Traveling with Companions: The Social Customer Journey

2020 ◽  
Vol 85 (1) ◽  
pp. 68-92 ◽  
Author(s):  
Ryan Hamilton ◽  
Rosellina Ferraro ◽  
Kelly L. Haws ◽  
Anirban Mukhopadhyay
Keyword(s):  
Social Interactions ◽  
Decision Maker ◽  
Social Distance ◽  
Social Influences ◽  
Purchase Decision ◽  
Customer Journey ◽  
The Social ◽  
New Research ◽  
Decision Making Units ◽  
Do So

When customers journey from a need to a purchase decision and beyond, they rarely do so alone. This article introduces the social customer journey, which extends prior perspectives on the path to purchase by explicitly integrating the important role that social others play throughout the journey. The authors highlight the importance of “traveling companions,” who interact with the decision maker through one or more phases of the journey, and they argue that the social distance between the companion(s) and the decision maker is an important factor in how social influence affects that journey. They also consider customer journeys made by decision-making units consisting of multiple individuals and increasingly including artificial intelligence agents that can serve as surrogates for social others. The social customer journey concept integrates prior findings on social influences and customer journeys and highlights opportunities for new research within and across the various stages. Finally, the authors discuss several actionable marketing implications relevant to organizations’ engagement in the social customer journey, including managing influencers, shaping social interactions, and deploying technologies.

scholarly journals Mechanisms underlying the social enhancement of vocal learning in songbirds

2016 ◽  
Vol 113 (24) ◽  
pp. 6641-6646 ◽  
Author(s):  
Yining Chen ◽  
Laura E. Matheson ◽  
Jon T. Sakata
Keyword(s):  
Language Acquisition ◽  
Social Interactions ◽  
Social Influences ◽  
Vocal Learning ◽  
Social Processes ◽  
Experimental Designs ◽  
Midbrain Neurons ◽  
Social Modulation ◽  
The Social ◽  
Enhanced Learning

Social processes profoundly influence speech and language acquisition. Despite the importance of social influences, little is known about how social interactions modulate vocal learning. Like humans, songbirds learn their vocalizations during development, and they provide an excellent opportunity to reveal mechanisms of social influences on vocal learning. Using yoked experimental designs, we demonstrate that social interactions with adult tutors for as little as 1 d significantly enhanced vocal learning. Social influences on attention to song seemed central to the social enhancement of learning because socially tutored birds were more attentive to the tutor’s songs than passively tutored birds, and because variation in attentiveness and in the social modulation of attention significantly predicted variation in vocal learning. Attention to song was influenced by both the nature and amount of tutor song: Pupils paid more attention to songs that tutors directed at them and to tutors that produced fewer songs. Tutors altered their song structure when directing songs at pupils in a manner that resembled how humans alter their vocalizations when speaking to infants, that was distinct from how tutors changed their songs when singing to females, and that could influence attention and learning. Furthermore, social interactions that rapidly enhanced learning increased the activity of noradrenergic and dopaminergic midbrain neurons. These data highlight striking parallels between humans and songbirds in the social modulation of vocal learning and suggest that social influences on attention and midbrain circuitry could represent shared mechanisms underlying the social modulation of vocal learning.

Trust – a Subject for Social Neuroscience?

2011 ◽  
Vol 22 (4) ◽  
pp. 245-255 ◽  
Author(s):  
Marc Schipper ◽  
Franz Petermann
Keyword(s):  
Social Interactions ◽  
Social Neuroscience ◽  
Neural Mechanisms ◽  
Neural Basis ◽  
Law And Politics ◽  
Societal Relevance ◽  
The Social ◽  
New Research ◽  
Psychological Paradigms ◽  
Research Domain

The term trust has its roots in psychology and the social sciences, it stands for a complex construct having a high relevance in certain domains, ranging from everyday-live issues over sociology and medicine to economics, law and politics. To a certain extend it plays a crucial role in all social interactions, displaying its enormous societal relevance. In the last years a new research domain emerged, referred to as ‘Social Neuroscience’. Within this domain many intriguing findings have been made regarding the neural basis of social behavior. In this review we want to present what is known about the neural mechanisms underlying trust and present ideas on how social neuroscientific research can improve our understanding of this important social phenomenon and its dysfunctions, focusing on interpersonal trust. Especially the integration of social-neuroscientific methods with clinical and developmental psychological paradigms should provide new insights into the biology and development of trust and distrust.

