Customer Preferences on Atmosphere: Case on SanDwich Bakar Restaurant, Jakarta

2015 ◽  
Vol 21 (4) ◽  
pp. 1020-1024
Author(s):  
Adeline Agoes

Restaurant is one of the businesses that supports tourism development. Restaurants nowadays don’t only provide food, but also the service and atmosphere to their customers. The purpose of this study is to discover the customers’ preferences on the most desired atmosphere they find in a restaurant. This article is written based on an ongoing study to be conducted using conjoint analysis between the various attributes of restaurant atmosphere. Through the examination, it is expected to find the most desired combination of attributes in restaurant atmosphere based on the customers’ point of view.

2019 ◽  
Vol 11 (24) ◽  
pp. 6947 ◽  
Author(s):  
Markus Kantsperger ◽  
Hannes Thees ◽  
Christian Eckert

This study applies an adapted approach of the traditional view on local participation in tourism development. First, the study mainly focuses on exploring the patterns behind participation instead of the reasons for participation. Second, a case is chosen that transcends the interest in researching participation in developing countries. Third, the study focuses on non-tourism related residents, an under-researched group of stakeholders. It is thus investigated how non-tourism related residents face the process of participation in tourism development and what the main barriers and drivers are in this regard. To discuss this issue, the study takes a closer look at the case of Bad Reichenhall, an Alpine Destination in Germany. 15 qualitative interviews are conducted with non-tourism related residents and further evaluated through a qualitative content analysis. The results underline that tourism represents a public domain that concerns all stakeholders of a destination. The typology derived throughout the study reflects the heterogeneity of non-tourism related residents, coming up with four types of non-tourism related residents facing participation in tourism development rather differently. Various barriers and drivers are revealed that impact non-tourism related residents from both a personal and general point of view. Non-tourism related residents turn out as a promising and important target group in the discourse of stakeholder participation in tourism development.


2021 ◽  
Author(s):  
Ita Lusiana ◽  
Eric Harianto

This study aimed to determine customer preferences for the use of tutoring services. The attributes studied were teacher (X1), location (X2), facilities (X3) and method (X4). The population were students in Surabaya. The sample of this study was students in NMC in 2019-2020 who had children 7-17 years old and had used another course located in Surabaya. The total number of respondents was 96. Based on the results of conjoint analysis, the main preferences were a teacher with a degree above a bachelor’s degree who can speak English, the location in West Surabaya, a facilities exercise module, and an offline method. The most important attribute was the learning method. Keywords: Course, conjoint analysis, consumer preferences


2019 ◽  
pp. 9-21
Author(s):  
Zaharia Marian ◽  
Rodica-Manuela Gogonea ◽  
Daniela Ruxandra Andrei

The process of tourism development has come to include, step by step, the expansion potential of areas where it could be practiced in less accessible natural spaces, which are more problematic from the point of view of tourist penetration and the organization of tourism activities. In this context, making tourism under the umbrella of this concept of expansion, has led, on the one hand, to the expansion of protected natural areas, to their advertising and implicitly to the increase of demand for this type of tourism, and, on the other hand, to the amplification of danger posed to the integrity of the ecosystems included in the tourism circuit. The paper, starting from the actual context of sustainable development, highlights the fact that the tourism potential of protected natural areas constitute an important factor for sustainable development only, if is doing in condition of responsibility and respect for environmental conservation and regeneration of environmental resources


1997 ◽  
Vol 21 (1) ◽  
pp. 28-47 ◽  
Author(s):  
Rohit Verma ◽  
Gary M. Thompson

This article focuses on discrete choice analysis (DCA), which offers an effective approach for incorporating customer preferences into operating decisions in hospitality businesses. First the theoretical background of DCA is presented, including a discussion of how DCA compares to conjoint analysis. The authors then present a guide to designing and conducting a DCA study. Conducting a discrete choice study involves identifying the attributes relevant to customers'choices and the appropriate levels of these attributes, designing an experiment, collecting data and estimating parameters using a multinomial logit model. Finally, the strategic implications of DCA in hospitality management research are discussed.


2018 ◽  
Vol 73 (2) ◽  
pp. 133-155 ◽  
Author(s):  
Eduardo Parra-López ◽  
José Alberto Martínez-González

