaf ◽  
Kate McLean
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Social Networking ◽  
User Profile ◽  
Risk Matrix ◽  
Individual User ◽  
Privacy Settings ◽  
Personally Identifiable Information ◽  
The Individual

Social networking users are presented with a plethora of profile and privacy settings; most of which are left defaulted. As a result, there is little understanding of the fields that make up the user profile, the privacy settings available to safeguard the user, and the ramifications of not changing the same. Concerns relating to the unprecedented quantities of Personally Identifiable Information being stored need to be addressed. By employing a risk matrix to a social media profile, a user could be alerted to the potential dangers of the information being contained within the profile. By adapting this tool, the risks to the individual user of a social media profile will be minimised.

scholarly journals Habit as a moderator and exogenous predictor of social networks: The case of online social networking

2015 ◽  
Vol 4 (4) ◽  
pp. 354-363
Author(s):  
Akwesi Assensoh-Kodua ◽  
Knowledge Siyabonga Vusamandla Ngwane
Keyword(s):  
Social Networks ◽  
Social Networking ◽  
User Satisfaction ◽  
Online Social Networks ◽  
Moderating Effects ◽  
Continuance Intention ◽  
Predictive Capability ◽  
Perceived Trust ◽  
Business Transactions ◽  
Study Results

This paper tests the factors likely to impact continuance intentions through the medium of online social networks (OSN) for business transactions. The expectation-confirmation theory (ECT) from the consumer behaviour literature is made use of; to forward a set of theories that validate a prior model from IS usage research. Eight research hypotheses, after a field survey of OSNs participants for business transactions were conducted are empirically validated. 300 useable responses from LinkedIn and Twitter social networking platforms users for business transactions were analysed with the WarpPLS 4.0 bootstrapping technique. The study results provide significant evidence in support of perceived trust and user satisfaction, as determinants of the continuance intention of people using OSN platforms for business transactions. Above all, the research model was tested for the moderating effects of usage habit, which was found to impact relationships between continuance intention and perceived trust, resulting in an improved predictive capability of (R2=0.55) as compared to base model of (R2=0.52). The moderating result indicates that a higher level of habit increases the effect of perceived trust on continuance intention.

Is Social Media Marketing Really Working?

2013 ◽  
pp. 174-193 ◽  
Author(s):  
Felipe Uribe Saavedra ◽  
Josep Rialp Criado ◽  
Joan Llonch Andreu
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Online Social Networks ◽  
Business Performance ◽  
Dynamic Capabilities ◽  
Social Media Marketing ◽  
Marketing Tool ◽  
Use Of Social Media ◽  
Marketing Intensity ◽  
The Impact

Online social networks have become the fastest growing phenomenon on the Internet and firms are beginning to take advantage of them as a marketing tool. However, the strategic importance of social media marketing is not yet clear, given the novelty and the difficulty of measuring its impact on business performance. This study uses data from 191 Spanish firms from several sectors to measure the impact of the intensity of use of social media marketing on the relationship between the dynamic capabilities of market orientation and entrepreneurial orientation, and business performance. The results provide evidence of the moderating effects of social media marketing intensity on the strength of the mentioned relations and the importance of a strong and committed marketing strategy on digital social networks for businesses.

Sign in / Sign up

Export Citation Format

Share Document