scholarly journals Social Distance and Tolerance of Students Secondary Vocational Inclusive Schools

2014 ◽  
Vol 6 (3) ◽  
pp. 264-276 ◽  
Author(s):  
L.S. Gladilina
Keyword(s):  
Social Interaction ◽  
Social Interactions ◽  
Inclusive Education ◽  
Social Distance ◽  
Follow Up Study ◽  
The Social ◽  
Inclusive Schools ◽  
Joint Training ◽  
Students Attitudes

The study aimed to assess the changes in the level of tolerance of healthy students to the students with HIA, we discuss the change of the social distance between patients with HIA and healthy students in secondary vocational schools that have implemented programs of inclusive education. The primary survey was attended by 222 people: 66 people with the HIA and 156 people without the developmental disease, the follow-up study - by 222 people: 66 people with the HIA and 156 people without the disease. The basis of the study was the measurement of social distance using questionnaires developed by S.B. Fedorov, under the supervision by L.M. Shipitsina at the Institute of Special Pedagogy and Psychology (2000). We revealed the specific features of the formation of tolerance among students without pathology to the persons with HIA. We show different students' attitudes toward people with different developmental pathologies and multidirectional dynamics in relation to social interactions in various forms in healthy students and students with the HIA. The joint training of healthy students and those with HIA revealed a trend towards more conscious understanding of the characteristics of social interaction with persons with HIA in healthy students.

scholarly journals “You are useful objects”: Economic inequality leads people to approach instrumental others

2021 ◽  
Author(s):  
Lei Cheng ◽  
Mingyang Hao ◽  
Xijing Wang ◽  
zifei li ◽  
Fang Wang
Keyword(s):  
Social Interactions ◽  
Social Distance ◽  
Economic Inequality ◽  
Performance Goals ◽  
Work Setting ◽  
The Social

Economic inequality has been shown to increase the social distance between groups. We proposed that in more unequal societies, people’s affiliation with others depends on whether a relationship partner is instrumental for self-enhancement goals. The results from four experiments supported our proposition. We found that inequality increased people’s focus on the instrumentality aspects of others (Experiment 1). In a work setting, economic inequality prompted people to choose colleagues who were instrumental in achieving their performance goals as partners (Experiment 2). Moreover, the effect could be extended to situations where there is no clear benefit. Specifically, participants in high inequality contexts tended to approach instrumental people with instrumentality more than participants in low inequality contexts, and the effect was driven by self-enhancement goals (Experiments 3-4). Taken together, our findings suggest that economic inequality leads to an instrumentality orientation in social interactions, which changes how people view relationships and interact with others.

What is taken for granted in autism research?

2019 ◽  
Vol 42 ◽  
Author(s):  
Michele Ilana Friedner
Keyword(s):  
Research Methodologies ◽  
Communicative Practices ◽  
Autism Research ◽  
Autistic People ◽  
The Social ◽  
New Research

Abstract This commentary focuses on three points: the need to consider semiotic ideologies of both researchers and autistic people, questions of commensurability, and problems with “the social” as an analytical concept. It ends with a call for new research methodologies that are not deficit-based and that consider a broad range of linguistic and non-linguistic communicative practices.

Seeing Similarity or Distance?

2014 ◽  
Vol 45 (2) ◽  
pp. 127-134 ◽  
Author(s):  
Leigh Wilton ◽  
Diana T. Sanchez ◽  
Lisa Giamo
Keyword(s):  
Social Distance ◽  
Mixed Race ◽  
Racial Groups ◽  
Perceived Similarity ◽  
The Social ◽  
Intergroup Perception ◽  
Intergroup Perceptions ◽  
Racially Ambiguous ◽  
Ambiguous Faces

Biracial individuals threaten the distinctiveness of racial groups because they have mixed-race ancestry, but recent findings suggest that exposure to biracial-labeled, racially ambiguous faces may positively influence intergroup perception by reducing essentialist thinking among Whites ( Young, Sanchez, & Wilton, 2013 ). However, biracial exposure may not lead to positive intergroup perceptions for Whites who are highly racially identified and thus motivated to preserve the social distance between racial groups. We exposed Whites to racially ambiguous Asian/White biracial faces and measured the perceived similarity between Asians and Whites. We found that exposure to racially ambiguous, biracial-labeled targets may improve perceptions of intergroup similarity, but only for Whites who are less racially identified. Results are discussed in terms of motivated intergroup perception.