PurposeThe purpose of this study is to synthesize the published works about tourism in the island. Island destinations, especially smaller ones, suffer the negative effects of tourism more than other destinations. This is because of the characteristics of island destinations and the negative impacts arising from their inadequate management by different stakeholders. For these reasons, and conversely because tourism favors the social and economic development of islands, there has been a great deal of research published on insular tourism in the literature at a global level. Despite the number of studies carried out from different approaches, none have synthesized this scientific production. Thus, the main contribution of this paper is the use of a bibliometric and descriptive approach to carry out a thorough review of studies published on tourist development in island destinations.Design/methodology/approachThe authors use a bibliometric and descriptive approach to carry out a comprehensive review of the published studies on tourism development in island destinations in the past decade with special emphasis on the items analyzed, places of analysis and scientific journals that have addressed this topic.FindingsThe results of the analysis of the literature show the interest of the study of tourism in island destinations. This interest is partly due to the attraction that tourists have for this type of destinations and the need to promote their sustainable management as tourism destinations (Cusick, 2009, Hall, 2011, Cave and Brown, 2012, López, Orgaz, Marmolejo and Alector, 2016). In addition, tourism in island destinations constitutes an opportunity for economic development and benefits both the local population and its visitors (Fabinyi, 2010; Porter et al., 2015).Research limitations/implicationsThe main limitation of this paper is the great diversity of tourist destinations made up of islands, the complex nature of these destinations and tourism and the quantity and diversity of research carried out into them. This aspect has already been highlighted by other authors and makes it complex to determine which research should be included or excluded in this review.Practical implicationsImportantly, the results allow researchers and decision-makers to identify the main areas of interest in the study of island tourism and the reasons for this interest. They also indicate new areas of interest and in-depth studies. Thus, professionals have a map that shows the most relevant factors in tourism development for this type of destination and the variables that, both from a positive and a negative point of view, influence its development.Social implicationsThis research shows that the main areas of interest is island destination are the quality of life of the local community, stakeholder collaboration, sustainability, diversification and seasonality, marketing, consumer behavior/perception and segmentation, planning of tourism activity, information and technology, competitiveness and efficiency.Originality/valueAs evidenced by the amount of research carried out, there is a great deal of interest in tourism in island destinations. This interest arises from the specific characteristics and the interest of tourists themselves in this type of destination, as well as from the negative impacts and opportunities generated by island tourism. Nevertheless, the number of references obtained for tourism in island destinations (N= 949) represents only 0.2 per cent of the total number of studies referring to only “island” in the SCOPUS consultation (339,607 studies). Thus, one of the contributions of this paper has been to highlight the need to continue studying and reviewing in greater depth research on insular tourism.


2014 ◽  
Vol 660 ◽  
pp. 1032-1037
Author(s):  
Rusalbiah Che Mamat ◽  
Baba Md Deros ◽  
Mohd Nizam Ab. Rahman ◽  
Norina Ahmad Jamil

Stiff competitions, fluctuation in demand and changes in customer preferences have prompted the automotive component manufacturers worldwide to enhance their manufacturing system. Lean Production System (LPS) is a proven method used by many automotive component manufacturers to maintain their competitiveness. Although research on lean implementation has been conducted extensively, there is still a limited number of studies on the LPS implementation from the employees’ point of view. Thus, the main purpose of this study is to investigate the LPS implementation from the employees’ perspectives in an automotive component manufacturer in Malaysia. Both quantitative and qualitative methods were employed in this study. A survey questionnaire was developed from previous literature and distributed to 50 middle and lower level employees. The questionnaire was pilot-tested by the employees and also verified by the industry experts. Structured interviews with 25 employees were conducted to determine their perceptions and problems encountered during the LPS implementation. The result of the study revealed that majority of the employees in this company were only aware of 5S and Kaizen although there are many other LPS tools which are also useful to them. However, the employees agreed that the LPS give many benefits in the workplace. Another finding was Employee Involvement (EI) in the LPS was mostly in the form of sharing responsibility with their co-workers. Problems were due to the lack of knowledge and training in the LPS among the employees. Greater effort should be taken by the company to ensure successful LPS implementation and its sustainability over time.


2021 ◽  
Vol 92 ◽  
pp. 07043
Author(s):  
Monika Nova

Research background: Community-based tourism has become a very popular form of sustainable tourism in the world. Tourism is supposed to be developmental in nature benefiting the local community by improving the Quality-of-Life and the standard of living for locals and local commerce. It is therefore imperative to understand that the community around tourism development is important and has to be involved in the development from the initial planning of the development as the sole beneficiaries of the development. Purpose of the article: The aim of this work was to evaluate the prerequisites for the development of community-based tourism and Bridging the technology gap for community-based tourism projects in Cambodia. Methods: The theoretical part is focused especially on community-based tourism, its origin, history and possibilities of development. The practical part of the thesis consists of a descriptive part which characterizes the studied area from the point of view of living conditions and tourism, and, also, contains the results of analysis of interviews conducted conditions and tourism, and, also, contains the results of analysis of interviews conducted with the local people and person by the implementer during the stay in the Cambodia were analysed using the Grounded theory method. Findings & Value added: The result of the paper is to set the prerequisites for the development of community-based tourism and recommendations for a subsequent research.


2020 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Nguyen Thuy Ha

This study applies a market study technique (mail survey) and choice-based conjoint analysis to evaluate the potential of 9 product prototypes of handmade wedding invitation cards for Sea Dragon Company, a Vietnamese Small and Medium Enterprise. The result will provide the company an understanding of customer preferences and help them decide in consideration of the preferred set of attributes the potential combination of the prototypes and price to become new products


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