New research frameworks in the study of chimpanzee and gorilla sociality and communication

2019 ◽  
Author(s):  
Sam G. B. Roberts ◽  
Anna Roberts
Keyword(s):  
Social Evolution ◽  
Social Complexity ◽  
Brain Size ◽  
Social Systems ◽  
Strongly Correlated ◽  
The Social ◽  
Human Social Evolution ◽  
Research Frameworks ◽  
New Research ◽  
Large Groups

Group size in primates is strongly correlated with brain size, but exactly what makes larger groups more ‘socially complex’ than smaller groups is still poorly understood. Chimpanzees (Pan troglodytes) and gorillas (Gorilla gorilla) are among our closest living relatives and are excellent model species to investigate patterns of sociality and social complexity in primates, and to inform models of human social evolution. The aim of this paper is to propose new research frameworks, particularly the use of social network analysis, to examine how social structure differs in small, medium and large groups of chimpanzees and gorillas, to explore what makes larger groups more socially complex than smaller groups. Given a fission-fusion system is likely to have characterised hominins, a comparison of the social complexity involved in fission-fusion and more stable social systems is likely to provide important new insights into human social evolution

Value-driven issues throughout the development of sociological theory

2020 ◽  
pp. 147-160
Author(s):  
Gulbarshyn Chepurko ◽  
Valerii Pylypenko
Keyword(s):  
Social Interactions ◽  
Social System ◽  
Sociological Theory ◽  
Social Scientists ◽  
Social Sphere ◽  
Technological Advances ◽  
The Social ◽  
The Individual ◽  
Different Levels

The paper examines and compares how the major sociological theories treat axiological issues. Value-driven topics are analysed in view of their relevance to society in times of crisis, when both societal life and the very structure of society undergo dramatic change. Nowadays, social scientists around the world are also witnessing such a change due to the emergence of alternative schools of sociological thought (non-classical, interpretive, postmodern, etc.) and, subsequently, the necessity to revise the paradigms that have been existed in sociology so far. Since the above-mentioned approaches are often used to address value-related issues, building a solid theoretical framework for these studies takes on considerable significance. Furthermore, the paradigm revision has been prompted by technological advances changing all areas of people’s lives, especially social interactions. The global human community, integral in nature, is being formed, and production of human values now matters more than production of things; hence the “expansion” of value-focused perspectives in contemporary sociology. The authors give special attention to collectivities which are higher-order units of the social system. These units are described as well-organised action systems where each individual performs his/her specific role. Just as the role of an individual is distinct from that of the collectivity (because the individual and the collectivity are different as units), so too a distinction is drawn between the value and the norm — because they represent different levels of social relationships. Values are the main connecting element between the society’s cultural system and the social sphere while norms, for the most part, belong to the social system. Values serve primarily to maintain the pattern according to which the society is functioning at a given time; norms are essential to social integration. Apart from being the means of regulating social processes and relationships, norms embody the “principles” that can be applied beyond a particular social system. The authors underline that it is important for Ukrainian sociology to keep abreast of the latest developments in the field of axiology and make good use of those ideas because this is a prerequisite for its successful integration into the global sociological community.

The Samarin Family and the Parish Question in the Russian Empire. 1860s–1910s

2019 ◽  
Vol 54 ◽  
pp. 235-246
Author(s):  
Alexey L. Beglov
Keyword(s):  
Twentieth Century ◽  
Russian Empire ◽  
Public Discussion ◽  
The Public ◽  
The Social ◽  
Church Life ◽  
The Russian Empire ◽  
In The Beginning ◽  
The Church ◽  
Do So

The article examines the contribution of the representatives of the Samarin family to the development of the Parish issue in the Russian Empire in the late 19th and early 20th centuries. The issue of expanding the rights of the laity in the sphere of parish self-government was one of the most debated problems of Church life in that period. The public discussion was initiated by D.F. Samarin (1827-1901). He formulated the “social concept” of the parish and parish reform, based on Slavophile views on society and the Church. In the beginning of the twentieth century his eldest son F.D. Samarin who was a member of the Special Council on the development the Orthodox parish project in 1907, and as such developed the Slavophile concept of the parish. In 1915, A.D. Samarin, who took up the position of the Chief Procurator of the Most Holy Synod, tried to make his contribution to the cause of the parish reforms, but he failed to do so due to his resignation.

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